A Precarious Road: How Retailers Can Navigate Inflation’s Hazards

Retailers are in a tough situation locked between rising product costs and a limited ability to raise their prices. Even cost-savvy market leaders such as Costco are having a difficult time. But Wharton faculty say that handled carefully the current inflationary period may actually be a business opportunity for some companies. The key: Forgetting some of the old rules of retailing.

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