‘Seek first to understand’ in media sales

In media sales, a client is buying a salesperson just as much as they’re buying the product being sold to them. In this episode of Killer Media Sales, hosts Phil Tarrant and Alex Whitlock discuss the importance of clarity in communication and explain how salespeople can effectively present their offering to convert client interest into a done deal. Tune in to hear their tips for keeping communication clear, concise and relevant, as well as their thoughts on why salespeople who “seek first to understand before being understood” will better connect with clients and garner greater results. You'll hear all of this and more, in this episode of Killer Media Sales! For more, visit: www.killermediasales.com