How digital data can lead to deeper conversations with clients

In this episode of Killer Media Sales, Momentum Media head of digital and marketing Michelle Tucker joins host Alex Whitlock to discuss how the introduction of artificial intelligence technology Quantcast into the Momentum Media arsenal is revealing a more detailed image of just who their various audiences are. Michelle will share how macro level data can be layered to build datasets to better understand our audience, the opportunities that this presents to our sales teams and how that data can lead to deeper conversations with their clients. Tune in now to hear all of this and much, much more in this episode of Killer Media Sales! www.killermediasales.com