#280 The Secret YouTube Strategy Nobody is Talking About (Steal It Now)

And look , I was in this position for many years because I believed and I truly did believe that the more views I got was the more leads that I would get and then the more my business would grow . But the reality is that's actually not true . You only need to look at the creator economy to really see this right .

I call it the zombie apocalypse of the creator economy , because you have a bunch of broke creators running around the internet trying to get views , trying to get likes , and all of them are actually broke . And you have a lot of business owners that fall into that category too , because they're following the creator model to be able to get likes .

But , as we know , likes do not exactly turn into cash , and there needs to be a streamlined version of this , and we've been using a completely different strategy which has really broken down a lot of the barriers around . How do you actually get leads from YouTube .

How do you create videos on YouTube that turn into assets , and these business assets are used to generate millions of dollars for your business every year . And look , we've been doing this at my own company in Voix , as well as over 200 content businesses on the internet .

So in this video , I'm going to show you exactly how you can utilize this YouTube strategy , or secret YouTube strategy , that I've never told anyone before , and we can walk through exactly a step-by-step process for you to implement this . But before we do that , what is everything that people are truly doing wrong ?

When they put out videos and things don't hit and they don't get leads ? They're blaming everything outside of it . They're blaming the lights , they're blaming the backlights , they're blaming the audio everything outside of it .

They're blaming the lights , they're blaming the backlights , they're blaming the audio , and if you're Gary Stevenson , you're also blaming the government , but none of this is actually the reason why your content isn't hitting and it isn't getting you leads for your business .

There's actually a real problem here that I want to address in this video and show you how you can overcome this too . So how did it all change for me , and what was it that we

did ? Well , we've started a new series and a new method to grow on YouTube for your business , which is called the Objection Handling Series . This is a series of videos that you put out for your business that basically handle all of the objections a lot of your prospects will have .

It's not based on just getting random views , it's not based on just trying to go viral and it's not based on controversial tactics and frameworks . Instead , it's based on you creating content that pre-handles objections of your prospects . Now , why is this important ? It's because , for us and for you , you may run a lot of warm traffic to your business .

So this is people that see you on YouTube , instagram , linkedin or X and then they come in to book a call with you . So they know who you are . And statistically , we know in our business that 86% of people who book a call from warm traffic turn into customers , but only 14% of clients that come in from cold traffic turn into customers .

So what do we do in this instance ? Because , as your business grows , you will bring in more cold traffic into your audience . So what we want to do is create a series of small , miniature videos that pre-handle objections . Let me give you a little insight , and this is truly the secret sauce behind our business .

Every objection that you get on a call , on a sales call for your offer or for your business , can be handled and pre-handled beforehand

in content . Let me give an example .

When people say I need to think about it , or they need to find out more about you , or they need to figure out more about your content , or they need to check does your model work , or do they need to see case studies and testimonials , all of those objections can be handled in a short video series that you publish on YouTube beforehand .

So what we do and our secret secret in here is we look at every single call we've ever taken , any sort of sales call , any discovery call , and we look at what are the main objections people have and instead of crying and whining and saying that our offer doesn't work and giving up , we create YouTube videos that pre-handle those objections .

So if someone's looking for our framework to how we build offers , we will create a video on how do we develop a framework for offers . If people want to know who is this worked for , we will create a video that will showcase all of the case studies through the model that we teach inside the incubator or Apex and how our model solves those problems .

We will show case studies that are for people who are in their 50s , 60s , people that are even 20 years old , 30 years old , and how does it all fit together ? So this video series compounds , compounds over time and what happens is every single objection gets killed in these videos . You don't need to create 500 videos .

You don't need to be like a podcaster and come out with videos every single week when the time is right . Every three weeks , four weeks , you have a new video that handles a ton of objections in YouTube . That sits in there on its own playlist . So think about this for a second . Imagine if someone said to you I need to think about it .

You have videos and series that showcase how speed is important , how speed leads to execution , how a lot of your clients have utilized speed to overcome procrastinating .

Basically , if someone says it's a big investment , you can showcase the cost of not working with you guys , the cost and the impact that it has on your business , because the investment is what they pay today . The cost is the reoccurring payment and debt they need to pay

if they don't take action with you today . If they're an emotional buyer and they're looking for reasons to get started . You showcase all of the massive transformations you've had in your organization and how people young people , old people , middle-aged people have had amazing results and transformations from working with you .

You put out videos that absolutely emphasize those points . So those videos are the assets that people come and want to work with you and they want to work with you every single time .

And the best part is these videos become miniature sales reps who do not sleep , do not take breaks , work 24-7 to handle all the objections with your prospects and sell on autopilot . That is the big thing , because while your team may take a break , your videos don't . These are videos that continuously build momentum and grow continuously through time .

And where else can you use these videos ?

Because now that you have these videos , these are assets and as assets , you may have a bunch of prospects who are ready to buy and you can re-engage with them and restart a conversation and instead of saying hey , just following up , just checking in , you could say , hey , I just recorded a new video on XYZ that solves ABC in ABC timeframe .

Do you mind if I send this over to you ? You can ask for permission . They would say yeah , darren , I would absolutely love that video . Please send that across . Then we share a video asset . Then they say this is exactly what I wanted , of course , because it's a pre-handling objection video .

And then , as a result , they might ask to book in another time with you , or they might just ask for the payment link . So these assets can be utilized in DMs , in chats , to work your prospects , work your leads , and also , as you build your team and have sales reps and appointment setters , they can send these videos on behalf of you .

And then , once the videos are out and people start booking in calls to work with you , instead of them showing up completely

blind to a call , they go through what we like to call an indoctrination flow .

So they will get a series of videos sent to them , maybe five videos , 10 videos on an email sequence over the next 24 to 48 hours that showcase your story , your offer , your hero's journey , who you work with case studies , testimonials , models , so that then they've seen all these videos . And then they come to the call .

And on the call , it's not about having to sell them . You just ask one simple thing , which is what questions do you have about the program ? And they will say I watch his videos . I got a lot of value from him . I found it interesting . I'll have one question around X , y , z , because in this way we change the relationship .

You've completely remodeled the relationship so that they know exactly what you do , and I have the only final questions as to maybe a few small things when are the calls ? When do I get started ? When are the payment terms ? All these small minor things . They're just small minor things , but they're sold on the big idea .

They're sold on you things , but they're sold on the big idea . They're sold on you . They're sold on you as the visionary , you having the mechanism , the company , the team , everything around there that you may bring to the table .

They already know about that , it's already there , it's already done , and that's how we're able to book two calls , five calls a day , of people that are fully qualified , they're pre-qualified , they come , they're ready , they're ready to get started . So imagine if you were to install that into your business .

How would that feel to know that customers show up on the call . They're ready to go , they already know exactly who you are , they're ready to get moving . None of this cold stuff , none of this false trust because , I'll be honest with you guys , we're in a trust recession .

Online coaches , consultants , agency owners and entrepreneurs do not have trust on their side anymore . So we need to build that trust through video content , through long form content . That's exactly what we need to sell . That's exactly not what we need to show up and bring to the table , because otherwise people are going to get on the call .

They're super skeptical , they don't want to work with you and it's going to be a very hard sell . Also , it's going to be almost a terrible relationship , because we don't want to get off onto the wrong foot and we don't want to have to try sell people , because it's not your job to sell to your prospects .

It's your job to showcase why you are the best person to work with . And you can do that all before the call even begins . Because , if you think about it like this , if you could start booking up a ton of calls with people that are ready to buy , they're ready to get moving , they're ready to get started , that would completely change your business .

It would make your business grow 10x faster . It would improve the velocity of sales , of speed , and you would get more leads in the top coming in off the top and you'd have more people converted from leads to sales . It's quite simple as that , and business is very simple , guys . At the

very end of the day , you just need leads that come in the top of the door . You need to speak to them like you're not a robot . You need to show them that you have the right solution and you need to be able to convert them into sales . And if you can do that , you're going to smash it .

We've had thousands of people to use the exact same model Guys that don't even pay us , they're not even customers of us , but they're using this exact same model continuously to grow and scale . And then we've had hundreds of customers , hundreds of clients who actually do use this on an ongoing basis . So think about this for one last minute .

If you had a seamless process to pre-handle all of these objections that you're facing on calls , you and your team consent to people , how much would that transform your business overnight ? Because for me , it's absolutely transformed everything , absolutely everything .

Me , it's absolutely transformed everything , absolutely everything , and it's made great relationships being built . So if you want to turn your YouTube into a full sales strategy for the right business model , check out the link down below and watch the full video on how building a content business is the best decision for you to make $1 million in 2025 .

It's going to be a full guide , a free video of how we've actually built this from scratch and adding in this process of objection handling videos will completely transform your content business in 2025 .