’Badge’ Value: Finding and Promoting Products That Inspire Customer Loyalty
Mar 03, 2010•25 min
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Episode description
Alex Panos and his colleagues at TSG Consumer Partners a San Francisco-based investment fund believe that consumers will always be interested in products that enhance their lives even if it means paying more than they have in the past. That philosophy has brought impressive results for TSG primarily in the beauty food and beverage areas. Panos who joined the 23-year-old firm in 1998 spoke with Knowledge at Wharton about the company’s strategy why it favors family-owned businesses where to find opportunities in a recessionary economy and how to build up a brand among other topics.
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