#53 Harry Morton – How to Launch a Successful Podcast

Harry Morton is the founder of Lower Street, which is a specialized podcast production agency. Harry focuses on podcast strategy and developing the perfect show to meet your business goals. In addition, he works on production, writing, promotion and audience growth. From self-hosted interview shows to full branded productions, Lower Street can help you make a great show.

⏺️ Voics: https://www.voics.co/

🎙️ Podcast University: https://bit.ly/3Dqip2S

🎤 Podcast Accelerator: https://bit.ly/3f1ir81

📞 Schedule Free Call: https://bit.ly/3GsNyTU

(00:00) Introduction
(02:34) What is a podcast agency and what is Harry's background?
(08:13) Catching a trend and turning an interest into a career
(10:40) Building relationships & networking through podcasting
(12:23) Creating a community & audience of valuable listeners 
(13:55) Average time engagement of podcasts vs. YouTube videos
(14:45) Superfans by Pat Flynn & 1000 True Fans by  Kevin Kelly
(17:23) How should you launch a successful podcast? 
(20:17) How do you find your ideal listener and target market?
(22:19) Launching with the listener in mind & identifying goals
(25:20) Why did I start a podcast & how did I do it? 
(28:29) Podcasting is narrow & deep vs. TikTok
(28:53) How can you monetize a podcast?
(33:05) The indirect benefits which arise from podcasting
(35:30) What do you think is the future of podcasting? 
(40:59) Spotify subscriptions and providing additional content
(42:53) What is the biggest threat to podcasting? 
(47:56) Outro

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