Be There or Be Square: The Rise of Location-based Social Networking

To find the hottest restaurant bar or concert venue in town many young adults are no longer checking in with their friends. They’re ”checking in” virtually via Foursquare a location-based social networking site. While Foursquare is being touted as the Next Big Thing experts say the true potential lies in companies knowing exactly where customers are and pitching offers or services based on the spots these customers frequent. The challenge for Foursquare and others observers suggest is transitioning beyond buzz and finding uses for geo-targeting that are both profitable and practical.

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