¶ Youth Entrepreneurship and Success
I'm on the ball with that and my team is on the ball with that , because people in my team that are in my program are only people doing five figures a month with the model themselves .
Entrepreneurship is a matrix , because you leave the 9 to 5 grind to come into this fucking 8 am to 8 pm grind , or even further , because then , instead of becoming a VP , you are just trying to get ahead in some entrepreneurship vortex .
No amount of money is really worth losing yourself for because , like I , would rather be making 50 , 100 grand a month and be extremely just fulfilled by life than make 10 million a month and hate myself and want to jump off the cliff .
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I have to start with some of these numbers dude 17 now . Yeah , how much do you do in a month now compared to 16 ? And compared to when you're 15 years old ?
Yeah , so I'll start from when I was 15 and kind of build up to it , because it's a pretty interesting story . So when I was 15 , um , I was doing multiple six figures like two to three hundred grand a month in profit off of snapchat , which was like a method to make money online with short form videos . At 16 it all kind of went to shit and uh died .
So my monthly income went from like multiple six figures to maybe low five figures like 10 , 20 grand a month , which was still insane , but comparatively to what I was used to , it was a really big drop .
And then at 17 , I started my software company , started my coaching program , and then I also started to run more channels and at the moment a month we're doing around a million in revenue and like a good chunk in profit because of how lean most of the businesses are why do you think you've been able to do that , versus 99.9 of the entire history of the
universe ? I've never been able to get those numbers , regardless of age , because I have zero time difference between idea and execution . Explain so whenever I have an idea , instead of pondering it , procrastinating it if I think it's going to fail , if I even have a little chance in my head of it succeeding , I'll go for it . I don't care if it fails .
I have all the time in the world and I think that's why I've been able to jump at like so many opportunities , and some of them have failed , granted , but a lot of others have succeeded .
And that's just because I've taken the chance to go into more ideas and execute on them . What keeps that emotional connection separated from it ? Like , why are you not tied to those ideas ? Because most people get so caught up and you know , oh , it's not working , it's me . And then they go down that kind of wrong spiral .
It's interesting because I do love all the ideas I come up with and I have some sort of attachment to them . But at the end of the the day I know whether this idea doesn't work I'll make money with another one .
So I'm not attached to making something work if I've exhausted every option into trying it and I'll exhaust every option into trying something before I feel like I should move on , because if I don't then that's just doing a disservice to myself . So every time I come up with an idea I try to get every possible smart person I can to ask for advice .
I try to execute on it as best as I can with the strategies I come up with , everything that just someone would think of to execute on a good idea . I try to do and thankfully I'm not going to jinx it here but my hit rate has been pretty good on ideas that have been successful . But it's also because I handpick my ideas really good .
I get a lot of opportunities of like things that I could be doing all the time . But I don't because I'm very tunnel visioned on a very specific mission at the moment and so every idea I come up with is kind of an expansion of that little circle that I have in mind .
I think , looking at you , one of the reasons why it's hit so well is because you understood content and marketing first .
Yeah .
And not understood it like you literally mastered it and most people never like . First-time founders focus on product . Second-time founders focus on distribution . Yeah , you focus on distribution at like 14 years old in your , in your bedroom , right so now everything becomes easy .
Not easy , but you know , tracing back to when you're 15 , like talk to me through those real grungy , hard moments where you were able to separate yourself and now it's all open to getting marketing to getting this episode of kickoff sessions is sponsored by 10 plus . I've been using 10 plus in a hot tropical climate for electrolytes , for also hydration .
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Yeah , I mean as well . When I was 15 , I wasn't as well known for being good at what I did . It was more of me in the trenches working on my craft to try to get better , and so it was a lot more of being like in a war every single day with what I had to do , versus now .
I was just constantly trying to prove myself when I was 15 , to myself , but also to other people , because no matter what you accomplish I mean at 15 , like I said , I was making good money with snapchat but no matter what you accomplish , people always attribute it to your age . So the amount of opportunities I got back then wasn't as good as now .
The amount of people that respected what I did wasn't as good as now , and I think , one that comes with maturing . So , like I think a good entrepreneur isn't made by the first success they have , it's by the second , third , fourth , they show that they can run laps consistently .
Made by the first success they have , it's by the second , third , fourth , they show that they can run laps consistently , um , and when I was 15 , it was the first time I'd ever done it .
So I understand why people would be skeptical , because a lot of people come in and out but at the same time at 15 I was honestly like the same person mentally in here than I am now . But people just have to catch on what made you develop .
What is that trait and what made you develop it when you're so young , like dude ? When I was 15 , I was eating cheetos in my fucking pajamas , playing call of duty , modern warfare 2 , trickshotting on fucking rust , yeah like don't get me wrong , I did do that stuff as well .
For sure , I wasn't just always trying to make money , but I didn't really attach it to making money . I attached it to enjoyment , and my enjoyment was making videos online and that was my playing call of duty , that was my doing that Right , and so I'd have the bag of Cheetos whilst I made videos . So that's what I enjoyed doing .
But it's very interesting because I wouldn't even say that I'm more of an expert at making videos , although I think I'm good at it . I think I've like kind of mixed being good at business and being good at videos , because a lot of people are really good at going viral , but they don't know how to create businesses out of it .
And a lot of people know how to create businesses and have good ideas , but they don't know how to get the distribution for it . And I think I've I came up in a way where I mixed those two in . From the beginning , I always thought of like a video I made of like so I used to run a magic channel back when I was younger .
I used to do magic tricks and I remember that the second I made the channel I like registered a domain instantly on on google and I just did things to like prepare myself for potentially running a business out of the channel . Yeah , and I like started to look at manufacturers to create like a deck of cards and stuff .
These were all just things I did when I was 12 13 because I really enjoyed the business aspect of things as well . So , although content and making videos is great , I think like the real skill set that I have is mixing both of those together .
I'm always focused on the offers on the back end right Like where can you actually make money from it ? And I call it going from the broke creator to a creator entrepreneur someone who just uses content as a mechanism to get traffic into their product service .
Yeah , I mean if you think about it , a lot of creators have a million plus subscribers and are maybe making 10 , 20k a month , right ?
Dude , some of them even invest .
I'm in like two months , and so it's like I think that just relates back to what I said before understanding how to create a business on top of understanding how to make a good video . It's a very , very good skill to have on top of understanding how to make a good video . It's a very , very good skill to have , a very valuable skill to have , I think .
So when I watched your podcast with Brett , you said you didn't want to be a person selling courses . Yep , and now you got a course , but you got a coaching program . So walk me through . What was the change in Hearth ?
Here was . I actually mentioned this to Brett as well recently and it was at the time when I made the video with Brett . I was doing Snapchat and Brett was telling me to do a Snapchat program because that's what the podcast was about .
But then and there I knew Snapchat was dying and I knew it wasn't a teachable method and I hadn't expanded into other versions of content yet . So I was like , listen , I'm not comfortable doing a program on something I don't actively do .
And now I'm doing a program around YouTube shorts , but I'm actively running YouTube shorts channels doing 15 to 20 grand a month , like I could pull up dashboards right now to show you the accounts , because I'm a very big believer in practicing
¶ Building Successful Online Businesses
what you preach . But it's not even that .
It's a very big disservice to the people you sell a program to or a course to if you don't actively practice it , because you don't get with the trends , you don't get with the times and therefore you lose out on your touch , probably within six months of launching because of how fast this environment changes , especially with content .
Content environment changes very , very quickly . So if you're not on your ball all the time , you're doing a very big disservice to everyone who pays and invests in you because they trust in your opinion to perform that's the reason why I'm recording so many podcasts .
I'm helping people build their podcasts , but I have to be here flying 30 hours to show people . This is how we run a conversation . The flip side to it is like , let's say , you're a financial advisor , you're broke , you're a personal trainer , you're fat , you're a relationship coach , but you're single . It doesn't make sense .
There has to be the polarity now for your coaching program and especially looking , bring people zero to one . How are you helping people go zero to one with short form and to monetize short form when it changes on a fucking swivel every single week ?
yeah , I think with what I teach , I don't teach short form using your face . I teach faceless short form on youtube , so you don't even need to show your face to make these videos , and that's a business model on its own .
And really , as the times change , the way of making content changes , but the fundamentals always stay the same you need to understand how to analyze your attention , how to analyze what a viewer wants to see , and all these fundamentals can just be adapted into new , new , new niches .
There's always obviously going to be like new tricks and stuff that come out and disappear as time goes on , but , like I said , I'm on the ball with that and my team is on the ball with that , because people in my team that are in my program are only people doing five figures a month with the , with the model themselves , and I've made sure of that because
I think that's very important for every student . So , like you said , bring them from zero to one is , honestly , I'd say , harder than bring them from one to two and one to three , and so zero to one is where they have to learn all the fundamentals , learn what they're actually getting into , and we have that with like a course .
So we have a course that people can get , but the course isn't where the value is . Courses are great but people don't always adapt the trainings and teaching when they just have like videos to watch .
I think it's very important to have like mentorship and to have someone on your ass about everything and getting you to do things , and I'm still improving the way we run our mentorship . We're very early on , so like I'm adding more things to be more accountable to the students and things like that .
Because like I I split test everything so I'm like , okay , this way a student did better than this way , I'm going to go to this way . Now you know what I mean . So I like to like always be on the ball with that . Like the team also is very big with that .
So we have people that we send type forms to all the time , just gather student advice and student feedback so we can make it better , because I'm not trying to sit here and make a program that I don't touch for 12 months and it just stays the same , never improves . I'm really trying to do it good .
So zero to one is them watching the program and kind of getting the fundamentals there , and then they'll kind of be in a community with coaches that they ask questions to , et cetera , and that's how they expand , expand their knowledge . And then there's like a mentorship part of the program where you have a private coach assigned to you .
You get calls with your coach , you get multiple weekly group calls and you get calls with your coach . You get multiple weekly group calls , and there's like pre-recorded segments . There's just a lot of things to help you get ahead , because I think accountability is what pushes people forward more than anything else .
And if you don't have the funds to be in a program , it has to be self-motivated . That's why most people don't do shit right Like the best thing about your work is that when you were fucking 14 , 15 , I remember watching your videos of you saying you spent all night editing and then you scrapped the idea at seven o'clock in the morning and go again .
Now , dude , that internal drive , like the mindset element , is what separates most people . Like there comes a point where when you spend the cash , it still won't make a difference unless you are internally driven .
I think could you talk about some of those earlier experiences because they're like almost psychotic right , they're proper , like real startup shit , and you did it for content which now feeds into the business exactly like I'm going to go in that to a second .
I just want to say before that , though , that what you just said about people who , no matter what whether they invest or don't , some just will never do anything and some will .
I have people from the audience who message me being like I watched your free videos on youtube , took a little piece of detail that you gave me and I'm making ten thousand dollars a month now I love . They've never bought anything from me , they've never purchased any of my products , but they were just motivated to do it , and that's the difference .
There's people who , no matter what , they will just do it , they will make it happen , and it's just . It's okay if you buy a program , but if you're not motivated , nothing will help you . Whether you buy a program or you don't , you're never going to make it . It's just so simple . Like it's that simple , honestly .
But going back to me , honestly , I was not okay when I was younger and I still think I'm not okay now . I'm just so obsessed with just doing this stuff Like I love it , and I think it makes it really easy to do it , because also really easy to scale these businesses and manage a hundred things at once because I love it .
But when I was younger and I saw the opportunity of Snapchat , I was like it was the first time I'd ever gotten that big break , because I feel like everyone works , works , works .
And there's just this one inflection point in a lot of people's careers where it's just like , okay , I'm on an uptrend now , like it's finally starting to pay dividends , like I'm going like this instead of like this now . And that was Snapchat for me . I was editing , making a few hundred bucks a month . Sometimes I was making a few thousand a month .
It was amazing . But snapchat was that jump from like low four figures to like five , six figures . And the funny thing with snapchat is that I made so my first ever month of snapchat in profit . I took home 125 000 and my partner took 125 000 , so I never went from like 2000 a month to 10 to 20 .
I went from 2000 a month to 120 000 a month and that fucked me up . It's a crack , it was it was like but it was like now there's no way I can throw this away . And so I went into overdrive mode , like , like you wouldn't understand , like I stopped going to school even before I technically dropped out .
I stopped seeing anybody , I stopped having social interaction , like I was all in all in , like my , like I would live and breathe , I would dream about the videos we would make the next day , and it was simply because I couldn't let the opportunity go to waste .
And , um , funnily enough , I honestly have no reason to be here , like a lot of the people that I did snapchat with are nowhere to be found right now . They just hopped on their snapchat , got the bag and just never continued because they didn't know how to adapt .
And a lot of people did that , and I'm just like I was so persistent in doing it after snapchat . I was not going to be a one-hit wonder on snapchat .
Well , brother , that's the reason why you don't . You don't win the game , you just don't quit . Exactly it's . That's what the infinite
¶ Navigating Challenges in Youth Entrepreneurship
game is . Is that everyone in this in not the online space , but everyone in the business space is like I'm the best , I'm the best of this , I'm the best in this .
There's no one that's the best , there's just people who just don't fucking quit 100 and therefore being in the arena is , by virtue , winning if you want to put a parameter on it , but for you , you just constantly just kept on working on it , and my question for that is did you ever feel like depressed on the other end of it ?
of course , um , there were a lot of times I was like fuck this , like what am I even doing ? Like , like what is this even worth it ? Um , because in business you have very high highs and very low lows , and so there's no medium . I've never found a medium before and that's simply because , like I feel like I'm at war , so there's never any median .
It's either I'm like everything's going amazing and I need to now keep the boat afloat , or everything's going to shit and we need to keep the boat afloat , and so it's like . It's like I've never really had , like this time , where it's just been bliss and it's been like whoa , like I could take a step back .
Now I always feel like something is going wrong and I have to sort it out , and so I have been depressed , like I wouldn't say depressed . I've just been sad in the moment because I've never had long periods of just being always sad . But I've been sad in the moment because I've never had long periods of just being always sad .
But I've been sad in the moment where it's been like like bro , the stress isn't worth it , like I just want to relax for a little bit , like please , just let me relax , because I had a big jump from being a normal kid to not a normal kid like I still , thankfully .
Like I still have all my friends from when I was like three , four or five years old , like very young , so they don't do anything with business and it kind of keeps my brain sane , where it's like I don't have to think about all the worries and problems when I'm with them we're just talking about regular stuff and that's how it always was when I was growing
up and how it is now when I'm back home . But like then , there's this whole other part of my life where it's just like I'm acting as if I'm like a 30 year old running multiple corporations with eight figures , like it's .
It's hard to balance it because I don't think a 17 , 18 , 19 year old's program to run something like that dude , your brain is not developing for another four more years yeah , like my prefrontal cortex isn't all there yet and that's why I think for you , there's a definite balance on the personal side that you just need to be cautious of , which is the fact
that , like , now that you're super wealthy , you're influential , you have the authority , you have the network of people like , don't let anyone take that from you because , like , like that's that's you having me right . Like people you won't even believe will try manipulate you , try to use your .
I'll give you my example people would use my name , without me knowing , to get connected with people , to get , like , discounts in coaching programs . Legit , it was like the weirdest shit ever . And then there's more extreme stuff then , where people would want cash from you and whatnot .
Yeah , just something to be mindful of , because when you're moving so fucking fast , you're thinking like , yes , up , up , up up , but there's someone else . Okay , whatever to put , it is that you've developed to be a person to be able to make a million dollars a month , but the people around you have not developed to make 10k a month .
Therefore , they're coming at situations with a different mindset , whereas for you , you're like , yeah , I'm much more , I'm maturing effectively , but those people who are not maturing , they come in with the wrong intention .
Oh , yeah , I understand . I mean , I've definitely not had as much experience in that as people who are older , like you just had more time in the space , because a lot of the experiences simply come with time .
No matter how much money you make , no matter how fast you move , some of these things just come with experience and pain , yeah , and so it's like I've had some of it already in the two years that I've been here , um , and like it's been an eye-opener for sure , because , honestly , like to be very frank and it might seem immature , but I came into it thinking
everyone was an amazing person and like , like , if I was just a really good person , then everybody would be a really good person to me , and like that's just not the case at all .
I'm still , like , really feel that I need to be a really good person to everyone because that's my moral code , but I know that I'm cautious in the back of my head of the fact that not everyone is coming to me with that intention , and I've experienced that before , whether it be just in any facet , whether it be company or semi-personal life or business ,
friends or whatever . Um , and it's just like , it's just something that you have to deal with , bro , like I don't know . It's just you have to build tough skin around it because it's always going to happen . I keep my friend group very , very close .
I have a close group of friends from school , from my boys , that I grew up with that I like trust with my life .
And then I have a close group of friends of business people that I trust with my life because it's the people that I kind of came up with in early stages and and I trust now and I've built relationships with and apart from that , like I have acquaintances , I have people I go to for advice , like to be very honest with you .
I've mentioned this a few times now but I only think there's like two or three places you can really make lifelong friends and I think one of them is when you're coming up early years of your life or no one has any expectations of who you are , how much money you have , you're just kids and you love each other because you're good people .
And two is when you come up early in business , when it's the people you grinded with , it's the people that you went to advise for and you both were in the trenches together . And then there's obviously odd times where , like , you'll find someone and you end up being really close to them , which I've kind of had in recent times .
I have a lot of people now that I've met in the last like three or four months that I've like really assimilated into , gotten really close to . But it's hard Like finding good people is very hard .
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So click the link down below and I'll give you the system right now , and I think the people that you meet now are similar to you because you're on the same trajectory exactly similar , you're interested in content and business and whatnot . But it's the people in the beginning and like that .
That's the trouble , especially with dating right is because guys are like , oh , I'm gonna wait till I become wealthy . But when you become wealthy you view relationships and people differently that's very , you know , because you think the people are coming to you .
It's the optics , right , and I like to say , like , if you're like this rich dude in dubai or miami , the chicks you're getting and attracting are the wrong people that you're trying to attract where's like . Me and lisa are married . We met five years ago . I had minus five thousand dollars in my bank account . She was the one who told me to start a podcast .
She was the one who told me to start a business . Right , and we kind of grew together and that's back to your , your growth at the same line . Right , because that's the other side of this . You know there's the other side of the game .
Is the fact that when you get two mil a month , you want to be there and not depressed out of your head and fucking suicidal .
Right , because that's what happens if it's not well constructed no amount of money is worth having good , like losing , losing that hair , yeah , like , yeah , I really like this hair .
Um , no , no amount of money is really worth losing yourself for because , like , I would rather be making 50 , 100 grand a month and be extremely just fulfilled by life than make 10 million a month and hate myself and want to jump off the bridge . Right , and I think I'm growing .
Listen , you can't control how fast you grow because you always want to grow fast and things can grow fast , things can grow slow , but I'm growing in a stable way now where it's like I can kind of predict what's about to come , in a sense , where it's like it's an input and output of my action .
So I know , in a sense , like , if I do this with the brand and I do this with the companies , I think it's going to go from this point to this point . And so it doesn't catch me off guard , because I think a lot of the times , the way people lose themselves is one when they grow too fast and , like they , they don't know how to handle it .
Like they don't know how to handle the position that they're in at the moment and they lose themselves in it because they go and they start being with the wrong crowd .
They start figuring out what they should do in that position , because a lot of people don't know how to handle where they're at and I think like I still maybe don't know how to handle where they're at , um , and I think like I still maybe don't know how to handle where I'm at a bit , but I think I'm very like grounded dude yeah , like I think I understand ,
like I'm conscious about what's happening well , the best thing that I saw from you which I knew we were kind of caught from similar cloths was when you said you weren't going to move to dubai or miami yeah , yeah , no , I want to stay in cyprus .
And can you talk about that ? Because the common knowledge in online space is , if you're not in those cities , you're a loser , whereas , like I'm , living in Bali Bali is there's a lot of killers there , man , there's a lot of guys doing a lot of great stuff , but people value the other side too . Do you get me ? It's not broad at all cost .
It's like , yeah , like we can have a really good standard of living , exceptional standard of living , probably one of the best in the world , and not be fat , broke , bald at the same time .
Yeah , like , I think the reason I want to be in Cyprus was for a couple of reasons . I've been to Dubai . I've been to Miami . Miami is terrible . Like honestly , I just don't enjoy it .
But when you go to these places it's like a whirlwind of everybody trying to catch up with each other and everybody being fake because they need to get on top of the next person , and just everybody . Nobody there has friends , nobody there really likes their peers , nobody there has like a fulfilled life .
It's all about just getting ahead and just like , and that can be good because some people operate really well like that . But what the way I run it is , I stay at home . I have my home base in cyprus . I live with my brother .
We live in a very nice apartment , like , we live a very good life in cyprus and a lot of people don't understand that cyprus is a very nice country , um , very modern . There's billionaires in cyprus . It's becoming a very big hub , um , but regardless , I live in cyprus . Quality of life is amazing , really amazing .
The food is great , the quality of just people , good people there , and I'm like in pretty much central europe . I'm a five hour flight from anywhere in the european sphere . I'm maybe a 10 hour flight or like 11 12 hour flight from america , which is fine with me . It's not that crazy and I can travel .
I have the luxury to be able to travel whenever I need . So I'm around like six to seven months in Cyprus a year and then the rest I'm kind of bouncing about with between places like Los Angeles , I'll be in London , I'll be in Dubai , but I won't be in these places as my home base .
I'll be in these places as a place to visit , extract the value I need to extract , meet the people I need to meet and then get out . And I think that prevents me from falling into that trap .
And it's also the thing where a lot of people think you need to be a small fish in a big pond to get ahead , which can be true , but I find that having just a peace of mind where I don't need to focus on anybody else people always asking me to go out , people doing drives , people doing this that the third just focus on what I need to do in Cyprus .
I'm around family , I'm around good friends and when I need to travel , I travel and I see people , and then I just come
¶ Growing and Monetizing Podcasts With Vox
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We have some of the biggest podcasts in the world in our network and we're sponsoring and growing shows every single week . We've generated over 100 million views , over 10 million downloads and on top of that , we generate over 2 million client revenue .
So if you're interested in learning more about how Vox can grow and manage your podcast , schedule a call with me directly below via the link , and we can chat about how to grow and monetize your show right now . Dude , that's why entrepreneurship is a matrix because you leave the nine to five grind to come into this fucking 8 am to 8 pm grinder even further .
Because then it becomes like , oh , instead of becoming a vp , you are just trying to get ahead in some entrepreneurship vortex , right , so you need to have that grounding . You have that grounding of 17 . You're miles ahead . Let's get a little bit tactical .
So , with the people that you're , you're coaching specifically and you're bringing them even into , you know , using creo and whatnot . So my criticism of these like not ai platforms not saying yours is , but just in general is that they they just look like shit . Like in our coaching program I try to get everyone off opus because it just looks shit .
Um , and all the other platforms look shit . How do you think that kind of restricts people to some degree and like , what's your kind of advice to overcome that and build better short form that grows and builds a business ?
yeah , like here's the problem with a lot of these softwares in this editing space it's that you're competing against billion dollar companies like capca and premiere pro and those are just so creatively freedom like like anyone can do anything on those softwares , and so it always makes it to like places like opus and creo etc might never , probably will never be
better than Premiere Pro and CapCut but I can't speak for Opus because I'm not in the company but for Creo specifically , our goal is not to be better than Premiere Pro , it's not to be better than CapCut , it's to create quick solutions to make the videos that our audience wants to make .
So for us specifically , our audience wants to make faceless videos on TikTok , youtube , instagram and they also , for example , want to make those like clipping videos of talking about streamers , et cetera , and those videos are very honed in by our software .
If you're someone who makes advanced 3D animation videos and you want to use Creo , you're wrong because you're not the audience that we want you to have , so our software will not work for you .
We are here to serve a specific kind of audience and that audience just happens to be very big , which helps us in the long run , because our software can then earn a lot of money , but we serve a very specific audience and we try our best to be really good at serving that audience , so we put a lot of time into making , for example , our subtitles really
unique . The big thing with these softwares is that they auto-generate videos for you , but they give you no creative freedom to change it for yourself , because I can't think of what a user wants to do with their video . I'm not the user . They have their own creative way of thinking and they want to make the videos in their own way .
So something that Creo does that I don't think a lot of software do is we'll generate the video based on how you want to generate it , but then , after it's done , you now have the creative freedom to change it up however you want based on what we've done . So it adds that extra layer of just giving you what you want to do .
You can never be perfect , but you can be as good as possible . And consider this with Craio , we are completely bootstrapped .
We've never raised a single dollar , we've never paid a dollar in ads and we only have one developer , and so it's like we are very , very lean and we're running a company in a way where we are prepping ourselves now like we've been very lean up until now but we are making like strides now to go like from like this to like that .
And for the amount of growth we've seen , for how like really compact the team is and how we've really just been kind of grinding away at it , it's been insane . I mean , creo now is doing anywhere from like half a million to 600 grand a month alone .
Um , dude , you could sell up now for 30 mil . Yeah , I mean 6x like yearly .
Technically , yes , um , we've gotten offers but we've just declined a lot of offers because we just see a lot more potential in the product . But that's what I'm saying .
Like we have one developer pretty much it's just putting all of his time into this , aleem , and then we have me and moose on the front , and then obviously we have people like doing some like stuff for the company on the back end , whether it be support or like stuff like that .
But the three c-suite members are very lean and we've already grown to this , and so I can only imagine , once we probably expand the operations , how much better our product's going to get , how much more users we're going to acquire , how many more people are going to be able to see Creo and be like I would use this over Capcom , I would use this over this .
Is the underlying technology , like GPT .
So we have a lot of like back-end things we use . So we do use gpt for certain parts , for our script and stuff . So we even have like a feature in creo where , if you want to make a certain it's like it's called a story video and it's a video that talks about maybe wholesome stories , whatever , right .
So if you want to make a video under creo , we have a feature now that allows you to input a viral video in your niche .
What we'll do is we'll transcribe that video that viral video and retype it in a different way for you to then remake under creo , and so we use like advanced doctors , like gbt for that and , to be honest with you , I don't have at least 10 of the knowledge that my developer has on what we really use in the back end .
But we've also changed to being very private with the product . So we used to use a lot of cloud services and data brokers and stuff like that to get their power to use on our software .
But the problem we found is that if they fuck up , our software is down , and so we've transferred a lot of things to be in-house now , like it's Creo in-house assets , because it just works .
It builds us more equity value because it's all owned in-house and it also prevents us from having to worry about someone else to mess up for our product to go down , and it might cost a bit more in the short term , but long term it works really well .
I like what you mentioned with the feature , the transcribing , because that's what you were doing about your most viral videos right exactly so it's almost like you , what you've learned and what you've been doing .
You're just creating a software to effectively do that on the behalf the best software is made from an owner who has the problem himself , like that is where the best products are made . I mean , just look at people like , for example , iman . He has flozzy , which is like an agency software that came from him having the problem with his agency and me and Musa .
Our problem with Creo came from having problems with making short-form content . And it's just like yeah , exactly so . Noel Morris had the thing with YouTube . He had problems with YouTube . Like the best software is made from when you just have a core problem . I feel like I have a lot of people that I know that try to find issues that they have to solve .
It's like you're never going to find that issue that is really going to make you money if you're looking for it . It's something that if you have , most likely a lot of other people have , but if you look for one , then it's not really going to pay off .
The same dude the simple example of that is in the online space . People get started with agencies , yeah , but they'll end up doing ads for a nail salon that's based in like kansas and the dude is a guy based in like germany .
Yeah right it's like a clear disconnect between the two , whereas , like , the best problems start internally and then you solve the problem at a different level of complexity . So you might start with an agency , go to coaching , go to software , but you're still solving the same problem . Yep , you know .
Okay , I want to ask you about specifically around your short forms ideas . So I heard you talk about trend jacking , noah myers , who , who we both know , talks about jumping off trends and crashing down channels and stuff . What's your philosophy around faceless channels and when do you , when do you leave the ideas ? Like what's your methodology ?
Yeah , faceless channels , and when do you ? When do you leave the ideas ? Like what's your ?
methodology . Yeah , faceless channels is a very war focused industry and what I mean by that is you have to constantly be hopping next to next to next .
¶ Strategies for Brand Building and Authority
There's some types of faces channels that you can be running for months and months and years and those are more branded and like very stable and they're almost companies in a sense .
So there's like a lot of channels now that create very high level videos , thousands of dollars per video budget , and they're faceless , but it's more of a company that they're putting a lot of effort into each video with .
But then there's the other side of the coin where , like , you're making videos but it's very low effort , low quality and you're just spamming out tons of them like bang , bang , bang .
And that's like a lot of the route noah takes , for example , where he's like I'm sure he runs a few higher quality channels , but he takes the route of like , let me take a lower quality channel , that's lower moat , that I can get into and have a competitive advantage .
So my competitor is posting one time a day I'll post three times a day and he just bangs them out and then sprints them to 100k a month and then they crash and die within four months , but then he's on to the next thing , and so that's the way a lot of people go about it .
Um , and for me , I always like to think long term with what I run , and especially with faces channels , like with slam dunk , which was the first ever shorts channel that I ran . It was technically like it wasn't a very high quality short channel but it was very evergreen , like that's a channel you could be running in 2025 and you started in 2020 .
If we had not stopped it , simply we stopped it because there were high leverage opportunities , like Snapchat came up and that was making us half a million a month when Slam Dunk was only making like 10 grand a month . So , like we just focus on high leverage opportunities , but regardless , you have to focus .
I think , in my opinion , this is just the way I go about things and how I recommend my students to do and stuff .
It's just focus on things that you think you'll be able to run in like six months to a year , because , especially with YouTube YouTube is a company backed by Google which is just a massive , just like behemoth and like unlike TikTok , where it's always the risk of getting banned , and things like that I feel very safe putting a lot of my eggs into youtube because
I only think it can go out from here , and if billion dollar companies are putting their eggs into it , why shouldn't I ?
And so it's like I take a lot of not risk per se , but I take a lot of like calculated , like calculations into just putting , like making a ton of channels that I think are going to be here in two or three years , because that's the way I want to go about it do you think those channels build authority ? um , faceless channels can build authority .
So I have a channel I'm running right now which I I'm going to release a video on in October . Um , but I'm not going to mention the name now because I think I want to keep it a surprise for the video , but it's a very high quality channel .
We spend hundreds per video and it's all shorts and that's a channel that we can confidently say will make us 50 100 grand a month simply because it's faceless . But it's very high authority because of the way we make the videos and can't really go into detail , although I wish I could .
But , like you can have high authority faces channels and there's a few factors that play into that . The quality of your videos if your videos are just outstandingly good , chances are the audience will have more trust in you and you'll have more authority as a creator to sell a product even even if you don't show your face .
Um , and another thing is just being better than the competition . Like people really don't like fathom that that if you can just be like a few percent better than your competition and they're already performing well , you have a very high chance of performing well .
Like when I tell you that some of the most viral ideas from slam dunk were taken from other videos that went viral like . I really mean that our most viral video , with 90 million views , was taken from a long form video that we thought would be turned interesting if we made it into a short and we did that and it got 90 million views .
And we've done this a lot with a lot of our other ideas , with the channels I have today just take things that work and make them better that's a , that's a logic around everything , right even .
That's why the first software company is not the best . It's the second one , the third one , exactly one right , because they've had product market fit .
You talk about the , the market dynamics , which is having a wide time , so wide audience , and then a deep relationship being built , and I guess that's why finance content , relationship content , fitness content does so well right because they .
They have a large target audience and those , those niches specifically , also come with an intrinsic problem the person wants to solve within themselves fitness , they want to get more fit finance , they want to make more fit finance , they want to make more money , relationships , they want to have a girlfriend , boyfriend , etc .
So those are things that , like , people feel on a day-to-day basis , whether , as when you're making gaming videos or like videos on just general entertainment . It's entertaining , but the people don't have an internal desire to really focus on you because it's not an intrinsic problem that they have to worry about the day after . You know what I mean .
Whereas that's why I think finance creators build a lot of a call to your audience and like these types of kind of spaces , and it's because people have a problem they want to solve and if you've solved it , they're very inclined to listen to you and what you say , because you're in the position they want to be in , and so that's great .
But a lot of people go wrong with , for example , business content , where they just spew bullshit advice and , like you can , a thousand and one people can spew bullshit advice , but only a few people can like really run business , and so it's like I try to show that in my content . A lot of people try to show that in their content .
A lot of people try to show that in their content , like , for example , I've had videos on youtube where I'll literally take a youtube channel to 100 000 subscribers to prove it's not luck .
Like I've done it in a video where I took a channel from zero to 100 000 subscribers and started making it 100 bucks a day , all within one singular video , just to show them that I'm starting now from the position you're in and in one video I'll get to where I'm at again .
Well , let's talk about that , because that's about showing the receipts , being the authority figure with actual examples Exactly , but the first example has to be you , because you have to do it for yourself before you do it for anyone else .
I think that's where a lot of the shady shit in the online space comes from , because people are like did the guy actually make $300,000 ?
a month .
Or is his software company actually doing $10 million a month ? Because there's no proof and that's what you've been able to document really well . So how are you going about building your brand now ? So it's $60,000 where you're at , and now you've done all of Facebook's channels . You've gone crazy numbers for those . Is the plan to go really large with ?
your own brand . I'm going to be the biggest in the business space within two years Full claim . Tell me how . So I'm in a position that I feel no one else is .
I'm 17 and I'm really running , just quite frankly , I think , like , versus a lot of the big people you see in the space that frame themselves to be very big , I think I run just bigger companies than them , quite simply , and I have just a more just , I have more like , I actually do it . You know what I mean .
I actually do it , and so I think that's just something that people don't do . People don't actually do it , and so , apart from that , I think I have a very good eye for like , like I could go into so many different things .
It's just that I feel as though I can make content that relates to a larger , larger audience a lot better than I think anybody else , and I've been like I talked about this yesterday , but I've been split testing how I want to run the brand these past few months . Um , and it's been do I want to do ?
I want to output more consistent videos and just spew value and just like , do this and that generic , or do I want to do something that people haven't seen , and I've tested both . I tested the challenge videos and I tested um , just generic talking videos . And what worked a lot better was the videos where I was just more what people haven't seen before .
And so the way I'm going about the brand now is fewer videos , but videos where , when someone walks away , they're like whoa , like wow , that's a fucking amazing video , like I want to watch that again , like that is something I don't think I've seen before .
What would be the content within there ? Because I'm just thinking in my head . You know something like Jordan Welsh who just makes like very unique abstract videos , something like that or something related to you on the quest .
Yeah , so it's a bit of both . Yeah , so it's a bit of both . So it's gonna be a lot of the content is gonna be me and how what I'm going through .
So , for example , like talking about the software company I run , or doing a really like creative video of how I've scaled this channel to twenty thousand dollars a month , just a very interesting way , not like sitting down just telling you like , yeah , giving taking you through a story of my emotion , of how it all went through .
And there's going to be other videos of me doing challenges where it's like me doing it , starting a company from zero . Like I have a video that I'm currently creating where I'm taking a software company from zero to a hundred thousand dollars a month for a video , for literally a youtube video , and so it's like I'm very confident .
I don't know what it is in my head . Um , I've been confident about things before and they've come to life , and I think the more you speak on things like , the more expectations people have . So that's why I don't really like to always just come on and say like I'm gonna do this , I'm gonna do that for sure but I just know what I'm gonna do .
Like I'm very I think I'm in a good position where I do what I actually say . I do . I run really good companies and it's just there's no other 17 year old doing it . There's no other 18 year old doing it . There's no other 19 year old doing or even 21 , 22 , 23 , like dude .
The people that you see that are 24 , 25 , that are crushing it . There's only like few and far between anyway exactly you know it's the same in any sort of same in any market that it's only the loudest voices contribute to most of the audience . But you think that everyone in their mid-20s is a millionaire if you go on twitter .
But the reality is and I'm very lucky to have people that , like , are smart and also in the position I want to be in . So , speaking to people who are bigger in the business space , etc .
Just kind of seeking advice , like when I went and did , uh , the podcast with beheza did a podcast with beheza and in my opinion , he is literally the pioneer of the business space like the videos he made just so perfect , like they were so good , um , and so I I got a lot of advice there .
And just speaking to people like jordan welch , etc , like these types of people that are big in the space , they know what it's like to be up there , yeah , and I just think , um , I'm very confident , I'm very confident . I just , I just want to let it . I want , I just want to show people . That's all I want to do .
I don't want , I like to speak on it because it also gets me more motivated . Where it's like I speak on it , I now have to do it honestly clarify your thoughts yeah , like exactly , exactly , and so I um , I just I'm excited because I've I've gone through a testing period this year and in one , not even a year , I started the brand .
So I posted my first video in october of last year but then I stopped posting for six months and I never touched my channel until march of this year .
So march , april , may , june , july , august in basically like six months , I've gotten 60 000 subscribers , and so I think , I think , I think I'm gonna do very , uh , very big things in this space yeah , man , I want to say a big thank you , man .
Next podcast we'll do a three hour session yeah we'll go into the specifics of everything , man , but I want to say a big thank you , though , and , like for anyone who's young in their journey , like it's only going to be you that they're going to be following you know , yourself , noah
¶ Longevity in Youth Entrepreneurship
. What age is Noah ? 20 , 21 , 21 . Yeah , and he's been at this like five , 10 years as well . Yeah , but it goes from starting at very , very young though , always , always . And seeing your reps now people only seeing my reps now , exactly for half a decade , you know , and that's what happens over time .
So yeah , man , big thank you . Thank you for having me on . Appreciate it , brother .