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Kickstart Your Book Sales Podcast

Monica & Russellwww.writermba.com
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Episodes

Where Can I Start Learning For My Upcoming Kickstarter Campaign?

Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode Russell Nohelty and Monica Leonelle talk about how to afford the Kickstarter Accelerator (and why people sign up before running their campaigns). Welcome to the Kickstart Your Book Sales podcast with USA Today bestselling authors Russell Nohelty and Monica Leonelle, where you’ll learn how to supercharge your book sales, go aggressively wide, and take your author career to the next level. List...

Oct 10, 202211 min

How We Set Our Prices for Direct Sales (Nonfiction)

Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode Russell Nohelty and Monica Leonelle talk about how we set our prices for direct sales (nonfiction). Welcome to the Kickstart Your Book Sales podcast with USA Today bestselling authors Russell Nohelty and Monica Leonelle, where you’ll learn how to supercharge your book sales, go aggressively wide, and take your author career to the next level. Listen and subscribe to our new podcast: SixFigure...

Oct 03, 20226 min

Is Kickstarter Right For Me? (Part 3 of the 3-Part Series)

Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode (which is the last of a 3-part series) Russell Nohelty and Monica Leonelle talk about who Kickstarter is ideal for, including questions like: Is it the right time in my career? Am I the type of person it would be good for? Does this work for my genre? How do I optimize the campaign for my unique situation? And so many other questions! Welcome to the Kickstart Your Book Sales podcast with USA ...

Sep 26, 202254 min

Is Kickstarter Right For Me? (Part 2 of the 3-Part Series)

Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode (which is the second of a 3-part series) Russell Nohelty and Monica Leonelle talk about who Kickstarter is ideal for, including questions like: Is it the right time in my career? Am I the type of person it would be good for? Does this work for my genre? How do I optimize the campaign for my unique situation? And so many other questions! Welcome to the Kickstart Your Book Sales podcast with US...

Sep 19, 202227 min

Is Kickstarter Right For Me? (Part 1 of the 3-Part Series)

Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode (which is the first of a 3-part series) Russell Nohelty and Monica Leonelle talk about who Kickstarter is ideal for, including questions like: Is it the right time in my career? Am I the type of person it would be good for? Does this work for my genre? How do I optimize the campaign for my unique situation? And so many other questions! Welcome to the Kickstart Your Book Sales podcast with USA...

Sep 12, 202231 min

Where Do I Start with Kickstarter?

Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode Russell Nohelty and Monica Leonelle help one of their students figure out where to start with Kickstarter. There are some specifics about the student in this episode, but a lot of authors are in the same boat as them, so there's a ton you can learn about how to think about your first project! Welcome to the Kickstart Your Book Sales podcast with USA Today bestselling authors Russell Nohelty a...

Sep 05, 202211 min

What Merchandise Works Best for Kickstarter?

Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode Russell Nohelty and Monica Leonelle share their best ideas for merchandise on Kickstarter. They also talk about the more important thing: which merchandise ideas have terrible profit margins and awful fulfillment challenges. Stay out of the red by choosing great merchandise options from the beginning! Welcome to the Kickstart Your Book Sales podcast with USA Today bestselling authors Russell ...

Sep 04, 20225 min

How Many Kickstarter Pre-Launch Followers Do I Need?

Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode Russell Nohelty and Monica Leonelle talk about how they use the pre-launch page that Kickstarter provides to estimate how well the project will do. They also talk about how you can fix challenges when you see them on the pre-launch page so you are not launching your campaign to crickets. The pre-launch page is a critical part of knowing how quickly you'll fund on your campaign, so don't ignor...

Sep 03, 20227 min

How Many Books Should I Kickstart at Once?

Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode Russell Nohelty and Monica Leonelle talk about one of the MOST common questions we get asked...How many books should I include in my Kickstarter campaign? We give the least favorite answer...It depends! Learn what it depends on in this episode. Welcome to the Kickstart Your Book Sales podcast with USA Today bestselling authors Russell Nohelty and Monica Leonelle, where you’ll learn how to sup...

Sep 02, 20224 min

How Do I Make International Shipping Work with Kickstarter?

Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode Russell Nohelty and Monica Leonelle break down all your international shipping options while running a Kickstarter campaign. Welcome to the Kickstart Your Book Sales podcast with USA Today bestselling authors Russell Nohelty and Monica Leonelle, where you’ll learn how to supercharge your book sales, go aggressively wide, and take your author career to the next level. Listen and subscribe to o...

Sep 01, 20227 min

How Do I Make Audio Commentary for My Kickstarter Book?

Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode Russell Nohelty and Monica Leonelle talk about one of Russell's favorite rewards: the audio commentary! He says he's not going to answer this question on the Q&A...But no surprise, he does! For the longer answer, we talk about it more in our course, the Kickstarter Accelerator. Welcome to the Kickstart Your Book Sales podcast with USA Today bestselling authors Russell Nohelty and Monica L...

Aug 31, 20224 min

Does Kickstarter Work For Nonfiction?

Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode Russell Nohelty and Monica Leonelle talk about how Kickstarter works for nonfiction—quite interesting! We've had a lot of success with nonfiction personally, but more importantly, our top nonfiction authors are doing double what our top fiction authors are doing in the program. (And just to be clear, our top fiction authors are hitting between $10-15k raised—so pretty well already!) Welcome t...

Aug 31, 20229 min

Can I Use Kickstarter to Fund My Book's Editing or Cover Design?

Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode Russell Nohelty and Monica Leonelle talk about whether you should use Kickstarter to fund your book's editing or cover design or other large expense that comes with production of the book. The answer may surprise you! Listen in on how they think about this challenge, because as usual, it comes down to how you frame it to the reader. Welcome to the Kickstart Your Book Sales podcast with USA To...

Aug 30, 20224 min

Can I Use Kickstarter For My Debut Book or Novel?

Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode Russell Nohelty and Monica Leonelle discuss whether Kickstarter is a great place to debut your first book or novel. There are pros and cons to trying it! Welcome to the Kickstart Your Book Sales podcast with USA Today bestselling authors Russell Nohelty and Monica Leonelle, where you’ll learn how to supercharge your book sales, go aggressively wide, and take your author career to the next lev...

Aug 30, 20229 min

How Do You Budget Time for Your Kickstarter?

Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode Russell Nohelty and Monica Leonelle explain how much time you actually need to spend on your Kickstarter campaign page before getting approved and launching. It's not 40 hours—let's start there! Listen in and find out how much time we actually spend on setting up the campaign. Welcome to the Kickstart Your Book Sales podcast with USA Today bestselling authors Russell Nohelty and Monica Leonel...

Aug 29, 202211 min

Five Myths About Masterminds (And Why They're Holding You Back)

Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode Monica Leonelle and Russell Nohelty dispel all the myths we had about masterminds! Russell in particular was resistant to masterminds until he went to his first. Monica shares why she's basically always in a mastermind. We also talk about why we are doing our upcoming wide mastermind event in Las Vegas on November 13th. Both of us have the businesses we have in large part because early in our...

Aug 29, 202251 min

Everything To Know About Our Upcoming Wide Mastermind Event

Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode Monica Leonelle and Russell Nohelty talk about why we are doing our upcoming wide mastermind event in Las Vegas on November 13th. We also share everything about the event in case you want to join us! Both of us have the businesses we have in large part because early in our careers, we invested in relationships that took us to surprising places. Welcome to the Kickstart Your Book Sales podcast...

Aug 22, 20221 hr 34 min

Why Masterminds are SO Important to Building Your Author Career

Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode Monica Leonelle and Russell Nohelty talk about amazing mastermind events we've been to in the past, as well as the importance of meeting people in person and joining paid communities. Both of us have the businesses we have in large part because early in our careers, we invested in relationships that took us to surprising places. Welcome to the Kickstart Your Book Sales podcast with USA Today ...

Aug 15, 20221 hr 9 min

10x'ing Your Next Kickstarter Campaign with Craig A. Price Jr.

Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode Monica Leonelle and Russell Nohelty interview one of our Kickstarter Accelerator students, Craig A. Price, about how he has taken it step by step to grow as a Kickstarter creator. After running a successful $500+ campaign, he managed to take his next campaign to $5600+! You can see the campaign and follow Craig Price here: https://www.kickstarter.com/projects/craigaprice/dragona-an-epic-fanta...

Aug 08, 202220 min

Doubling Your Campaign Numbers to $5,300+ as a Kickstarter Veteran with S.A. McClure

Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode Monica Leonelle and Russell Nohelty interview one of our Kickstarter Accelerator students, Sarah McClure, about how she doubled her backer numbers and funding from a previous campaign by following Russell's system! You can see the campaign and follow S.A. McClure here: https://www.kickstarter.com/projects/lostqueenchronicles/make-100-lost-queen-chronicles-the-complete-fantasy-series Welcome t...

Aug 01, 202223 min

Making $2500+ on Children's Books on Kickstarter with Kelly Brakenhoff

Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode Monica Leonelle and Russell Nohelty interview one of our Kickstarter Accelerator students, Kelly Brakenhoff, about her first campaign for a children's book series about American Sign Language! Monica unboxes the book from the campaign live. And can confirm that the book is now well-loved by her two-year old! You can see the campaign and follow Kelly Brakenhoff here: https://www.kickstarter.co...

Jul 31, 202227 min

Making $4,400+ By Stealing Ideas From Live Events to Use For Promoting Your Kickstarter Campaign with Frog and Esther Jones

Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode Monica Leonelle and Russell Nohelty interview two of our Kickstarter Accelerator students, Frog and Esther Jones, about their first campaign that was helped greatly by their knowledge of selling at live events, signings, and cons (conventions and conferences). You can see the campaign and follow Frog and Esther Jones here: https://www.kickstarter.com/projects/estherjones/graceless Welcome to ...

Jul 30, 202232 min

The Kickstarter Mindset vs. the Amazon Mindset with J.R. Frontera

Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode Monica Leonelle and Russell Nohelty interview one of our Kickstarter Accelerator students, J.R. Frontera (aka Jeni), about her first campaign for her very cool book, Bargain at Bravebank! She raised over $6k+ on Kickstarter right out the gate. (And Brandon Sanderson backed her project!) She shares her thoughts on retailers versus fan-based direct sales platforms like Kickstarter. You can see ...

Jul 29, 202231 min

How To Level Up Your Campaigns to $5,800+ with Kickstarter Veteran Jack Holder

Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode Monica Leonelle and Russell Nohelty interview one of our Kickstarter Accelerator people, Jack Holder, about how joining the Kickstarter Accelerator helped him, well, accelerate his Kickstarter success! We break down his campaign, Legends of the Realm, which raised $5,800+ from 200+ backers. You can see the campaign and follow Jack Holder here: https://www.kickstarter.com/projects/arcaneinkdus...

Jul 28, 202229 min

How To Make $4,900+ on Your 10-Year Old Backlist Book with Sandy Williams

Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode Monica Leonelle and Russell Nohelty interview one of our Kickstarter Accelerator students, Sandy Williams, about her first campaign for an anniversary hardcover edition of The Shadow Reader, which originally sold at auction to Ace (Penguin). She got the rights back and now she's made as much as the average advance just through Kickstarter, 10 years later! The power of your backlist is huge wh...

Jul 27, 202229 min

Breaking Down Russell's $15000+ Fiction Campaign For the Godsverse Chronicles

Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode Russell Nohelty and Monica Leonelle break down Russell's latest fiction campaign for the Godsverse Chronicles. If you have ever wondered what it takes to hit $15000+ in a fiction campaign as an author with a relatively small- or medium-sized audience, this is how to do it! Welcome to the Kickstart Your Book Sales podcast with USA Today bestselling authors Russell Nohelty and Monica Leonelle, ...

Jul 26, 202235 min

How To Leverage Your Kickstarter Campaign at Other Distributors

Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode Russell Nohelty offers the best advice for leveraging your Kickstarter campaign to get your product onto retailers and other distribution channels (like selling at live events). Welcome to the Kickstart Your Book Sales podcast with USA Today bestselling authors Russell Nohelty and Monica Leonelle, where you’ll learn how to supercharge your book sales, go aggressively wide, and take your autho...

Jul 25, 20229 min

Key Factors to Fulfilling and Distributing Your Kickstarter Campaign

Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode Russell Nohelty talks about fulfillment dos and don'ts and how you can get your product out into the world. Welcome to the Kickstart Your Book Sales podcast with USA Today bestselling authors Russell Nohelty and Monica Leonelle, where you’ll learn how to supercharge your book sales, go aggressively wide, and take your author career to the next level. Listen and subscribe to our new podcast: S...

Jul 24, 20228 min

How to Write Your Story Page for a Kickstarter Campaign

Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode Russell Nohelty explains how to write your Story page on Kickstarter. Most authors do this wrong! Make sure you do it right. Welcome to the Kickstart Your Book Sales podcast with USA Today bestselling authors Russell Nohelty and Monica Leonelle, where you’ll learn how to supercharge your book sales, go aggressively wide, and take your author career to the next level. Listen and subscribe to o...

Jul 23, 202211 min

How Do You Handle a Dead Zone in Your Kickstarter Campaign?

Get free resources for your author business here: http://kickstartyourbooksales.com/free In this episode Russell Nohelty explains the most important part of any Kickstarter campaign: the Dead Zone! Welcome to the Kickstart Your Book Sales podcast with USA Today bestselling authors Russell Nohelty and Monica Leonelle, where you’ll learn how to supercharge your book sales, go aggressively wide, and take your author career to the next level. Listen and subscribe to our new podcast: SixFigureAuthorE...

Jul 22, 202210 min
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