Experimental Entrepreneurship: Removing the ’Tin Cup Dependencies’

Although it has one of the most dynamic economies in Africa Botswana also has one of the world’s highest known rates of HIV-AIDS infection. In response the Botswana government along with the Medical School of the University of Pennsylvania and Wharton’s Sol C. Snider Entrepreneurial Research Center is helping develop a more efficient system to manage and monitor HIV/AIDS therapy. According to Ian C. MacMillan director of the Snider Center and James D. Thompson associate director of Wharton Entrepreneurial Programs the Botswana project illustrates a new concept called ”Societal Wealth Creation via Experimental Entrepreneurship.” By working to develop societal wealth enterprises in places like Africa MacMillan and Thompson hope to sidestep two obstacles that often plague business development around social problems -- low profitability and lack of seed funding.

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