The Science of Good Salesmanship
Author David Hoffeld says science can help sales people sell in the way their customers’ brains are wired. Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.

Author David Hoffeld says science can help sales people sell in the way their customers’ brains are wired. Hosted on Acast. See acast.com/privacy for more information.
Experts from Wharton and Stanford discuss the impact that the impeachment of South Korean president Park Geun-hye will have on businesses there. Hosted on Acast. See acast.com/privacy for more information.
Can business executives -- such as those chosen for Trump’s cabinet -- run government better or are the differences too great? Hosted on Acast. See acast.com/privacy for more information.
Experts discuss Canada’s latest steps to combat global warming. Hosted on Acast. See acast.com/privacy for more information.
Wharton’s Benjamin Keys and Columbia’s Christopher Mayer offer a roadmap for the privatization of Fannie Mae and Freddie Mac. Hosted on Acast. See acast.com/privacy for more information.
Wharton’s Jeremy Siegel and the Philadelphia Federal Reserve’s Patrick Harker discuss what lies ahead as the Trump administration assumes office this month. Hosted on Acast. See acast.com/privacy for more information.
Repealing and replacing Obamacare is at the top of the Republican agenda but doing so will be a complicated process experts say. Hosted on Acast. See acast.com/privacy for more information.
Jay Clayton Donald Trump’s nominee to head the SEC co-authored this 2015 opinion piece on why a collective response is needed to combat cyber threats. Hosted on Acast. See acast.com/privacy for more information.
Drug ads increase the number of prescriptions for medications Wharton research finds but that doesn’t necessarily translate into health benefits. Hosted on Acast. See acast.com/privacy for more information.
Companies that mix for-profit and philanthropic capital sources for positive social impact need leaders who can push in more than one direction according to social entrepreneur Derek Handley. Hosted on Acast. See acast.com/privacy for more information.
Companies such as Netflix Amazon Apple and others have made big Hollywood studios TV networks and other traditional media outlets rethink how they approach the idea of success. Hosted on Acast. See acast.com/privacy for more information.
Toymaker Lego is expanding its business into online video gaming in addition to its other non-brick diversifications. Hosted on Acast. See acast.com/privacy for more information.
That CD you bought on Amazon may look and sound exactly like the real thing. But thanks to a growing number of counterfeiters there’s a fair chance your disc could be a fake. Hosted on Acast. See acast.com/privacy for more information.
Kat Taylor co-CEO of Beneficial State Bank discusses how the triple bottom line company enhances economic sustainability in low-income communities Hosted on Acast. See acast.com/privacy for more information.
Many professionals plug away for years with only moderate career success. A lack of emotional intelligence may be stifling advancement. Hosted on Acast. See acast.com/privacy for more information.
The private sector will likely need to fill any gaps in federal funding for research in areas such as climate change and earth science experts say. Hosted on Acast. See acast.com/privacy for more information.
Recent Wharton research examines a new approach to assigning patients to doctors in the ER. Hosted on Acast. See acast.com/privacy for more information.
Both domestically and internationally Donald Trump’s looming interlocking business and presidential interests are more substantial than any other U.S. president in history. Hosted on Acast. See acast.com/privacy for more information.
A recent Wharton report examines what can be done to improve coverage and minimize risks. Hosted on Acast. See acast.com/privacy for more information.
In ’Moneyball’ author Michael Lewis showed how data analytics up-ended professional baseball. His new book reveals where the concepts originated. Hosted on Acast. See acast.com/privacy for more information.
Pixar went from a scrappy startup to a proven leader in the entertainment industry. In a new book former CFO Lawrence Levy recounts building the company and taking it public. Hosted on Acast. See acast.com/privacy for more information.
The move by Portland Ore. to tax companies for “outrageous CEO pay” comes with the best of intentions but could become counterproductive say experts. Hosted on Acast. See acast.com/privacy for more information.
President-elect Donald Trump recently has given conflicting signals on how he will deal with China on trade security and diplomacy. Hosted on Acast. See acast.com/privacy for more information.
What’s making Americans so anxious? Author Ruth Whippman says it’s the notion that happiness must be pursued above all else. Hosted on Acast. See acast.com/privacy for more information.
In a recent book management consultant Dan Roam explains why doodles and drawings are the among the best ways to convey information. Hosted on Acast. See acast.com/privacy for more information.
New research from Wharton’s Barbara Kahn finds that the way products are displayed affects a shopper’s perception of choice – and in turn can impact what and how much they buy. Hosted on Acast. See acast.com/privacy for more information.
In the wake of rising right-wing populism in Europe Italians voted against big government and reforms. The fallout could ripple across the continent. Hosted on Acast. See acast.com/privacy for more information.
Half of all jobs could be lost in the next 25 years due to technology and globalization according to WorkingNation. Hosted on Acast. See acast.com/privacy for more information.
In response to a class-action lawsuit resulting from its fraudulent accounts scandal Wells Fargo has petitioned a Federal District Court to force the bank’s customers into arbitration. Hosted on Acast. See acast.com/privacy for more information.
As the Trump Administration prepares to alter regulation of the financial sector some big threats loom experts say. Hosted on Acast. See acast.com/privacy for more information.