The Right Content for the Right Platform
Apr 07, 2011•5 min
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Episode description
Creating content for distribution over various media platforms is smart strategy for reaching your customers in their preferred platforms. But it's not just not a matter of cutting and pasting files into every corner of the internet since content and storytelling work better when they are platform appropriate. We discuss best practices for optimizing content for specific platforms and for creating a wide-reaching deployment plan.
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