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Knowledge at Wharton

The Wharton Schoolknowledge.wharton.upenn.edu
The Knowledge at Wharton Network Acast feed serves as a curated showcase highlighting the best content from our podcast collection. Each week, we feature one standout episode from each show in the Wharton Podcast Network, giving listeners a comprehensive sample of our diverse business and academic content. This rotating selection allows audiences to discover new shows within our network while experiencing the depth and variety of Wharton's thought leadership across different topics and formats. It's your monthly gateway to explore the full spectrum of insights available through the Wharton Podcast Network.

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Episodes

Home Truths about the Housing Market

The sub-prime mortgage crisis and the credit crunch that has followed in its aftermath are taking their toll on the housing market. On August 28 the S&P Case-Shiller U.S. National Home Price Index showed that home prices fell 3.2% in the second quarter. According to the National Association of Realtors the inventory of unsold homes is at a record high. As sales have fallen many home builders have seen their stock prices drop by more than 60% during the past year. How serious is this situatio...

Sep 05, 200732 min

Who’s the Winner in the Tug-of-War between ’Walled Garden’ and ’Open Plain’ Strategies?

In August less than three months after the introduction of Apple’s iPhone a New Jersey teen announced that he had ”hacked” into the mobile-communications device. The hacker was clearly expressing the frustration that many consumers feel towards Apple for adopting a ”walled garden” -- as opposed to an ”open architecture” or ”open plain” -- corporate strategy. While the walled garden approach often restricts consumers’ ability to modify devices or marry them with other firms’ products and services...

Sep 05, 200711 min

From Cool to Passé: Identity Signaling and Product Domains

The quest for cool is never-ending. Accountants rev up their Harleys to the dismay of hard-core bikers. Soccer moms trade in minivans for hipper Land Rovers. Yellow rubber wristbands appear instantly then just as quickly disappear. There is a fine line between cool and not-so-cool -- a topic explored in a new paper Where Consumers Diverge from Others: Identity Signaling and Product Domains by Wharton marketing professor Jonah Berger and co-author Chip Heath from Stanford. The researchers look at...

Sep 05, 200711 min

Are Franchises Bad Employers? A Closer Look at Burger Flippers and Other Low-paid Jobs

The idea of ”McJobs”-- low-paying positions with little chance of advancement -- bothered the CEO of McDonald’s so much that when Merriam-Webster included the term in its dictionary in 2003 he wrote a public letter of protest. His plea went unheeded. ”McJobs” stayed. As this anecdote suggests the idea that franchises especially those in the fast-food sector create dead-end jobs is widespread. Yet in a new study Peter Cappelli director of Wharton’s Center for Human Resources and colleague Monika ...

Sep 05, 200710 min

A Prescription for Healthier Medical Care Decisions: Begin by Defining ’Risk’

”Risk” is a term that comes up frequently when people discuss medicine and health: What’s my risk of heart attack? Breast cancer? What’s my risk of dying from a complication of surgery? Or having a dangerous reaction to a drug? But according to Mark V. Pauly Wharton professor of health care systems consumers don’t necessarily use that term in the same way that medical and insurance experts do -- which is a potential pitfall that can lead to less than optimal health care decisions and faulty poli...

Sep 05, 200712 min

Can Dell’s Turnaround Strategy Keep HP at Bay?

In an interview with Knowledge at Wharton one year ago Michael Dell declared his support of then-CEO Kevin Rollins indicated that supply chain efficiencies and direct sales gave the company a competitive edge and added that his namesake company was making great strides in customer service. What a difference a year makes. Michael Dell took over the reins from Rollins on January 31 and set out to remake the $57 billion Round Rock Tex. PC manufacturer. The effort comes as the company has lost its w...

Sep 05, 200715 min

When a Black Tee Shirt Is More than a Black Tee Shirt: Why Brands Aren’t Losing Their Luster

As sales of Apple’s iPod Coca-Cola and North Face clothing show despite serious challenges from private label manufacturers and low-price global production branding remains an important way for consumers to choose among products in a crowded marketplace. Brands are a short-hand means of conveying quality and lower risk according to Wharton faculty and marketing analysts and they also play a growing role in building consumers’ identities. But these experts add with little room to compete on cost ...

Sep 05, 200714 min

What’s Ahead for the Stock Market -- and Quant Funds

After weeks of skittishness and fear investors showed signs on Tuesday of settling down. ”Yesterday was one of the dullest days in the market that we’ve had in a while and that’s good in many ways ” says Wharton finance professor Jeremy Siegel. Investors have been reeling from widespread problems in the subprime sector stocks have fallen yields on Treasury securities have dropped and some companies are finding it hard to borrow money -- all of which spurred the Federal Reserve last week to annou...

Aug 22, 200710 min

Looking for a Company to Run? Search Funds Could Be the Answer

For those entrepreneurs who want to run a company but prefer to skip the start-up stage search funds offer a possible alternative. A specialized form of private equity first launched in the mid-1980s search funds are becoming increasingly popular -- and their supporters claim they can offer investors attractive returns and business owners a compelling exit strategy. What does this trend in private equity mean for investors and for small businesses that might be acquisition targets for these fund...

Aug 22, 200722 min

Trouble in Toyland: New Challenges for Mattel -- and ’Made in China’

Mattel’s recall of more than 10 million toys in the U.S. over the past three weeks has done more than focus attention on the company’s wide array of products which include such household names as Elmo Ernie Big Bird Barbie and Batman. It has also further raised public awareness of quality control problems in China and the relentless push to cut costs along every step of the supply chain. Knowledge at Wharton looks at Mattel’s response to the crisis its potential liability and the consequences fo...

Aug 22, 200720 min

Rivals Set Their Sights on Microsoft Office: Can They Topple the Giant?

It’s open season on Microsoft Office. Google is distributing Sun Microsystems’ StarOffice and also has its own web-based productivity suite. Apple has a new spreadsheet called Numbers to compete with Microsoft’s Excel. Open source suite OpenOffice along with several web-based products are attacking as well. All these challengers emerge at a time when Microsoft’s dominance in productivity software -- Microsoft Word PowerPoint and Excel -- remains strong. So why try to overthrow the leader? And ho...

Aug 22, 200712 min

The Art and Science of Measuring CEO Performance

The long-term performance of a company’s stock may be the ultimate test of a CEO’s talents. But that’s not the only measurement used by boards of directors to gauge how well the boss is doing. Experts at Wharton and elsewhere say that companies use many different metrics -- all of which can be fine-tuned to fit a company’s circumstances. Hosted on Acast. See acast.com/privacy for more information.

Aug 22, 200713 min

Talking with the Receptionist Pausing When You Speak and Other Secrets of Leadership Success

Several years ago while visiting a regional branch of Lee Hecht Harrison a global career management services company then-president Stephen Harrison was stopped short by ”Ray ” his COO. ”You didn’t greet the receptionist ” said Ray who went on to explain that ”a receptionist is a corporate concierge. They will talk to more important people in a day -- suppliers customers even CEOs -- than you will talk to all year.” Harrison speaking at the recent 11th annual Wharton Leadership Conference conten...

Aug 22, 200712 min

A Fish Tale on a Macro Scale: How Sushi Has Changed Globalization (and the World)

Over the past two decades sushi -- a familiar accessible and immensely desirable food that can be found in supermarket aisles and fast food outlets as well as high-end restaurants -- has become a staple of cultures around the globe. Indeed far from signaling the snobbery of those who eat it sushi today belongs to the masses. Yet sushi also says something important about how wealth taste and markets interact according to Sasha Issenberg. In his new book The Sushi Economy: Globalization and the Ma...

Aug 22, 200712 min

’If Brands Are Built Over Years Why Are They Managed Over Quarters?’

Wharton marketing professor Leonard Lodish admits he is somewhat to blame for the erosion in brand pricing power that has hit many consumer-goods companies -- but not entirely to blame. In 1993 as store-level scanning data started to become widely available Lodish coauthored an article outlining its power to gauge the effect of price promotions on revenue. But he also warned that these tools were not the only determinant of brand power. Now in a new paper Lodish and co-author Carl F. Mela show h...

Aug 22, 200711 min

Eyes on China: The Costs of Progress

On August 1 Mattel recalled approximately 1.5 million toys made by a manufacturer in China because of dangerous levels of lead in their paint. Four days earlier the Chinese government ordered the country’s banks to increase their reserves as part of an effort to cool down its red-hot economy. But quality concerns and rapid growth aren’t China’s only worries. There is also the government’s need to keep forging ahead on preparations for the Olympics next August in Beijing despite criticism about o...

Aug 08, 200718 min

Retail Price Maintenance Policies: A Bane for Retailers but a Boon for Consumers?

In June a high-profile Supreme Court case held the attention of retailers and manufacturers alike. In a five-to-four ruling the high court overturned a lower-court decision to award $1.2 million to a Dallas-area clothing store that was cut off by a supplier Leegin Creative Leather Products because the retailer refused to abide by the manufacturer’s retail price maintenance (RPM) or no-discount policy. The decision means that manufacturers no longer face a blanket prohibition against implementing...

Aug 08, 200712 min

Venture Capital Firms Set Their Sights on New Ideas -- Not New Technologies

Fast-growing social networking site Facebook and mobile messaging service Twitter didn’t introduce break-through technologies but they have become phenomenal success stories nonetheless. Increasingly ”web 2.0” companies like these are altering the traditional venture capital formula which used to count technology differentiation as a key requirement when evaluating new targets. In many cases technology has become a commodity but a big idea can go a long way provided there’s a rapidly growing aud...

Aug 08, 200713 min

Predictions and Perceptions: Downloading Wisdom from Online Crowds

Prediction markets where people bet on everything from the likelihood that a movie will be a hit to the chance that a politician will become president to whether the stock market will go up or down are in vogue. But because prediction markets have to be managed they aren’t always the ideal way to get information. Wharton professors Albert Saiz and Uri Simonsohn have found a cheaper way to deliver some of the same benefits. It’s called an Internet search. The two professors argue in a new paper t...

Aug 08, 200711 min

Playing Favorites -- Romantic or Otherwise -- Is a Messy Game in the Workplace

This spring World Bank president Paul Wolfowitz was forced out after being accused of arranging a big raise and promotion for a woman with whom he was having a relationship. As anyone who works in an office knows though favoritism isn’t confined to love and sex: Family relationships and close friendships can upset co-workers’ sense of fairness too and end up undermining an organization’s performance. What’s the solution? There’s no one answer according to Wharton faculty and other experts but co...

Aug 08, 200713 min

Leading for the Next Act: Why CEOs Must Evolve or Step Aside

The secret to long-term CEO success according to David Nadler is conceiving of a CEO’s tenure as a performance with a series of distinct acts. ”Each act requires the CEO to lead think and behave in fundamentally different ways. The successful ones are those who are able to make the transitions ” says Nadler a consultant to boards and senior executives who spoke during the recent 11th annual Wharton Leadership Conference. The theme of the conference sponsored by the Center for Leadership and Chan...

Aug 08, 200712 min

The Movies Meet Web 2.0: Lance Weiler on the New Economic Model for Independent Cinema

Producing a feature-length motion picture is a daunting task especially if you do it without the support of a major studio using money you have raised yourself. But according to independent filmmaker Lance Weiler ”the real struggle” comes after the film is completed. Distributing a theatrical feature -- and doing so profitably -- poses an even greater challenge. As Weiler noted during a recent interview with Knowledge at Wharton ”making the film is easy in comparison.” Yet Weiler believes he has...

Aug 08, 200731 min

Jeremy Siegel: Sit Tight During the Sell-Off

U.S. stock markets are in a tizzy. The Dow Jones Industrial Average plunged 311 points on July 26 and most media companies interpreted this to mean the end of the buyout boom. Buyout firms such as the Fortress Investment Group and the Blackstone Group were hit especially hard. How long will the turmoil continue? Could the trouble spread overseas to international markets? What is the right strategy for investors in these times? In an update to the podcast that Knowledge at Wharton published on Ju...

Jul 25, 200723 min

The Impact of Good Governance on International Investing: The ’Home Bias’ Effect and Other Issues

Following accounting and governance scandals at Enron and other U.S. companies policymakers in the United States and elsewhere responded by establishing new corporate governance rules including the Sarbanes-Oxley Act. Now after complaints from the business community that regulations are hurting profits some countries are taking a second look at post-Enron reforms. But according to research presented during a recent conference on international corporate governance -- sponsored by the Weiss Center...

Jul 25, 200715 min

Feel Free to Move About the Airport: Turbulence Continues to Roil the Airline Industry

Wharton professor Serguei Netessine who recently had to spend the night in an airport hotel after being kicked off an overbooked evening flight is one of thousands of airline passengers this summer who have been stranded on runways or sleeping in airports. While airline service is no longer the white-glove experience it once was it has recently gone beyond bad food and snappish flight attendants. ”Previously airlines worried about dissatisfied customers. Now I don’t think they worry about it bec...

Jul 25, 200715 min

IMAX CEO Richard Gelfond on What’s Next for the Big Screen

For big-screen movie company IMAX the past several weeks must have seemed like the best of times and the worst of times. The recent opening of Harry Potter and the Order of the Phoenix was the largest and most successful in IMAX history. Yet despite the record box office the company’s stock price remained moribund as it delayed its financial filings to restate its revenue recognition for the years 2002-2005 and responded to an informal inquiry from the SEC. This was not the first challenge faced...

Jul 25, 200740 min

Robbing the Cradle? If Marketers Get Their Way That Bundle of Joy Can Cost a Bundle

Just a decade ago a company called Baby Einstein helped launch a new line of educational videos and toys that many parents believed would put their toddlers in the fast lane to success. The company was soon joined by others that promoted educational and entertainment products for babies and the under-three-year-old set including The Baby Prodigy Company and Brainy Baby. But recently some child advocacy groups -- and the author of a new book -- are warning parents to rethink the products and the ...

Jul 25, 200716 min

Some Free Advice for Yahoo CEO Jerry Yang

Yahoo co-founder Jerry Yang is about to find out that being a CEO is a lot different than being the ceremonious Chief Yahoo as he was called until last month. Yang who became Yahoo’s new CEO on June 18 faces a daunting to-do list that includes reinvigorating the company closing a performance gap with Google thwarting challenges from social media sites such as Facebook delivering financial results that make Wall Street cheer and charting a course for the future. His first deadline comes in about ...

Jul 25, 200715 min

’Quality Fade’: China’s Great Business Challenge

Recent media reports detailing a series of quality problems with Chinese-made exports -- pet food tainted with prohibited chemicals toys covered with lead paint and tires that fall apart at high speed -- have alarmed the American public and resulted in a number of international product recalls. In this opinion piece Paul Midler founder and president of China Advantage a services firm that provides outsourcing and supply chain management to U.S. and European companies discusses what he calls ”qua...

Jul 25, 200714 min

Craigslist’s Craig Newmark: ’100% of What We Do Is Based on Community’

Jon Spector a former Wharton vice dean and now CEO of the Conference Board spoke with participants at the Community 2.0 conference in Las Vegas earlier this year to explore how companies are trying to harness communities to reshape their businesses. In this podcast Spector speaks with Craig Newmark founder and ”customer service rep” of Craigslist.com. Spector is a co-author with Barry Libert of the forthcoming Wharton School Publishing book We Are Smarter Than Me: How to Unleash the Power of Cro...

Jul 11, 200721 min
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