Klassen's Value Creators Podcast

The Klassen Code: We Own Our Freedom and Responsibility

"As Larry Senn once said, 'Every company has a culture—whether they've defined it or not. The question is whether that culture is happening by design or by default.' In our last episode, we introduced the idea of value creation—why it matters and how it shows up at Klassen. But strategy alone doesn’t build great companies. What really shapes a business is how people behave—day in and day out. It’s about how we treat each other. How we build trust. How we take ownership, grow through feedback, an...

Jun 16, 2025•16 min

The Klassen Code: We Improve

"As Larry Senn once said, 'Every company has a culture—whether they've defined it or not. The question is whether that culture is happening by design or by default.' In our last episode, we introduced the idea of value creation—why it matters and how it shows up at Klassen. But strategy alone doesn’t build great companies. What really shapes a business is how people behave—day in and day out. It’s about how we treat each other. How we build trust. How we take ownership, grow through feedback, an...

Jun 16, 2025•14 min

The Klassen Code: We Are Honest

"As Larry Senn once said, 'Every company has a culture—whether they've defined it or not. The question is whether that culture is happening by design or by default.' In our last episode, we introduced the idea of value creation—why it matters and how it shows up at Klassen. But strategy alone doesn’t build great companies. What really shapes a business is how people behave—day in and day out. It’s about how we treat each other. How we build trust. How we take ownership, grow through feedback, an...

Jun 16, 2025•14 min

The Klassen Code: We Value People

"As Larry Senn once said, 'Every company has a culture—whether they've defined it or not. The question is whether that culture is happening by design or by default.' In our last episode, we introduced the idea of value creation—why it matters and how it shows up at Klassen. But strategy alone doesn’t build great companies. What really shapes a business is how people behave—day in and day out. It’s about how we treat each other. How we build trust. How we take ownership, grow through feedback, an...

Jun 16, 2025•17 min

Create Value or Die

Why does Klassen exist? In our Value Creation Guide, we sum up our mission in two words: Create Value. More fully, we say Klassen exists to create value for customers, employees, vendors, and shareholders. In this premiere episode of our internal podcast, I sit down with our CEO, John-Mark Ferguson, to unpack that mission—the why behind everything we do. We talk about where the idea of value creation came from, how it’s shaped the way we work, and how all of this connects to award-winning piglet...

May 28, 2025•17 min