Knowledge at Wharton

The Wharton School•knowledge.wharton.upenn.edu

The Knowledge at Wharton Network Acast feed serves as a curated showcase highlighting the best content from our podcast collection. Each week, we feature one standout episode from each show in the Wharton Podcast Network, giving listeners a comprehensive sample of our diverse business and academic content. This rotating selection allows audiences to discover new shows within our network while experiencing the depth and variety of Wharton's thought leadership across different topics and formats. It's your monthly gateway to explore the full spectrum of insights available through the Wharton Podcast Network.

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Last refreshed: June 27th, 2026 at 12:44 PM

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Episodes

That Elusive Customer Loyalty: How to Build It Learn From It and Profit From It

In an article on Oct. 9 2000 in the Financial Times’ Mastering Management series Wharton marketing professor Barbara Kahn writes about the importance of turning customers into advocates who will not only develop loyalty to your company’s product or service but will also spread the word to other potential buyers. Hosted on Acast. See acast.com/privacy for more information.

Nov 22, 2000•13 min

How to Inspire Creativity and Reward Good Employees (Like You and Me)

Let’s face it. Anyone reading this article thinks that information about how to reward highly-regarded employees applies to them. And we all have ideas about what these rewards should be (more money bigger title bigger office etc.) But short of giving out stock options that will be worth $500 zillion in six months how can managers provide meaningful incentives and rewards for star performers? Wharton management professor Anne Cummings makes some suggestions. (Hint: For starters ditch the company...

Sep 28, 2000•9 min

Uncertainty Technological Turbulence Competition--What’s a Manager to Do? Thrive on It

It’s become an all-too-familiar theme of business articles and books: How dramatic increases in competitiveness innovation deregulation globalization and information intensity have created perpetual uncertainty in everyday managerial life. The solution? Stop acting by the old rules and start thinking with the discipline of habitual entrepreneurs says Wharton management professor Ian MacMillan. MacMillan and co-author Rita McGrath of Columbia University show how this is done in their new book The...

Aug 30, 2000•9 min

Just-in-Time Education: Learning in the Global Information Age

Is the lecture hall outdated? Management education needs to be radically rethought for an Internet age becoming more customizable with delivery anytime and anyplace and more applied interactive learning. Two Wharton professors Jerry Wind and David Reibstein discuss a new paradigm for management education facilitated by advances in information technology and how it might be integrated into a decision support system. Wind is also leading the creation of a program that attempts to implement these p...

Aug 30, 2000•6 min

How to Keep Others From Ripping Off Your Ideas

As many companies and individuals have learned the hard way coming up with a new technology doesn’t necessarily mean you will reap the gains from it. What steps can you take to protect your innovation – there are four of them - and how do these strategies work in the brave new world of emerging technologies? Management professor Sidney G. Winter one of the authors of Wharton on Managing Emerging Technologies offers some guidance. Hosted on Acast. See acast.com/privacy for more information....

Aug 30, 2000•19 min

A Matter of Metrics: Using Web Data to Improve Sales Performance

Internet-based retailers often spend millions of dollars on advertising but how well do they use website log data to track their own performance in turning random browsers into buyers? And buyers into repeat buyers? And repeat buyers into big spenders? Not well at all claims Peter Fader of Wharton’s marketing department. As disturbing signs emerge that online purchasing may be starting to stall Internet-based merchants must do a better job of establishing performance benchmarks and basing market...

Mar 29, 2000•7 min

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