At Google the Search Is On for a New Approach to Old Media

Viacom and CBS have pulled videos from Google’s YouTube. The Academy of Motion Picture Arts and Sciences recently requested that some Oscar footage be taken down from YouTube as well. And Google’s efforts to sell radio and print advertising have not met expectations. In short Google’s ability to navigate the traditional media landscape doesn’t seem to be going particularly well. What’s the problem? While Google has the resources to create deals with content companies it still must contend with a number of confounding crosscurrents including content owners’ concerns over intellectual property and a clash of advertising models.

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