087 Client Case Study - So Diego

Bianca loves bringing people together to explore her hometown of San Diego and has been offering food and drink-centric tours for over a decade. She brought on Nicole as a business partner in 2021 to help revitalize the company for their reopening post-pandemic.   Nicole's professional experience as a project manager and former owner of a catering company, and Bianca's experience in hospitality, make them a dynamic duo for creating insightful, unique, and professionally operating experiences for not only the tourism market of San Diego, but for locals, as well.   They are both mothers of 2 daughters each and believe that a work/life balance of being professional mothers is the key to self-fulfillment and happiness. Currently, their business operates 22 food and drink tours a week and has hosted many large corporate groups on tours around San Diego. They love their city and find joy in sharing local businesses on the experiences they plan. -------------------------- In today's episode, we cover:

• Bianca's origin story—from traveling abroad to working in hospitality in San Diego and how her experiences sparked the idea of curating a unique experience for tourists in the city
• So Diego's offerings
• Their most memorable client experience
• How incredibly eclectic San Diego is
• So Diego's evolution leading up to their rebrand with MKW Creative Co.
• Their favorite part of the new brand kit
• New ideas brewing to dispel people's preconceived notions of San Diego
• How do they think So Diego would look like if they started it from scratch today
• The importance for entrepreneurs to grow their B2B network
• Social media marketing can help, but you can have a successful biz without a strong following
• What makes So Diego "brag-worthy"

----------------------- RESOURCES:

• Kiss My GIFs - Motion Graphics Training for Graphic Designer
• Kiss My GIFs PART 2 - Motion Graphics Training for Graphic Designer

  ----------------------- Guest info:   For more on So Diego, you can find them @_sodiego on Instagram, and to check out their tours and offerings, head over to sodiego.com   Kiss My Aesthetic podcast listeners get 10%! - Code SDLOVE ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at:

• Kiss My Aesthetic Facebook Group
• Instagram
• Tik Tok

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