#233 Noah Morris - How To Make $350K/Month with Faceless YouTube Channels

A lot of the channels I run are something that comes up very fast and goes down very fast , so that's why when you see those insane analytics , it comes with a drawback .

There's a balance in it . So these channels I run are very trend-based videos . So , for example , you recently had the situation with Diddy and all those celebrities going on , like I did , and I can show you really quickly . I did like 200 grand of that in like two months . I'll show you .

wrong about this ?

Like in in youtube , you have different avenues you can go into , and what I specialize in is I'm very good at identifying okay , where is a market that has a need for content but is underserved and also has explosive enough growth where , in a very short period of time , I can make a lot of money and then basically go on to the next thing ?

So I write waves instead of , like , building long-term brands .

We can talk about that later , but I've also started building like more long form , like actually branded channels where you , if you would watch it , you would think this is like an actual person making the videos , but it's actually a team behind it , and then we're posting like three , four times a week what a normal creator could only post , like maybe once a

month or once every two weeks . Um , so yeah , basically what I'm really good at is identifying trends and hopping on them .

So , for example , jimmy Kimmel said something you would make a video like Jimmy Kimmel just called out Trump , or something like that . And these , like , we were putting like 1.5 million real time views per 48 hours , so that was like two to six grand a day . I can show you all the analytics in a second if you want .

But yeah , it's like these very short term niches and they sometimes people tend to also operate in more gray areas of YouTube . So that's what you have to

understand . These things come with a drawback . Like , yeah , you can run these channels , but especially the very explosive ones where you're actually doing like 100K to 120K a month of a singular channel . These are usually channels that operate in more grayish areas of YouTube , usually channels that operate in more grayish areas of YouTube .

So things like compilations where you can run into like copyright issues , like those things pull a lot of views . But on the other hand , you have YouTube policy and you have to be studying that quite a lot . So , yeah , and then you also , of course , have the branded channel . So those are like two completely different ways of running your business .

So when you ask , how many channels have you run , it's probably like hundreds , hundreds of them .

But because what tends to happen is you start a channel , it blows up and then you're running like a trend and it's usually like three , four months , and then on the longer side , you have one year , two years and then I think the older channels that are a bit more consistent are I've been around for like four years , something like this um , but um , yeah ,

you usually cycle through a bunch of different channels .

So let's take a step back a second , like when you're looking at this opportunity 2018 , or when you started when you were 13 years old , like how did you piece this together ?

It's called Valnet Inc and I got introduced to them because I started the Twitter and some rep from them reached out to me and asked if I wanted to edit videos for them . That's how I originally got in touch with these like faces videos where they asked me to edit for them , and I was editing .

I had a Minecraft channel , like when I was 13 , as an old 13-year-old too and yeah , and I saw the videos and they were like , oh yeah , would you like to add it ?

Because that's how they used to do their um hiring , and they would reach out to creators on like small creators on youtube , asking if they wanted to add it for them good idea yeah , yeah , it's a very good . I still do it myself . So I like I reach out to smaller creators see if they wanted to uh work with me .

But anyway , they , they reached out to me . They were like oh , do you want to edit for 200 bucks a video ? I'm , I'm like 30 . I'm like fuck , yeah , I want to edit for 200 bucks a video like like that's , that's like uh , six , say , six weeks worth of pocket money or something like that , like even more more than that .

So so I started working with them and then I realized I'm like okay , I have fiverr over here which I used used Fiverr to make Minecraft server banners , and I also saw people on Fiverr offering editing services for like 25 bucks and I was like I could just literally outsource this to them .

So I started outsourcing that editing work to all those Fiverr editors and I basically started creating a freelance team behind me so I would take on this faceless video work and then I would outsource it to my team .

And then , eventually , someone came up to me one day and I think it's like around 14 , 15 years old , and they were like why the fuck are you not starting your own channel ? I'm like , yeah , damn , why am I not ? So from there on out , I started building my own channels , and that's basically how I got into the industry .

It was basically by first getting hired as a freelancer , and I think a lot of people start this way , where they either get involved by you know , a friend needing help on a channel or um nowadays it's a lot like social media and courses , but it used to be like indirectly , like oh yeah , I need help on this channel , and they started their own channel .

I'm like , I'm quite strange , like really , yeah , yeah , like I can be , I can be outgoing , but I can also be incredibly like obsessed and introverted , um , which means like , like , my schedule would literally look like this I would go to school and whenever the teacher wasn't looking , I would be working on my laptop and then , when they were looking , I closed

my laptop and they turn around again . I open my laptop and start working again on like videos . Then , when I got home , I would , I would start editing and contacting the clients , because school would block all social media networks . But I absolutely hated school and I was basically absent most of the time . Like I was in school but I was not .

My head wasn't there , like I was just somewhere else . And it got to a point where I struggled in school for the first three years , like this is high school . So I struggled like quite a lot and then all of a sudden , like my , my dad came to me and he was like , okay , you can work on your business , just crush it in school and I'll leave you alone .

So I was like , fuck , yeah , let's , let's try that out . So , um , I just started like studying for the test really hard last minute and I started crushing the test and eventually I got like all A's , like top grades , and then eventually I could go ahead and go to my teacher .

I'm like , listen , this is my track record , let me sit in the back of the class and let me do my thing , like I'm just working on my own company . And eventually they just gave up .

the class and work on my business .

Basically , it works differently from , uh , american or the uk-based systems , but you're around like 16 or something at the time and I was making like 10 , 15 grand a month of ad revenue and then yeah , yeah . So I was doing like like triple what the teachers were making .

But I was very quiet about it , like my mom originally thought , because she had a parental bank account and then the Google AdSense , you see , the Google Ireland that comes in . She was so confused initially she was like , are you sure what you're doing is legal ? Like , is it legal ? I'm like , yeah , yeah , it's legal .

That's how you , what you're doing is legal , like , is it legal ? I'm like , yeah , yeah , it's legal .

It's they can't fathom and it's nothing to do with your parents , it's the fact that they can't articulate that sort of money from like the internet , basically creating it from the internet yeah so what made sure the process of how you scale up you scale up that operation ? what was your team like ? Were you , you know the script writing ?

At this point , because I think this is what people get wrong right , they think faceless channels or content in general . I just make a video and then hopefully grow it and have a business on the back end , but nine years for you , what's going to be in the structure ?

It's yeah , just learn every aspect of it yourself , because what people tend to do is like immediately go ahead and and this is also a problem with , I think , like software startups or something like that , where you have a founder like , oh , I have an idea , let me go higher def , but if you don't understand how to communicate with them , it's not going to go

anywhere . Right , like you have to understand you have to be able to solve problems for them when they come up , because usually you're going to be the problem solver as ceo .

So , um , yeah , the first couple years were just like me doing the actual work , so writing scripts , um , doing , even doing the voiceovers , sometimes like with my like heavy accent , and um , and then and then also editing the videos and uh , and then , once you have that down as this is with any company once you get it down , you can then very easily start

communicating with the freelancers you work with . Because if you can't do that and I see this disconnect in a lot of companies , like not even youtube itself if you can't properly communicate with them , like , oh , this is wrong because this and this you know um , then you're gonna be making so many mistakes . That's the issue .

So , um , yeah , once I had , um learned those base skills , and this was like , subconsciously , I was doing this , like I wasn't actually thinking , like , oh yeah , I first need to learn the base skills yeah yeah , this was like the natural progression of it .

Um , but looking back to it , that was very beneficial , because otherwise I could never scale the operation to where it is now , because what I can do now is I can I can make templates for the team . You know , I can properly communicate , like , um , let's say there's something wrong with edit .

I can easily say you can put over this effect , or you can do this and this and this , and that's really helpful .

not , though , right ?

Businesses are almost linear right hire , problem solve , solution , release .

But I think it's different nowadays , where when people start a business , they're very consciously thinking about hey , I'm going to start a business , and what tends to happen and I think I see this with a lot of like other , like successful peers is they rolled into it , into it naturally .

It kind of evolved on okay , I'm doing YouTube as as a funny hobby , and then it kind of escalates from there . That that's how I got into it it . But what happens nowadays is people consciously choose to start a business and then what happens is that overthinking comes in , like oh my god , am I making the right decisions , instead of actually taking action .

And that's the that's . I think the main driver that got me where I am today is I was just doing stuff all the time , like everything . Like when I saw something interesting , like a new niche , or I saw like , hey , I could optimize something here , I would just execute it in the shortest amount of time possible . Like and I still do that to this day .

Like whenever I see an opportunity , I'm like okay , let me just look into that . Like , like , even even when it's just unrelated to what I'm currently doing . Just letting yourself try stuff out like gives you that source material to come up with great ideas for your business natural curiosity exactly .

So if you find yourself kind of drifting away to totally different , unrelated projects , I always go like , okay , what can I make new , or like redo in my current business that could improve it , and kind of give me that you know another spike of dopamine of something that's novel , right , and ?

And so every time I catch myself doing it , I'm like , okay , I'm going to let myself drift away for a bit and and just like check it out and then after after you know x amount of time , depending how much time I have today I'm just going to pull myself back and and refocus and try to do something novel within my own company right , if it's making perhaps

a new type of video format . Or with my software company , I make a new feature , or I , or I think of a new feature , I . I tend to have a lot of projects going on within my company , just so because my that's just what my brain needs is it needs that new , like novel stimulation all the time .

And and if you try to force yourself to focus while your brain isn't made to do that , you're just gonna burn yourself out super quickly . And so you need to structure your company to the way your brain works , because if you like you're , if you fail , your entire company fails .

So you have to like I structure my company and and the culture around it as well , in a way where I can function .

You need people who can drive the business forward , whereas for you , your natural curiosity is the tinkering in the beginning . We'll come back to the startup , for sure , but I want to focus on the faceless automation side . So is this a big opportunity for people in 2024 or has opportunity kind of fallen off for faceless channels ?

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Like it's so tiring and that's what . And and I think that's why there's also like a like a counterculture that really hates like faces faces videos . But that's because you know , uh , the problem with it is it's being made out and the entire name youtube automation is being made out as oh yeah , you , you hire a team and it's automated . No , it's not .

Like Like you're constantly checking the videos , you're constantly like revising . You're like some freelancer tells you that there's supposedly a power outage in Bangladesh . Yeah , like there's always something like always a problem to solve . It's the same . Like . I don't understand how people expect like when you hire something , it's going to be naturally easy .

That doesn't . That's not how business works right . And like yeah , especially when working with freelancers , like you'll get the craziest excuses , like craziest stuff .

Yeah , just the next morning you're like I'm sick , I got a bug , I'm gonna leave , whereas I think we're probably used to like sticking it out and putting a pad and speaking to the manager and changing things . So we've often had like just things that fall down overnight and we're like why does that happen ?

And it's because these people are 19 , like they just want to drink , party and have sex exactly that's the issue , bro .

I check his instagram stories and this guy is in the club popping bottles with 10 women next to him , based of all the money he's making . Because he's making crazy income right from , because , like , I'm paying him a western salary on because he was doing a lot of uh , a lot of work . So now I've got a new manager , but that's pretty funny .

But anyway , back to the original subject . Basically , what you have to understand is that it's still a great opportunity . There's many , many people just also outside of my community that are making a wild amount of money from YouTube . We'll call it YouTube faces . I don't like calling it YouTube automation .

But really the thing is now is that , with the amount of attention it's been getting so that started in early 2023 , the main advantage you used to have , which is called first movers advantage , is kind of fading . So as soon as you see a new opportunity jump up right . So , for example , let's let's take um that us politics right .

You see like three or four channels in the us politics . They started two , three weeks ago and they're pulling five million views a month , like after two or three weeks of starting the channel . That's what we're looking for .

We're looking for these type of signals where we see channels have recently started popping off and doing crazy numbers , right , because that usually indicates a really heavy imbalance in the supply and demand , so the supply is way lower than the demand is right .

The problem is there are now so many other people looking for the same signals and there are more mature tools , like the one I run , that scan YouTube for these types of channels . So , especially on the lower quality side , it really becomes a race of who can scale the fastest .

You need to be a master of of , basically , um , having a good team , because if I see an opportunity , I need to act really quickly because you can .

You can see how fast these channels come in the market , like , for example , when I have a channel , uh , and I build a channel on a niche you can guarantee in a month from now , especially if that channel is putting 10 million views a month .

There's going to be a hundred others doing the exact same thing and and that's the issue now , on that , um , on the bottom , basically bottom feeding content , which is very profitable , by the way , for a short period of time and how much money views would you need to his ?

um , I'll kind of show you , I'll kind of give you an idea what the view graphs usually look like on like these really trendy channels so , and you can show this to the camera as well , because like I'm thinking about that fern video and , if anyone doesn't know , like the trump assassination assassination video , they did it within 36 hours I think .

So you produced a video and now , if I'm going back to that trump video , which is the only one I really kind of watch , or a poly , matter you know , the production is so high , the animations are so high , that how can someone start something like that ?

The really young guys tend to do short form content , so like they're pumping out , let's say , like a hundred videos every couple days and and they're pulling maybe like 10 grand a month and they're doing like hundreds of millions of short form views a month . It's like the cool part about short form is that it's very easy to enter .

You need a very low budget .

And then you have the guys like me , like usually my age , like 21 , 22 , 23 , where we're usually into like these like short for that , short viral channels , where you know they usually have very high rpms , like 10 , 12 dollars , and they get like 10 million views and you make like 120 grand one , and the next month it's down to 50 , 60 .

And then you have the older guys and that's what you're talking about . You have real-life lore , polymatter , these types of channels like Fern . Those are run by usually guys with ex-business backgrounds .

They usually come from a VC background or they come from another type of media background and they start making these really high quality either documentary channels and those are like kind of the three different factions you have within this given industry , right ? So and that's the cool part about it Like there's many different ways you can run a YouTube channel

. So I think , in terms of like , is it a good business model to get into in 2024 ? Yeah , but it takes a lot of time and skill . Like you have to understand it's gonna like as you have to view it as building a startup . Like no one's no one can promise you to build a startup in three months and make it profitable . Like that's bullshit .

Like , um , yeah , like maybe I could partner with one person and then I would kind of like like , uh , push away , like all the other focuses I would have to have I have and just focus on building that one channel and I can do it in three months or two months . You know , I've done it multiple times before . Like I I tested out doing consulting .

I really didn't like it , but like we had like five people and like they all were successful . Like one of the us politics channels we ran did like 120 grand in two months and , um , yeah , that that basically did well , but it requires so much attention like I would never .

That's why I don't like coaching businesses or that's why , also , I don't have a coaching or anything like that . Like there's no way you can do you can coach a hundred people and run youtube channels at the same time .

Like I tried that with ideas like I'm going to take equity in every single one of these channels and then hopefully I can train these people and then we can scale more channels . Because what we talked about before is like the way I run so many channels is I try to eliminate contact points , so for each channel , there's only one person I talk to .

Or , for example , a group of channels , there's only one person I talk to . Or , for example , a group of channel , there's only one channel , a person I talk to , and no lower level employee , like a script writer or video editor , can come to me with a problem .

It's always either through a manager or if I have a problem , I go to them right , because otherwise you go really crazy when you run like so many channels at the same time , you're releasing like 400 videos a month . Yeah , it's like 400 videos a month and it can increase the way it can balloon to way more , depending on if there's a trend going on .

But what you can do is run these like news , like more news related channels , where it's just purely the content is in the information you're sharing and not so much really in the video editing or the storytelling . Like it's just purely the content is in the information you're sharing and not so much really in the video editing or the storytelling .

It's more information-based . So in that case videos usually just get looked over really quickly by a manager and then published . You can't upload 10 videos a day if you're reviewing , if you're reviewing every script .

That's why sometimes people who are like pixel perfect , like they have uh , they try to make everything perfect really struggle in this industry yeah , because 20 right , yeah , everything's 80 , 20 yeah , if there's a small hiccup 40 minutes into a 45 minute video .

And that feedback for me comes in terms of views . So I push something , see how it does , and I can see , I can judge over 24 hours , and then I can get feedback for the next thing . I don't like improving on what I'm currently working on .

I just okay , if they make a really big mistake , sure , I'll go ahead and say okay , can you please fix this video , because X and X is wrong , right , but usually what I'll do is okay , I see a mistake in the video , make sure this is better .

And then make sure to like , when you're communicating with your team , to really focus on one problem at a time .

Yeah , I never heard it explained like that but , the amount of guys that I know and clients that we've had that would not release things until , like , everything is aligned to the point that it's just kill the opportunity right at that point , whereas for someone like yourself , who's at the top of the game , is just saying , ship it , ship it like a startup .

But that kind of being scared of making mistakes makes you a lot less competitive . Like I'll go out and test and try everything . Like the problem is you have to measure things in order to know if it actually works . Like a lot of people will sit there and study like the numbers and like try to get it perfect . And like do like a one it perfect .

And like do like a one short , uh , one kill , type of uh , try , but I just try everything until I like I'm sure , okay , this , this works , let's run with this right , and I think that's why there's a competitive advantage to be gained that too many people are trying to be too perfect online man , this is crazy .

Like it might sound like I listen to a lot of like founder podcasts and stuff , like I know a lot of people do , but I think over time , these are just like super obvious lessons . And especially if you listen like I sometimes see the instagram reels come by with these like like startup advice or like big youtubers giving advice .

The thing is with giving advice is it doesn't really hit you until you've actually made a mistake that could have been prevented by that piece of advice , and then you internalize that piece of information only after you actually felt the consequences of it .

And that's a really funny thing , because every like you , you just get overloaded with so much information and advice like you could learn . That's . That's really the difference between theory and practice , right , like like theory , yeah , like you understand .

Like this is a piece of advice , okay , nice piece of information , but in , in , in practice , you've you feel the pain when you make a mistake , when you don't follow that piece of advice 100 , and that's why it's so important to do stuff like anything . It doesn't matter what you're doing , just move for it . That's really , really important man , that's crazy .

.

And that problem was like , okay , I'm someone who and hopes between a lot of different niches , right , and that , um , and that means what I'm doing is , um , I'm coming up with some kind of hypothesis . So I think , okay , there could be . It's like a treasure hypothesis . So I think , okay , there could be . It's like a treasure hunt , basically .

So I'm like , okay , there could be a large enough audience in , let's say , celebrity content . I don't know what I'm looking for yet . Like , it's always going down this type of rabbit hole and I would , for example , generate a couple of keywords concerning celebrity . So I would do like Justin Bieber and I would look that up . And then you have to .

If you go to youtube , you have like , next to the search field , you have the filter tab and you can do . You press on filter and you press on um most viewed this month . That's basically what we all do . Um , when youtube automation , then you basically start looking for .

If you have like a chrome extension like vidiq installed , you can see the subscriber count . We're looking for something called outliers , and outliers is video that have a high ratio between and there's multiple definitions for this , but for me it's videos that have a high ratio between amount of views a video got versus the amount of channel subscribers .

So usually you're looking for videos that have like a thousand subscribers and 500,000 views . You know , those are really nice ratios to see , because that means the success of that video wasn't because of the channel having an original audience . The success of that video wasn't because of the channel having an original audience .

The success of that video was because that video , just in , in and of itself , was really interesting and really good why isn't a video interesting in that regard ?

Um , and I'll go and I've told you this before , but I'll go over it really quickly , because it's such a big misconception and everyone loves to spread it because it's a good thing to sell , it's an easy sell , but in reality , youtube search works in way more complicated ways than it actually is advertised like .

Oh yeah , you have to put the , the tags and the and the title . That that's not how it works . So , first of all , you have to understand that youtube reads your transcript of the video right . It knows what's in your video . So not only does your title thumbnail text matter .

What , what's in your video and what's being set inside of your video matters for seo . That's the first thing and second of the uh . Second of all , for every keyword , each channel is assigned an authority score . So authority score means basically , how many videos have you uploaded on a given subject ? How does the audience respond to those given videos .

So are the comments mostly negative ? Are they positive ? Did the users then , after watching that video , go and watch more of your videos ? Did they ? Did they like or engage more on efforts ? So they they measure something called audience satisfaction . That's like the , the master metric nowadays on youtube .

So how many people uh , out of x amount of impressions clicked on this uh video , and that's given in a percentage , right ? The thing yet that you have to understand is that a lot of people go okay , this video is high ctr , thus it's a good thumbnail .

But that's not how it works , because if you serve a video to five people and five people all click on that video , you get 100 ctr . But if you then serve it to a million people and you get perhaps a 5% click-through rate , the difference there is that as your audience or your sample size increases , usually the CTR just goes down .

So CTR is basically a hidden average and thus you can't make up a lot of conclusions from it , and this is what people have to understand . The same thing goes for your audience retention . When you look at a retention , it's also they now edit actually YouTube edit Audience segmentation to your retention graph and this gets quite advanced .

But you're able to see the different types of audience that that watches your video and where they click off on the video . So , for example , a video could be let's say , you have a channel around business , right , and the videos you usually make is around copywriting . So your core audience would be copywriters , correct ?

And then a broader audience would be like general , more general business people .

So , let's say you make a video about , let's say , you make a video about how to get more clients as a copywriter , that video will get a very high CTR and a very high average view percentage initially , because the first thing YouTube will do is push that to your core audience , right , to that initial set of viewers .

But afterwards YouTube will try to push it to a broader audience . So business people , right , but they're not really interested in that type of subject , so the ctr and your average percentage will go down . So , meaning there's not , it's very difficult to pull conclusions from those numbers .

Um , so what I'm trying to get at here , in the end , the only thing that matters is what is the end result ? That is good for you , right ? What is the metric that you actually give a shit about ? For me , that's views and revenue , right .

For other people it might be product sales or conversions , but inherently , people are misled by all the YouTube advice and then also even the YouTube dashboard , because they don't understand how data actually functions and this is like a very important piece of advice you need to understand .

So , if you're trying to grow a channel , the only thing you actually need to be looking at is just views .

Did this video get views , yes or no ? Did it get more or less views than my other videos ? Okay , it got less views . What did I do in those other videos that made it get more views ? Right , it shouldn't be . Oh , yeah , the CTR is higher or lower . What about average watch time ? Average watch time it depends .

It's also something like yeah , sure , you can look at it , but the thing is like , in the end views , the end metric , that's how you measure success . Why would you look at all these , all the noise , basically , instead of the actual end results you're looking at ?

But , like average watch time , yeah , it's interesting , uh , to see in some cases , but you have to keep in mind like some videos have different lengths , some different videos have different audiences , and it all obscures what the number actually means , right ?

So let's say , you upload that um , how to become a like , how to get more clients as a copywriter video , right ? So first YouTube uploads it . It sees , okay , how does the initial audience react to it ? Is it positive or negative ? If the initial audience reacts negative , it tends to then not push it to a more broader audience , right .

But how it goes , you have to envision it as some kind of like staircase . So first you get pushed to your initial audience and , depending on the type of content you make , like , either it's very broad , which means your initial audience usually doesn't like it .

For example , mr Beast has this problem where he uploaded a bunch of videos that are a bit longer form , right , and those tend to only do well after a longer period of time , because that initial audience tend to dislike those videos a little bit more . So that initial audience was a worse reaction , so the views were lower .

But over time YouTube pushes it to a broader audience and also the watch . Time also accumulates over it because it was a longer video and over time it pushes it to different audiences and a broader audience and those more broad topics will do better there . So all of a sudden you'll have a graph instead of . That shoots up immediately .

It'll be very low and then after a while , once it reaches that broader audience , it goes up right . So the main point is what I'm trying to get at is that there's so many variables in when deciding um the like when deciding what to improve on .

To get at is that there's so many variables in when deciding um , like when deciding what to improve on a youtube video , is that , in my eyes , it's just better to focus on your end goal so so would you say in the when you're looking to improve a video .

So first question you ask yourself , okay , is this video better performing or lower performing in terms of views than my other videos ? If it was higher performing , what could have possibly caused this ? Was it ? Did I change something about my packaging ? Did I change something about the video itself ? Did I change something about my packaging ?

Did I change something about the video itself ? Did I change something about the title ? And you try to see , okay , what were the variables that were changed . And then , let's say , you found , like you changed one of the variables and that ensured an increase in performance . You would keep that variable for the next video and then tweak something else .

And then you would see , okay , does it do better or worse ? And that's basically what you do for every single video . It's like you tweak a variable . You see , does this increase or decrease the performance of the video ?

So , and for my end goal , right , like , um , and if it increases , you keep that variable as is and change something else , and if it decreases you remove it and try again until you've found the most optimal variable . So you're basically a b testing every single video but then each element of the video .

You're a b testing a different variable because if you change up the entire video there's too many variables to take account for . But you really try to have a consistent format and then change one variable at a time and then set a hypothesis why this worked or why this didn't work well , that's why you're the youtube scientist , right ?

I'm like refining , yeah , but would you think that's a struggle for people getting started , especially in the faceless area , that they're just jumping in doing long form and then they're trying to get ? Oh , they're all over the place , they're all over

.

yeah , and I explained this to a friend recently is that , like everything in life is trying to pull you back to the mean , like being an average person , like being like lazy , you know , broke , just simple , fucking shitty things . Videos you're doing when you do something that's crazy , that's a little bit more intense .

Your body is trying to like almost not repeat that behavior , because it was tough to do , it was really tough to do , which is why some of my best videos they were me flying to dubai and getting a studio set up and then flying to new york and creating a new studio , which obviously isn't scalable yeah but what I'm trying to do now and push myself more is

like our next tour in the us is how do we replicate all the best videos we've done over the course of 10 videos that are all in person ?

Well , what if you get a 3D artist and you get someone else's studio , like I redesigned , and then someone else , like Joe Rogan's studio , for example , right , and you get a 3D artist , you model the room and then you redesign the entire podcast studio in 3D , like , you would have to test if it works , of course , but by doing this you can have a scalable

format and you can over and over and over again , and you know it's going to perform every single time . Because that that's , that's the type of business I run . I want predictable , predictable performance in every single one of my videos . So if I change everything in every single one of my videos , I'm not going to have um , predictable revenue .

Like that's just not going to work . Like , if you want a channel for fun , that's when you start doing random shit , right , like , of course , you do vlogs or whatever . But if you're trying to run a business , you find one format that works , and if it works , you stick to it , like you don't change it up too much .

Um , and that's really the one mistake people make , right they ? They're really not looking at their past performers and recreating them , but then in a bigger and better way .

Yeah , one thing that I've observed is the fact that you're building this in public , yeah , and the that I've observed is the fact that you're building this in public , yeah , and the fact that you're building it on twitter , your feedback loop , like your really startup entrepreneur kind of mindset , and you're getting that feedback and you're making the product better ,

yeah , how much you think that's benefiting two things one , the product and two , customer acquisition .

Like , and , and this is like probably the number one um mistake , uh , entrepreneurs make . They think like , oh , if I have a cool company , people will naturally connect with it , but they don't . They really don't give a fuck . What they do give . What they do find interesting is who's behind this . You know what , what , what are their hopes and dreams ?

Like , what is their journey ? Um , and like , what is ? What is their struggle ?

You know , like , like humans connect with humans , usually right story , and just by building next to semi in public , um , I , like you can do two things First of all , you build that kind of story Like everyone's taken with you on that journey , and then , second of all , that feedback loop and again , I love shipping really fast , it's super quick .

So you know , I'm always talking to customers and this is like probably the number one . Like , you don't need to watch all those like startup , like speeches . Probably the number one advice all the founders have is these three things . It's like ship fast , have a short feedback loop and talk to customers .

Those are the three things you need to be doing , and a great way to do that is either having a youtube channel , having a twitter or even a linkedin and then just showing what you're building and having people roast

it . Or when you see someone that has a problem on linkedin , let's say they're saying like , oh , I wish canva had this , or I wish this software had this , or I wish this other service had this . You're like okay , let me just really quickly , how can I , as quick as possible , make a new concept and send it to them and see what they think about it ?

There was recently there was this trend of this guy going in and redesigning like ux designs of famous apps . I'm not sure if you've seen that he makes like satirical designs like , for example , um , well , something like um , youtube , but they have community notes and it's like they do like a twist on it every single time .

But the cool part is is that you get the , the live reactions of the of customers , right and and people get aware around it and they start brainstorming with you , basically like , oh , I have a problem here , like maybe you can fix it , like , oh , I have a problem here , maybe you can fix it , and then then your task , basically after doing after that is

filtering out the shit ideas from the good ideas right , you know who .

So he's founder , he has 200 employees , he did customer support for I think four years himself and as the founder he just sat in customer support and just answered everything and then built everything , fixed it like , brought the bugs in , put it on trello or whatever , then got the bugs fixed , retested them , came back and spoke to the customers and bear in mind ,

this guy is worth god knows how much now at this stage , and I had a podcast with him last year and he was like yep , I still look at my customer support tickets and just answer the problems and solve the problems .

I think , like the entrepreneur space and it's ironic because I feed into an entrepreneur podcast is that people think they're better than the process I just thought about I was just writing about this yesterday that people think they're too good for sales calls , customer support , redesigning , talking to you know , maybe engineers or whatever , but like the best guys are

are in the detail .

Brian chesky yeah you know , um , he's speaking a lot of different podcasts and he had a book that came out recently how he did the most unscalable stuff for airbnb yeah all the time like he would just , he would just literally be sitting there on a design review for like four hours , even though he had a bunch of other management stuff to do , but just didn't

bother doing it because he focused on the product and making it a really good operation , you know , yeah , um , so what revenue is it doing right now , a month ?

I've never written a single line of code like I know a bit of I know a bit of java , just because I used to make a little bit of minecraft mods , but that's about it . Yeah , um , main , like , mainly , it is what you have to be good at as an entrepreneur is just being able to connect the right people , assemble , yeah , assembly .

But then another really big thing is and I was talking to my cfo and he does , he manages all the the technical parts , um , and he's like I'm , I always go like to the startup accelerators and if all these like guys from san francisco , blah , blah , and if we're trying for four years and I've never , never , ever had like a startup going above 100k a month ,

you know and , um , and and and keep in mind like these guys are like fully , like full stack devs , like they know everything in and out . But the thing they don't understand and and this is the problem with nearly every single startup nowadays , same for youtube channels is that it's always attention first . We live in an attention economy .

No matter what business you build , it's always attention first . So I would not even build a product , I would just get the attention first and then build the product with the attention you've garnered . Bro , and that's like the number one golden rule . Like , please , if you take one thing away from this podcast , if you start any business , it's attention first .

That's the first thing you think about , not , it's not the product first , because no one gives a shit about your product . Like , everyone can build a product first time founders focus on product .

Like , even if you start a coffee , like , let's say , you start a cafe , you would not build the cafe until you like what you could do is even hire some architect from Fiverr and start making videos , like Instagram reels , about building a cafe and making it a really sick concept , and build it with the community in and around that area .

So you would sketch up a concept and you would ask them in the comments like okay , what would you add to this cafe ? Like how could we make this better ? And then , once you have all this hype behind it and you've heard the customer's thoughts , that's when you actually invest the money because you're sure it's going to be profitable .

And that's the same thing because I I told you earlier like , like next step is is very like it's already profitable , like um , we bootstrapped the whole thing like I just invested my

own money . The cool part is , like , I have my youtube business that provides the cash flow , um , but we bootstrap the whole thing and and then , all of a sudden , you're , you're profitable , um , and then I was like , okay , I could do two things either I could take the profit or I could just say let's just fucking build something awesome .

And that's what we did . So so we're now working on a chrome extension and basically I'm doing the same thing . I'm like , okay , you have all this chrome extension with very fancy features , like people love building , like chachdp wrappers or like fancy stuff , you know . But I just went , okay , what is an actual painkiller ?

That's also a really big thing , and it's the same when building channels . It's like what's an actual painkiller ? First of all , like what's an actual fight ?

And then I just built simple and it's these simple , like little features like being , for example , able to place ads automatically mid-roll ads and it just puts the mid-roll ads like really quickly , automatically . Or being able to skip certain review processes , or being able to quickly pull up all similar channels to a channel you're looking at .

Like these kind of like simple things that actually save you time and brain power , in my opinion , are worth way more than any like fancy , like tool that shows you like a score , like how good this video is going to do , because in the end , it's impossible to predict those things .

It's like unless you have access to YouTube's internal systems , you're never going to be able to predict that accurately and give actionable advice . You could better just make a course at that point . And another thing I struggled with is I have many channels and a lot of people also .

For example , you probably have access to all your podcast clients as well , right , but we're building , it's like , up until this point if you wanted to view all channels in one dashboard , like all the analytics in one dashboard , you'd have to have either like an MCN- which is like a contractual obligation or you'd have to build your own CMS system , basically ,

system basically . And what we've done is just in the chrome extension there's a we've . We've started building like a cms system where you can just merge all your analytics into one place , you can see all your channels , revenue into one place , all your views into one place . But the cool part is it's like the .

Basically , the takeaway from it is it's not so much the features , it's it's really doing small and simple stuff . That saves time instead of like building the fancy features . It's the same thing when you're building a youtube brand , like things don't need to be super fancy editing , as long as the concept is right . Um , yeah , and that's .

That just goes for every part .

Yeah , I remember even having a client , uh said to us before we were managing things in spreadsheets , right , and it was working , yeah , right , and he was like we got to go to notion this is not sophisticated enough . The guy had never launched a video his entire life . He could barely get his head around waking up in the morning .

Just all over the place , just someone's all over the place , and in the end eventually couldn't even do it . And if you have a working system or something that's basic that does that fixes the problems , why the fuck do we need to think about something that's way more sophisticated ?

I've one discord server and a trello board . That's it , that's the entire thing . Because the problem with all those like people love to set up like you have to like entire cult , like around notion and like you have obsidian nowadays as well .

Okay , like the organization called and maybe you're one of them or what you're a part of , like the notion no , no , no , dude , we have slack and we have click up for our board and we've never changed anything no , okay

, right slack , click up and that's it I know there's people that , like that , swear by it , but for me , my experience is that anything that humans are involved in any system is eventually just going to fail . So what I just went is like , okay , let's just do no automations and just go with human management .

And it's so much more efficient Because , let's say , an editor forgets to assign , like finish the videos and forgets to move one Trello card into the next area , the entire system holds up . Or someone forgets to move a script that it's ready for a voiceover , the entire system breaks .

Or what's also true is that if you have an automated system , people don't feel the pressure as much than as if there's someone . What's happening ? I'm like yo , where's this video ? We've been waiting for two days ? Right . If you get a notification , you're like right .

But if there's actually a guy on your tail , if I just have a guy on a few of the channels , I just have a guy and the only thing he does is like yo , when is this video going to be done ? Seriously , I'm serious . That's like some of their jobs , like just going , like messaging the freelancers , like when is this going to be done ?

that's 90 percent of it increases productivity by so much like that's probably like as a founder initially , that's what you're going to be doing all the time . When is this going to be done ? When is this going to be done ?

Like any updates like there's , trust me , just hire a dedicated guy to be your updates guy that's why you feel like you don't have control sometimes that's why , if you have like a .

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So , first of all , obviously wanted the bootstrap and then , second of all , there was a problem in the concept and and like I'm like I'm very honest about these type of things like like I think a lot of the like gurus like like try to pretend , or like people like try to pretend they always make like the perfect choices , but it's not like .

I've made a shit ton of mistakes and I think like this is partly of them , but it was also a problem with the concept itself . Is that the problem ? The issue with finding niches is that once you found them , there's no need for them anymore .

So it's very valuable to find them upfront , like the value is given very quickly , but then how many times after that are you realistically going to try and find more niches ? Like you would do it once every month and it's super valuable then .

But a lot of users don't see the value in paying like in paying like , for example , 50 bucks or like 100 bucks a month for because again , I don't want to give it access to everyone because the problem is you shoot yourself in the foot because the product , if everyone has access to those niches , it's not as effective anymore , right ?

So it's a very fine balance and that was the problem . The the problem with the concept is that niche like finding a concept you is something you only do once every x amount of time and not every single day . I think the best tools is , or the best software is , the things you use without even noticing you use it , right . For example , grab here in bali .

You don't even think about it , like you're just grabbing , like ordering , going on a scooter bike , slack , yeah , slack . Same thing . Discord , same thing . Like it's something you just use every single time without even thinking about the fact that you're using this piece of software .

Um , and and that's the reason why we sold lifetime as well is because what we wanted to do is two things is , if you have subscriptions , people think very short term for your business , right .

If you have , if , if you let the customer own lifetime at the start of a company , um , what you can do then is you have some in a community that's way more engaged with wanting to do what's best for the company long term right , and that's the reason why we went with lifetime , selling lifetime plans is because we would have a community that wants what's best

for the company long term , and then also it would provide us with funding to do whatever else we wanted to add to the software .

Uh , we built like a more extensive filter as well , so you're able to like filter by specific dates , specific amount of views , specific subscriber count , specific like these type of things where it's just like oh , this is so much time and headache , you know , and then just package it in a very cheap subscription model Like I think it's not going to be more

than 10 bucks , something like that . Because the reason what I'm trying to really do with this chrome extension is get the churn as low as possible , because it does like you don't need to like do massive amounts of profit if your churn is like super low four percent .

Yeah , if you have like under five percent churn , um , you , you could have a majorly big exit if you , if you're already at like 50k , like 60k , even more than that , like if you want to do an eight figure exit like the cool part about low churn and like these small subscriptions , that people don't notice that they're being charged on their accounts .

Um , first , if you have these like 50 or 100 a month , like specialized tools , like , for example , you have a frameio- oh bro , I spent so much money on frame it's so . It for for the functionality . Bro , I could recreate frame in a week 100 .

But when you do a lot of quantity , right , like 20 , 30 videos a day , it just doesn't make sense to just run it through a review process . But on the other hand , I think like and I don't hope frames founded the founding team is watching this , but for the price that they're charging . It's a very simplistic software .

It's just file hosting with like a common box and it's even hard to use . Yeah , it is . It's hard to share with people , it's no ? And also , like , just trying to place , like select a time area , is confusing as hell so confusing yeah . So it's like yeah , let's get rid of it .

Click up started out super cheap it was 170 for the year and then I got an invoice last week 900 for the month or something I have the same thing with notion .

I I fucking hate I hate the bro same with same with um figma , I'm trying to share my designs with users so they can review them and tell like , okay , this , this could be better , this could be better . All of a sudden , I get a bill for five , six hundred euros because I added all these users for seats .

Like I'm like , oh , like , like it's like I just want to pay one subscription and that's it . I understand why the sas companies introduce the seats , but it's such a headache because I , every time I invite someone , I have to think about how much this is going to cost exactly , and this fucking sucks um , we didn't .

So I was think I was actually thinking of , like I'll just make trello and then just charge like 10 bucks a month for it's bad image , though you know , if you think about it , if you think about what you're building and brand image and reputation , like your reputation is more important than everything else , right .

But if you're doing these things , which is like we're secretly taking 20 from you here and here and here , it has an impact on the business downstream right .

Like like to be fair , I could charge like we have like 40 50 features in the works that it would be like two or three times bigger than fit iq and true body , like the competitors , and like we're not going to charge more than 10 bucks and and it also has like the cms thing connected to it .

Like most people could easily charge like 50 bucks for like a cms , like my channels . But I'm like , okay , I just want to build something where it needs to be such like people need to call you an idiot for not having it installed . That's basically where , where I want to bring it to and I want to .

I want to build things that are so good that , like everyone kind of talks about them . Um , yeah , and I think that's that's where really good products come from .

Like my life's complete chaos , like , uh , not not in a bad way , like it's like like I like , I like , I like what I do and my life like there's not much , like I eliminate quite a lot of like bad friction , like I just eliminate a lot of bad friction for my life , like anyone who's just not giving the right energy or um , things I just don't want to

give energy I just eliminate from , from my attention . But , to be fair , there's always a lot of stuff going on , um , either like in one week I'm in dubai , the next time in bali , then I'm in singapore , malaysia , so that's going on .

And then I have my relationships with you know , friends and family , um , and then relationship with business partners and then also running a business where you also have a bunch of people who need your attention , and then you also have the personal brand .

So there's so much input coming in every day and , to be honest , especially when you're young and you've never faced this before , it's something I'm still learning to conquer and I think , even when you're young and you've never faced this before .

It's a , it's something I'm still learning in to conquer and I think , even when you're older , it's something you're you're trying to understand on how to manage like , how do you balance , like when you build it , when you're actively building a startup or a business , like how , like , it requires your attention , basically 24 7 , but how do you balance that with

having some kind of social life and also not neglecting your , your , your spouse , or your , your family , for example ? Because I , I like I sometimes tend to do that where I'm like , oh , I'm on my phone , like we're out for dinner , I'm on my phone , like , oh , my god , I'm on my phone and it's it's . It's a bit of an addiction , to be honest .

Like it happened .

it's , and I think it's the easiest one to pull , because it's almost like an excuse , uh like you call a monk mode , and go into this like hermit , uh like introspective view , because it's like noble to build the business and be building something positive .

So I think for me , I focus on like the business , the podcast , um , my health as well , just because I've come from like a fitness background and a relationship , but friendships , partying , socializing are completely out the window for me , which is like a sacrifice that I've made , which is like you know , not for everyone , you can do whatever you want , but I

know for me because when I was your age dude , I was partying and fucking in clubs and shit all the time . So I think I'm kind of done with that .

It was like the year after I well , I basically got introduced to traveling after I quit high school , which is like four years ago now , like three , four years ago , and then you're first starting to learn how to make your way around the world and like make connections , and then , all of a sudden , at the end of , I think , 2022 , yeah , going into 2023 , I

probably had my biggest month yet on YouTube and , um , and that type of like , all of a sudden , that type of money changed you . It's like we're talking like 250 grand in a month , like just net profit , and that just hits your bank account and you're like , all right , let's go let's go , yeah yeah , so , so I call my best friend .

I'm like yo , what about ? So he's taking a gap year , so he finishes school , high school , uh , high school later than me , and and he's gonna , and he's gonna take a gap year . I'm like yo , what do you think about ? We go , uh , traveling for six months and it's on me and I just yeah and we go try . so we go traveling , we go Cape Town .

There's a , there's a club in Cape Town called the Cafe Caprice and it's like where all the guys go , like Casey Neistat's brother was there , and then what's it called ?

The guy who runs the charity for Mr Beast , the charity channel , mr Beast , I forgot his name and you're like 20 , by the way , doing this yeah , yeah , yeah , so you can barely get into the clubs yeah , yeah , we were , we were buying out , we . We once had a bidding war with imangazi . Yeah , he goes to that club as well . No way have you met him ?

No , I've never met him man , but I , I know , I know for a fact it was during the world was during the world cup , and everyone's trying to get a table and I . But the tables are cheap , like in cape town , it's not expensive , well , and I I mean like relatively cheap . It would have been like 800 or 1000 euros per table or something like that .

But yeah , that was a crazy period . Like I was going out , I was traveling all over the world like Dubai parties , bali parties , like everywhere . And then eventually , I think one night , I was just like hanging with my friend in the pool . I'm like , okay , I'm done with this's done , it's done , it's like I've had my crazy period .

Um , it was , I think I think it was right . After I I met my now girlfriend , I was like I'm I'm done with this , like it's like , it's been enough . Like I'm kind of I'm always tired , like like , okay , yeah , the business is going great , but is this really what I always want to be doing ?

and you're kind of miserable doing it too , yeah you're kind of miserable after a while , you kind of lose yourself and and it comes with that type of social life comes with hella , drama , like crazy amount of it because like , um , yeah , you're , you're attracting people that just like have bad , like not necessarily good intentions for it , like so , yeah , after I

just got rid of it , I was like , okay , I left . I left bali , I went home to the netherlands for a month and then I decided to move in . Uh , I moved to singapore with my girlfriend and uh , yeah , after that , I've just , I just basically . So during the party period , I I just completely lost control of my rhythm .

I was very religious about waking up early , working out before . After that , I just completely lost control . So I'm still trying to gain it back , because it's weirdly hard to get back to it , especially now that I'm at my busiest point in my life .

, because you have a lot of employees that rely on you , a lot of business partners that rely on you , and then and then , because you have money , also , other people rely on you .

It was like it's almost trying to like detach from the numbers a small bit and I don't let that kind of influence your surroundings and your people a small bit , because that kind of happened me right was that like I was like broke and then I made money and then things change and relationships change and I thought it was .

This is actually an interesting observation . I thought it was helping people around me but , a lot of the people you're changing so rapidly . Right , your brain is even forming like 20 , 21 , 22 that you're maturing and you're running 140 person employee team and you are coming up to pressure with it , but the people that you are helping , they're not changing .

No , right , yeah so that's why they stay young in their mind and , bro , they can be 50 years old and still think like children . So I kind of felt that , okay , now that I'm taking care of people in my responsibility , everyone else is changing with me but it wasn't so . Then I ended up losing a ton of friends , a ton of family , and I was just .

I was this big problem in my brain because I was like , why is nobody else changing with me , whereas the four years I had spent building a business and I'm building about two years building this business before years changing , I guess , yeah , it was a very , very harsh reality and I was .

So it's like… you phase out , yeah , you phase them out , yeah , but really it's , I think , in like people's… and like no one really talks about it , but like it's hard all of a sudden coming into like a lot of money when you're young , but like it's hard all of a sudden coming into like a lot of money when you're young .

Like because all of a sudden like you can do anything and everyone is stuck in this routine , and all of a sudden you're an outsider . Like it's like this , because especially in the Netherlands , we have like the culture is very strict on routines Like it's the every day , it's like the Truman Show , basically Every day is the same .

Yeah , it's the same thing every single day , and if you don't go to football as a sport and you don't go to college , you have no areas to connect with people , barely any areas , except for your existing friends that bring in friends from college or something like that , and that's very difficult to deal with as a young person .

So I would advise everyone to just move out to where other young entrepreneurs are , because otherwise you're going to go fucking crazy well , there's a theory that , like humans , actually don't want to be free .

Oh , fuck me , I need to work hard , whatever . Whereas when you're someone like yourself and you have all the access to , to wealth to go and do whatever you want , it almost it gives you so much options that it almost paralyzes you into into paralysis , basically .

And it's an interesting observation like what , what advice would you have for someone in that position , who , who basically just feels on their own , like they're young , they're building ?

It humbles you like because when , where you're from , you think you're a big shot , yeah , but you're actually not like like , you think you're crazy , like doing crazy , doing 10 20k a month , like I know 16 year olds doing a half a million a month , like , bro , like , like , like that's the thing , like a lot of , especially the young guys , like when they're

doing 10 20k a month , I see them doing money spreads and I'm like , bro , like , like really it's not that crazy .

Like , trust me , like I've seen , I've seen some wild numbers , um , and and really you should be trying to get into those spaces , because the opportunity and the , the perspective that that opens up to you , especially as a young guy , that needs humbling , because a lot of us have big egos . I feel like you need that .

You like you , you do yourself a favor and get into those circles , because you need other guys like you to to bounce ideas off of and keep you to the ground , because it's very easy to lose your , your head , uh , when you're in such a position it's interesting .

And you're making 100 and it's like different levels of game . You know what reminds you . It's like going to the gym when you have like newbie , new games , you think you're like amazing .

And then after a year you're like well , to get to where I want to go to , I need to put my head down and spend the next two years building a better body and building physique and building whatever . So it's interesting because guys will get in and that's what end up getting rinsed . Yeah , exactly in the end .

It's like there's like a really big gap in terms of like you have a lot of people thinking the extremes and then no one's thinking rationally , like in the middle . It's so true , like that's like a real , a real big thing . I agree with them on um real big thing . I agree with them on um . And it's the same thing on youtube , like you've all .

Like when running businesses , like you have so many camps like saying , oh , this is the thing you should go off , like this is the piece of advice that's gonna make you go viral . And then you have another camp saying , oh , this is what you need to listen to . Usually the answer lays somewhere in the middle .

Yeah , he believes you . Well , he , it's true .

Okay , so this is going to sound perhaps a bit interesting , but it tends to be that less intelligent people are more on the extreme sides of the spectrum and the more intelligent it's like the Dunning-Kruger effect , right , the more intelligent you are , the more you understand there's way more nuance to a certain problem , and that's the thing .

Most people are unintelligent . So , yeah , if you want there's way more nuance to a certain problem , right , and , and that's the thing it's most people are unintelligent . So yeah , if you want to appeal to the masses , you speak with a lot of certainty .

That's the thing , and that's and that's also a rule when you technically start , the channel is yeah , you have to be clear in your standpoint and then the way it's spun is you're going to be that hardy , you're going to be the influence as a result yeah in the , the most , the key person of influence

.

So any viral video has some sense of remarkability . We call it remarkability and that's just a term . We call it remarkability and that's just a term . We coined it to basically describe something that's unique or hasn't been done before and thus is naturally interesting and can go viral .

Because it's novel , right , and that's the cool approach with Tate is he said things that you couldn't say , and that's novel , that's remarkable , but now everyone is saying them . So , and then here's another example . This is why , for example , coming back to Antiprofit , he became remarkable . Why ? Because he went straight to the middle , right , and that's remarkable .

So any person who gains attention has something remarkable , that is . I did the same thing with my twitter brand . It's like when I came into the space , originally I was one of the first . After , like the og of the og , like og gurus , basically like fita q and those guys is . I came into the space with like yo , this is all bullshit .

Like like , I'm just like very .

I was like very transparent with everything , and before it was like , yeah , you can make 100k a month with YouTube , automation and this and this , it's super easy Like , and I was like , no , it's not easy , like and that's , and people like that , people like that genuine , those genuine thoughts , right , and that was remarkable and thus I grew quickly and that's

with everything . Like your podcast needs to have something remarkable . If you're interviewing the same guest but you don't offer anything remarkable to the podcast interview itself , no one's gonna watch . Why would they watch you if there's nothing remarkable about it ?

So in any social media you start , or any , it also applies to businesses if you want to go viral , think about the factor that's remarkable . So take something that has already worked worked so like the format would be podcast here and make it remarkable . So I would always say like , let's say I would ever start a podcast .

Like , yeah , you can do it in a simple way . But if you really want to go viral , you do it on , like , for example , a crazy location , like you do it hanging from a helicopter tree or a tree or like , like just something where , if , if there's not remarkable , like what content are you gonna make , you can clip it .

But let's say , like you do video , like I did a pod , like you do , I think a video that would get more views is I did a podcast with luke bellmer hanging upside down from a tree yeah , even last night I was in a sauna with my fiance and we were like if we did a podcast from the sauna , it would just be different .

Uh , she's , yeah , it's this girl who interviews , like the rappers and the music artists , and she does it in a way where , like all the like , all the um , normal podcasters usually kiss ass , right , they're like yeah , you did so good and uh , this and that , but she just confronts them about everything .

So she's like , she's just like insulting them the entire podcast , basically , and that was her remarkability with the podcast and that's it went super viral because people would share it and like , whoa , what the fuck ? Like , all of a sudden , she's doing this .

Well , everyone usually does this , right , so , and then , all of a sudden , it's interesting unique mechanism it's a unique mechanism and people don't realize that's the driver behind a lot of growth on social media . It's the uniqueness hmm .

Where the audience has seen it so many times , it is no remarkable anymore . And that's what happens when we say a format dies down or you fell off . That's when audience saturation happens . It's when you've seen something so often , the remarkability is gone , it's not interesting anymore . So that's a key element to understanding .

You've seen that with tate too , right like you see the sub categories of guys that are like tate , but there's a few of them that that are smashing it right because they've brought the next wave of audience yeah , but then there's the other humdrum amount of people right that just basically just coexist yeah , yeah , yeah , the funny thing with um the funny I won't

speak on it too much , but actually my business uh , I run a similar face channel .

So , hamza , but faceless , sick , yeah , like , uh , like , like , I don't run it , like , um , I'm I'm not actively working on it , but I'm partnered with a guy who who runs it and , um , yeah , it's quite an interesting space to see and also like how dedicated the audience are yeah , that's the biggest thing like um , but yeah , it's uh .

It's a very interesting space , especially the , the annotate type of area , because what you'll see is that , like unknowingly , he reached them . I think he reached a market of many people who were feeling the same way . They were kind of the anti-culture . It's a big thing nowadays , disgruntlement . Yeah , it's like in every .

I think in every space there's room for someone to come in . If you want to do the same thing as they did and be the anti-culture , I think that's a big . That's a big card you can play in a lot of spaces um , so faceless .

Fuck all the vegans like . I just feel like that's just a bad way to live , to be very abrasive continuously here .

You know , and this guy is wrong and this guy is wrong , I'm , I'm right , that's the anti-culture you create right there . You know so , and and you can do this for a lot of different spaces , and and and people historically are attracted to anti-culture . Think about the hippies . Right , it's anti-culture . So I , I really like anti-culture .

It's a interesting phenomenon that people are kind of attracted towards .