Monetizing the Highlight Reel with Sports Start-Up Buzzer

Today, LionTree’s Co-Head of Growth Alex Michael sits down with Buzzer Founder and CEO, Bo Han. Sports start-up Buzzer’s mission is to monetize key moments and history-in-the-making plays -- the ones that keep hopeful fans glued to their couches for hours on end. Han says Buzzer is embracing the ‘look down’ 2-screen viewing experience in order to bring a younger fanbase to the sports leagues and media companies with whom they partner. With an impressive roster of investors, a heap of proprietary tech and more than 54 employees in under two years, Buzzer looks to be playing the long game.

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