A Search for Google’s Success Turns Up Two Words: Trust and Technology
Sep 26, 2001•9 min
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Episode description
Even as so many well-known search engines are struggling for survival Google.com continues to thrive actually turning a profit this year according to the privately-held company. What explains Google’s success and the loyalty of its users? “Performance not glitter ” sums up one Wharton professor. Plus a purist approach to advertising.
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