Estée Lauder’s William Lauder: ’The Consumer Still Wants and Needs to Be Touched’

Estée Lauder -- the $7.8 billion cosmetics and beauty products giant founded in 1946 -- has grown to more than 25 brands in 140 countries. The company clearly knows its customers 95% of whom are women. In a recent interview with Knowledge at Wharton William Lauder the company’s executive chairman and the grandson of founder Estée Lauder discussed the challenges of working in a family-owned business the company’s global growth aspirations and why the key to success is ”getting women to put their hands together.”

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