#192 Rob Moore – Multimillionaire Reveals The Secrets to Money & Wealth

Now he's on kickoff sessions showing you exactly how he's done it , so you can go and implement this today . What's up , people ? Before we get into this video , please make sure to subscribe , like and comment down below so we can get bigger and better guests for you every single week . Let's get straight into the video right now . Rob , let's kick off .

Where I want to start is did you know if you typed into YouTube , how to sell ? Your video is the first video on YouTube .

Andrew Tate . It's the first video man . Which is pretty amazing , right , because that's how you can get , build your audience , build your impressions , build your entire brand , but also deliver so much value . So it's pretty astounding , though , to be honest .

And those two men I think they're probably the biggest two in the world for influencing young men . Obviously , I learned different things getting to know them both personally . They're very different types of people , different communicators , different thinkers .

Andrew Tate believes in something that I think is very empowering and I don't think he's often given the credit he should be given for this , because this was how I became an entrepreneur and that is full ownership , full personal responsibility .

It is your fault , something goes wrong , you own it , and a lot of people are like oh well , it wasn't my fault , it was the government's fault or whoever's fault , my boss's fault , and I understand that something can happen to you and it's not necessarily directly your fault , but your response to it is your fault and that's where you're responsible , ie you are

response able and you choose to respond in a way that owns the situation , because if you don't own your response and you blame someone else for it . You can't fix it , you are not in control of it , and that's something I would probably . Whilst I've not heard Jordan Peterson say it in those words , I would imagine he thinks exactly the same .

Now that inflection point usually comes from the pain , right , it's from you wanting to get into real estate , getting into different aspects . So usually it takes some time for young people to get to that stage .

So there is that kind of clash between guys taking the action and knowing what to do and then having the tools right , and this is why your podcast has been very helpful for young people to figure out what to even do in those instances

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I like to , if I'm feeling a bit , if I'm indulging in my own self-pity which occasionally I can do in my mind and I like to catch myself doing it quick I like to remember that . You know our grandparents and their parents .

They fought in wars two wars very close together and you know that hardship created very strong people and now we have so much ease in the world , probably until 2020 . I think things got a bit hard again , but up to 2020 , for two decades , maybe more for most of civilization , certainly Western society , there was no real hardship .

Because things are so easy , you end up distracting yourself by being a bit woke or criticising other people and becoming a troll , or oh well , I deserve , you know , all these this entitlement . And it's also not an age thing , because I know people who are 50 who are like that and I know people who are 21 who are hustlers .

So you can always break them all . What you don't want to do is you don't want to have an individual . Take on the identity of your generation because you are an individual and I'm seeing lots of really young , hungry people , which is refreshing . So I'm not going to be one of these guys just because I'm 44 and I'm whatever Jen before baby boomer .

That because there's people my age who are lazy bastards , entitled bastards .

Hard core , ie . Wherever I went in the world there had to be a cost of coffee or I wasn't going . And then we ended up getting this really big cost of coffee machine which fit in a huge suitcase , and taking that where they didn't have a cost of coffee . We'd have to plan my trips around it .

I'd have to have it at 6 am , as soon as I got up , or the world would end . About a week ago I started getting really cloudy thoughts . Imagine what it's like to take your hand and try to hold a cloud in your hand . That was what my brain was like . It couldn't hold a thought .

I had a boxing match this year and people were like maybe you got hit in the head too much and I was like I don't think so because I would have felt it . So I gave up coffee that morning because my brain did not work properly . To me , that is way more painful than not having a coffee . So I immediately gave up coffee . Immediately it's done .

But I could have done it for seven years and I never did it because the pain wasn't big enough . And now the pain is . So there's a live example . But here's what I would say If you can not wait for the pain and not wait for the event and actually make the decision , you know what you want to make . Anyway , you're going to be in the top 0.1% . Like .

If I could have given up coffee without my nebulous , distracted mind , I would have owned that situation . I had to wait until something happened to me . I had to wait for my dad to have a nervous breakdown in 2005 before I finally got into entrepreneurship and got into property . So I have this little saying don't wait for the event , make the event .

Anyone listening ? Now you know that big decision . You know what it is . It's right at the top of your mind . You've been thinking about it a lot . You know what you've got to do .

But if you keep waiting and waiting and waiting , in the end someone who you love is going to die of cancer , or you're going to get fired , or someone in business is going to screw you over and you're going to be left with nothing , or you're going to go bust because you waited and waited and waited and waited and waited .

And that's what I would say Don't wait for the event , make the event .

But one thing I really admire about your work is how adaptable you are number one from going from property into online space but also how hungry and ambitious you are .

So you said you're in your mid 40s now and it's never slowed down and you kind of have that kind of like entrepreneur mindset , which is you don't see that often in Ireland , where I'm from , or the UK maybe as frequent . Why do you think you're going to have that constant drive and that no , and you haven't slowed down .

However , that's a difficult thing to always experience because it's a relentless pecking away at your how good you feel , or I wouldn't say it's definitely doesn't damage myself worth , but I am relentlessly hard on myself and this has happened . Everyone else is going it's their fault , but I'm going . No , no , no , no .

But I had a decision I could have made a few weeks ago which would have changed the outcome . Therefore it's my fault . And then inside I go fuck . You know , I knew better . And if we have a social media post that doesn't go viral and they can't all go viral , but I expect everyone to go viral , but they can't all go viral .

It originally comes from when I was a fattest kid in my year at school and I didn't get any sort of attention , love , praise , recognition and respect .

So because of that , I hated myself for that , because I was the person that wasn't getting that , so I saw it as my fault , even though you could argue oh well , I didn't know that drinking Coke could make you fat and I was a nice person , so maybe I didn't deserve this . But I couldn't think like that . I was always just self-critical .

So I'm very self-critical and I mean . The good thing about that is I am probably one of the fastest people you'll ever meet at fixing a problem , and I don't shy away from problems . But part of that is because I want to get rid of the pain , of the self-criticism . So it's good and it's bad , and that's always been with me .

I wasted many years doing this , making it all up as I go , so I put everything together in a very seamless and easy to follow course for you guys to follow and just learn exactly how to do it .

So if you want to bypass a lot of the mess of your podcast , check out the links down below to Pockets University and I will show you exactly how to launch and scale your own podcast . How do you appreciate the good times when you achieve them , though ?

You have got the best podcast and you are an icon in this industry and I am an icon in this industry and I have got the best podcast . But internally I could not let myself do that . So this jumped back twice , because your original question was how'd you keep going , How'd you stay driven and motivated , Like it is in me , through a void ?

But I learned from Dr John Demartini that your voids create your values and you can gain from your pain . So what I used to do , Darren , was I used to hate myself , or I don't hate myself now , I'm just self-critical . There's a very big difference , because criticism is good , but I just used to hate myself .

I didn't know how to do that critically and productively . So I've managed to turn it into something positive . But the void is the value , the pain is the gain . So anyone watching or listening , all you have to do is find out what the void and the pain is , ask why is that good ? It's a good question why is that good ? And you will find your own path .

It's probably not a very motivating answer I've just given you , but anyone watching or listening who doesn't have that void or that pain , they'll be broke , they'll be lazy , they'll be like comfortable , and comfort is the enemy of greatness . So I'm also grateful that I have this .

So this is what you need to do if you want to immediately move forward and immediately have drive and energy and focus is what is the void in your life and how do you turn the pain into gain .

I had to make sure that everything was done correctly , because it's my responsibility , and I think that's the shift that most people don't understand their brain . But for me , observing you , someone who's 20 years ahead , it's like that's . What's impressive is the fact that you've been able to keep ongoing and going and building .

Now I want to ask you off that , you've had experience in the real world , in property and also in the digital world , which are online events and everything . How would you compare it to now ? Because you're still doing both and the digital world has just been blown up from you across the education platform and everything .

Would you nearly prefer that side of the business or still in the property area ?

You know digital assets and physical assets , but I , in 2016 , I properly got this because I launched my podcast . I also launched my book Life Leverage .

I launched my book Life Leverage at the start of January and I launched my podcast disruptors previously disruptive entrepreneur at the end of January , and that , essentially , was my official launch of my digital assets . I already obviously had websites . I already had social media , but that was the official digital launch . So they're both assets .

They both produce recurring , sometimes passive , income , but they're very different because the digital assets you don't . I don't have a lot of loans , don't have any loans on them . I own all my digital assets outright . The cost of producing information , the hard cost , is very low . There's no stock . The real estate business is quite people intensive .

I have a team to manage them . We have 1,350 people that rent from us in our management company and I have 340 units that I own , so that's very people heavy . It's debt heavy . I have tens of millions of debt across my portfolio . That's worth tens of millions more than the tens of millions of debt .

What we find , though , is when one struggles , the other does well , and that's what I like about having them the most Well , other than the fact that I enjoy the speaking , the training , the social media and the content , I don't enjoy the tenants and boilers and gas checks and increase and dealing with solicitors and banks .

So my business partner is much better at me than that and he does all of that . So that's a fundamental passion difference . But generally , when the real estate business is not doing so well , the training business is a cash cow . This is a cash cow .

I think our best year was I think it was 23 million in sales , but it might have been revenue I'd have to double check that but it's just shy of 25 million our best year in that digital business .

But then we had two periods post 2020 , two three month periods post 2020 , where the training business it was just a bit hard , Weirdly not straight after lockdown , because profits went up quite quickly Because we acted fast .

But there's been two , three month periods where it's like we didn't draw any money , it was painful and the real estate business was paying us hundreds of thousands of pounds in that time . So they've , you know they play off each other well , they're like having a defensive and aggressive midfielder in football .

Because you know a lot of entrepreneurs will make their wealth with one business going all in on one , but for you you've , of course , it's all within real estate , but you've diversified , meaning your focus and that's most important as an entrepreneur , right ?

So your focus has been across getting the properties and then building a learning platform , and then podcast , books , everything so on . So how do you , how do you find that in terms of a focus , perspective and the lessons you've had from that ?

So essentially , you're diversifying in terms of a business model , but your focus isn't really being spread too thin because it's the same niche . That's the secret , because people want to create multiple streams of income without having one stream of income . You have to have one stream of income before you have multiple streams of income .

But the secret to getting multiple streams of income quickly and prolifically is to , for example , invest in real estate and get good at real estate , and then that is your income stream and then teach real estate . So it's the same business . You're just teaching it rather than doing it .

You're doing it and you're teaching it Instead of mastering real estate and thinking I need to be a crypto guy now .

That's completely new and that is going to shift your focus away and you're going to be spread too thin , whereas , let's say , I go and view a property to buy , I can film it for social media so I can buy it and teach it at the same time .

I wrote about that in my book Multiple Streams of Property Income because that's the nuanced detail that's very specific but so important where people get it wrong Because they're like I'm trying to get multiple streams of income . I've got five different things that they're doing . They're getting it wrong . Fortunately , that's what I did and that worked .

Then , from real estate training , I can do business training , I can do social media training , I can do podcast training and there's all sorts of other training businesses that can kick off off the back of it . I generally , as soon as I feel like I know something , I'm going to teach it . One teaching makes me feel alive and valuable . I was in the car .

I have a driver and I had an event where I was driving myself so I couldn't work , but I don't really like doing nothing . I thought , well , I'll line up a load of my Rob Team members' gold members' calls .

Let's say I had nine calls on the journey down and every single one of them I got them out of their own brain fog of overwhelm because everyone's overwhelmed right now and I got them really clear on the one thing they need to do . I felt amazing , like considering I hadn't had coffee that day because I've kicked coffee .

I'm out of my brain like a fucking walnut , just a dry walnut . And then I got this real emotional . I got this literally high from helping these people , giving them clarity . So that's one reason why I immediately teach after I learn how to do . But the other reason is because the money's fucking good and the overhead's a fucking load .

So I waited until I'd done what four , five hundred episodes . Then I launched a podcast agency . Wait until I've got a million followers on social media , then I'll launch a social media course . Why wouldn't ?

What we do is a fully fledged end-to-end management of your podcast . We take care of the strategy , the consulting , we take care of the growth , the management . We take care of all the editing , all the boring stuff , so you can focus on creating good podcasts and create and growing your brand .

If you want to grow your podcast and get to new users , if you want to grow your business , generate more revenue and all that good stuff , check out the links down below to Vox . You can follow through to schedule a call with our team or else you can fill out the application form to see if you qualify to work with us .

Thank you , of course , 100% , because I think the issue here is that people don't want to go too deep on their initial idea and they face the first barrier and I learned this from Justin Walter as well . They reach the first barrier and they say fuck this and they get off and they go off into something else , and that's when they're just knee shopping .

So that's the difference , right , and that's why I wanted to ask you because from years of you doing it , you can stay narrow in real estate but then go wide as well as bringing in those different lessons . And that's the difference , right , that's the difference in amateurs and pros Pros put in the time .

And how many barriers have you came up to in the last 20 years ? Right , that you haven't walked away from ? That's the difference .

So if I don't , I'm probably more successful than other people . So , anything you perceive as a barrier , a blockage , a challenge or a difficulty or hard , just ask yourself why is this good ? And if you answer that properly , you'll immediately see the upside and you'll immediately move through that barrier , because that is what people do down there .

They go oh , I'm going to be a real estate investor . They hit their first big barrier . They go ah , it's shit , it doesn't work , this course was crap , it's the wrong time , the taxes are too high . They blame someone else . And then they go oh , I'm going to be a forex trader . And then they hit their first . They lose the money .

Ah , my mentor got it wrong and you've just got to get through that first barrier . And then everything is a little bit easier from there .

new book . So , money matrix I have been correct in saying what was the ideas behind that kind of philosophy behind it , because you've been exposed to so many different verticals , you've made so much money , you've generated so much revenue and you've seen people struggle as well at the same time . So what was it going to ? Philosophy , or are you thinking ?

So the concept of the book money matrix is to understand the money matrix , ie how the money system really works , like the matrix , and then learn how to escape the money matrix so you can become independently , personally wealthy . But in order to beat the system , you need to know how the system works and most people don't .

So I wouldn't say it's an expose of the system , because what I've said about the system is not a new revelation . It's just how the money system works , how money is created it's debt . How inflation pays off debt . How the government use money printing to pay off their own debt .

So if you get the bank's money and you have a mortgage , they're paying off their debt with money printing . Therefore , they're paying your debt off with money printing . How to understand that ? Money printing kills the value of your money but also kills the value of your debt . Or , if that's leveraged against real estate , increases your equity .

The inflation increases the cost of living , which pushes rents up , which means if you have real estate , your rents are going up . So it just explains how the money system works and how you can turn it to your advantage and become independently wealthy .

I'm testing at the moment , but if I was an expert on the brain I would immediately know the problem . So if you know how money works to that level , then you immediately won't be in debt . Well , I say immediately . Obviously you've got to then change your behavior and then you've got to deal with your emotions .

But once you know how the system works , you know how to get out of debt or you know how to make money .

So if there's a problem with a car , you don't know how to fix that problem unless you know that engine so well that you can find that very possible . You know it might just be a sensor , but a lot of people think , well , the engine's fucked . Well , no , it's just the sensors telling you that the engine's fucked .

But it's not the engine , it's the sensor , which I've learned recently in interviewing car people . So this is why you need to learn about the money system , because how can you beat what you don't know ?

Because we are able to do both , because there's two of us . I'd always choose two over one , 100% . But when you run a business , you pay tax later or last or never . When you are employed , you pay tax first at source and you see what's left . And , by the way , billionaires don't admit this .

I did a video that went viral on Instagram about this , because billionaires won't tell you this . But I'll tell you the truth , because I've interviewed 21 of them and I've got billionaire friends , billionaires . One of the reasons they got rich is because they figured out how to pay no tax , because you can't get rich giving half away in tax all the time .

You can't . It's just too debilitating . You go up a bit and then you go down . You go up a bit and then you go down . So if you wanna be really rich , you have to learn how to get your taxes down , and you can't do that as an employee . By the way , there's nothing wrong with being an employee , you know .

I love my employees and , by the way , some people should not be entrepreneurs . It's the worst decision ever for a lot of people . They can't take the risk if they're not self-motivated . You know it could be a really bad move . It's not for everyone , it's for me , but it's not for everyone .

But the price you pay for being employed I always thought it was being told what to do was the biggest price that I'd pay . But I get told what to do . Now and I run my own business I get told what to do by my wife , my business partner , my MD , my client . You're always beholden to someone .

You think you can start your own business because you don't wanna be told what to do . You are in Cuckoo Land , you are deluded and I soon learned that . So . But the biggest reason is the tax . And that's how you get rich , you know , because you don't get rich making money and giving it all away .

You get rich making money and keeping it , and tax is giving it all away .

Right , that's the best of times . What's like the core skill that you wish you could build in your twenties , that all the people should build .

You're probably not gonna be great at marketing if you're not good at communication . And you wanna be good at communication publicly , ie public speaking or influencing through your words . So I'd probably say it's communication at the very top , marketing directly beneath it , sales beneath that , and then good lawyer , accountant et cetera . Beneath that .

If you imagine a shop , well , if there's no sign on the shop and it doesn't communicate that it's open , no one's gonna go in it . So that's maybe the communication . If this shop's open for business but no one knows where it is , that's marketing . Only once you know it's a shop and you know where it is , can you go in and buy something .

Ie , the person who owns the shop can sell something . So I got married in a Tom Ford suit and I went into Tom Ford because I knew I wanted a Tom Ford suit . I knew it since I was 21 years old and wanted to get married in a Tom Ford suit and I wanted the one that he wore in Daniel Craig war in Bond , I think it was .

Was it Skyfall , the gray one with the wider plus ? I already knew all this shit . That's marketing . That was already done . Had I not known any of that , I probably wouldn't have gone into Tom Ford , because it's not very easy to find in London . By the way , when I went in they had me for a waistcoat , two shirts , a tie pin , two ties , a pair of shoes .

So that's good , upselling , cross-selling but none of that would have been any good if I hadn't have gone in the shop . And that's marketing . And that , by the way , everyone's like oh well , I'm building a website , I'm just checking out my logo colors and I'm just doing a bit of research .

And , yeah , I'm just figuring out how I can use chat GPT and I'm just doing some . No marketing , generate leads . What's your first protocol ?

Was it your books , maybe ? Yeah , so I would definitely say I would agree with you .

But content's the first place to start , and that was the question you asked . Now , in terms of which type of content you start , start with one which is most natural and easy to you . So you and I , we're happy to speak live on video and audio , live , not recorded .

But other people might be like well , I can speak , but I need to plan it , so I need to record it so that person would do a pre-record . Other people are like , yeah , well , I much prefer long form . Fine , write a blog article , maybe , you're sure , and it's slightly for LinkedIn . Others might be good at short form .

You know the kids , the younger people , are really good at short form , so do that . So you just start with your preferred method of communication so that you don't procrastinate , so that you actually get some content out there and then you can repurpose that later , spread it . We do long form interviews . As you know , we just had Will .

I Am Robert Kiyosaki , john Fury , paris Fury and we'll do between what ? 45 minutes and two hours . One piece of content , an interview like this , and then my team will chop that up into 50 or 100 sometimes bits of content Instagram reels , facebook reels , tiktok videos .

So that's my preferred method is to do the long form and then let other people cut the short form 100% .

You get better , you look back on your episodes , you try not to be an idiot in the process , you improve right , and that's a perfect way to finish up this conversation , because you need quantity to get quality and only when you're doing the quality , then you become someone of quality over time . So I probably want to say a massive thank you , sir .

I really appreciate your time . I want to wish you the best luck with your new book and I want to do our next session in person , maybe from the UK , by Travel From Asia , and I really appreciate it .