#194 Arlin Moore – The Future of Branding, Influence & AI

I had some weird shit up there . If people couldn't pick up by now , I'm definitely an early adopter of things YouTube in 2016 , when no one was really like tick-tocked and exist back then , right . So chatTBD comes out and like , okay , I'm going to hop on this .

I had a copywriter who was doing a great job , but the more I played around with chatTBT I was like I don't really need the copywriter . I can train this AI to sound like me , to write like me , to repurpose old things I've written in like a different way .

He's also the founder of Maxi , a goal setting , productivity and mental reprogramming tool with AI powered voice assistant to help you level up in every aspect of your life . This episode is live from Manhattan , showing you exactly how you can master your own vision , craft and effective plan , reprogramming mind and turned your thoughts into a reality . Let's kick off .

I want to start with a quote from yourself . So you're wealthier than you think . If you're healthy enough to enjoy a workout , you're wealthy . If you have anyone that you can call family , you're wealthy . If you have anything in your life that you wake up daily and are excited about , you're wealthy . Wealth is isn't just about money .

What made you get that realization ?

And yeah , to start with that quote , I think there's there's another quote that that it reminds me of , which is that people often are confused about what they want because they don't realize that they already have it .

And that goes for , you know , whether you're going through something extremely traumatic or whether you're , you know , in a good place , but you just feel like you want to get to the next place , and I think I found myself in both of those situations .

You know , I've been sitting in some like very dark rock bottom places , and I've also been , you know , in places more so you know recently where things are really actually pretty good , but I find myself trying to imagine what the next thing would be and I just have to like Zen myself out and just , you know , I'll say quotes like that or tweet quotes like

that more so , just to remind myself that , like , hey , this is a , this is probably pretty good where you're at and anything that you think you want is is probably you might actually desire it , but what you have right now is probably more linked to what you truly actually want for some sort of longer term reasoning .

So let's say , you know , you've came from LA , you're in New York now and I'm the same , right , I flew from Bali , we got here , we're a bit tired , you know , a bit jet lagged , and it's easy to kind of not complain but to take it for granted that we're here and like one of the best cities in the world , right , and it's like a great experience .

But they truly appreciate it in the moment is it is difficult , right ?

You know , waking up every day and , first thing , just writing down what I'm grateful for it's , it's the basic , the most basic personal development principles .

That , uh , I think what's interesting is like , as I've , I've gotten older , I've , I've , I've really realized that when I was first starting my business online and starting to post content , I was doing these practices every day , religiously , and that was when I experienced the most growth .

You know , waking up , meditation on the dot , right Like cold shower , um , you know , the , the gratitude journaling , the writing down the four agreements , writing like a letter to God or higher power or something like devoting yourself as a uh , as a vessel , right For whatever God or higher power wants you to do , and I would do that kind of thing every day .

And then you get that takes you somewhere and you get successful . But then you're like , uh , well , you know , I woke up in the Equinox hotel . I'm , I'm 45 . Yeah , why am I going to journal Like I'm going to , I'm going to go get a chocolate croissant and I'm going to , I'm going to , I'm going to get a massage . Yeah , you know , like that's nice .

So we kind of like adjust those different variables but it's often that the basics that are that are most effective . It's like in a gym , right , yeah , it's the basics that work .

I've found some new , some nuanced things to my morning routine and , um , you know , for the the people who are listening , they might not understand what's happening right now , but I do have some props with me that are quite important because , um , you know , nowadays , when I wake up , usually the first thing I do is I put on my scarf , and I listened to

Olivia Rodrigo . What is that ? Well , because she's just the best . Okay , she's the best she's , I love her .

so you've been kind of at this for for many years and a lot more than people even like me to come into the space , right Cause you've been kind of like you had a background in film , then you went into YouTube and you were kind of always crafting out that mission . What were you kind of learning about yourself and what has kind of changed ?

I would say about yourself that you've realized , because you were once doing a lot of the meditation and then when you slowed it down and restarted it but I think a , a creating , is often a great barometer of like , where you're kind of at right Cause you can see yourself evolve over time .

There was like a girl at my school who was like one of the first ever college vloggers , which sounds weird to say . You know , I feel like a dinosaur in terms of like influencer .

You know , like I was like at college with GLB , gretchen loves beauty , and she was like she's been on YouTube for like 12 years and she was like the first call and and then I started doing it and I was like one of the first guy college college vloggers Like I . I would tell people who understand social media , I was like Casey Neistat , but in college .

Now , of course , you don't have to say that . You just say you know you you're a college vlogger and there's like 20 college vloggers per per university now , at least in the States . But you know I would um back then .

You know I would , uh , I would just go to class , I would record my whole day and then around now I would record around 10 PM , I would start editing and I would edit from like 10 , 10 PM to like three , four AM , and just creating , you know , and I'd do that every day , unless I went to a party , then I would .

I would go to the party like 10 to maybe 1 AM , then I would start editing from 1 AM to like 6 AM . You know , so like that , that like hunger , and I had no money Right , so I was just so hungry .

And then , you know , few years pass , start figuring out how to really monetize the audience , um , build businesses , investments on the side , and then I started learning how to build a team .

And this was really in the last year and probably the biggest update , uh , was that you know , the past two , three years I was really building out my team and I had like 18 people at one point .

Yeah , fuck , you know , between , uh , videographer , um , you know six , six or seven different content assistants , you know , like , short form editors and podcast editors and all that , uh , sales people , um , you know , but every , every position in the standard company , right , but what I found was , you know , okay , I've got my videographer , I've got my YouTube

editor , I've got my shorts editors what am I doing ? Like , I used to do all this myself and I realized for quite a while , like I wasn't . And I found myself , you know , my , my YouTube editor , specifically because , uh , my , my vlogs , um , were the , the things that were like the most creative , and that was like you know , my parents are artists .

That was like my art was like the , the YouTube blogs , and I found , like wait a second , I'm outsourcing . It's like , would DaVinci be ? Like hey , uh , I'm going to hire this assistant to paint the Mona Lisa for me , like , no , that's not how it works .

And , um , I've always viewed my YouTube videos like art and I got away from that and we could go into the story . I think it's a pretty good story of like why I actually fired everybody on my team . Um , I have , I have , like , a couple of contractors that helped me with like things here and there , but I have no , I have no established team right now .

Um , if anything , I'm even just testing the contractors to see if I even need them right now . But now I'm , I'm creating every day and I'm getting back to that level that I was once at , where I'm , like DaVinci , painting every day , you know , like yeah and uh .

The one thing that's actually super interesting was the one thing I could never outsource was my Instagram stories .

Even when I had 15 , 15 , 17 people working for me , I would always still do my own , my own Instagram stories and like today , that's like right , like as of right now aside from this podcast and like a couple other things I'm experimenting with , my Instagram stories is like my entire business . It's . It's crazy Like I just do Instagram

stories .

This is a learning platform that I've built to help people like you build , launch and scale your own podcast . I wasted many years doing this , making it all up as a lot as I go , so I put everything together in a very seamless and easy to follow course for you guys to follow and just learn exactly how to do it .

So if you want to bypass a lot of the mess with your podcast , check out the links down below the podcast university and we'll show you exactly how to launch and scale your own podcast .

I just post on Instagram , on my Instagram story , and I feel good and for some reason , money just shows up in my bank account .

Um , so yeah , my main platform used to be YouTube . Instagram was always like the second , but Instagram was never like , like , basically , what I used to do with Instagram as a business tool is in my YouTube videos .

My first company was a merch company , uh , or clothe I like to call it a clothing brand , but I liked to call it a clothing brand , but it was really just a merch company , you know , a YouTube merch . But I built up a really cool brand that people still today ask me about .

You know , I didn't just like slap some words on a t-shirt , like I really built a brand and I was obsessed with branding and I studied how the best brands were made and I baked in all of these like psychological , like the same attraction triggers that make Apple and Amazon , uh , companies that stick in your mind and you're using an iPhone 10 years later is

what I used to bake into this clothing brand , how ? Um , well , there's , um , you know there's . There's really 10 to 12 like elements that I try to bake into every brand that I focus on building . Uh , one is you need a strong mission . That's like the core Apple is . Like .

You know , we're here to create products for creative people and we want to , we want to inspire people to create . That's , that's basically Apple's mission . Um , google's mission is to , you know , um , it's somewhere along the lines of like , we want to create , you know , something that I don't know . Google says it's free .

It's something about search , I don't know . We want to make information . Oh , we want to organize the world's information . That's Google . So you need a mission .

Um , my mission from the start was something along the lines of like , I would like to create content to educate and light in and inspire people to become better versions of themselves and make the world a better place , and I would read that every morning . That was part of my like routine , and from 2016 to like , 2018 , probably .

And so you need a mission , you need a story , an origin story . That's the second element . Um , I mean , everyone knows Apple's origin story , right ? Steve Jobs , steve Wozniak , garage computers origin story right . Every powerful brand has an origin story and you'll tell them .

You'll tell the biggest fans of that product or that brand will tell that story , they'll evangelize it . What's the strongest brand ever created ? I would have said Apple , christianity . Think about it .

Christianity is a brand , right , I can break that down more , but they've got a mission and there's the most influential origin story of all time in the Bible , right and Jesus . So they've got and it's funny looking at you know religion as like a marketer . You're like , oh , they're doing some good stuff here . You know , yeah , 100% .

So you've got the mission or the creed . You've got the origin story . The next is you have symbols , right . You can immediately like , okay , apple , the Apple right , which , ironically , just because we brought up Christianity , you've got Apple as a forbidden fruit . You take the bite off the Apple . Now we're talking about Adam and Eve and the forbidden fruit .

Like you know , don't eat the Apple , careful with the technology . And then you know you look at Christianity . You've got the cross right . It's like the world is and brands are very led by symbols . You know , and I'm looking at your Apple logo right now and you've got the Amazon logo . I was thinking about the Amazon logo the other day .

It's really interesting because it's a smiley face , you know , and Bezos has engineered . When people think about Amazon , they think of a smiley face like oh , I like Amazon , you know , like , because when people smile at you we're programmed to like them more , right ? So you've got symbols . Then you've got language .

Language is , you know , if we were talking about Apple . You've got the iPhone , the iMac , the iPad , the Apple Watch . You've got , hey , siri , as like everyone's Siri , you know it goes off .

You've got I mean , if we're looking at just talking about Christianity as well baptism , oh , these are all , I guess , like , there's different sects of Christianity and religions , of course , but baptism , you've got the priest , the pope , you know , there's all these different words that build up the brand that you only use if you're indoctrinated into that brand .

Which a brand is like if we zoom out a little bit more , it's a certain way of living and believing right and using products and doing life . You've got just to kind of speed through this a little more . You've got the identity of the leader is very important . So who is the leader behind the brand and what's their story and what do they represent ?

Steve Jobs , jesus , jeff Bezos . You know , in my case , in a personal brand , an influencers case , in my clothing brand's case , obviously I was the leader of the brand . When people are wearing that hoodie back in the day , they're thinking about me and they're thinking about my routines , they're thinking about my videos . You know your values , my values , exactly .

The next is polarization . So Us versus them ? Yeah , us versus them . You just throw rocks at the enemies and you make them look stupid and you make fun of them . And you know , if you worship other gods , if someone you know is worshiping other gods , you should fucking stone them to death . How's that for polarization ?

Like , right , that's in the Ten Commandments , right ? I think , yeah , like the Bible's , like a perfect brand . You know , you could learn so much about branding just from studying Christianity .

It's what Tate did really well with the Matrix Attack . It's what everyone does , right . It's what I think . The difference here is that you've done this for so many years that you have a really good way to position yourself . That's very subtle . I mean , that's the most . It's very elegant and it looks very effortless , which is also big .

In 48 Laws of Power as well and I get that as well from you and Iman as well I see that kind of effortlessness and it's also a small area of mystery . But when I observe other people , they're very forced with this , even with the brand right . They're very forced with the brand .

But I kind of know , because I've been doing it longer , that there's gonna be an inflection point where they and I'm actually seeing it they're running out of ideas , they're hitting these blockages and the thing that propelled them so fast up here is great right , but they're like I'm going like they went , like they went just for the viewer , I guess they went

like this and I'm going like this , just at a much steadier rate .

So , and there's more than 12 , there's like , I mean , there's tons but 12 that I really try to focus on daily . But okay , so back to the . So the clothing brand .

So what I would do is in my YouTube videos , I would make the video and then at the end of the video , I would tell people to message me on Instagram for the code to the website , Because the website had a lock on it and you couldn't just buy a hoodie . You had to message me on Instagram and I was doing this in like 2017 , 18 .

And yeah , if you wanted to buy my hoodie , you couldn't buy it unless I gave you the code . So that increased conversions like crazy , because everyone's like I want it and I can't have it . There's this exclusivity element , which is another one of the factors Scarcity , exclusivity .

I would do it in drops , so it'd be like a three , four , five day drop , and that's one of the . I really learned about marketing and such from doing that , and so that was like .

But again , like the main , the main brand builder for me was YouTube , and Instagram was just like this place that people could kind of like interact with me , because you can't you can do it in the YouTube comments but it's way different . Like Instagram was like the closest thing to your real , you know metaverse identity .

That felt like you're actually in the room talking to them when you're messaging them on Instagram . So I don't know , there's like a huge personalization with that .

And then in 2021 , I just started to notice the power of Instagram for social purposes and networking and I started to realize that by DMing people with the Instagram that I had , that you know , I would get responses from people that otherwise I , you know , I wouldn't be able to just find in life . You know , like how are we going to email them ?

Or like there's no other way to just message somebody and be like but and and like even and I talked about this in this course I made tribe accelerator . But like , even going back further than YouTube , it was like what was it ? It was like you had written letter Right , you had the internet explosion .

I guess you had like telephones and such right and texting and you had the internet and you had aim messaging . I'm sure you use that because we're about the same age , yeah .

When you're messaging someone on Instagram , it really feels like you're talking to that person , you know , and I don't know what it is . I think it just might be the way that the , the profile feed , like , shows all these pictures of you , and so I started experimenting , like changing my pictures around and Thinking about .

You know , my , my , myself , much more as a brand , went like when somebody doesn't know me Lands on my Instagram page and they see my profile picture , my bio , they see the , you know the highlights , they see the and the .

However many pictures are on my grid , what do they think and how can I manipulate their perception to view me exactly how I want them to view me and to be extremely Borderline nervous when I'm messaging them , you know ?

And so I started to play around with this and I had I had about 550 posts from Instagram and I didn't think about the stuff in college at all this is like 2020 , 2021 .

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was getting like , if I messaged you know ten girls that popped up on my explore feed like models , I would get like 30% response rate , which was crazy . And I started testing like the messaging sequence , what specifically with dating , with like how to like what's the fastest way to just get a girl on a date that I think is attractive ?

And I figured out a way with like three messages to get a girl I never met in my life to See . Like gets my DM , sees my Instagram and then agrees to go on a date and that's it . Well , what was it ? It was , um , I hesitate to like tell too many people this at a high level .

Yeah , because , well , actually I don't care , now I'm in a relationship , but and who is ? You'll have to figure out some other stuff . But basically , what it was is I would just say hey , that was the first message , because it doesn't . You don't guys ? Guys are stupid . Like .

They think like if they're like they might have some pickup line and then you click on their Instagram and they look like a fucking weirdo . Yeah , like they look . They've got high school pictures like , doing like you'd be surprised . I mean , you think about the kind of pictures that you have of you everyone listening , you know .

Think about the weirdest pictures you have of yourself from high school and how how many of those you may or may not still have Available on the internet for people to see .

That you posted when you were like 10 , you know I had some weird shit up there and so many of the guys that I'm working with like had pictures that maybe they only had like because not a lot of guys take social media seriously . They have like 15 pics . You scroll down to the bottom and you see like . You see like 14 year old .

You like licking your friends nipple like .

Or maybe she even still thinks it is your girlfriend . Yeah , she's like , what is this guy doing ? You know so that I started playing around with all this stuff and Eventually it was just hey . First message is hey . Then if they respond , if they give you the time of day to respond , they're clearly interested , you know .

So you got a response to lead interest , lead right . Next message was just , and Every message had to be under five words , if possible . Next message was just sushi sometime . Because what girl says no to sushi ? Ironically , my , my current girlfriend I've been with for two years , does not like sushi , but I met her in person , so you know whatever .

But yeah , it was just hey , she'd respond sushi sometime . And what I do is I just Wouldn't respond until I was in the same city as them . So I had a whole system . I like put the , I would save the photo of the girl , put her in a collections folder on Instagram , which most people don't know you can do so .

It'd be like New York City , la , you know Miami , london , and when I would get to that city I Could then message and say what's your schedule this week ? Mmm even if it was a year later , you know , because at some they said yes to sushi . At some point they're ready to go to sushi . So so you know , I Agreed , they agreed to go to sushi .

I say , okay , pick you up at 8 pm Friday and that's it . And I Real that was actually really powerful , more powerful . And it's more powerful than people think , because what's happened with social media , if you're a smart guy ,

is the , the , the sexual marketplace , has almost Evened it has . Like , because before a , you know there's the , the metaphor , or the , the Axiom , whatever you call it . If you see a 19 year old girl on a private jet , you're like , oh , make sense . You see a 19 year old guy in a private jet , You're like , holy shit , how did he get there ?

What did he do ? Who does he know ? What do he build ? Like is he a billionaire ? Like 19 year old girl in a private jet , just makes sense . And you know girls are getting DM'd every day . You know attractive girls are getting five , ten , twenty blue checks . I guess blue checks you can buy now .

But you know , football players , hockey players , entrepreneurs , just in girls DMs every day . Now , if you're a smart guy , you can hire a VA from the Philippines for two dollars an hour , say , this is the kind of girl that I'm attracted to , and they can just send 20 DMs a day .

If your Instagram's good , you get a Responsorative 20 30% and you can just automate dating and you are in total abundance as a guy . That was never possible before and that's going to literally change , I think , the course of evolution of humans .

You know , now I don't really care about that at all because I'm very happy with my relationship and so I don't care sharing the secrets .

Like you , just you , just be you , just be yourself . You know you can text as much as you want to matter , but if you're in the beginning stages and you're trying to Protect your time as a guy , do not send messages longer than five words like just limit that and Keep it logistics focused . Are they gonna go on a date with you ?

No , okay , fix your Instagram . That's all you can do . You can't send a pickup line that makes them go . Oh yeah , this guy who's licking this guy's nipple is now attractive to me Like it's so obvious .

that . And that's the same with business , right ? If you're running an outbound strategy trying to get clients and You're wondering why that is , it's happening internally . Yeah you mentioned influence and I've heard you say that on a few podcasts , and you mentioned Robert Chaldean influence as well .

If you've got us with Luke Alexander I'd recorded them recently how much does that play the big impact in your I guess your social media ? Just your strategy ?

So you know , like , if I have a photo with my friend , jordan Greenfield , who Is the founder of a company called who be , and you , you see a photo of myself and Jordan , and on my left is Friend of mine , a girl named Emma McDonald , who is like a female influencer model type , okay , so you've got Arlen , who maybe you may or may not have ever heard of .

You've got like well-known , established , like female girl boss on the left , on the right , jordan Greenfield okay , who's that ? You click on Jordan and he has photos with Dre , london post-molins manager . His photos with David Dobrik sitting court side . His photos with 50 cent . His photos with Tom Brady , dude with a sign . It's like wait a second .

So if Jordan is hanging out with those people and those guys think Jordan school and Arlen must be really cool , you know . So the social proof transfers through a photo . I love that man . And then you've got . You know we already talked about scarcity and urgency , like ability , right and and reciprocity .

I mean just the volume of content that you post on the internet is karmically related to the the amount of influence that you have , and the the amount that your audience feels indebted to you . You know I learned that like Doing a podcast like this is actually it's quite literally creating money , because the people consuming the content are being karmically indebted .

You know it's like Like the more time someone spends watching something , the more they feel they have to give back to that cause . It's just the law of the universe .

It could be listening to four or five podcasts and at that seven hour period someone feels like , okay , we like no one trust this person enough . I'm ready to whip up my credit card .

how do you build that influence ?

Why I'm a dumb-ass fruity travel hoe , right , yeah , okay , so which I am , and I love Olivia , okay , so , it's cannot be said enough , darren , okay , so , so , okay , yeah , so , okay . So , instagram For dating , instagram for networking . And then I built this course around it and I create , I created like seven iterations .

I had hundreds of people go through the course to like fix their Instagram . The course is called tribe accelerator and I mean we had 500 people go through the course and like fix their Instagram and use it for dating and use it for networking .

And as I was building that , I Started to build my team Because I was like I have this incredible product and the product itself is like it's incredible . It's like if anyone watching this knows Sam ovens you know Sam ovens to give her by consulting .

I probably can't say it's better than Sam ovens , I , you know on a content level , yeah , in production . Content level is on par . Yeah , like hours and hours of content , you know , very entertaining the worksheets , like everything . And , yeah , people go through that and you know they it changes their life .

I'm not just their Instagram , because it teaches , like social dynamics and influence , persuasion and everything and how to throw an event and how to plan a trip and how to . You know , at one point I was living in a house in the Hollywood Hills and , like you know , managing that whole situation and attracting people to your , your events and venues and etc .

And so I built that and I I was like expanding the team and I hired this girl who helped my friend , felix who would be a great podcast for you , by the way , felix Hutenbach .

He founded a company called Same Day Health , which and I've known Felix for about five years and Same Day was like one of the early COVID testing companies in LA and they're doing I mean , they were doing millions and millions of dollars in revenue within like six months , a thousand employees , and I was there as he was building the whole company from like 10

employees to a thousand because we lived in it was in Venice Beach and I became good friends with his COO and I hired her two years , two and a half years later , after pandemic stuff was over , she had left the company . I hired her to help me build my team and so we started building like these insane systems , like the same systems .

They had to go zero to a thousand employees in six months . I was building in mine . I was getting ready for like massive scale , and so here's like a top level COO helping me out with this product . That's like very , very top tier . I had a really great team . I had , as I mentioned , the video editors .

I had the videographer , the sales team , four or five , six guys on the sales team .

I had coaches that were like doing the coaching calls and onboarding calls and like checking in on people every single week as they went through the course , and I was building like a really , really solid business .

And then chat GBT came out and this was earlier this year , of course , or it had been out , but chat GBT three and it blew up and it went viral and it was like a million users in a day or something like that , and I started playing around with it and , if people couldn't pick up by now , I'm definitely an early adopter of things From like YouTube in 2016

, when no one was really doing influence , like TikTok didn't exist back then . So chat GBT comes out and like , ok , I'm going to hop on this and as like a entrepreneur , how can I leverage this ? And I had a copywriter who was doing a great job . But the more I played around with chat GBT , I was like I don't really need the copywriter .

I can train this AI to sound like me , to write like me , to repurpose old things . I've written in a different way and I tested it out and it was just as effective , if not a little bit more , because it doesn't cost anything .

So I started using that . I was like the first thing . And then I also had the idea I could probably train this AI thing somehow . If I got the API access . I could train it on all the podcasts I've done , all the tribe accelerator content , all the YouTube videos I've ever done , and it would just be a replica of me .

And I didn't figure that out for months . But then mid-July or so this year , I found a kid , a 22-year-old kid , and I had tested a lot of different devs .

It was just hard to find a really smart , good dev who could see what I was trying to do Found this 22-year-old kid who was a NYU Stern recent grad and he taught himself to program like six months ago , and he was like , yeah , I can do it . I was like , all right , show me what you can do .

And he built this WhatsApp tool and I can actually put this into the mic . That was as Arlen AI . By the time this podcast is out , maybe this isn't quite as impressive . I still think it's pretty impressive .

But he built Arlen AI , which , let's say , you wanted to ask me if you're a customer of tribe accelerator , how could I throw a party in LA with Diplo as the DJ last minute ? That's the question you want to ask , and then Arlen AI responds immediately . That sounds like quite the challenge , arlen , given your past experiences .

Here's a quick plan First reach Diplo and negotiate a deal that benefits both parties . Keep in mind , you should be getting value from the party as well . What the fuck ? Yeah , right , so it's like WhatsApp .

He put some sales training scripts in there for outbound sales and for inbound sales , and I trained the model on the sales scripts by Alex Formosi , which is probably the best sales conversational data that exists . And now my AI is trained on my content and it's trained on Alex Formosi's sales scripts .

So I was going to release it as a low ticket subscription $50 a month and you pay for more credits the more you message and it's intelligently trained to sell the customer's tribe accelerator . Or my more higher ticket offers , and that's Maxi . No , that was Arlen . Oh , the higher ticket offer yeah , oh , no , the higher ticket offer was Maxi's .

A low ticket , maxi's , $50 a month . Yeah , we can talk about that in a bit , because you're integrating AI into that as well , right ? Yes , but the higher ticket was at the time I was running like a $50,000 one-on-one offer $50,000 . Yeah , fuck yeah , and I have seven clients

for that .

When I interviewed Chris , he said that they were all sitting on a table . It's like Cody Sanchez , alex Ramosi , chris Doe , neil Patel and Sam looked at him and was like you should run a Mastermind and he was like I don't really know what should I do it ? He was like you should set it as 100k .

Yeah , and twice a year or once a year , you show up and then you do a quarterly call and you don't do any prep for the quarterly call . You just get on the call and the people like seven or eight people who've paid 100k they ask you questions . Yeah , and I didn't mean to derail the conversation , but I thought that's very . That's the same philosophy .

It's like the surgeon's been doing the stuff for years . You want the best surgeon possible to tell you what to do and you know with whatever problem you have . But like I was meeting these business owners who are making like half a million dollars , a million to $100 million a year , who want to be on social media and they aren't .

And they're like 50k to have Arlen , who's been doing this for eight years , tell me what to do . Sure , easy , 100 . No brainer , that's all Wires , money sent . You know , here you go Like Fuck man .

I'd like build that out for them and then I would help them because I have all these people who follow me who are short form editors , videographers I would help them build the team for it too . So it was a bit of a service and a one on one and then just texting here and there

, of course .

Like it's going to be like every six months there's going to be a new boom where we're like , oh my god , that's like earth shattering . Yeah , 4.5 , basically , yeah . And then that's going to happen every three months and then it's going to happen every one month and it's going to happen every and then every day .

You're just going to wake up and be like , oh my god , this is totally unrecognizable . So I just saw where that was going and I started to ask my departments on my team meetings weekly what's the latest in AI ? Like I wanted them to individually come . Everyone on my team come to our weekly meetings and say , hey , here's what I found .

And my short form guys came to me one week and they're like hey , we found this tool called Opus Pro . You can just upload your podcast link into the terminal and then it will automatically find the viral moments . Based on the data it has from clips going viral , it will edit the short form clip into the vertical format .

It will caption it for you according to your branding and then it'll post it . And I was sitting there looking at my four video editors like that's your job , like you just described your job .

I was like oh my god , and I didn't fire everybody immediately , but I was like holy shit , this is that literally , is like you just described what your job is to me . And so then so there was sales , alex Ramosi , arlin AI . Customer fulfillment , arlin AI . Response instantaneously 24 , seven , never gets tired , can respond to multiple people at once .

The short form video editor and the copywriter . So all these positions I'm just seeing they're falling down . And then I came to New York and I met up with a guy named Nick Cosman who he's been in the space for about 12 , 13 years and he studied directly under SAM and he's made like $20 , $25 million online not necessarily online .

He actually he sold a growth package to tech startups in Silicon Valley

and like he started with FinTech companies and he found like a growth hack and he sold like a $15,000 package to like 2,000 companies .

So we met up and some very funny things happened .

Like , basically , we were out at dinner , so the night before we went out to a club and Nick doesn't really drink or party or anything , but he spent $10,000 on bottles and my friend Ron was there , who like goes out in New York all the time , like he's kind of a promoter sort of it , very well connected , like goes out all the time and he meets Nick .

Nick's like this quiet , like it's kind of like Sam a little bit , you know , like a little bit introverted , you know , and he just spends 10 grand . Like imagine Sam Ovens in a club spending 10 grand , like it was kind of like that and you know 10 grand is not that much right .

Like I've seen , you know , emon spend 25 grand on a Tuesday with three people at the table for no reason . But , like you know , nick spends 10 grand it's not nothing . And then he doesn't drink anything and then he doesn't say much .

And then the next night we're having dinner and we're sitting there at dinner myself , ron and Nick and Ron is like so he's not in the social media world really Like he's . He does like real estate and some other stuff , like art dealing and stuff .

He's like so I just he's trying to wrap his head around , like what I do , even , but what Nick does he's like you know he's like . So Nick like what do you do ? And Nick's just like I'm just a dumb ass fruity travel hoe . And as soon as he said it I was like you know what ? Like me too . And Ron is like I don't get it .

And Nick and I just started bursting in laughter , like like wait , we , we , that's literally what we are . We are dumb ass fruity travel hoes . We travel around ,

we post on Instagram and money just shows up . That's like we are sort of like male , like only fans , models . But we aren't selling like nudie pictures , not selling ads . We're selling like info products , wisdom , right , experience . And you know , I realized like I've been traveling the last like two years .

I pretty much , you know , I have my YouTube , but the YouTube like at this point , instagram was like a man , the main moneymaker for the business and I'm making , like you know , for some reason I'm making like $100,000 plus a month just from posting on Instagram and I'm like I'm just a dumb ass to travel though that's what I am and then we started thinking

more about , like , why are we traveling ? And there's more in-depth stuff to it , but it's like there's so many benefits to traveling you can . When you travel and , again , the audio viewers are not really understanding what's happening you got to go to Darren's YouTube to watch . When you travel , you know you get to stay in a hotel , right ?

Cause we realized , like , cause , for me , you know , in 2021 , I had an apartment and I started traveling , cause I'm like getting invited on all these trips , cause I'm hot and I'm still paying for this apartment .

Like , not to mention , in an apartment , you have to like take care of it and you have to like I mean , you could get cleaners , but then you have like cleaners in your apartment , you know , and I don't know .

Like , when you're in a hotel , you can like I had a salad one day , first of all , I pick up the phone in the hotel room and I call some girl and I'm like , hey , can you bring me a salad ? And she's like yeah , and then she just brings it to me in like 10 minutes .

But I was eating the salad and then I dropped it , and I dropped it on a white rug like a fur , white , nice , like probably restoration hardware , and I dropped it .

And then I was like about to pick it up , cause in my apartment I would have had to pick it up , but then I just like left and when I got back it was clean , I don't know why , but yeah . So I realized that , like , living in hotels is just a lot more convenient .

There's always a gym and you can always be sexy in the gym and like post mirror selfies and yeah , okay , so I'll explain that a little more . So , basically it's a lifestyle , though right , it's a lifestyle . So , quite like , if you are traveling , you get some of the best information .

When you're traveling in person and you meet , like you meet people who know stuff that they aren't posting on the internet yet , like the internet's late cause it's getting , it's not getting the fastest , most up to date information and the information is changing so fast with AI that , like you need the if you wanna have an advantage , it's good to have like the

most up to date info With the hotels , right , if you're traveling .

You know , literally sometimes and there's ways to hack hotels too to like , pay less than an apartment but you've got room service food delivered to your door immediately all the time so you never have to worry about cooking and that takes time You've got , like you know , turn down service , so like if you drop a salad or if you fuck , if you could poop on the

floor , someone will clean it up for you . You know , like , and it's clean all the time , always organized , and you can network and meet really like . I literally met Alex Becker in the hotel . He was just sitting in the hotel in New York , like it just getting breakfast , and I was like that's . I've watched Alex Becker for like years .

I've learned so much from that guy . He's just sitting in the hotel . You're gonna . I mean , if you live in a nice apartment building , of course there's people you can network with , but New York city , one hotel , you know the networking is crazy . And then you've got like the exercise right .

So Nick's original thing was 60 minutes of cardio day , which the purpose of that is essentially to get a sweat in and to just move . As an entrepreneur , you're taking on a lot of stress . If you wanna get

to according to Nick you know , if you wanna get to like 20 million , you wanna make $20 million you're gonna be working a lot and so you need to take care of your body 100% . As a fruity travel hoe like , you don't really have to think about all the stuff . You know whatever .

You just focus on being sexy , right , and like AKA , being healthy , and if you're healthy , you can work longer hours On top of that . The reason that being sexy is good is because you are the brand right , like the better you look . If you have a six pack , if you have 7% body fat , you know people pay attention more .

The algorithm , for some reason , seems to be pushing people in good shape . You know there's I could talk about this for about 12 hours 100% the depth of this . I'm just giving you the surface layer . And then the last thing is like one year in good shape and you optimize sleep . You show up to record content on a podcast .

The energy that you're feeling is going into the universe right Like it's not the universe , it's going into the internet and the energy that I'm presenting in this very moment on this clip .

The reason I have the energy to feel good and to project that outward is because I take really good care of my health , and so if you wanna be successful on social media , you have to be sexy . Yeah , I think that's enough of an explanation there . I listen to Olivia genuinely because she's the best and I love her .

they're out drinking , they're putting coke up their nose 24 seven , not 24 seven , but they're out a lot , right Whereas someone like yourself who's gonna pay of that way ?

You focus on these factors outside and that's basically what's put you in this kind of category of one and it's a fantastic book as well , right and you've basically created a category of one for yourself . Yeah yeah , which is quite unique , right ?

And if you go back to even Sam Wolffens and people like that , their foundations have put them into those categories and that's how they end up being on their own . So talk about this death thing , right , Because it's again . It goes back to your storytelling and how you convey the message . Where did it come from ? Like , what is it ?

She got me tickets for my birthday and dude , it's so hard to say in character sometimes oh my God , she got me and it was fun and I had a great time and she's a great performer . But then I realized like I need to be in debt . Why . I just want to be in debt . I don't want to make money anymore . I want to be in debt .

The way I found out was through one of my followers sending me a photo of her with some dude . The dude had like 25 million followers .

It was all on TMZ and like Hollywood Fix , like the paparazzi channels , and the day she cheated on me with this guy , like it was at Coachella , she archived or deleted all the pictures she had with me , because we've been dating for like nine months or something , and she posted a Getty Images paparazzi photo with the celebrity like the next day that she was

with the guy . And so I was like down , bad , really bad . She was with the guy for like a week . I was super brutally embarrassed , of course , because that's like the most embarrassing thing that can happen to you as a guy , and I ended up getting back with her after that .

I was so down and I started rather , I stopped posting YouTube videos , I stopped posting on Instagram , I stopped making money and I was just like at the time it was in Australia in the winter time with this girl and I was running out of money and like I'm for some reason still in this relationship .

I was just so down , like I was just like apathetically depressed and it was weird cause like this is after my whole like personal development thing , like I'm not supposed to be this guy , like what is happening . But I was stuck and that was the darkest moment of my life .

My own parents were like about to disown me , cause I and my friends were like , dude , what are you doing ? I had no respect from anybody and eventually I was able to get out of the relationship , find myself .

You know , hadn't posted on YouTube in like eight months , hadn't made money in like you know six to seven months , I hadn't talked to a lot of friends and I had like 10 grand left in the bank and maybe like a credit card with like $5,700 on it .

And so I had a couple of friends that I knew like from when I was a kid and they were in this luxury apartment building in Boston and they were paying like six grand a month in rent and they had .

I was like I just need to get in there Cause I know , if I'm like close to them , that I'll be able to just have a little connection with people and build myself back up . And so I found a studio apartment in that building for like four grand a month , which was like 700 square feet , not much , and four grand a month now is like not that much money .

But then , you know , I only had 10 grand cash and 5,700 a month on a credit card it's two months , yeah , not to mention food and just going out and stuff and I hadn't posted on it . I didn't have any way of making money really .

I had the YouTube audience but I was like I feel ashamed to even post and cause literally 160,000 followers knew that I had gotten cheated on and gotten back with the girl . I'm like what am I gonna say , you know ? So I somehow got the apartment and I just lit a fire under my ass and I like had to make the money , you know .

And so I worked my ass off and like a few months later I had the biggest drop for the clothing brand that I ever had and I made like 50 grand in like the weekend , the Black Friday weekend and that was probably closer to like $25,000 in profit business clothing , but that was like I was back , you know , and I also had at the time I bought like an online

program . It was called Wake Up Wealthy by Brody Kern . It would also be a great podcast and that was $5,000 , which at the time , you know , I also didn't . I didn't have that money , but all this like investing in myself helped me ignite this pain as like fuel and put pressure on me to grow .

Then , in 2021 , about a year after that , I was sorry about a year and a half after I invested in a business coach that was actually $50,000 one-on-one for a year and then $15,000 a month after that . And then I also got a house in the Hollywood Hills that was $15,000 a month and the , so I had an overhead of $30,000 a month I had to make .

If I didn't make that , yeah , I would be in debt , you know . I mean I was already in debt , right , but like cause , like every month , the overhead is 30 .

Accountability upon yourself , yeah , and so I had accountability and I realized in the last like year I'd sort of hit like a ceiling and so with debt right , like and when I talk about debt I mean like getting essentially business credit or just buying something that puts you in more debt , you know , the more the more . It's okay .

If you knew you had like three months to live , how motivated would you be to do everything you possibly could to have your impact on the world ? Or if you knew , like a loved one was about to die , unless you made $100,000 in the next 10 days and you to pay for their treatment or whatever , you'd be able to make money . But we can't manufacture that right .

But with debt you actually can . You know you can . If you get , you know , a business credit card , you can get $100,000 to $500,000 in , you know , essentially 0% interest business credit and you have the power to invest in assets or in education more so . Now

I'm doing that myself and I'm looking at like getting some properties and a house soon . But I'm also like my friend . One of the parts of my business model is I do like affiliate stuff . So my friend has a program called Funding Secrets and I'm doing an affiliate offer where we're splitting as percentage of what my followers make or what my followers get funded .

Okay , so yeah , as a one person business now , like being able to make $100,000 to $300,000 in a month one person my only expenses are hotels , nice dinner and Chanel bags from my girlfriend the fun shit , like it's , like you know .

And I just think that , like , as an entrepreneur , you have to be looking at how do you like , how do you subtract , right , and I also think that and this is like I could kind of end on this note I think this is good . I just went on a trip with my dad to Phoenix , arizona .

I was telling you at the beginning I heard Tucson , tucson , arizona , out in the middle of nowhere , on essentially like a desert art farm . The Airbnb owner is an artist and philosopher and I was not expecting this at all , but like we got to his place , it's like this tiny little capsule in the middle of the desert , middle of nowhere .

The artist's name is a French guy , olivier Oliver , but Olivier Dubois Chalier , this is his name , and he invited us to go see one of his art exhibitions , which is even more in the desert . He's like oh yeah , we have to drive about 40 minutes . It's on a dirt road . You know , it's not like a , I only show people who want to see it .

If you want to see it , great . If not , I don't care . Like he's like so French and he's so like anarchist and like reductionist . And you know my dad's photographer . I'm super into art . I'm like , yeah , we want to see it .

So we get in his old pickup truck and we drive like 40 minutes on the bumpy dirt road you can imagine , up a hill , up a mountain , and we hike then another like 30 minutes up the mountain to see this piece of art that he made .

And it was incredible and I don't actually don't want to talk about it too much because I think like , if people really want to see it , you can go on Airbnb . You can find the time capsule Airbnb in Arizona . It's like a purple and orange building in the desert . It's like 70 bucks a night and you can go see it with him .

But one thing he was telling me is like he left the art world Like he used to be , like in New York City playing the gallery game , like he had , you know , art collectors .

And he was like you know , people nowadays are making art for business , right , like they're trying to make art that's going to sell and that kind of loses a lot of the soul of the art and they're trying to really keep to like these strict guidelines of what will make the art valuable .

And he's , like you know , I'm trying to keep the art as pure as possible . And he said there's this kind of trend in like business and marketing , this idea that , like you know , less is more Right , and that's something that I've always talked about , even on podcasts like oh , my favorite book is the 80 , 20 principle .

And he pointed out to me that less is more is good , but it's still a capitalist idea because you're trying to get more right . He's like no , less is less and less is good .

And so I think , as we move forward with like AI and with , you know , the rate at which technologies are improving , I think a trend and what feels right to me at least , is this idea that , like less you know , the less stuff you focus on , you may even actually make a little less money , right , like you might downsize your business a little bit , but maybe

you get more profit , but I think what's going to happen is that the robots are going to take a lot of the human jobs and humans will be more so forced into , like their souls , mission of creation and less focused on their KPIs .

And so , yeah , I found that experience and that was only a few days ago , as in the desert there super interesting , this idea that less is less , not more and less is good .

And it's that inflection point whereby you go past the threshold of enjoyment , passion like purpose , profit . You're just going way past those metrics and you're someone like who's so creative , your mind is even so creative , and I would even hate to see that leave you to have a 100 million dollar company like you're made . Yeah , does that make sense ?

They like found it at an art auction . It was just for some reason , it was in New Orleans in the United States and it sold it at another auction . They bought it for like 1500 bucks , sold it at the next auction or they sold it to a Russian oligarch for like .

They sold it to a Russian oligarch's Swedish art dealer for 87 million , who flipped it to the oligarch for 127 million , who then found out it was flipped and was super pissed off at his dealer and like attacked him .

And then it went to Christie's art auction in New York and sold for $400 million $450 million to MBJ the Sheik , the Saudi Prince , and that's just a movie about like the interplay between art and business .

So , like , my point of bringing that up is , like you know , I think like as an artist you you know , and even as an entrepreneur , I think it's you can get to millions and millions a month , but don't let that distract you from like .

My message would be don't let the desire for like , money and more money and getting to the next level and $100 million leads and million a month , like don't let that distract you from like staying true to the core of your like holding your own paintbrush , you know .