¶ Preview and Introduction
you know I like to wash my hair with eggs . That's one thing that I do . I go there pretty much every day . Crack an egg in my head , jump in the sea . It's quite primal , it's quite fun .
From the industrial revolution , things started to not really evolve for the good , but actually start to go down a little bit , which is kind of contrary to thinking like , oh , we're getting better , but in many ways it's not getting better . People really make that mistake of not being able to digest fat .
Well , and if you can't digest fat , you're not going to have good energy and you're going to experience those negative symptoms that you're describing . Health is more than just the physical body , you know . It's also how you feel in your head and your stress levels , things like that that aren't so physical . So it's always a balance of all things .
This is Oscar , for . He specializes in reversing health problems , maximizing testosterone naturally and unlocking limitless energy . He goes deeper than a generic lean muscle building , focusing on digestion , libido , skin hair loss , fertility , allergies and even longevity .
This episode is a deep dive into improving your energy , altering your diet and becoming a high performer in your field . Let's get straight into it . What's up , people ? Before we get into this video , please make sure to subscribe , like and comment down below so we can get bigger and better guests for you every single week .
Let's get straight into the video right now . Where I want to start is why do you think ,
¶ What Is Wrong With The Modern Diet?
like the modern diet has kind of failed society overall , Like what went wrong that the modern diet of people are following has just failed everyone ? That's a good question .
A lot of it comes from since the industrial revolution in the 1700s , because prior to that everything was more local oriented , right , and if something's local oriented , you don't have a factory , you don't have any industrial processes like even freezing , for example , is an industrial process .
So if you don't have any of those industrial processes , you don't have any factories . Everything has to be local . And if something's local , well , what are the things that people growing local , right ? So only farms , so that was where the diet was , or even tribes and hunting and things like that .
And then when the industrial revolution came about , suddenly things are produced mass quantity at scale in a factory , right , and then that's where you get non food , almost like plastic products , just products which don't expire , so non fresh foods , things like that . And then you had all the other stuff like seed oils and things like that . That came about later .
So , yeah , that's the main reason it started , I guess , from the industrial revolution things started to not really evolve for the good but actually start to go down a little bit , which is kind of a contrary to thinking like , oh , we're getting better , but in many ways it's not getting better .
And if you think about it , man , if you think about it with scale as well , right to achieve scale , you need to reduce quality , exactly , exactly , and yeah , so it started there .
And then also then there's you know there's then there started to be some smear campaigns . So in the in the 50s , in the 1950s , there was the campaign against animal fats and cholesterol , and cholesterol is a nutrient only found in animal food .
So essentially it's a it's a campaign against eating animal fat but , conversely , the animal fat is actually the thing that is best for human health . So then things started to take also another downturn there in the in the 50s , where people were afraid of animal fats . Like my dad is also someone that's like very scared of eating fat .
You know he sees meeting tons of eggs and drinking cream and things like this and he's like he has a real fat phobia . You know , I think a lot of , a lot of boomers have the same thing , and there people started to eat a lot of margarine in the 1950s and you know alternative low fat options and things like that .
And then you know , obviously correlation is not causation , but you see on the graphs , like since the 50s , way more health problems etc . Etc . As a result well , I would say , most likely as a result of those anti fat campaigns that came about . And yeah , so those two things , the Industrial Revolution and later on , the anti , anti fat campaigns- and
¶ The Rise of Using Sugar in Our Diets
what about sugar ?
Because it sounds like sugar kind of kicked in the 60s , 70s , 80s , right Like everyone in the US is pretty much injecting themselves with sugar .
Right , yeah , well , that goes with the low fat campaign . Because if you have adequate , because you need enough , you need enough energy , right , and the two macronutrients of energy is fat and carbohydrates or sugars . And so if you reduce fats , you have to replace it with something , otherwise you have no energy whatsoever .
And so as you replace fats with some kind of energy , it has to be replaced with sugar essentially . So the two things really go hand in hand there . And yeah , I mean this is just from my personal experience .
When someone eats a lot of fat , they will see quite quickly , even in , you know , the same day or a matter of days , that their sugar cravings diminish massively . I can speak for myself , you know , I like two , 300 grams of fat every day , sometimes more , and I don't have any sugar cravings , you know .
And only when I don't have enough fat I will see oh , wow , my mind goes to I want to have some fruits now , or I want to drink some honey , sip on some honey , or yeah , like , oh , this guy on the street eating Hario , that looks kind of tasty right now , but that's only in the absence of fat .
So sugar cravings came , all the increase of sugar came , come about as the result of decreasing fat , specifically animal fats .
¶ Is Your Health Related to Physical Appearance?
Fuck man , there's so many different ways you can take this conversation . We're going to kind of bounce around at times because , like , there's so much different components .
So , like my back is for context , my back is a bodybuilding , so really dialed in with like macronutrients in terms of like understanding , like profiles , levels and to achieve different goals where they are , and I completely understand that , like a physique appearance , it come come can be completely opposite to health 100% .
And I mean first person said who was a bodybuilder , right , I can say that , like getting super lean can be super , can be really bad for you . However , you're saying to the 300 grams of fat a day , how has eating that type of food impacted like your physique and physical appearance ?
Yeah , absolutely so , oh , I just my mic one . There we go . Sorry , my screen is all good . Yeah , there we go , I'm back . So , yeah , absolutely , you're right in saying that you know , a physique , an aesthetic looking physique , and health are not necessarily the same thing .
Oftentimes , someone that looks very good is definitely not going to be healthy , at least in some definitions , at least my definition . So , yeah , the two things don't go hand in hand and that is definitely a choice that someone has to make based on okay , do they want to optimize for health or do they just want to look really good ?
And , to be honest , I find that the two things don't go hand in hand when it comes to having muscle right . So it's definitely a compromise that I made in myself where I said I don't want to . I was like 10% body fat . At one point I said I don't want to do this .
Essentially , once you , once you start to learn , especially some ideas from this doctor called Arjun , his funder planets , he sort of noted the idea of fat being healthier , really explained it well , and from there , yeah , I just realized when I , when I read , read about that and how the damaging effects of having low body fat , that kind of really put me off
being low body fat . So , yeah , I would say it's really a balance . This is what I also tell to my clients . I tell them you can choose the degree to which you want to be healthy in balance with everything else .
You know like you might be healthy in some way if you're 20% body fat actually , but you're not going to feel necessarily very good about that or you're not going to feel , you're not going to be happy when you look in the mirror , right . So that's also something you would have to factor into . Health is also . You know how you feel about yourself and so on .
So it's really just a balance of looking good and also being comfortable and enjoying your experience . Also , there is lots of benefits of looking really shredded . You know like you get a lot of attention , it looks cool , it can be good for marketing things like that . So it's really a balance of all things .
I guess I take the choice myself of , you know , maintaining like a 14% body fat and if I want it , or even a bit higher , and if I want to look really good for a holiday or something like that , I'll just lower , lower the body fat and it doesn't actually take that long .
I guess that kind of goes into having a really good diet and being well nourished , where you can actually go without eating quite comfortably , like if I just stop eating I'm not going to feel like I'm starving or anything like that , just because I guess you could say that if I had so many nutrients over the last few years that it doesn't know eating for a
little while doesn't really affect me at this point . But it's always like I say , it's just a balance of being low . Body fat is definitely not good for your health but it does look good .
So you can choose a degree to which you want to balance those two forces and I would say you know , something like a 14% body fat is a decent balance between looking quite good and decent health . But I would say that I did get very fat . At one point I was 44 pounds heavier than I am right now .
Yeah , I had a you know , chubby face and everything like that and I felt good and people feel good when they gain weight in the right kind of foods , meaning high animal fat diet primarily , and people feel really good doing that . You feel warmer , you feel very strong in the gym If you look at all the strong men there .
They're not shredded , you know they're big dudes . So there is . You also feel good at a higher body fat , but I understand you know that there's other disadvantages that come with that . For sure , like you , don't look very attractive .
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So if you want to bypass a lot of the mess with your podcast , check out the links down below the podcast university and I will show you exactly how to launch and scale your own podcast 100% . I had a Dr Gadzad on my show a few weeks ago and he's his latest book . His first book was called the Parasitic Mind , which is such a really good .
You really enjoy it . His second book is called the Sad Truth of Happiness and he has one theory which I bring back everything to , which is like it's called the inverted U curve . So if you look at an inverted Q , u goes like this and what it means is like when you start something , so at the very beginning it's no impact , right .
But the as you go up the curve , the more you consume , the better , right . Or the more you do an activity , the better . So the more you do exercise or the more you eat like , say , animal-based food , it's better .
But then there's a point in the threshold where by you pass that threshold and then it's negative returns , so it's like it's like the law of diminishing margin returns , right , but kind of the different to different variation . So how I think about this , just in the context of it , say , body fat is being at 12 to 14% .
High energy , high testosterone , libido is good , focus is good . When you come down at a certain point , you know that fucks you up , right . Similarly , we're like , we're like everything , right . So you could . You could say the same with girls . You could say the same with dating .
You say the same with money , maybe to some degree Like I don't know , I don't have fucking nine figures in my bank account , right . But I think that principle is like it's really really well applied in some of these instances .
Now , there's obviously exceptions to the rule , right , but I think that's just kind of interesting in the scheme of like someone like yourself who's applying these principles and you're on the top end of the spectrum and it's working really well for you .
But you've kind of said as well that it's not necessarily like you have all of it and have all the answers , just other parts of the equation , right .
Yeah , you have to factor in life in general . You know , and that's something I see a lot with with health people become very neurotic about it . But health is more than just the physical body , you know . It's also how you feel in your head and you know your stress levels , things like that that aren't so physical . So it's always a balance of all things .
And if someone looks very chubby , they might feel like they're healthy in a way , or like 18 , 20% body fat , but they might not be very happy there and looking in the mirror and you have some disadvantages . So you have to have to balance all of those things . And yeah , it's . I guess the 14% body fat is a nice homeostasis , a nice balance point .
And also you can , of course , fluctuate in and out of that . You know , higher or lower depending on what you have going on , like a holiday or in the winter maybe you want to be a higher body fat , things like that .
¶ Oscar's Dietary Shift and Unplugging from Western Lies
Tell me when you had the shift towards this so you can give a bit more context in terms of like the actual specific diet and how you approach it .
But I feel like there's like an unplugging moment from like Western society and Western lies right and there is , and there is like that moment , like so I had my moment and like I feel like you've had to have this moment to make that transition . Basically , yeah , I mean .
I'd say it's like a series of moments , you know . It's like I guess it kind of builds up into into something and you know you have kind of clues as you go on through life .
Like in childhood , you're kind of questioning things in school and the teacher and you kind of the teacher says one thing but you see something else through your eyes and you really start to doubt . Basically , you press the doubt button there and that goes on over time throughout , yeah , throughout school , and specifically with the nutrition side .
It was when I was trying . I was doing the bodybuilding . I was very low body fat I think . I weighed like 70 kilos , 72 kilos , something like that . And yeah , I felt really terrible basically , and I'd seen people doing the keto on YouTube .
Like I watched a lot of fitness YouTubers and stuff and I saw people doing the keto and that was already like a bit different right , eating so much fat , but it was still very like you know , lots of avocados and olive oil and stuff like that .
And then and then I think the video I saw was it was either a doctor on Joe Rogan's podcast or it was this guy called Frank Tafana . I can't remember which one was the first one I saw , but they were eating the carnivore diet . And when I saw that I was like it just came exactly the right time .
You know , like you get what you need in life , and in that moment I needed that video basically . And I just saw them eating all this eggs and steak and I was like this is insane . You know , like I'm from like a very liberal place in England and my mom and my sister you know quite libtards , you can say , and there are like vegans and vegetarians .
And I saw this guy eating steak and eggs and I was like this is insane . You know , like this is speaks to me straight away , like I know this is probably going to be a good thing . So that was the . That was the moment I saw it People eating like , let's say , alternative diet to what is the mainstream . And yeah , that was like unplugging number one .
And then , yeah , the more I got into it , I guess I started to get really into this guy called Frank Tafana . He has like his YouTube channel . He kind of went a bit off the rails . Now he has some , I think , some mental health problems , lives with his family and stuff like that .
It's not he's not doing too good now , but he made a lot of cool videos at the time that really spoke to me . I think he has a quite similar personality type to , I say , business people which I resonated with also , and he was making a lot of videos and he was experimenting a lot and really kind of being a bit neurotic as well actually .
And yeah , I guess that was very interesting at the time about , you know , food quality and trying all parts of the animal , like all the organs and stuff like that . And he was , you know , venturing out into food markets life kill markets like halal Arab markets in New York , and eating like the organs and stuff like that .
And that was like very cool for me . So I started to do stuff like that myself a lot , very inspired by what the guy was doing at the time . And yeah , from there I started to venture more into eating like raw animal foods and that was that was interesting for sure , trying . You know , my fridge looked like a laboratory experiment .
I'd go to the butcher and they would always ask me like Are you a science student or something like you're buying like pig brains and eyeballs and stuff like that ?
And like no , no , I'm just , I'm just trying everything , you know , just trying everything and yeah , I guess I got more into the raw that way and then so there's the kind of levels , right , like the carnivore , then there's like eating raw carnivore . Then I started to watch .
I don't remember this was quite a while ago , just like four years ago , so I don't really remember in great detail , but I think I was watching this guy called Sverich . He's like another YouTuber , he's kind of off YouTube now he was .
He was eating like a lot of raw meat also and that was that was quite interesting and so , yeah , I just started to go more into that , the raw side of things . Then there's also Arjunas , who who kind of created or popularized the raw diet . So I started to read a lot more about Arjunas as well .
That was very , very interesting and , yeah , just started to basically do like literally a raw , a raw diet , and you know it takes time to do it well and takes a lot of time to do it well and to get over like the mental hurdle of like I'm eating the most dangerous food in the world right now .
You know , like egg whites and eating raw chicken and raw beef and things that you know we're told since school and we have programmed that are very dangerous , you know . But suddenly I'm eating these foods and I feel really good doing it . So it's kind of funny that we had those . Those were like with , specifically with the health stuff .
Those were some of the like key points for me and , yeah , it was very , very interesting time , for sure , and I enjoy trying all kinds of stuff from the , from the animal .
They're all different , different parts of the animal and it kind of anything , a lot of fat also , and seeing the benefits of doing that , it really just makes you doubt everything that you've been told . At that point , like I'm eating 20 grams of butter in one meal and suddenly I feel incredible , like what's happening .
You know , that was some of the thoughts I was having at the start .
¶ Adapting to a Carnivore Diet
Man . That's very interesting because , like , I went onto a full carnivore diet probably around the same time , like when it kind of got really big on Joe Rogan , probably three , four years ago . I was living in Ireland at the time , but for me I want to get your thoughts on this it was the adaption period I found difficult .
So it was like my digestion , like my like , basically like shit was like a solid rock , basically . So digestion was like , but I think I fucked it up , right , because I think my , my like protein was probably like 400 grams a day .
Okay , my fat was probably 300 grams a day , but it could have been the cod of the meat , so it could have been like kind of pork chop . I was having a shit ton of having a lot of eggs , but I think basically it was just like I done it for just over a month , or probably even a bit longer , but I still had it .
Low energy and this is super anecdotal , right , because , like , I think you only have to run experiences in life , right . But that was what I thought was interesting because , like for me , like as a bodybuilder , I found like I wasn't getting a pump and I wasn't . I looked very dry .
Now I am quite low body fat anyway and I want like super low but like generally quite low . So I thought that was just quite kind of interesting . So I'd like to get your thoughts on , like , the adoption period , especially if you're going raw kind of , or where you're eating like fucking testicles , right ?
Yeah , I mean the , the adaptation phase is all is definitely a challenge , and I say most people get it really wrong and it can take time . To me , yeah , yeah , there's , I also did it wrong . You know , when you do it by yourself and you know I have good guidance , it's not , it's easy , it's not easy .
But yeah , I think a few things that people get wrong is well .
First , the understanding that you know If you eat so many carbohydrates your whole life and suddenly you go from eating tons of carbs and starches and and having zero starches , there's probably some kind of microbiome challenge there of adapting to being able to , or they used to having one thing and suddenly you've removed it entirely , and that's that's gonna be a
challenge there for sure . Then there's also people don't eat enough fat .
That is number one thing that people make a mistake of , and it's not just eating fat , because you're like you're saying , maybe you're having 300 grams of fat the macronutrient but you have to be able to digest it well , and that's something that takes time and Some people you can accelerate that with things like binders that help you to be able to digest fat
better . Yes , some other things you can do for digesting fat . But people , people really make that mistake of Not being able to digest fat well , and if you can't digest fat you're not gonna have good energy and you're gonna experience those negative symptoms that you're describing . So that is a big challenge for sure . To be able to eat and digest enough fats .
I'd say that's the number one thing that would make people not feel like they are tired as they transition to not eating carbohydrates . Then there's I Mean there is there is probably gonna be some some uncomfortable trips to the toilet when you're such a radical 360 shift . You know , I think it's inevitable .
But I think most people when they do that , they kind of understand like this isn't bad thing essentially and you kind of take that Perspective there and you say this is , this is worth it , essentially this temporary discomfort that you're gonna adapt to something .
But of course you always want the goal is to mitigate , mitigate that as much as possible and if you have no sense , no undesirable symptoms . That's ideal basically and should always aim to avoid those Symptoms with , like I said , being able to digest the fat is the number one thing .
Also binders to remove a lot of toxins in the In the gut , essentially to avoid , let's say , running to the toilet and exploding there . You know you can avoid that .
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That's super interesting , man , because like that is like . The challenge , right Is to find that your body , your body , just isn't used to that . It's just .
It's just basically like being I don't know , it's like being a swimmer and then just going into like trad lands , or going to like running , for instance , like you're just it's , you could be good at one thing , but it's a different . It's a different mechanical movements . You're like you're gonna be fucked the next day .
Right , probably not a great example , but yeah , I'm trying to say is the fact that when you make a transition period over , there's going to be that that that period in between now we can keep on going this for a second . I don't want it
¶ What Are The Real Benefits of A Carnivore Diet?
because we are gonna fall down this . But why , like ? Why would you move diet ? So I think that's a big kind of question . It's like I've been , you know , can't stand up today with your work , and I do understand your work in detail .
We're going to very , very closely , but for , like , the average person , like , why would you change from not necessarily like a Sanan American diet , but someone who was like healthy , who's like mixed diet , so on and so forth ? Healthy trains , why would they move into Pure , like kind of or , or all ?
kind of our diet . Well , I mean , first of all , you don't have to . You know , if you feel like you're in a good place , don't , don't move . You know , and you know I disqualify people a lot when they're interested in my program or they message me in their question . I say , if you're good , then there's nothing to change .
You know , and it's only if you want something that you should . You should do it . So that's the first thing . Yeah , if you , if you're satisfied , don't move . You know , I guess this is more Switching diet like that and exploring ideas , because they are ideas , you know , and ideas that are outside of the norm , the only .
It's only gonna work well if you're someone that's really attracted to those kinds of ideas , and that's your . You know , your natural curiosity is gonna take you there . So , yeah , I would say , if you're comfortable , don't . No need to switch . You know , no problem with that . And this is this is not for everyone .
You know , doing these kinds of carnival or raw carnival to the next level , you could say it's not for everyone . So , yeah , if you're comfortable and you're satisfied , then don't switch . You know , I think people need to need to want it . Usually the want comes from having some kind of suffering .
Maybe at some point let's say , if they have some kind of health problem they're gonna say this is enough . Now you know I can't , I don't want to deal with this like , oh , someone's extremely skinny and they can't get away .
At some point they're gonna say Maybe they need to suffer enough , need to have enough pictures taken where they look terrible , or they need to feel that insecurity Build up enough , and they say I'm gonna change my circumstances now .
But if someone's not there , then they're not there and they're not ready to to change what they're doing , and that's completely fine . You know , it's important to be comfortable throughout the process . So that's the first thing In terms of the actual , in terms of the actual benefits .
If someone was curious , I would say and I tried to be very grounded here , you know I don't some people , when they talk about raw diets there , they talk about it like it's gonna make you a superhuman or you're gonna live to 150 , you know , and I really don't like that myself , or I don't go there myself and you could interpret it as it does make you a
superhuman in a way . Right , but it's not . It's not what people might build up the idea to be in your head . It's not . You're not gonna become a Superman there . What it what it does do and I tried to be very grounded is it definitely increases your digestion , improves your digestion .
So it definitely improves your digestion in the sense that you're gonna feel much lighter in the digestion and you know the raw foods or even the animal foods and raw digest better are gonna digest much smoother . It's gonna be much lighter in your stomach and that is a nice feeling . For sure you don't feel the fatigue of digesting a big meal .
So that's that's pretty much the number one benefit that you should observe , basically , and that's something that you can observe fast . So it's very grounded .
Then the second thing is energy levels , and that's also something that is Nice , very , very nice not to be tired all the time and not feeling like you need to take naps all the time Although that does sometimes happen , especially in the beginning as you're transitioning but certainly having consistent energy levels that are very stable .
That's very , very nice to experience and that's what I personally
¶ The Hair and Diet Connection
experience as well . There's also other benefits . You know , like my , my hair is really nice . Now . It's a phase of where my hair was actually falling out . Now my hair is , so we're gonna get into that man .
We're gonna get into the hair , don't worry .
Yeah , so my hair is very nice and I don't use any kind of chemical products there and , yeah , it just . It gives you it specifically with the raw stuff .
It also gives you a lot of options because , you know , I'm traveling somewhere and I can literally just go to the supermarket and eat raw beef and some eggs and some avocados and suddenly I have a meal , you know , and that's great , and I don't cook , you know , and it's , it's a real amazing option , basically , and it really gives you greater options and people
like to have options , you know , makes you more powerful when you can go in and out of something . So , yeah , I would say the energy , the digestion , and just having a greater degree of options to choose from those . Those are the main benefits .
Then you know if someone has other secondary issues , allergies , you know , if they struggle to gain weight , things like that , those would also be benefits and other things that I experienced myself , but I've seen other people .
The change comes in a pain , right . So I think that's a really good point that you made was the fact that if you're having an issue , it can be down to certain certain certain , certain signs like this . So I'll give an example .
So the autoimmune disease that Michaela Peterson and Jordan Peterson had , you know , they switched to complete a carnivore diet , wasn't it , and they said it helped their inflammation loads . It worked really effectively for them . Like that's a good anecdotal experience .
But for someone else who knows necessarily have that challenge , right , they may not need it , but for someone like yourself who's able to Use it practically , that becomes like super valuable .
It's the fact that if you can go and you can eat somewhere and not have any issues and you know we should do digestion , no issue whatsoever , because you would think the opposite , maybe in the transition period you might have a digestion issue .
When you break through that barrier , there's a ton of upsides as a result , right , because my , my soul , my foods are still like 60 , 70% meat and I still just have carbs in there .
But to be honest , like even now , even as I'm dieting , when the carbs are way lower , I'm way sharper mentally Then when they're fucking raked up , right and you know , yeah , there's , there's advantages .
Do not , for I found personally but I'm trying to say that like for the most part , when it's just dialed into just like pure animal-based products , I'm way more focused . Yeah , I'm more focused , way more healthier . And you mentioned about the hair and it's just a good time to actually get into the hair .
So I actually have recorded a shit ton of videos on hair man on my channel , which I actually I'd actually want you to check out because I listen to a lot of your stuff .
But like , just to give one context on the hair , so One of the natural benefits to improve your hair is iron , and one of the reasons why people have like a hair loss was an iron deficiency .
So and I have a shit ton of videos on this but like basically people who have like vegan diets yeah , low in iron and just poor diets in general , so like the basic American diet they're more susceptible to hair loss . Obviously , there's an excess of alcohol too . So it's like for and I went back to the videos Deliberty for this . It was like four units .
This is my research , by the way . Could be wrong , but it was the research that I found , that I pulled from research papers , it was an average of four units a week . Consistently so , if you're drinking like fucking every day , right as well as smoking , had a huge impact as well as an iron deficiency .
So I think it's very interesting the way you say , because you're you're eating all primal foods and your irons obviously chewed a fucking roof and Therefore you're getting the natural growth factors as a result and not having any DHT inhibition inhibitions as a result . Any miniaturization of hair , and you can see it straight away it's effective on your hair , right .
Yeah , yeah , absolutely . Well , when you decompose what hair is made out of , it's made up of proteins , the minerals which would be iron and the , and also some fats , yeah , and so , naturally , if you decompose something and it has those components , in order to restore something , you need to have those components through . Food is the best way , right ?
So , yeah , of course , when you eat a diet which is high in all of those factors the , the proteins , the fats and the minerals , which is always animal foods then your hair starts to improve drastically , absolutely . I've seen that with hundreds of people .
Man , I want to go deep into the hair aspect because , like for someone like myself , so I so my hair was like pretty much like bald when I was like 16 , 17 I know you can see the front now , but from the side and from the back it was like completely gone right .
And this gets really interesting because I was like , oh fuck , I'm just like doomed and gloomed with this and I and I went to the same hair transplant place as Mike Thurston in London and a really big place in Ireland at the time as well , and they were like you're too young for it , I'd like 2021 , but you come back in like six , seven years because if you
get the graft on now , you'd have to come back and then you lose hair as good as goes on . But they , they said to me that you have to go on fenastrate . If you get , yeah , it transponds . They say you have to do it . And I was in between Should I go on it or should I not go on it ?
Because I was thinking like , well , I can go on it and in hip , inhibit DHT , or I can wait , get a transplant and have to go on it Anyway , and I know there's like a fucked on a side effects . So but fenastrate , that's on a shit on the videos on it too . We can go through this as well .
So I just said , fuck it , I'm just gonna go on it and assess , based on their recommendations , like if I'm gonna have an impact , and thankfully I've never had any side effects like at all . I think in the beginning , very early stages , I started to piss a bit more and then but that was it .
That was the only thing in the past , like a couple years , and I've never had any side effects from it . The only other products I've been using is key to Conazol 2% and biotin 100,000 milligrams and derma rolling and like hair grew really well , didn't have any side effects .
But like I've clearly stated in a lot of my videos that , like you know it is , there is a high percentage chance of you getting a Side effects .
So I like to kind of get your thoughts on that , because my I think my angle on hair loss was like I need to inhibit , inhibit DHT as much as possible and then like enable the growth factors through derma rolling , through a few other factors , and Like do it over a long period of time and it's worked for me but I've caught , but I know 100% that it
doesn't work for a lot of people . Mm-hmm .
Yeah , it's interesting . Well , firstly , there's the with the side effects of finasteride . Like you say , there you'll find thousands of people , maybe tens of thousands , that will tell you that they had terrible side effects , and I would be Skeptical myself that everyone doesn't experience .
I think everyone experiences side effects , but they just they don't realize it so much . So , not to not to make you scared or anything like that , but I think there would be a little , maybe just not super aware of it , but it's good that you feel like you didn't have any for sure .
So yeah , I would say that there's probably there'll be something there as a result , but it's , it's fine that you didn't have something directly affected you , which is good .
One thing on the one thing about as well as I had my bloods done , on that too , just because I wanted to make sure , like to your point , like like under the hood , basically . So I had my testosterone done . It's been around 700 Decimals D-mal on average roughly .
It's actually gone up in recent years because I don't drink anymore , I don't smoke , I don't really party and stuff anymore , and my estradiol has been very , very consistent . So the ratio has been very , very consistent . Nothing's been out of dial , nothing's even been on the lower end for years and I've had it done maybe every four months .
Okay , so you didn't see any observable changes in the blood work , so that would be a good sign . Often people they see changes obviously in hormones but also affects digestion a lot as well . Basically , but if you didn't see any changes , that's good . That's good .
In terms of the DHT , there's a very interesting I guess this kind of highlights the subjective nature of data because one scientist he will look at the under a microscope and he'll see DHT at the crime scene of the hair loss and he'll say , hey look , the DHT caused the hair loss .
But another scientific perspective is actually that if you look at the DHT , the testosterone molecule is very similar to a fat molecule and so a fat molecule , the body uses fat to detoxify . The fat binds to toxins , it's like a protective molecule , and so someone else would look at the hair falling out and they'd see the testosterone there .
But they would actually take the perspective and this is an alternative view that the DHT didn't cause the hair loss . It's actually that the testosterone molecule binds to toxicity such as heavy metals , and the heavy metals is the cause of the hair loss .
So it's actually a different way of interpreting the data there and I would lean on that perspective that the testosterone , the hair loss , is actually caused by heavy metal toxicity and the testosterone is actually there to
¶ How Do Heavy Metals Affect Your Health?
try and protect the hair , but it's insufficient for something like a mercury molecule . It's very abrasive . So that's a different way of interpreting it and I would lean on that perspective . But yes , it's interesting to look at data in different ways there . But yeah , I wouldn't necessarily say or agree that the testosterone is the cause of the hair loss .
I think it's actually caused by deficiencies , like you said , mineral deficiencies would be a big one , but also toxicity , heavy metals , and that's very interesting to look more into that .
That's also heavily related to the industrial revolution , where suddenly we're introduced to the burning of coal and when you burn coal you know there's a lot of mercury that comes from that , and that was new . Basically , that wasn't there in at least large quantities prior to the industrial revolution , so that's relatively new for humans .
Then all of the industrial processes where they're using metals and things like that , that's all . This is all new , you know , and that's where we were studied to be introduced to a lot of the heavy metals that we have today everywhere .
Now can you go deeper on to that ? Because , like , I'm not really that familiar even with heavy metals and especially in products of hair loss , so this is like super novel to me . I'm learning a fucking shit on .
This is like super interesting and I think it's very helpful because , like I know it's very , it's very like a lot of people that would reach out to me have struggles with their hair loss , whether they do anything about it . But like they've . Like you should see some of the videos , man .
They get like half a million views because there's a huge problem for young . It's a huge problem , it's a massive problem . So , like I'd love to get this like your explanation of that , because I literally wouldn't know it as as well as you know you may assume . Yeah , absolutely .
Well , yeah , I mean , firstly , is a huge problem and I think it's a very good business to be in the hair loss business , because I don't see it . I don't see it getting too much better anytime soon . And it's even affecting younger and younger people .
Right , like 18 year olds message me with hair loss and things like that and they're saying my hair's I'm shedding like a cat , what do I do ? Things like that ? So it's , I was 16 . Yeah , yeah , 16 . Incredible , like crazy , really crazy . But yeah , I mean essentially the heavy metals thing .
I mean so that heavy heavy metals are extremely toxic for humans and they're not meant to be in the body in large quantities . So we're introduced to those metals through medical treatments , for example .
You know , since , since the day we're born , often there's a lot of metals , mercury , aluminum in the , in those treatments that you know those things stay in the body . They're not easily removed and you'll see a lot of studies where they . You know , it's well , well established that metals store in fat deposits in the body .
So they test like seals and things like that , and they'll measure that . Or the fish , you know they say , hey , look , the fish have a lot of mercury in them , but the mercury is concentrated in the fat tissue of the fish . That adipose tissue is called so , same in humans .
So when you ingest heavy metals through injections , through food , for example , canned food is a big one . That's something that is also an industrial process introduced think around World War Two time we ingesting a lot of the metals that leaches into the food and then we eat that and there's no easy way for the body to remove it . There's .
It's not something like a natural process for the body to remove those metals easily . So they store in the in the body a lot , specifically in the areas of fat in the human body . That would be , you know , the flesh , the fat around your stomach , for example , the internal flesh , the internal fats also around your organs .
The bone marrow is also fat and you see , when they do tests they see heavy metals in the bone marrow . Also your brain , your brain is predominantly made of fat and so the brain is a , you know , like a deposit for fat . Specifically , you know , mercury is a goes largely to the brain and so these metals they're storing in the fat and they start to damage .
They're quite aggressive . If you look at the shape of a metal in a in a microscope . It's like , it's like a glass shard , you know it's like . It's not a , it's not a nice soft circle , you know it's a , it's a sharp molecule and so it's not . It will start to .
The body tries to remove these metals and one of the ways that it does that is in the nails but also in the hair . So maybe you've done like hair mineral analysis before . You've seen those . So when you do a hair mineral analysis you'll see that the there's huge amount of metal coming out of the hair , all of the metals lead , mercury , aluminum , etc .
And you'll see like huge quantities in the , in the , in the test , you know say , unnatural or unsafe levels of mercury coming out . And I've seen many of these tests and I've seen a variety in anyone that doesn't have like a very high amount of the metals coming out of the hair and and so that's one of the ways the body tries to remove it .
But when it removes this like sharp glass , almost glass looking molecule , it's very sharp , right . So when it comes through the hair follicle it will basically damage the follicle and from there that the hair will , you know , come out and it also will prevent it from regrowing in that specific hair follicle . So that's how . That's how it works essentially .
Now , the . The antidote to that is to actually protect the hair follicle , or that your entire body , using the principle that fat is protective and the body likes to store toxins in fat .
So if you eat adequate quantities of fat , the , the , the toxins , the metals specifically , will bind to the fat , and so , in the case of hair , if you eat a lot of fats instead of the , the fat will actually act as like a protective measure to the aggressive molecule that wants to come out through the hair and will protect the hair follicle there .
So that that would be some of the science . Again , that is all very , very theoretical there and very not something that you're going to see with your own eyes there , but under the microscope .
That's how supposedly things things look , and so , yeah , the solution you know , to make it very simple for people is just to eat significant amounts of fats , preferably unpasteurized fats , because they just digest better , they're more similar to the fat that we have in our own bodies , right , so it kind of replaces what we have .
¶ How Does Water Quality Affect Hair Health?
Man , those heavy metals just like in in water is like something that I'm super conscious of living in Asia because like the waters is generally like not like as clean , as sanitary and like living in anywhere in Asia generally the water coming out of the shower is really a fucking bad view with , as an aluminium is a few other metals that basically just like
destroy the shit out of your hair . So even if you use filters apparently the filters like where we wear down like immediately , within like a few , like basically like months or or even like years . So I know you live in like Dubai and a few other places are you like washing hair like bottled water , like have you done anything like that in particular ?
Yeah , yeah , that's funny Because when I lived in Dubai , when I moved to Dubai , I said I need to have a place on the beach , because I've heard horror stories of the Dubai tap water showers , you know , and , like you say , even a filter . It's questionable how much that can really do .
So when I , when I moved to Dubai , one of the prerequisites was that I need to have a place on the beach . Basically and essentially , I as funny as it sounds the ocean was my , my primary shower , let's say , and you know I like to wash my hair with eggs , for example .
That's one thing I do and no way I go there every day and crack an egg in my head and jump in the jump in the sea , you know , and it's quite primal and quite fun , but I'd say probably the first man on the planet to crack eggs in his hand in Dubai , in the ocean , and , yeah , I did that pretty much every day and so , no way , you know , I avoided
the shower as much as possible and , like you said , if I wasn't doing the ocean , I would use bottled water as well . I know it's a bit neurotic , right , and you know you don't have to do those things and it's definitely some for someone that cares basically and wants to , wants to do it .
It's not that bad right to just get a bowl of like aqua panna and just rinse your hair at the end with that instead of the showerhead . But yeah , most of the time I just go , I go in the ocean that's definitely my preference there and use I use the , like , the eggs , like I say , some other stuff as well , and that that covers me .
Fuck man , I would even think that the water maybe not in Dubai , but the ocean would be . Ocean water would also be dirty to some degree , right ? Because , like I know , especially even in Asia , like this , this sea , like I won't say where , but you can get like Chlamydia in , like gonorrhea in some of the beaches in Asia and you go as I said , right .
Yeah , across Asia and multiple different places . If you're surfing , I know mates who have to go back to their home countries for operations and for like really intensive shit because they got like eye infections , like all weird shit infections just from the sea . So interesting .
Yeah , I mean that sounds quite funny . Yeah , I would say the thing that I noticed in the Dubai sea is specifically where I lived in the Imar beachfront .
It's like a quite nice apartment area with a private beach and there when you look under the water I wore some goggles on one day just to look under there you would see like these fish and these fish had like they were like like fish from the Simpsons movie where they have the power plant and you see like fish with like five eyes and stuff like that .
It was really like this is a weird ocean . You know , like there was like schools of stinger , of manta rays or stingrays , and it was just like this is a weird ocean , like this is . This is not normal . You know , it's like something from the Simpsons .
You know the power plant that you'd see and like these fish were like 10 eyes and I was just like something's going on here , like it's something , something unusual with this ocean for sure , and there would be like sea snakes .
I saw some weird like kind of snakes in there once and all kinds of weird fish , like I say , and yeah , made me , made me question what was in there and yeah , I was always kind of . I was kind of curious .
I was like I'll be cool to do like a lab test and take a sample of this water and see what's in there , but nonetheless I would say it's , it's . You know , there's a lot of , there was a , there was a decent current , let's say so . It's moving and yeah , I guess I trusted that more than more than the filtered water or the tap water that you get .
It's a lesser of two evils . Yeah , yeah .
That was something questionable about that . That ocean for sure .
¶ Why Is The Quality of Fats Important?
Man , you mentioned about the quality of the fats , so this is definitely something that I think people kind of struggle with or are concerned with . And you mentioned about the raw approach , so like raw milk , raw eggs , maybe raw honey as well to some degree . How do you differentiate between the two ?
Because that's definitely what I fucked up 100% when I was on a kind of bird out . It was like the quality of the fat .
Yeah , that's , that's the one of the main things people get wrong with the carnival diet . You know , they say , oh , I'm doing a carnival diet . This is very primal , you know .
And then you look at what they're doing and they're eating bacon with nitrates and preservatives and , just like grain fed beef and , like you know , cage caged eggs and you're like that's not , that's not . I wouldn't necessarily say that's too good of a diet there . But yeah , the food quality is not easy to understand .
It takes time for sure , specifically with the , with the fats . You're saying well , the part . You're saying what's the difference between the pasteurized and the unpasteurized ? I guess that's it right .
Is that the difference pastures versus unpasteurized .
Yeah , well , I mean , there's the scientific difference , which is more theoretical , right .
What happens when you heat a protein molecule above 40 degrees Celsius , 105 Fahrenheit , what's going to start to , you know , damage the quality of the nutrients going to start to damage the molecule , and then the higher you go up the heat ladder , the further it's damaged , right , same with the fats .
Fats , specifically , you know , this is a they did some science experiments on this where when you heat up a fat molecule it inflates massively and that's actually linked heavily to cellulite , for example , in especially women suffer from that where when you have all these expanded fat molecules it creates that kind of unnatural looking skin or unpleasant looking skin .
So you know as well , established in science , in theory , that when you heat a molecule above a certain temperature and it's always a spectrum , of course , there's no black and white turning point where this temperature is screwed right . It's like a spectrum the higher it goes , the worse it gets .
So when you heat those molecules they start to become damaged there and you know , naturally it becomes harder to digest , right , and that's the . That's the concrete thing that you would drink . When you drink pasteurized milk , pasteurized dairy products , you're gonna . You might see that you get some discomfort . You know when .
Classic one is like people drinking way powder , for example , and a lot of people get like crazy bloating . I remember drinking like casein powder . My stomach felt like it was like churning really badly . So that was . That's one example of the concrete thing that you'll see . The other thing is some people get a lot of acne from pasteurized dairy products .
That's also something that is an effect of consuming those products . So , yeah , I'd say the main things that you're going to see is maybe in your skin and in your digestion , that when you drink the pasteurized dairy products .
But I guess another interesting thing to know is , like , when you look at the human body itself , right , if you remove the skin , humans are made up of raw fats and raw proteins , right ? That's what the human body is actually composed of .
So naturally you would think , well , in order to regenerate what is inside of us , you'd want to eat as close to that as possible , which is going to be unpasteurized food . It's not going to be pasteurized food , so that's more of the theoretical side there . But , like I said , digestion is going to be where you notice it most , maybe skin also .
Yeah , because when I have like regular milk , like so , being from Ireland , like milk is like fucking baked into your diet , it's like a staple .
You have right , like I , literally , when I was younger I'd have like two liters of milk a day but I actually had like really bad , like sinus issues and I don't know the lactose intolerant , but like I would still skull a two liter bottle of milk every day but I'd have really really bad sinus issues .
Sorry , my dogs are fucking going crazy , but I'm wondering like would that all go away if it was like unpasteurized ?
So you mean like congested sinus ? Yeah , yeah , I mean it's , it's possible . I'd say like eight times out of 10 , it would probably go away , or you it wouldn't . It just wouldn't happen in the first place if you were having unpasteurized dairy products .
But there's definitely some people that are that don't react well to it , especially in the beginning , and maybe require some adjustment . But for the most part let's say eight times out of 10 , people do really well with unpasteurized dairy and don't suffer some of those symptoms that you're talking about .
¶ Benefits of Raw Honey and Accessibility of Raw Foods
What are what's like the benefit of like raw honey ?
So well , raw , raw honey . I mean concrete benefit . Some people would say that it helps to that . It helps digesting foods , for example , digesting fats , because it has a lot of enzymes there . It might give you some energy before the gym , for example . It tastes nice . There is a benefit in itself , right .
If something tastes nice , then maybe you can eat more food in general , which is good if you're eating good foods and you're going to be well nourished . Yeah , it improves the taste of some foods . So those would be like the concrete benefits .
Then , if you look at like the theoretical stuff because I like to distinguish the two things the what you actually can feel and see with your eyes versus what the science says in the , in the lab , under the microscope and yeah , I mean more more theoretical benefits would be that it's largely enzymes which then improve your digestion , most humans being enzyme
deficient , from eating only food without enzymes for the most part , and that depletes your natural enzyme levels in the body , so you need to have you can replace that through foods like honey , for example . That would be some of the main main benefits . Then there's also some secondary benefits , like honey being able to improve wound healing a lot .
That's not something I've tested , because I haven't had a major wound in the last few years , but I've seen friends that tested that , where they have a wound , for example , and they apply honey to it , and this is something that's been used , I think , since the Egyptian times and it helps to accelerate the healing of the wound .
And for me , one thing I like that actually like never you understand what this is the fact . That is on pastries like milk , like different products , eggs , honey , like not widely accessible . So I know you had it in Dubai , but in other places like , can you , why can't you get it more accessible ? And like , what's the reason behind that ?
Yeah , I mean some , specifically the raw dairy is challenging in some parts of the world and you would say , well , why does that happen ?
And that's kind of since the campaigns in the 1900s , you know , louis Pasteur , the I guess the , the inventor or the proposed the first man to propose a pasteurization , so that since those campaigns came about , people took the perspective of bacteria is pathogenic and bacteria is dangerous .
Therefore we have to sanitize everything , and that starts , you know , with foods also and people , specifically with the milk there . And so , yeah , that's where it started , the pasteurization , from the concerns with bacteria .
Then you could also say , well , people , there's also a financial incentive there to pasteurize dairy products , just based on the fact that raw raw milk doesn't stay fresh as long .
It starts to change form quite quickly and it doesn't , it might not look as good , let's say , if you have the , because in the raw milk you have the cream that rises to the top and then you have the milk protein , and so the two things separate there , and so there's a kind of cosmetic reason why there , but I would say primarily centered around the fears
around bacteria that create the law there , that they create the laws to say we shouldn't be drinking raw milk . You know it's it's harmful and we need to protect our citizens from this evil product .
¶ Exposing The Food Industry’s Business Models
Yeah , man , like there's there's a whole conversation in that as well Like , I think it's mainly driven around the business behind it , because where you can make a profit on that not necessarily on like , oh we're going to do something evil , but the fact that you can extend something , it makes way more sense .
Right , if you had an offer , you were selling a coaching program , right , and we know we could expand them much longer than having it just on the table for one day , people would find a way to do it . Right , absolutely . It's kind of like . If you give analogy , it would be kind of like in person coaching versus online coaching .
Online coaching gives us access to many people . We might have to make things a bit more general . It's less specific , but in person can be much more tailored . But we don't have a thousand people of of yourself , so you can't necessarily do that . So I believe , like that does go ahead . No , no , sorry , go on , go on .
I was saying that that makes so much sense . It's so obvious to me , right , the fact that that would work much more effectively , even more so than like , even like restaurant food . I know you mentioned about restaurant , restaurant food and how that's prepared , how it's created , how it's consumed , how it's stored , all this kind of shit .
The incentive of the restaurant is not to like hurt you , but it's literally to optimize profit margins . So if they can improve their , their margin by sticking something in the fucking freezer for a few days , they're going to do it right , yeah , yeah , yeah , because it's logical .
Yeah , absolutely , and I like that , that perspective , because it creates understanding , right , and many people will say the government is so evil and they're out to get us and poison us .
But , as you just explained , right , they , they also value the thing that most people I'd say 99% of people in our society also value , which is we all value money , you know , and in many ways money is the kind of God in society , and so once you , you can kind of understand them there and you can say , well , they're not so dissimilar to you and I .
You know , like we both value money , I'm sure , and so do they , and they're not any any different from from you and I there , and so I guess that that's kind of the antidote to paranoia that the government is super evil and it's out to get us and all that stuff . I don't like that view myself . I don't agree there .
I think it's very similar , like you just described , that they value money as we do , and they they go for the money in that way of cutting costs or whatever . So , yeah , I like that perspective a lot and , yeah , it's completely understandable that that they would do those things and it's nothing . I don't think it's ill in 10 or anything like that .
There's also like a supply chain implication , right , because , like , for instance , irish meat is sent I think sent to Dubai at some stage is sent across Asia as well , because it's like one of the highest caliber , like red meat . It's incredibly , incredibly high .
So to do that process , like they can't just fuck it in a fridge and just send it across to China and then they export a lot of meat to China , but sure , by the time it gets there it's going to be like a week or two weeks . So there's always kind of that . That like speed , what is it like ?
Speed quality , like metric , like you can achieve speed quality , but like there's a , there's a difference like kind of like , in between there .
So it's kind of interesting to see how , like , if you don't play by that rule , so just like whatever with the government , right , that's like , that's like , that's like a whole different vertical which , again , there's many different ways of perspective , that .
But the fact that , like you're just like , I'm not playing that game , I'm playing a different game which is over here and I'm on my own and I'm happy at doing that . I feel like that there shouldn't be any .
I feel that there shouldn't be any like judgment which obviously I know you don't give a shit about but I feel like there shouldn't be any like perspective on that because , like , you don't have to play the game , right , and it's the same . With like the same , everything is slightly right . You don't have to play that game .
You can be the fucking entrepreneur versus working in a company , or you can work in a company and not be an entrepreneur , right , you can play whatever game you want , but I feel like , especially it comes to health , for some fucking reason , especially comes from like could be Instagram , could be Twitter .
People are very quick to tell you what you can't do right , or you shouldn't be doing it .
Yeah yeah , yeah , yeah , absolutely . And yeah , I mean people , people have their own opinions there and yeah , I think confidence comes from trying things yourself , you know , and once you , once you try things , you'll see for yourself with your own eyes and have those experiences that create the conviction in what you're doing there .
And I think nutrition and health is a big one . That way , once you try something , you'll see , you'll see for yourself . There we have to have that initial interest in trying it in the first place .
¶ Building A Business Around Elite Dieting
Man , how did you flip this into a business or how did you like bring it together ? Because I feel like for you you know there's like a big market that are kind of coming into this , but at the same time though , like it still is pretty novel right , because it gives you kind of change that you mentioned at the beginning of the podcast .
You kind of have to change that perspective and the pain comes from it , from the wisdom and so on and so forth . So how did you like go from like zero to fucking hero where you're at this ?
stage . Yeah , I mean , it's definitely not the shortest path . If someone's goal is to make as much money as possible , it's not the easiest way to do it , that's , that's for sure . I guess it's just the what I like and what I'm interested in and it just it kind of the the stars align there .
But yeah , I mean , essentially it's it's it's something that's quite novel , as you say , and it's going to take many .
I would say I don't even think it can ever happen where it would become sort of mainstream there , just based on it's so foundationally sweeping to what people believe in for the most part , and so it's only going to attract a certain type of person there which is might be someone more entrepreneurial minded .
So , yeah , essentially I yeah , I fixed , fix my own issues and start , saw a lot of real improvements there and I had something quite novel with the whole eggs and the milk and yeah , I guess the this , the mood was ripe for something different there and a different proposition to what was out there , which was , you know what is out there now , which is very
kind of normie bodybuilding . Now I guess what the most popular thing is or was growing in popularity is more like the biohacking which is in a very similar school of thought , I would say in a slump , slight variation and , yeah , just proposing an edge and alternative to the mainstream route . That's always going to attract a certain type of person there .
And that's that's kind of what I did there In terms of making into a actual business and , you know , an exchange of value where someone would pay me and I help them to resolve some kind of issues . Yeah , I guess a lot of people have a lot of health problems and there's a lot of things that get in the way of resolving those problems .
Right , it's not just about it's really not about information at all , and you know I don't sell information , I really sell everything that's not information . Basically , the psychological challenges of , you know , switching someone's diet , the things that get in the way of health , such as relationships . Yeah , people stress is also is a huge thing to to touch on .
Really , otherwise , someone cannot care for their health if they're day to day experiences so terrible that they're just stressed about money or something like that . So , yeah , those are some of the some of the things that I kind of help people with there and people value a lot and through getting some really good results .
That's how you know it's really all about . It's always it's been largely about the results and you know some quiet , you know stand out results really like in in allergies and things like that . People just never seen these kinds of results . Or you know , people do testosterone blood tests before and after is in my program and it's like this is unheard of .
You know that someone can increase , not just one person , right ? I have hundreds of results of people increasing their hormones , increasing that testosterone levels Take by huge amounts , you know , and they tried all the other stuff before and it didn't work .
So , yeah , I guess , just having really good results and having a good service that helps people , that's how . That's how it's been and you know , right place , right time with the , with doing something novel with the eggs in the milk and , yes , worked out quite well .
¶ Scaling a Unique Business Model
I wouldn't even say right place , right time .
I just think for you it's kind of like you're carving out , you're coming like a category of one it's really good book and I call category of one that basically just like overtime , it doesn't matter what's going on the market , you're just basically just like standing , standing on your own right and it doesn't matter , like bio hack is coming in the fucking corner ,
you're still just stick , just stick into your own principal right .
So then in five years time when when not necessarily bio hacking , but like the new trend has come and gone , if you're just in a length of that Because it results are there and it works and like that's all that matters , right , you've been at the scale the shit out of this like recently or over the last few years .
I'm like what was some of your like , I guess , like approaches and principles towards I like you any influences that were kind of helping you Packages together , because what were you doing a couple years ago in comparison ?
yes , it's a good question . It's been . It's been a challenge for sure . Over the last , like it's been last two years now , I've been scaling , scaling , you know , working with lots of people over three hundred people now and there's been a lot of challenges along the way .
You know I made a lot of mistakes and but also it's been very fun to learn and really help so many people . You know , really many people have just said like you really change my life and that's been really , really nice to be part of that . But yes , it's been , it's been fun . The business side of things is quite fun . That's a fun game to play .
I say the influences that help me , I guess . I guess the thing that was challenging for me was that it's like you said something very different right people on . No , there's no one has a comparable service to what I'm offering . There's no one with the similar kind of results or methodologies or Service itself and the things that I teach . That you know it's .
I guess it's influence largely from you . Go back in time , influence from like hypocrite is the father of medicine who had like a proposition of you know , letting people be their own doctors and things like that . I was like the original medical proposition and then later on you know other people like I was the arginist was a big influence .
But then you know , bring my own kind of philosophy to that and making it very practical . It's not something that anyone is doing out there in the slightest . So it's challenging from a business standpoint to Propose something that's completely different . Right , definitely not a proven system . Let's say that is a people are accustomed to and things like that .
So that's been , that's made it . Let's say more , more . It's slightly different but it's been . It's been very fun and Thing . The people that like it and they get it , they have a really , really good time on the program and those are the best results that I have .
And I guess the results have just been thing that helped me the most , basically really helping people , getting really nice results , really good testimonials . And yeah , word of mouth is also been a huge part of my thing . You know I get referrals every single month and sometimes several referrals in my month . You know it's like quite amazing , you know .
And yeah , those things speak for themselves . But yeah , I guess I was taking like systems , looking at other people's business models and kinda trying to apply that to myself and Hiring , hiring team , and kind of taking , I guess taking the kind of more classic coaching business model and trying to apply it to myself with my own kind of twist there .
And it's been , it's been fun there
¶ The One-to-Many Coaching Model
.
It's interesting to see how you've been able to scale it to like such crazy figures . Right , because traditional coaches like me , like physical coaches , like training coaches , they kind of struggle because they're doing like one to one coaching and I didn't ever really kind of breaking through .
But you're going from wrong with your model is more like one to money , like you actually have , like I can have a learning process that they're going through . This it's not necessarily customized , or isn't ? It's not necessarily one to one , or am I wrong and say no , no , it's , it's one to one .
But the way that , the way that we have done it , is that you take something so complex , so complicated as health and you know , even even like the primal way is also very people make , extremely complicated , and it takes really intelligence and experience to distill it into something that is very much more simple .
Something simple is actually very powerful and it's very , as long as it's well done and with the right foundations behind , the right thinking behind it . It's , it's really , it's really the what , the best move to take . So what ? That's what we've done . We basically took something as complicated as health .
You know , like I said , lots of different influences , arjunus being one , and you have Hippocrates in his philosophy , and so you take this really complex thing and the body and all the biochemistry , and then you distill it into something that is very simple , that allows people to really see the results without any of the neuroticism and stresses that come with health
and worrying so much about numbers and all that kind of stuff and detoxification and stuff , and make it very simple , that it's still a one to one approach , but it's just very , very much simplified there to remove a lot of that neuroticism and stress and make it much more easy for people to implement that .
So that's how we've done it , but it's still very much a one to one service , at the moment at least .
Man , that's even more impressive because I thought you were kind of more doing like a broad based coaching . Like you know , you just have like Hundreds and hundreds of people like that are doing the same thing , which obviously , like some people can get crazy . It's .
It's different , right , because , like if you were teaching about grow on instagram , for instance , you can do that approach , but for you it's much more personal , like you're bringing people to a journey , help them to journey .
So you need to have that personal touch , right , so to get to From six , seven , six figures to seven figures and then keep on growing from there . That's fucking huge . As a result , what would you say like the shift there ?
Because that's somewhere , like I'm definitely like in between , is that Six figure to seven figure range , but like , but the scaling element I even find most challenging in our business , right , is because you don't know what you don't know read and you can also just waste a fuck ton of time doing the wrong shit .
So how was that kind of transition for yourself ?
I mean is that there's a lot of trial and error right that comes with it and you will , let's say , waste some time .
You could always say that it's not wasted if you learn something right , but you will Do some things which in retrospect you might feel like you didn't necessarily need to do , like spending a lot of money on Coachings or you know , business coaching , marketing , coaching I've done in the past or ads and things like that and it didn't work necessarily .
But you know , sometimes you just have to go through those things and if you kind of accept that , you will make some mistakes and you will lose in those ways . That's good for your , for your mental stay and good for your mind .
But yeah , I guess that the key is obviously having the right exposure and that can be exposure through , you know , social media , natural , organic social media , or you can try the ads route .
If I was starting again from zero and just to add to what you said you said about one to many versus one to one I'd say I tried the one to many approach and I tried to do something a bit less personal for a while , but I saw that people were not , we're not , getting the results basically , and they , if they didn't have a good one on one on boarding
call , if they didn't have the program really well , explain to them and the philosophy behind it and the key ideas you have to be bought in man you have people were asking silly questions , you know , and I was just like they just need a call .
They need one One hour call was really explain to them and that will completely avoid the 80% of the stupid or the basic questions . You can say that people ask is not stupid . Of course it's not anyone's fault , but yeah , so I found that the one to many approach with this , at least because it's so foundationally sweeping it's people weren't getting results .
So I stopped doing the one to many and then I just focused on helping people one to one and everyone gets the onboarding call and that's how they get the best possible results . So with that , you know how do you do that scale we have to have . Of course , the one is about the game , exposure and trying different things .
I say if I was starting from zero today , I would definitely do something that can scale with ads , just as the fastest way to go from one to whatever your financial objectives are and that's something that I've struggled with ads , because what I'm doing is already quite controversial .
And then health with ads is already that's already difficult , let alone the layer of like primal health with
¶ Marketing Challenges in Health and Wellness
ads .
It's very you can . You can get like fucking canceled for saying some shit or something like that . I mean , you can't even before and after .
those things like that's all very dodgy with ads and health claims that are outside of the WHO , which is everything that I'm doing , is a challenge . So , yeah , I would say I would say , if I was starting from zero , would do , I would do ads and find something that can scale with ads .
This is just why would you today right , maybe in a year or say something else , but I do something that can scale with ads and I probably do a mix of something lower ticket with ads and then , yeah , also having a higher ticket program there as well , basically , and diversifying the offering so you have different products that For different , different price points .
I think that helps people .
So but , yeah , I think , I think honestly , what I see in my friends that make way more money than I do is they're pretty much all running ads , basically , and seems like the best way , and so if you can crack an offer on the ads , if that , if your goal is to make as much money as possible , then I think that's the way to do with with kind of coaching
.
Different way to scan a catheter as well at the same time . Right , because you could be running a shit ton of odds you could make . Making more money would lower margin . Right , you might come out with less than so . This is different . You know , the grass isn't always greener .
Yeah , you have to monitor as you're going right . And yeah , I mean , I have friends that make one point , five million dollars a month with ads and you know that the goal , the goal is to do at least 50% margins with ads and if it's not doing that it's gonna be more stress than it's worth .
Basically , with coaching at least , because there's a big delivery component to it .
so , yeah , that's that's why I see out there , of course , I think it's funny because , like when you play in a fucking entrepreneur , you only go through it to realize , oh , you could have done this differently or done that differently or I don't know better .
But like I recorded with Eric zoo recently , awesome dude , he's had an agency for us like 14 years , one of the old G's in the agency space , and you know they're doing like , I think they're doing like about 30 million year whatever , and he just says you know , the grass is greener where you water it .
So if you know , if you're doing coaching , if you do one to one coaching , you can as you have already you can make a shit ton of money from it . When you focus on that thing you don't get loads of shiny pennies , shiny penny on shiny object syndrome .
So Sometimes I kind of remember stuff that right is the fact that like everything works , of course adds work and sometimes they're better than other vehicles
¶ Importance of Focus and Saying ‘No’ in Business
, other . But it's about like For you , you know , I asked you like what ? You ? What did you do it ? What did you do ? And you're like it's a marriage between your interest and where there was demand , and that's a perfect place to be right versus you fucking slinging skinny tea , right , you know I mean that's , that's , that's the opposite , right .
As a result yeah , yeah , the focus is huge . It's really being able to narrow , focus and say no to things and avoid getting sucked into things which aren't beneficial and like the next , the next hype and things like that .
It's really difficult and I've you know that there's something that I don't think anyone is gonna Do without making some mistakes along the way . That's how you gonna learn . So , yeah , I've been . I've been there myself . You know I bought into a lot of different , you know , marketing stuff that I didn't need to pay for basically and retrospectively .
It was not so beneficial directly , of course , but you learn the lessons there and that's that's a lot of benefit to it . But , yeah , it's part of the challenge and being able to focus is really really it's really key if you want to scale something up .
You have you probably gonna do that a lot there and , yeah , being able to do that is gonna is gonna be a big difference . That's definitely something I learned in this year of Just being able to say no to things , and stuff like that is really important If you , if I'm gonna make money , of course , which many people does , they go .
It's a goal of business , right . Like you can talk about the next goal then , which can be fitness related or health related , whatever , but if the , if the game you're playing as business , like there is one goal of it , and then you can talk about impact and all this kind of stuff as well , right , but , like , it depends on the metric is .
But I think it's interesting , like from observing like people like yourself , money order , like really successful entrepreneurs that are quite young , like you didn't get there by doing like seven or eight different loadable shit things . And I was similar to myself , right , like I had a bunch of shit going on .
That was , I think you mentioned before that you were also like in the crypto at some stage . Yeah , yeah , on a podcast , right , like , and it's similar to me I was like trading options and I was very serious into it , but I was also doing some . I was still podcasting .
I was doing other stuff and I and it was actually Marcus hustle , which might be familiar with yeah , I had a podcast with him and he just sat down with me and he was like scrap at all , just get rid of it all , and he was it just do one thing , which is our media company and he was like I get you , I guarantee you , you can do twenty , thirty times
the size of what you're doing right now . So just do one thing . Because he was doing like seven different shit . Right , yeah , he was it . Just do one , just do one thing . And I remember it was actually like on that day it was about a year ago I just scrapped everything else and had a zero focus .
I think there's a time to go and go wide right and , of course , like you , diversify when you're at that scale , but in the beginning , like it has to be when you don't know shit , you have to focus on one thing , right , yeah , yeah that's also difficult to trust yourself that you will make it in the one thing .
And you know , by saying no to stuff you have to be , you have to be what . You will develop some confidence in yourself by doing that and gotta see that you can . You have to trust that you can , you're capable of making it with that one thing and Not , yeah , canceling out the crypto trading and whatever else is distracting you .
It's not easy , but you have to trust that you are capable of it and you have to know that basically and that's not easy either , but I still do a lot of stuff on the side . You know I do . I do crypto also quite a bit . Quite a bit especially recently been going up quite a lot . So I still keep that going .
But I try and create like a system around it so that it doesn't Kill me , basically doesn't destroy my day to day experience . You know it's important that you're not stressed basically because it's not gonna be sustainable if you're stressing a lot . You know I have a good time , which is defeating the purpose of making money in the first place .
So , yes , important that you find ways to enjoy the day to day and not not grind too hard where it's out of balance , basically , and there's gonna be some kind of crash that comes at some point and you want to avoid . Avoid those things , ideally .
It's the inverted . You curve again , right , I think about it . When you're making a shit ton of money , it's easier to push , push , push harder and I just it pulls away from other variables in life . Before I finish up , I want to ask you about like , how you like built like , even like your presence in your network .
I've heard you mentioned like your network , quite a lot of different shows , but it's for me it's very like I can see how you've been able to grow as a result , because being connected , really well connected how has that played out for you ?
Because a lot of young guys probably are similar reach out to you and say they don't have a fucking clue how to meet people , network people . Just through my podcast , I've been able to and obviously do a shit ton out and as a result , but it's been a huge player for me .
I think it's something that I would encourage , but not a lot of people can do this every single week for a couple of years .
Are you saying how did I network ?
¶ Building a Network and Presence Online
How did you build that kind of network of you ? Have a really big network of this stage now , big following everything like how did I build for you ?
Yeah , I guess it comes from exposure through the paid networks that I joined . I joined every paid network . I think it's such a good value proposition . You join this network and you get connected to however many people are in there who are all similar minded and motivated and want to go out there and also become friends and things like that .
So I joined a lot of networks . But of course you have to . Who are you when you join the network and that's what's going to determine your success . You can pay to be somewhere , but it doesn't necessarily give you everything . People aren't necessarily going to give you their time or become friends with you or anything like that .
So , yeah , I guess , from being who I am , I guess , and you can say well , what does that involve ?
I guess I did a lot of studied , a lot studied , a lot of psychology , had interesting ideas that were quite different and just , yeah , being a pleasant person to be around , that adds to people's lives and makes it better rather than worse , that kind of with the exposure .
That's how I did it myself and yeah , I guess I think I said it before but having like a good attitude is the number one thing you know . And , yeah , adding to the occasion rather than taking from it . And you know , listening to people and connecting with people on like a real level you can say , and not something so shallow .
I think that's what worked well for me personally . But yeah , you know , it's a process and it takes time , and just being there is important , basically , and showing up and going to those meetings and talking to people , basically and you know that's basically what I did myself and having a good time in the process as well .
People want to be part of people who are having a good time . Right , if you're bored , if you're bored , then no one wants to join in on the bottom . You know everyone's already pretty bored . They actually want some fun there . So I can provide fun and good conversation . That's valuable for people and they'll want to be part of that .
Basically , that's how it worked out for me .
Yeah , essentially how I know what I just said is so true is because over the last few months , I've actually been grinding a lot and I've been boring basically , and I've been quite bored myself and , as a result , I see that I have less appetite for fun and I'm more boring and people even girls and things like that they're also a bit more bored than I was ,
let's say , one year ago , and that's how I know , you know .
I'm a bit off balance myself there and you know it takes time to realize that and to see that with your eyes , but that's how I know that when I compare myself to a year ago , I was playing a lot more , basically having a lot more fun , and now I'm trying to go back to that state of playfulness and what's funny is that you can actually succeed more in
your work when you are more playful . That's what I noticed and you're having a better time . It's so important that you know . People ask me I'm struggling to get in flow , stay a lot and how do I focus more ? And I'm like , if you want to do something , you will focus because it's you go into . That flow stays where you want .
There's no push required , right , it's only when you do something that you don't want to do that you struggle basically .
So if the way to want something is by almost not doing it actually and that creates the want , basically so if you go away from work and you play and you know that could be , it could be , you know , partying and things like that , or , in my case , just doing stuff which is not work , you kind of create the want to .
Okay , now I want to go and work and there I'm going to get into the flow state much better , because it's something that I'm desiring myself , it's not something I'm forcing . So , yeah , I'm experiencing that right , because it's easy to say those things , but I've really experienced that in the last year I've been grinding a lot .
You know , dubai classic there's not much going on , so you kind of , in many ways , so you kind of isolate a lot in your room and you're just . You know you go for dinners and stuff like that , but it's a lot of , it's a lot of work there in Dubai it's very grindy and so by grinding more I've lost .
You know , at some point I lost kind of the appetite for grinding and I said I'm boring . I've been , my life has become kind of boring and I want to , I want to go and live . You can say I want to go and have more fun and so finding ways of doing that One thing that I've started to do recently because I don't , I don't , I don't like alcohol and
¶ Finding Joy Outside of Work
drinking .
And I used to do so much of that Initial Irish . Go you crazy . What else ? What else do you do ? Yeah ?
Yeah , so so finding ways to have a lot of fun that isn't alcohol , where it has to kind of second , the next day you feel terrible . So , yeah , I mean , even I like I played around with some video games recently , but I realized that I struggled even to have fun in the video games because it becomes work .
You know , like I want to be good at this video game . I can't just play something and be crap at it , so video games is not for me . But what I started to do recently was I started to go on like Omegle type of websites and , and I just like I like comedy a lot .
I don't know if you know , like Sam Hyde , for example yeah , I love Sam Hyde , like I love that , that kind of dark comedy , and I just do that basically on the Omegle . I actually recorded like 10 hours , 10 hours of streaming in the last two weeks On a Twitch , the last 10 days of streaming .
Oh some shit .
No , I'm not streaming , sorry . I recorded 10 hours of me on Monkey app , which is like Omegle , and yeah , I'm going to , I'm going to post some of these clips . Like it's really funny , if you like , sam Hyde , it's like it's exactly that stuff .
But yeah , that for me and I noticed that when I did that , I was having I was a lot more fun to be around suddenly and I was enjoying my work more as a result of like just trolling people on Monkey , you know , and doing like eating eggs on Monkey and stuff like on this app and stuff like that .
But yeah , I guess that's kind of what I'm trying to say there . So you got to when you , when you play a lot , you can also work better . And that's something I didn't realize , I guess , and that's something I've learned recently . And yeah , people say that right Work-life balance and da-da-da . It's easy to say those things .
You have to go through it and that just comes with experience and time . But now I've had that , that's like a recent thing that I've experienced and , yes , it's really fun doing that stuff and I guess I'm just like even even even playing . I see a lot of I know some entrepreneurs that they play video games .
You know , and you might you know , in the beginning , when you scan into entrepreneurship , you say like what are you doing , man ? Like you got to cut everything out ?
And you listen to some entrepreneurs and they say like remove all instant gratification , no video games , no porn even , and things like that , and which I understand completely , and you go away from that for a while , which is what I did .
But now I'm kind of coming back to the playfulness at least not necessarily porn and stuff , but and seeing like there is a really value in having a really good time in something that is useless in business ways , right , and it makes you work better and , yeah , and it's a touch in your mind though right .
So that's the main thing , right , and that's why like , maybe like you know , having a girlfriend or whatever can be as equally effective .
Right , it's a time out of the business . I always say time out of the business helps you be in the business , like helps you a better entrepreneur , whatever , right , because then that's one of the reasons why I didn't pick Du Bois , because I knew I didn't have many options outside , getting pissed and seeing only fans , chicks , right .
Whereas like living in Asia , like I drive with motorbikes , for instance , so I wake up tomorrow morning , take the morning off and just like drive bikes in the middle of the fucking jungle and then cause I can't do anything else anyway and I come back and I'm like ready to go again .
So I think like whatever your outlet is and I'm interviewing Luke Alexander tomorrow and like he does like fucking call the duty , right , and like that's like the perfect example , right .
He's just gone through everything .
He's like fuck you all , I'm playing , call the duty , and that's like basically kind of it doesn't matter what the vehicle is right . You're healthy . You're focused on your food whatever , the vehicle you want to do .
Yeah , yeah , yeah , I wouldn't expect that I would be doing like Omegle Sam Hyde comedy on Omegle , but it just it's so good Like I love it basically and yeah , that's , that's , it's pretty fun .
But , yeah , call the duty also is fun as well and yeah , I think I can see why people , people do that and it makes perfect sense and it's it's , it's even a good thing to get away from , like the overly delayed gratification culture that people , especially some entrepreneurs , they promote those things and I think it creates a not a good experience right now ,
basically , which is defeating the whole point of because when , if you , if you have a crap time now when you get rich , you're still gonna struggle to have a good time and let go , and you see it all the time .
Right , I know I've met two people that exited companies for over nine figures and they both had the same kind Well , actually several people because they were all part of the same company .
So , like I met like six people that exited company for nine figures and they all had the same like struggle to enjoy life , basically because they grinded and they didn't do enough of the call of duty stuff and so when they , when they make all the money , they're still .
They're struggling to have a good time basically and they're depressed and they they go into tantric sex and all this weird stuff and yeah , basically they struggle to be able to enjoy themselves and that comes from not having a good time during the money making process and the grind .
So , yeah , I'm very conscious of that and I try to , as much as possible , have a good time now , basically in whatever manner that is , and it's completely fine that it's something . Even you know , I can sympathize and understand people watching pornography like it's instant gratification . But the instant gratification isn't actually so bad .
It's kind of like we're just describing it's actually there's benefits to it and it's necessary , right . And yeah , if you can find an outlet that's gonna help you enjoy your day to day life more than that's a good thing basically . And whatever the outlet is , like we say , man , life and business is just like a bunch of seasons , right .
So like your seasons , but your grounding of seasons where you're taking time off , but like it's important not to miss the seasons , because the whole world is based on a season .
So if you're just fucking basically all in on working or all in on the opposite , that's where you get on this hit on treadmill and we finish up on this like but I was in this sauna and the sauna is the perfect place to meet these people . And it was a guy that was like he was like 33 and he sold the company .
He was from London , so I'm like we can go . And the woman asked him being like you know , like what are you up to now ? And he was like oh , I'm really trying to like fix my body . And she was like that's weird , like they were trying to like fix your body .
And she was like , yeah , I just wore myself down over the last six months , six years , so much that like fucked all my relationships , fucked all my friendships , fucked like just his health , his fitness , and now , it's pretty true , he's like rebuilding . And she was like okay , I'm just gonna head right .
I just thought it was very interesting observation because like he made the money he left , but now the money to some degree can't get back his health .
Now he has to like work on his health , which is purely internal , right , fixing his food , fixing everything and now has to rebuild , which is just like it defeats the purpose of my new regards , and again it is in seasons , whatever , whatever .
But I just think that's a good way to kind of wrap things up , because I like your perspective is because , like you look at like different dimensions . There's not just the fucking eat the raw egg , there's like , okay , this , how this connects to that , how this connects to this , and I wraps up everything .
So , man , I wanna say a massive thank you , man , I really appreciate this . Now I'd love to do another session in person , maybe in Dubai , maybe come out to Asia for a bit , and it'll be .
Sure , yeah , absolutely it was a good chat . I like that you didn't go through all the same , like the what's your background at all . You just stray into the question . You listened to it already , right , and maybe others also , and if they wanna hear that , they can hear that elsewhere .
But here was , we just went straight into good questions and I appreciate it and I think these things are like .
I'm very like inquisitive about because , like I'm very close to my diet , very close to my training , so I really really like value your opinion on this and like it's very actionable for me .
And there's lots of things I wanna go back and even think on this and listen back on , because the way you're being told or the way this something is done , there's not always a way that it is right . So it's always really good to get like that out of perspective .
And for other people like yeah , and feel free to ask me questions about if you're interested also with the hair and stuff like that and you might wanna take out those AirPods and Exactly .
That's our next podcast . Man right , we can go all the all the nuts .
