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Knowledge at Wharton

The Wharton Schoolknowledge.wharton.upenn.edu
The Knowledge at Wharton Network Acast feed serves as a curated showcase highlighting the best content from our podcast collection. Each week, we feature one standout episode from each show in the Wharton Podcast Network, giving listeners a comprehensive sample of our diverse business and academic content. This rotating selection allows audiences to discover new shows within our network while experiencing the depth and variety of Wharton's thought leadership across different topics and formats. It's your monthly gateway to explore the full spectrum of insights available through the Wharton Podcast Network.

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Episodes

Giving Employees What They Want: The Returns Are Huge

David Sirota co-author of The Enthusiastic Employee: How Companies Profit by Giving Workers What They Want (Wharton School Publishing) believes far too many managers stifle employee enthusiasm across the board by using bureaucratic or punitive techniques that should be reserved for a troublesome few. Yet his book written with Louis A. Mischkind and Michael Irwin Meltzer finds that firms where employee morale is high -- such as Intuit and Barron’s -- tend to outperform competitors. In an intervie...

May 04, 200514 min

Got a Good Strategy? Now Try to Implement It

For nearly 30 years Wharton management professor Lawrence G. Hrebiniak has taken the art of business strategy and put it under a microscope. Over time he has brought one critical element into irrefutable focus: Creating strategy is easy but implementing it is very difficult. In his new book Making Strategy Work: Leading Effective Execution and Change (Wharton School Publishing) Hrebiniak presents a comprehensive model to help business leaders bridge the gap between strategy making and successful...

Apr 06, 20059 min

HP After Carly: What Went Wrong?

When Carleton (Carly) S. Fiorina joined Hewlett-Packard as its chairman and CEO in 1999 she was widely regarded as a charismatic leader who would help HP get out of its high-tech rut. Six years later however Fiorina has been forced out of her position at HP’s helm and the company is still languishing. What happened? According to Wharton professors while Fiorina has several strengths the merger she engineered with Compaq not only failed to deliver on its promises it actually made matters worse. H...

Mar 30, 200511 min

Jeremy Siegel’s Latest Book Lays out the Future for Investors

In his 1994 best seller Stocks for the Long Run Wharton finance professor Jeremy Siegel showed investors that stocks rather than bonds or cash are the most profitable long-term investments and he endorsed index-style investing. But investors wanted to know more. ”I gave scores of talks across the country on Stocks for the Long Run ” Siegel recalled recently. ”The two questions I received most were: ’Which stocks for the long run?’ and ’What about the age wave and the baby boom?’” Siegel’s respon...

Mar 23, 200511 min

Older Workers: Untapped Assets for Creating Value

The days when an executive could look forward to a leisurely retirement out on the golf course are over thanks to a possible looming job shortage a graying population low savings rates and an insecure Social Security system. The impact of these factors on both workers and companies was the subject of the Symposium on Older Workers co-sponsored recently by the AARP Global Aging Program along with Wharton’s Center for Human Resources and Boettner Center for Pensions and Retirement Research. Speake...

Feb 09, 200518 min

What Do The Numbers Really Mean? Uncovering the Secrets of Economic Indicators

The stock market rises and falls based on investors’ perceptions about how the economy is doing. CEOs make investment decisions -- opening a new plant hiring more workers -- based on their expectations about how markets will perform in the future. How can they keep tabs on whether their expectations are realistic? Bernard Baumohl author of The Secrets of Economic Indicators provides some insights into how investors and CEOs alike can pick up on statistical signals about the economy. Hosted on Ac...

Jan 26, 200517 min

The CEO’s Path to the Top: How Times Have Changed

In a new study that compares Fortune 100 executives in 1980 with their counterparts in 2001 Peter Cappelli director of Wharton’s Center for Human Resources and colleague Monika Hamori document what many CEOs and other senior managers have no doubt already witnessed: The road to the executive suite and the characteristics of the executives who get there have changed significantly over the last two decades. Among the researchers’ findings: Today’s executives are younger more likely to be female an...

Jan 26, 200513 min

What’s the Buzz About Buzz Marketing?

There’s a new marketing catchphrase that’s getting rave word-of-mouth reviews. From articles in the popular press to conversations in the classroom huge companies to boutique marketing firms suddenly it seems you can’t talk about new products without addressing ’buzz marketing.’ ”People are buzzing about buzzing ” says Wharton marketing professor Barbara Kahn who adds along with others that word-of-mouth marketing has long been recognized as a way to influence consumer behavior. What’s new about...

Jan 12, 200514 min

Connecting Marketing Metrics to Financial Consequences

Marketers are happy speaking their own language replete with jargon like ”awareness ” ”share of requirements” and ”customer satisfaction.” Such terminology works fine in the marketing department and with the advertising professionals who execute marketing plans. But there’s a translation problem between that language and the language of profitability and stock price which is the mother tongue of corporate CEOs. ”CEOs want to know what a 5% increase in customer satisfaction will do for the bottom...

Nov 17, 20047 min

Death of a Drug: The Aftermath of Merck’s Recall

Wharton management professor Michael Useem director of the school’s Center for Leadership and Change Management notes that one of the key mantras in corporate crisis management is: ”Hide nothing tell all.” Less than a week after Merck & Co.’s voluntary withdrawal of its blockbuster arthritis pain medication Vioxx following an extended clinical trial that linked the drug to heart attacks and strokes the jury is still out on whether the pharmaceutical giant followed this cardinal rule. Wharton...

Oct 20, 200410 min

Combat in High C: Microsoft vs. Apple

Last week Microsoft unveiled the new version of its Windows Media Player firing the opening shots in a long-anticipated battle against Apple Computer for supremacy in the online music business. Both companies are targeting the fast-growing market whose sales are expected to be $270 million this year but could grow to $1.7 billion by 2009. Experts at Wharton and elsewhere say that for now Apple whose iTunes music service commands a 70% market share has an impressive lead. Over time however two st...

Oct 20, 20049 min

Teamwork in a Shock Trauma Unit: New Lessons in Leadership

Imagine that you have been assigned to a six-person team in your company and asked to complete a top-priority project on a very short deadline. Some of the people have never worked together before team members change every hour or so leadership constantly shifts between three different individuals and any mistake could have disastrous even fatal consequences for the project. Wharton management professor Katherine J. Klein spent 10 months studying such teams in action at the Shock Trauma Center i...

Oct 06, 200416 min

Teaching Kids about Money: Why It’s Not Just Fun and Games

Schools companies and nonprofit organizations around the country including educators at Wharton say helping children and teenagers learn the rudiments of free markets entrepreneurship credit spending saving and investing is one of the most important - and neglected - components of a young person’s education. Yet for kids from both affluent and poor neighborhoods it’s difficult to find financial literacy courses not just in their schools but outside the classroom as well. Several organizations ar...

Sep 22, 200418 min

Goal setting and Cheating: Why They Often Go Together in the Workplace

From childhood on individuals are told that setting goals for themselves will make them more successful in whatever they set out to do – whether it’s win tennis games ace their exams or become CEO of their company. But goal-setting also has a dark side to it according to a recent research paper by a Wharton faculty member and two colleagues. In addition to motivating constructive behavior goal setting – especially when it involves rewards such as bonuses or perks – can also motivate unethical be...

Jul 28, 200410 min

Your Boss Won’t Agree? Might Be ”Identity-Induced Stickiness”

Why do so many smokers keep smoking despite decades of health warnings? Why do Harley Davidson motorcycles and Ralph Lauren clothing engender such loyalty among very specific types of people? Why do teens and parents always seem to fight and never seem to hear what the other is saying? Wharton marketing professors Lisa Bolton and Americus Reed have found through their research that judgments linked to a person’s identity – from teenager to Republican environmentalist or businessman – are virtual...

Jul 14, 20046 min

What’s Behind the 4-Minute Mile Starbucks and the Moon Landing? The Power of Impossible Thinking

Impossible thinking. It is what put men on the moon allowed Starbucks to turn a commodity product into a powerful global business and permitted Roger Bannister to run the four-minute mile. While not every “impossible thought” can become a reality very often the greatest obstacle to transforming our organizations society and personal lives is our own thinking. This may seem to be a simple idea in theory – that what we see and act upon is more a product of what is inside our heads than out in the ...

Jul 14, 200417 min

Will RFID Spark the Next Revolution in Retailing?

Wal-Mart Target and other companies see radio-frequency identification (RFID) as a technology that will usher in the next revolution in the world of retailing. How real is this revolution? And what does it mean for retailers and customers? Experts at Wharton and elsewhere say that RFID is a potentially powerful technology that is on the brink of having a big impact. Still several hurdles remain that make it hard to predict whether its benefits will be immediate or spread out years into the futur...

Jun 30, 200410 min

Companies Must Learn to Achieve the Price Advantage (or Pay the Price)

Pricing the intersection at which untold numbers of buyers and sellers meet every day lies at the core of any business. Yet it remains misunderstood and poorly managed according to The Price Advantage a new book by three consultants at McKinsey & Co. Even executives at successful companies may not fully appreciate how small changes in price can lead to large changes in profitability. Wharton marketing professor David J. Reibstein spoke recently with the authors about the themes in their book...

Jun 30, 200420 min

Call Centers: How to Reduce Burnout Increase Efficiency

It’s no surprise that the front lines of a corporate call center are unusually stressful but companies don’t always account for that when hiring and training workers for this critical customer contact role according to speakers at a recent Call Center Industry Forum sponsored by Wharton’s Financial Institutions Center. Given that an estimated 3% of the U.S. workforce is employed in call centers and that such centers typically experience a 30% annual turnover it’s clear that new approaches to cal...

Jun 16, 200411 min

Redefining Retirement in the 21st Century

The demographics of today’s workforce employee expectations about retirement and the types of retirement options offered are all in a state of flux making retirement policy a moving target for those charged with researching and administering pension plans. That was the message at a recent Wharton conference titled “Reinventing the Retirement Paradigm” co-hosted by Wharton’s The Pension Research Council. Experts from academia government and industry debated what’s ahead for the baby boomers and t...

Jun 16, 200414 min

The Short- and Long-Term Outlook for Stocks

Baby boomers are amassing trillions of dollars in stocks bonds and mutual funds for retirement. But when they quit work and start selling those assets will there be enough buyers? Or will supply outstrip demand driving down prices and leaving the retirees with far less than they had expected? Wharton finance professor Jeremy Siegel addressed these issues during a presentation at Wharton on May 15 in which he also talked about the current financial markets worker productivity and growth in develo...

Jun 02, 20047 min

Need a Job? How about a Date? Networking Services Want to Help

Networking services – Internet companies that let users share personal profiles as a way to make social and professional contacts – are the hot e-businesses of the moment. Close to two dozen of these online communities are furiously recruiting members who in turn recruit their friends relatives co-workers and just about anyone seeking an introduction to or reference from someone who might matter. But it’s still too early to measure how successful these sites are at matchmaking – or making money....

May 19, 200412 min

Getting Close to the Customer: Quantitative vs. Qualitative Approaches

After adapting information technology to develop ever more sophisticated research methods marketers are taking a second look at more human qualitative approaches to tapping into the hearts and minds of consumers. As one Wharton marketing professor says: “We can put each customer’s order on a microchip but as far as having a sense of what’s inside making him tick ” the answers remain elusive. He and others suggest that companies use both quantitative methods – such as data mining – and qualitativ...

May 05, 200411 min

Offshoring Services: Which Are the World’s Top Locations -- and Why?

Those who have been following the controversy over ”offshoring” U.S. service jobs to low-cost markets like India now have new developments to consider: The takeover this month by U.S. business giants -- IBM and Citigroup -- of two major providers of business process outsourcing (BPO) services in India. These developments seem to validate a new study by consulting firm A.T. Kearney which ranks India as the world’s top location for BPO services followed by China Malaysia and the Czech Republic. Ex...

May 05, 200418 min

Wal-Mart’s Mega-Growth Continues But Is its Image Getting a Bit Tarnished?

Wal-Mart’s appearance for the third time in a row at the top of the Fortune 500 list of largest U.S. companies would seem to confirm what many have long suspected: This retailing behemoth is all-powerful and unstoppable. But industry experts and others are beginning to scrutinize some of Wal-Mart’s latest initiatives and its critics point to recent complaints about the company’s labor practices and hardball negotiating tactics. Others warn that Wal-Mart is not invulnerable to the same trends tha...

Apr 21, 200413 min

Leading from Within Means Learning to Manage Your Ego and Emotions

Hubris can help a CEO build a business empire and it can also cause its downfall. When business leaders don’t know themselves as well as they should and they are unable to manage their ego and emotions they fail say experts from Wharton and elsewhere. A Wharton conference on self-awareness will explore these themes further next month. Hosted on Acast. See acast.com/privacy for more information.

Apr 07, 200411 min

The Emerging Face of Technology

A Special Report by CNET News.com and Knowledge at Wharton With the economy rebounding and the technology sector once again focused on new partners products and opportunities the Wharton Technology Conference on Feb. 27 emphasized the future with the theme: “From Survival to Growth: The Emerging Face of Technology.” Panelists and speakers from industry the government and academia discussed entrepreneurship and business innovation new technologies and hot-button issues such as outsourcing and ope...

Mar 24, 20042 min

It’s Time to Talk Sense about Outsourcing

Gregory Mankiw head of the White House Council of Economic Advisors ignited a firestorm of debate this month when he said outsourcing of U.S. jobs is probably a good thing in the long run. As tends to happen with hot-button issues in presidential election years sensible discussion of this question was soon drowned in an uproar of political posturing. Experts at Wharton and the Boston Consulting Group point out that outsourcing is as old as the corporation. Increasingly sourcing work overseas is ...

Mar 10, 200418 min

Becoming the Best: What You Can Learn from the 25 Most Influential Leaders of Our Times

To celebrate the 25th anniversary of Nightly Business Report the most watched daily business program on U.S. television Wharton and NBR this month announced their list of the 25 most influential business leaders of the past 25 years. Andy Grove co-founder of Intel won the No. 1 position but the list also included Bill Gates Warren Buffett John Bogle Jeff Bezos Jack Welch and Oprah Winfrey among others. Can these leaders’ attributes help you become a better business leader in your own organizatio...

Feb 11, 200411 min

Tales from the Trenches: Lessons from 30 Years of Career Warfare

We might like to believe that the way to get ahead in the corporate world lies in hard work and brain power. But in his new book Career Warfare: 10 Rules for Building a Successful Personal Brand and Fighting to Keep It David F. D’Alessandro chairman and CEO of John Hancock Financial Services a Boston firm that in 2003 managed assets worth $140 billion for its clients stomps firmly on that idea. Hosted on Acast. See acast.com/privacy for more information....

Jan 28, 20046 min
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