Differing your approach when dealing with an agency

The Killer Media Sales podcast often unpacks sales strategies and dealing with clients however has previously not looked in extensive detail how a sale that involves an agency adds a point of difference to the sales process. In this episode of Killer Media Sales Alex Whitlock is joined by Momentum Media’s John Briggs who in 1977 had his first experience working with an agency. He will discuss how the agency landscape has changed since then while also analysing what has remained similar, and unpack the mistakes that sales people often make when dealing with agencies. They will also discuss the importance of a strong brief, how to get direct contact with the client, and how to find out what budget the agency has to offer. Tune in now to hear all of this and much, much more in this episode of Killer Media Sales!