Launching a new product in the media space

Momentum Media’s Andy Scott, Russell Stephenson and Alex Whitlock have all had involvement in the creation of new products in the media space throughout their experience within the industry. In this episode of Killer Media Sales they look at the process of starting from scratch with a new product and the steps involved in getting things up and running including identifying a sales market and structuring a plan around the targeted audience content and advertising opportunities. They will unpack the challenges that they faced when starting out and analyse how technological developments have made prospecting easier for salespeople today, while comparing that to selling to an established database and how this can lead to complacency. Tune in now to hear all of this and much, much more in this episode of Killer Media Sales! www.killermediasales.com