174. Client Case Study: FRG Real Estate

Ever wondered how to create a buzz in the neighborhood or throw a killer open house? Today, Michelle talks with Sarah from Falk-Ruvin Gallagher to discuss their rebrand with MKW CREATIVE CO. and spill the secrets to crafting a brand that doesn't just sell but connects. From managing high-stakes visuals to making events unforgettable, we're diving into how to make your real estate game go beyond the "for sale" sign.   ------------------------ In today's episode, we cover the following:

• Why they needed support from MKW Creative Co.
• Sarah's marketing background
• The evolution of FRG's marketing efforts
• How marketing managers create a plan with multiple people
• What qualities of FRG are reflected in the branding
• Creating a brand that is community and client-focused
• Collateral materials that the team was most excited about
• Connecting branding with exclusivity in a personalized way
• Nailing the aspirational yet approachable vibe
• The advice she'd give to her young marketing professional self
• What Sarah hopes her future self says about her present self

----------------------- GUEST INFO: To learn more about Sarah, follow her on Instagram @STVogelsang or email her at sarah@thefrgteam.com and to learn more about FRG Real Estate, follow their Instagram @FalkRuvinGallagher and visit their website, thefrgteam.com ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at:

• Kiss My Aesthetic Facebook Group
• Instagram
• Tik Tok

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard