Understanding where the audiences and marketplace are moving forward

The darkest months of COVID-19 had a huge impact on sales teams around the world. However, approaching the end of this financial year 2021, Alex Whitlock and Russell Stephenson talk about the pitfalls and dangers for salespeople and sales managers to underestimate the market moving forward.

They also give advice on how sales people should look back, and set up targets based on the trajectory that they think is out, to trust in their gut and try to avoid limiting themselves by setting up those new sales targets.