How to construct a good proposal

The capacity to generate a clear, concise proposal is a critical skill for successfully getting any deal over the line.

On this episode of Killer Media Sales, hosts Alex Whitlock and Russell Stephenson outline the key characteristics and structure of an effective proposal.

They explain the difference between activities and outcomes, how to go about responding to a client’s brief, and why segmenting the sales process too definitively can be detrimental.