#191 Luke Alexander – Master This One Skill to Get Rich in 2024

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Let's get straight into the video right now . Let's get off . So where I want to start is when do you think you would be today if you didn't get that scholarship to University ?

But if , if not , there was still like a must-do I have to leave , kind of thing . So I probably would have just taken normal student loans and paid them off .

So , you're probably someone who's like naturally very Intelligent anyway , and it's just about the vehicle for you , right ? So you're like , fuck , I'm gonna get the scholarship . So I feel like it would have been just the next thing , maybe a few years later , but you would have been able to catch at that time .

They both have very similar stories and we we clicked really well because of it , like the first time I met Seb Just clicked . First time at Emon in Dubai a couple months ago , we just clicked . You know , it's like a mutual Understanding of like all we've , we're like cut from the same cloth , kind of thing .

So I'd refrain from speaking about that stuff for a while . But this last video we posted , I got messages even today of grown-ass men Texting me and being like bro , like I just fucking cried , like I cried watching the video and I was like damn , like that's , that's deep , you know .

Or it could be something that's happened later in life , like abuse , divorce , family member died , or like a tragic event , but it's basically like you can't dispute or and the wisdom comes from the pain , richard Cooper says so the fact that you were able to to use it to your advantage and not play the victim is so fucking impressive , man , because , like in

later stages of life , many older people men Especially will play the victim when these things happen . Right , they get divorced , they lose their house , and then they don't have that ability , whereas for you , you're always moving forward , it appears when I'm looking through a lot of your content .

You know , I mean you got to be like Rocky , like you can be untalented , you can be dumb , you can be poor , but you just roll with the punches and you usually come out on top . You know what I mean . That's like that was my kind of philosophy and I think it's like a big problem with today .

Like you said , a lot of these guys will use it as a crutch and if you're smart , that's what makes you better . To be honest , like you said . What did you say ? Wisdom comes from pain , where's some comes from ? the pain , that's obvious . Young guy like problem 23 .

I'm not , I should not be someone that can like give advice to others or speak on life lessons . And some people make fun of me online for all your brother , 23 , what do you know ? But you're 100% right . Like the , I think the more pain you've been through in life , you do gain wisdom from that , and that's wisdom that years don't really earn .

It's it's like life experience .

She's a good bit younger than me , she's like five years younger than me and she's way more mature to me and we've been together for a good couple years but she's very Clued in , very emotional , has a high emotional intelligence .

I'm very emotional , high emotions intelligence , very clued in , understands like people situations very well , much fucking better than me , and like I've had my own fucking like life right . But I think it's quite interesting because I would say her maturity is actually a lot older .

It could be 30 , it could be 35 and the way she carries herself so I feel like that the people like you were saying that might say talk shit about you , for being young man is the opposite .

You've lived more in those years than most people doing their entire lifetime , because most people are fucking sheep to some degree , right , but they have the blinders on . They're saying , oh no , it's completely fine and especially work where I'm from on Ireland . Right , it's kind of a cushy lifestyle .

You Not gonna be wealthy for the most part but you're gonna make 50 , 60k or 80k or 100k if you do really really well and it's a pretty like , it's like a , it's like a way to blanket right it's pretty easy , whereas , like I know the stories in America , depending on where you are , they can be pretty fucking brutal and think that environment design is another

discussion we can even have . But it's interesting right is the fact that you could be like someone like Iman , who's super successful , super young , or even like yourself now at this stage , who's like a new era , I guess , coming true . But it's not dependent on age and the internet makes everything just fucking flat-lined right . It's just based on the outcome .

If anything , he thinks like like this is like the new wave and he's 56 . He's like sold like a huge , huge company . He's like done crazy amounts of numbers in his days against her today , 30 years of a job Career .

So I think just the shift has come right and like that's like it's a big way to lean into it versus saying like what the fuck does this kid know ? You obviously do know quite a lot . Now my question off that is Like what's the first step to turn around your life in that scenario ?

Your life and other people's right , because if you're coming From these scenarios where , boy , you don't have that much opportunity or you might even have an opportunity , might be in university , but finding that purpose and meaning man when you're young is is rough , very rough for me . One of the ideas of behind building the podcast was around that .

How was your perspective on that ?

The first thing is Like I don't want to say the sound cliche because everyone says this it's a mindset thing . But it's like understanding , okay , everything that I've been through , as Well as the current situation , man , is my fault , whether it is or not . Like bro , you can't help . The cards are dealt .

If I'm born to nice parents in a nice neighborhood with a decent amount of money , cool . If I'm not cool , you can't feel sorry for yourself either way . If you're the poor kid in the middle , nowhere , with shitty parents , it doesn't matter . Because the second you feel sorry for yourself is a second that , like you don't move forward .

Like that's not progress , right . So that's the first thing . And then the second is like skill-based well , like it doesn't matter how sharp your mindset is if you don't make any money . Like that's just a brutal truth of the world . And it doesn't even really matter how hard you work . Like hard work is a prerequisite .

I think it's like the equivalent you breathing oxygen if you got paid based on how hard you worked . These construction guys , or like I used to do construction in the summers before football practice and then go to do two a day's football practice . That was hard work . I made zero dollars . Or at construction , I made like eight dollars an hour in Ohio .

So it's not hard work either . So you have to learn the right kind of skills like what skills do you have to make you valuable ? Because no one cares about you ? That's another thing you have to acknowledge . No one cares , especially if you're a man . No one gives a fuck . No one's gonna feel sorry for you .

If you want to change your life , you have to be the one . That is like accountable for yourself . And I literally yelled at a kid last night . He asked me on a call . He goes One of our like our live calls in the community . He goes what's your opinion on college ? And I knew , by the way he asked it , that he was asking me out of fear .

He wanted me to be responsible for the kind of decision . He was like having turmoil within his head and so I ripped into the dude bro . I called him . I called him a bitch to his face . I was like you , you're so soft and I just went on like a rant . I just felt like inspired at the moment and the whole message , just like you asked is you guys ?

A lot of young men lack that like self accountability . Their parents tell them what to do . Society has told them what the right path is . All these outside influences media , music , your parents , your teachers they're like pushing you towards this life . You don't even know what you want . You haven't like taken a second to be like you know what .

Why am I doing ? This kid was going to school to be a dentist and I jokingly said . I said , bro , you're going to learn a profession in which it has the highest suicide rate of anything in the world . And you haven't thought Is this a good idea or do I want to do this ?

and he's like no , I haven't like mind blown , fuck man and I'm like , I'm like guys , like to everyone , there's like 40 guys . I'm like guys you have to fucking grab yourself out of this , like wake up and realize that whatever path You're going towards is is your control .

It doesn't matter what your parents say or school or teachers like you have to be accountable . So I Mean , bro , this is a long like . I could like talk forever on this , but I'm gonna let you , I'm gonna let you direct the next part .

But yeah , I mean the mindset thing , self accountability , and then and then skill set , because without it it doesn't , it doesn't matter All right people .

I wasted many years doing this , making it all up as a lot as I go , so I put everything together in a very seamless and an easy to follow course for you guys to follow and just Learn exactly how to do it .

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So Dan co says if you don't have a plan , you'll be assigned a plan , and that goes from all levels down right from your parents , university to school to to teachers , to everything . But you reach a point and I've experienced it . So just give

it some . Context is that I Was like retired in school , like really stupid school , but I worked really hard at it . So , eventually got into a decent university . I was doing like software engineering .

I was again really shit at it , but I was playing that game because I just played the game right and that was like now looking back at me , I wouldn't have done that but , I did it and I did well in that field , went on to work with like Decent companies at the time , but I hated my life for it .

It wasn't anyone else's fault , they just gave me the curriculum and I just did it . But then it was during like the past three or four years when I had that kind of like unplugging . I guess that I realized that , wait , this Pat that I'm on is perfect for somebody else , but it's not for me . And that's when we went through all the changes .

It's when I started a podcast , because that was the that was . The whole purpose was actually to find like what I wanted to do .

So it was like you think , when you're climbing a mountain You've realized that the fucking mountain you're not on you want to climb , because if you don't , you have to get back off the mountain and that's the pain , right back off the mountain .

And then you got to find the next mountain and go up that mountain and that's a very much a journey of self-discovery and this isn't like a woo-woo shit like this is like no , it's not because because you have to find that that journey right , because otherwise you're going to be 35 , resentful , looking down other people , looking down to someone like yourself , is

20 to 24 and think this guy's a prick , when in reality we all had to some degree and a way to find that vehicle at a young age .

I literally thought and told them this last night . I literally thought that rich people were evil . Until I was like 19 , genuinely thought they were evil . I because , bro , I'm raised in the country , hillbilly town . Everyone hates rich people because we're poor , like we're the poorest county in my state .

So everyone's like all these rich people are bad , all these guys doing all they're bad . No , you're just stupid and don't know any better . But most people are in this loop I . And the sad thing is the day that that wake-up call slaps him in the face .

It's usually too late , because then you have responsibilities , you have bills , you have actual Liabilities financially that you have to pay for . So now you're stuck in your salary job and now , when you realize it's too late , you can't do anything about it or God forbid , you have kids and a wife and a mortgage . You can't just up and change your life .

So that's why it's important that these kids like see it Like bro , it genuinely pisses me off . Like Most people are not fed up enough with their situation To see it for what it is , because one day it will be too late . There's no such thing as like you always have a shot at life . No , you don't . Like all I failed is okay . That's not true .

Whoever said that is stupid . Like you might have some success , but like if you want to make it big , you have like a couple shots and if you fuck those up it's over and most people it's too late by the time they they have that wake-up call .

That can happen , like , for instance , I come from a startup background and I know many people that have raised 40 million , 80 million , 100 million and , my god , they're prisoners to their business .

Like like to be honest , like I told these kids last night the one kid Specifically , I remember his face because he was like I think it was about to cry I was like yelling at my computer , like I was like very upset for him and just all these kids , the same situation , and I'm like screaming at these kids and I'm like the difference between you and I is

that you guys don't have enough fucking rage To get mad that you're in the situation that you're in . So , instead of doing something about it , you just sit and bitch about it and just let it happen , like that's not what being a man is , being a man is . Oh , I don't like this .

I can see the fucking prison sentence that is basically laid out ahead of me . You have enough self-awareness to see that coming and you say , fuck that , I'm going that way , even if it's scary and even if no one does that , and that's the path less traveled , like that's bad .

So I'm going that way and most people just they don't see it , bro , and I think it's a lack of passion , I think it's a lack of Rate . I think rage is a beautiful thing , I think anger is such a beautiful emotion and that's what you get shit done and most these .

But change doesn't happen from being sad , it doesn't change from being happy , doesn't change from being comfortable . The only time change happens is when you are fucking pissed off about what is happening , whatever the situation is .

I was like opening my eyes if my world was being open , kind of like when you're talking about , you know , going into Twitter , your mind was like opened . So then , when I was working for like good companies making good making but a hundred K In my mid-twenties right , early , early mid-twenties which is considered good in like Ireland , right , it's so shit .

However , what happened was the people that were my manager and my manager's manager were just miserable , but what they were venting down to me was that I was like Like no good , I was like a loser , I was like a waster . I was like fucking up all this stuff continuously , continuously . This was happening . So that pain was so fucking Much .

That's when I was like fuck these guys , I'm going out to build like our company , and it was from that that I remember people were saying to me like oh , you shouldn't be kind of like building out of like rage and like anger , and I was like that is the fuel that got me to Like a pretty decent size , and then , of course , that kind of like Headed off ,

and then it became like another goal that I wanted to , to kind of fulfill myself , but that is originally the whole basis behind what I'm doing right now Everything . I get another step back

. When I started , the podcast was around that idea as well . I was so resentful in my own situation and Then I started looking inwards . Looking inwards what the fuck can I do ? What's the business model ? What's the idea ? Because that's when you get into those discussions . Right , it's like I'm pissed off now . What can I do about it ?

So I never have time for critical thought . If all my attention span is taken up by bullshit on tiktok , like I don't , I can't critically think and Look at the weight of my situation , of how bad it is . And then the other side is , most people are scared to death of pain . The antithesis of anger is fear . I think anger gets things done .

Anger is like a burning fire that gets you to where you need to fucking go . It did for me a hundred percent and I still have it . But the opposite of that is all . I'm scared where I'm fearful because that pain hurts , where it scares me . Or the fire Is hot , if I touch it it's gonna burn me . But the people that jump into the fire like hypothetically .

That's when you see , oh , okay , now I know what I need . I'm going this way . I don't know how to get there . What do I need ? Oh , I need a business model . Okay , which one do I want ? Okay , well , how do I get a client ? Okay , I do this .

Then you have a plane of action , but like people don't get to the fucking first step because they're too scared , they're way too scared and they can't self-analyze because of it .

We can see the skills you need to get the 10k a month to 50k to 100k To get to a million a month , like by far I'm nowhere near that , but he but his perspective is that that can be quite methodical . It's like to your point , client , client , customer , company , whatever but it's all the other shit you need to work on .

So I think that's where it's become very , very interesting to to observe someone like yourself .

Now I want to get into how you've Built your a catharty in the space , because when you transition from you know a few agencies , a few different stuff , into the sales space , how did you build Influence and an authority as someone who's in their young 20s in the sales space to be that authority figure that can help and educate people ?

I wish , I fucking wish I could have documented as early as , like Like Emon and seven those guys did , but I didn't have internet or any money or a camera , so I couldn't . It was impossible . But the second that I got internet and I got a camera which I did . The second I moved college , I found a way to make 500 bucks to buy some shitty camera .

I just started documenting in a real way . So I've never done anything inauthentic , I've never done anything , and that's got me in trouble as well . I was just being like super myself and kind of not giving a fuck about anything , perception wise , but I just documented , bro .

So I was like I was like hey , I was , I was poor and I've documented the last couple years from 18 on . Now I'm making 30k a month and the sales thing . It's awesome . I'm thinking of moving to Miami and then I moved Miami and I document the whole thing . I'm posting . I go get a penthouse at the apartment I moved into .

I had the penthouse and then a month later we launched closer cartel Because all these kids had seen all this kid is like Authentic and he's like crushing it . So they want to learn . So we launched like a beta group . They get in Smashes . It's a hit success . I buy a fucking race car . I bought the new Corvette .

When it came out I was like one of the first people in Miami that had it and I'm like I'm like fuck . I was like broke two years ago , like how was this happening ? So I just kept documenting one and one and one and one and then , slowly but surely , like these big , big guys that I used to watch , that I respected , have become friends .

And I think that comes from a mutual respect . Because if , if other people that are like the big guys are like , so to say , if they see you doing something good and meaningful and doing it the right way , they respect that and they want to have you in their circle . So I think it's just .

It's a lot of different little things , but I think that's it and people respect , I think , the honesty and the it's integrity too . Integrity is a big thing that I focus on .

. And I think when you develop you find that tribe and that's the big thing about the internet Right , it levels the fucking playing field with all this stuff . Yeah , that's your tribe , whether it's in closing cartel .

Close the cartel or your own group of people and like I'm not gonna say names because it's virtue signaling , but I've had people like reach out to me who just said like keep going doing a great job , whatever , and that actually inspired me when I was out like not like lowest , but when you're kind of wrecked , it's like fucking 1 am and you're like putting out

something right . I kind of think . That's like the , that's just the way , that's what keeps the machine moving , basically . And for you you've had the different kind of your values . So how have you kind of been able to sustain those values ? I actually wanted to ask you about that .

So , someone who had no money and has a shit ton of money , how did you not feed into the status bullshit or kind of get ahead of yourself to some degree , apart from buying the Corvette and the G wag and everything like ? Is that , like , how does that ? Where's the difference there ? Alright , guys , one short little update for Vox .

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But , bro , money I've always said this Money does not change who you are . It reveals who you are . And I've watched a lot of guys Start to make a lot of money and completely change up . Completely change up , but they're not changing . They're simply revealing who they were when they were broke . They're too scared or they were unable to reveal who they were .

Because when you're broke , you don't really like stand on what you believe , or or like pick a spot me , like this is what I say Because you're scared , because you have no power , you have no leverage .

But the second you get a little bit of money that's when your true bad side comes out is like oh , I'm gonna fuck this guy over , I'm gonna stab this guy in the back , I don't care , I'm the guy I'm making , I'm making a lot of money . So I Was just raised , right , bro . I was raised with morals . I was raised I Didn't have a dad , like .

I had a dad until I was 13 and then he got like removed by fucking police from my house but even then he didn't teach me anything . He taught me what not to do because he was a piece of shit . But my mom , amazingly , taught me my brother how to be . Men like this is how you live .

You have honor , you do the right thing , you believe in God , you don't fuck people over you . You do the right thing . You defend people , you protect people . So I just kept that with me . So , like me now I'm smarter , I'm more dangerous , I'm more articulate , whatever .

But like me , luke , they're still like poor little kid Luke in my head , like we're the same . We're the same . This is just like an upgraded character , if that makes sense . Like that kid's the same as when I was on welfare and had zero dollars to my name . As I am this kid , it's this exact same . It doesn't change .

If and I've heard you speak about you know Thinking bigger and thinking bigger , you know you could be in this online space , but I should be thinking quite small or doing some things that are quite small and a grand scheme of things .

Obviously , if you compare it to other nations , it's obviously a lot better in many ways , but what I'm trying to say is that people have a chip on our shoulder without having done the influence , so they do not have the business , do not have the authority . So , like God , help them when they have fucking huge wealth . Does that make sense ? What they walk ?

It's literally vice city , the city of vices . Like it's worse than Vegas . Like I live in Miami , I'm in the devil's fucking playground , okay , and I did not see that much shit Until I went to Dubai . Like the prostitution and everything . It's because those guys have so much money . They have so little like difficulty in life .

They have no challenges to test them . If you're born a prince and you're not raised the right way , you fall into degeneracy because you have all this money and there's nothing to like hold you against doing the right thing .

So that's why they get in all this weird shit that you I'm not gonna say on the podcast , but you know I'm talking about like the crazy stuff you hear . That's why , and and guys are like normal guys are the same way .

Like I personally know people here that have changed up so much since they got money and and I'm like , bro , you're going to destroy yourself , like you're 100% gonna destroy yourself , whether it be drugs or something sexual or Just like who knows . There's a lot of ways to fuck up in this world , but it's , it's a trap .

So that's why it's more important to be a good man and and live the right way and have the right morals . And fucking that's the shit that matters , bro , it isn't . You do need to make a lot of money , you do need to have wealth , but , like , if you and your core are a slimy , snaky person , it doesn't matter . Nothing matters .

Like nothing else matters at all , and that's a huge problem .

Do the super level headed like super super level headed and he's on quite a lot with his agency , quite a lot with his businesses and he's already thinking about the next thing .

He's like his approach is like a lot of this internet money stuff is like common to an end of some degree or has it has a shelf life and he's thinking next step and he was raised by like a decent family who kind of instilled those beliefs in him where he said most people , his perspective on this is the guys that are making bank 100k , maybe 200k and want

in five years time it's all gonna be gone Because of the way they live , their perspectives and how it is there they're basically so , of course is . We're just speaking in general terms . But yeah yeah , like , if you're keep on like burning burning the oil , burning the bridges Do you know all this shit ? You're leaving your life to life of degeneracy .

Basically , versus thinking like the way you're thinking , building long-term . Well , think , have a long-term view , but having strong values underneath , right , that's like that's the core element here .

Like no , like I , like you're , we're not like that like you were . It's not gonna happen . But I've never . I think any guy that talks about gold diggers is cope for you being a really horrible person at reading people . I've never had that problem .

The one thing I will say is that , uh , miami has really like crushed my Perception of how most modern women are . It's horrible , bro , like , and I I know because I have people here that are like all Luke , it's cuz you , you only you attract the wrong ones . No , I don't , I know what a good woman is and what a bad woman is like .

My mom raised me the right way . I know I have my head on right , but the amount of like the Generacy in , especially in Miami , in women is insane , bro , like . We'll invite girls on a yacht and they will literally . I swear to you and I take out nice yachts , I take out big yachts , okay , we don't take out dingy's .

They will literally respond back and be like Can you send me a picture of how big the boat is ? And I'm just like Like my mind is blown because , like bro , where I come from , like ping on a yacht , I'm just grateful to be there and of course we do the nice ones . They're big like 85 feet whatever .

But for you to have the audacity , as Some woman , to ask me how big my boat is , you just blows my mind . So I always respond I'm like , okay , yeah , send me a picture of you on the scale and let me know how much you weigh . And then they never respond . They don't like that . But I don't . I don't want to go down the red pill route like bro .

There are amazing women's world . I met really really really amazing girls in Europe this summer , like wife quality women . I just think the society of America and I've heard Parts of the UK and like this English , like modern society , it's kind of degenerate and and it's not like a wife , kind of material there , you know . But I've been fine .

I've had some great women in my life . I've had a lot of learning lessons . I've dated some girls where I was competing with , like billionaires and winning , which was a big eye-opener .

Like famous people and I'm not gonna say names , but like Famous , like famous , famous , famous people I'm like competing with and winning sometimes , so it's like it's sobering , but it's a learning experience . But but women are brothers always gonna be good , there's always gonna be bad . I don't want to be the red pill guy .

There are still amazing women out there . So any of this red pill nonsense is just garbage .

Yep , is where you're gonna get the larger because , like , let's say , like 80% of only fans users are based in these cities . Yeah , it's a fallacy bro .

Okay , we didn't know , but she knew that we were brothers . We Each other didn't know we were hanging out with the same girl until he was talking to our friend about this girl , and I was also talking to our friend about this girl and he heard the same story of , like the description of this , of this girl .

And so he told me he's like hey , don't tell your brother , but I think you guys are like with the same girl . And this was like a month ago . So I asked Logan . I'm like hey , do you know so-and-so ? He's like yeah , why ? I'm like , um , I Don't know how to tell you this . And and he's like are you fucking kidding me ?

In Miami , bro , it's a city Full of people and this girl picked the brother and the other brother and new , that's how , how degenerate this is . I could never imagine doing that to like sisters like . That's horrible , so it is what it is .

or delete Instagram and go somewhere where you're gonna have to write people right , because if you're not going out as much , or if you're not in clubs as much , you're not gonna find that people .

Now , similarly , from a female perspective , they're not gonna find the idiot dudes , right , who are just going out getting cocked up every weekend if they're not in these nightclubs too . So it works both ways , right .

Because even the idea of the closers I like to kind of get who you're kind of like Ideal client even is in terms of what you're setting into , because obviously you can sell things from enterprise all the way down into $1,000 coaching programs . How ?

What do you do by that ? Sales ?

I think regardless is and I would save us even if I didn't own Info product on sales and a training program sales is the single greatest skill on earth and , secondly , it is the single greatest skill on earth for you to make your first 10k a month Consistently and build up capital and skills and learn and then go do something bigger .

That's why I've been so successful so fast is because I started in sales like I can sell Anything , like it's a skill that is inherent in my brain . Now it's stuck in my head . It's who I am . So for these kids , that that's like the best thing for them is is okay .

I'm going to go sell for this guy that I admire , some influencer , he sells some sort of program . There's billions of them now . There's so many of them you know what I mean of guys that sell real programs that other people want , and Not only does it make the sales easier . You're not selling like life cycle , long sales cycle AI products .

That's hard , bro , that's like for 30 year olds . But if you're a young kid and you want to make money and you want to get out of poverty which is what we help a lot of our guys do you want to quit your nine to five ? You want to not go to school ?

You need to go do something with one skill that is as leveraged and easy as possible , that you can still make six figures a year from anywhere In the world . And that is the exact model we play . So it's coaching , consulting , agency , some solar , some door-to-door , some like watches , airplanes , kind of stuff like that .

But it's your , your 16 to 25 year old kids . You teach them the skill of sales the right way , comprehensively , like every single aspect of it , and then you help them get a job . And Then they rock and roll and I've literally watched kids . Bro , you know something crazy . This is what makes me proud as a founder of this company .

It's not how much money we make , none of that shit . It's this . I had two , two examples at a kid last night give me basically like a live testimonial . I didn't even record the call . I should have to my face in front of the whole community . He has a very strong Asian accent . He's from Vietnam , his name is Kenny .

He just moved to Australia , like three months ago , and this kid basically crowdfunded money from his family in Vietnam . I was like , hey , we can't make money here . But I know this Luke guy online and he's talking about this thing and I think that's what we need to do . You guys like give me enough money to buy the program .

So he gets in on like a , like he paid in full actually . So he like crowd funds money from his family in Vietnam , where you can't make shit , gets into our program . And the first live Call him on with him he has a huge stuttering issue . Like literally like can't talk , like he stutters really bad .

And so he's like he's like , hey , man , how do I stop stuttering ? And so I For I almost made me cry last night . I showed him a clip of Connor McGregor , because we were kind of talking about mindset stuff too . I showed him that clip of Connor McGregor where he knocks out Jose Aldo .

But in the pre-fight press conference he literally said to a reporter and I've memorized this because I've watched so many times he goes . When we stared down I felt his right hand twitch and that was a subtle tell for me . And that subtle tell is going to get him in trouble .

He's like he's going to throw the right , he's going to overload , I'm going to slip , bang left hook and it's going to be over . It's literally what he said . It's exactly what happens in the fight too , like play by play .

So after the fight , mcgregor is like at the post-fight press conference and a reporter is like Connor , like congratulations , I got it , I got to tell you something you said .

So he reads out loud what Connor had said before the fight and Connor's is grinning the whole time and his response is If you believe something , you believe it enough and you have the courage enough to speak it , it will become reality . And that's both like a law of attraction thing . But for Kenny I was like bro , do you think that Connor had any fear ?

Because I think stuttering is a fear thing . I don't think it's a mental thing . So I was like do you think Connor had any fear of that situation ? No , he completely believed in himself , to the point where he said what would happen and it fucking happened . And then afterwards he wasn't even shocked that had happened because he knew it would .

So for him I was like listen , one , practice , go talk to yourself in the mirror and practice . You can't stutter , there's no need to . And then I showed him that clip . I didn't know this , bro , but last night when he told he told us this whole thing .

This kid wrote all of this that I had told him on the wall and has been saying it like a thousand times a day For the last like three months . The kid is making six thousand dollars a month . I'll make ten grand this month and he's from Vietnam and he's not gonna be taking care of his family in Vietnam . He's like 20 something was all crazy , bro .

He's like tell me this and I'm like I'm was crying . The second kid this was not not as long is in fucking rehab for drugs Rehab . He was on like fentanyl , all kinds of awful shit , like really serious stuff . So he's in rehab . He's a friend of one of my closers on my team , tret . It's one of his friends .

I'm not gonna save a kid's name for his privacy , but this kid made two thousand dollars , like the other day in rehab . While he's going drug treatment , made two grand on the phone , never been in sales before . A two gram Most money's ever made in his life . Like that is the shit . That is crazy . And we've got kids that are buying Porsches .

We got kids that are . One kid on my team has mom has cancer . He's paying her medical bills and surgery with sales . Like it's not . Bro . There's a lot of guru shit out there . There's a lot of like all by my course , whatever . Honest to God , this is like the most meaningful thing that I think we could do . Like it makes me emotional .

Like I'm watching these kids become men . I'm watching these kids pay for their families , change their fucking lives , and I know what that will do for them because it did it for me . My mom's retired now , bro . She doesn't have a thought in the world . She's a nice , beautiful house in South Florida .

I moved her out of our shitty house in Ohio because of sales . It's not a fad , it's not like all dropshipping tactic , it's fucking real . And if you just apply yourself like , your life changes .

Like for someone who lives pretty close to Vietnam , $6,000 a month would change an entire village's life at times there , right , genuinely man , but it's the , it's the system and it's learning , like the frameworks and the foundations , which stands you so much more so like my experience with sales has been completely founder led making up to go along and learning

Shoot a fucking pain and learning being the fire and I have gotten a lot better at it as a result . And then I've added in some learning , some teachings , some courses , some books and so on .

But if you start with the lessons or if you start with being in a program and I Changed my opinion on that and I wanted to say that as well today because I said that to Jack before because Jack has like a sales program Jack Hopkins and I was like , would we better be better just to build your own shit ?

And he was like not , you have to learn the skill first with someone , risk-free , don't carry the business and then go build your own offer a couple years down the line and I changed my perspective on that completely because I had so much shit experiences

. Yeah , I think I'm my own building on my own company and we do so . This is why it's interesting and that's why I love your approach , because it's like really good offers . It could be like a man's offer , seb's offer , whoever , because for me , like I went , I went straight into deep end with mid-market to enterprise .

So I kind of like hadn't had a feel for how it looked . So , then , when I got on calls with like fortune 100 companies or fortune 500 companies it was something that we work with , it was I kind of felt like I was going through it a little bit more methodically now .

Having said that , the reason why I'm saying this is because , like we're doing a very big deal at the moment . I would a with a big payment company , big point pan processor . We started a discussion in June and on Tuesday we handed in the final proposal . That's six months , man , and you know the three or four year deal .

We have these things kind of going on , but what I'm trying to say is that , like to get into the space , that is the approach that you're doing . Yeah , get in there , learn , learn the fucking skills on the front line and convert the theory of the McGregor speeches into practice . Continuous practice , man .

Who am I gonna get more value from ? Okay , obviously I'm gonna be way better with LeBron . Okay , it's that simple . Like , if you don't have the money , go learn for free or go work until you have enough money to buy a program . Like , there's a price tag for a reason , and we're we're even this first time . I'll save us for everyone watching this .

We're launching a low ticket program For the first time . I'm the high ticket sales guy , so I've always had high ticket , but I know that these young kids it's a barrier that is hard to get over to have like four or five grand to invest in something .

So we're dropping a low ticket program the end of this month or started December , one of the two , and it's simply for here you go , bro . This is easier for you to get into , like that's it , but it ensures your success faster . You have a higher chance of success and You're just gonna get results quicker . That's as simple as it is .

If you don't want to buy , cool , don't , but like if you want to win fast , then then learn from the best . Like that's how it works .

A year ago I took on a high performance coach and in a year I made more progress , and probably about five years the previous five years , so the earlier years , I think these when I had most test and I'm 27 I made more progress in the past year because he was looking at the small details . Now that's a different , a further end .

But when you're beginning which is what I did basically , I was buying into different programs , some of them not even being that expensive . You're just learning what you need to learn at that time and then you graduate up .

Right , it's kind of like you know , when you start out you're reading like fucking general , like Self-help books , but then you're reading one specific book on a specific vertical . That's giving you one outcome and that's the way I think about these programs , right , and I actually you mentioned I think it was Sam ovens Program you bought into one stage .

Yeah , I did how were those influences ? I think that's very interesting , like when you bought into these kind of programs what we are . What were the kind of things you were breaking down your mind that you're overcoming ?

For example , sam , I think , was like the pioneer of this space , but Towards the end of his company , I don't admire what they did or the way they presented things , but I'm not naive enough to be like , oh , I don't like the guy , he's genius at some things , so I'm gonna learn what he's genius at and I'm gonna embody that the same with other people .

Like , not everyone is Perfect , so you embody , or you take the good parts and you leave the bad , and then every single program you get in , you will learn something . Like you're telling me , even if it's a shit program and it's a thousand dollars , if I learn one thing Helps me make a thousand dollars , it's a break-even return on investment .

But what people don't understand is I now have years of this . Now acquire knowledge to continue with . Even if you break even , you win . It's a positive ROI . You know what I mean . So I got , went to Dubai for 50 grand of a mastermind $50,000 and there was no like specific like oh , here's the modules .

No , it's Q&A , because if you get one piece of information , change your whole business , you make 50 grand in a week . You know what I mean . Like that's how you have to think of these things . So I mean that's what I would say , but I mean , yeah , sam's was cool . It taught me a lot about the info product space .

The biggest thing I learned , though , was being a sales guy . Like you said this too , and I love that point . You said , when I was working and I was at the buyer , I was looking at everything internally .

That is why I was able to build closer cartel from idea to 30 days later having a finished product program and then ended up getting with six figure payroll of a team and a staff and an actual education company .

Not a fucking course , because I had already seen like 10 different people do it , because I sold their offers , I saw their marketing , I saw their teams , I saw the internals , I saw how they did everything , and that's , I think , the most valuable thing you can learn as a salesperson . Like .

Imagine you're a sales guy and you go work for one of your favorite influencers and he's crushing it , and you learn the inside of his business . You learn how the market works , you learn why he's doing this kind of marketing . You learn how marketing and sales intersects . You learn how to create offers . You learn retention , everything .

When you now want to go build your own thing don't copy him , have some honor . But now you know , oh , this is how it works , I know how to build this thing . So you hit the ground running because now you have capital , knowledge and a skill set . So , like , why would you not want to do something like this ?

This is what I always tell these kids , brother . Like , oh , I don't know if sales is for me . Okay , bro , do you want to be rich ? Well , yeah , okay . How are you going to get rich ? I don't know . I'm going to sell something Exactly . You have to sell something .

So you might as well start and learn and basically go to college of hard knocks via sales and then hit the ground running . That , bro , that's why we went to college . The first month , I launched closer cartel . We had a beta . The sales training group was like I didn't have a brand name yet .

We did 30 K off of a tweet the next month when we actually launched . So like July of 2021 , 70 grand . The next month like 90, . The next month a hundred something , and we ended up getting up to $200,000 . And then earlier this year we hit $300,000 .

And then we've made a bunch of changes and I have close , so I've kind of split focus , so revenue is down . I don't want to be a capper and be like , oh , I'm doing 300k every month , like , of course it's fluctuated a little bit , but , like you know why , why did this fucking kid who's never built a business before ? An agency agency is nothing .

It's not a business . It's me being a freelancer with , like a VA . That's what an agency is . So how did I like go from closer to building a Multi-million-dollar-a-year business ? Because I saw it happen already with all the other people that I sold for . That doesn't happen in any other field . Bro , you start a drop shipping store cool .

You don't know the secrets of like sheen , why they're making so much money and they're doing hundreds of millions of dollars a year . You don't know why , because you're not internal . You're just doing your own thing and thinking you know what you're doing . You know so that .

He had a post that our day was like you know , if you're , if you're an entrepreneur , you don't like sales and you're not an entrepreneur because you're gonna need to sell At some point , whether it's gonna be face-to-face , yeah , or whether it's gonna be your copy , whether it's gonna be your ads , whatever it is .

It's all sales , which is like persuasion , psychology , understanding , like buying decisions and desires of what another , and that's what becomes valuable . That's what I fucking focus on . A first in the wrong way indirectly .

Like , if you guys if the guy's listening to this you think you're good with girls , now Go learn how to make 10k a month in sales and then go date and then you're gonna be like holy shit , I am like like a wizard I'm so good at like . Every life becomes a fucking video game when you can do whatever you want with people because you can .

Manipulate is not a bad word , may . Manipulate , the word means to change around in like your manner . You can manipulate the world around you with your fucking voice . That's crazy . Like bro , I get into places I shouldn't be . I have two billionaires phone numbers in my phone . They I shouldn't have . I shouldn't have . Thai Lopez doesn't know this .

I don't think Thai knows who I am yet . He will , though . So I will be a mentor of mine . But I connected Thai with a very , very big person that we both know . I can't say I connected Thai without him ever knowing , because I had his phone number from another very , very , very fucking rich person that his friends with Thai .

They gave me his number , so and I gave the number to this person because they wanted to get introduced with him . And then they did , and they went to his farm and hung out with him . How does all this happen from some little , poor hillbilly kid from Ohio ? Because I'm fucking good at sales . That's why Life is the same way .

All of the , everything that everyone sees is from the sales aspect . Everything , bro , everything . I sound like a nerd . Like sales , sales , sales , but like it is .

It's basically how to win friends , influence people , right , that's basically it but it's even first book I read and man , I guarantee you , if you came back to it now , it would be a complete different perspective . I actually did . Many years later it was .

Most of the time , most people don't buy things if they're booking the call . That's why car sales and that shit is lame like you're going to someone's door and trying to convince them to buy something when they never Asked you to go to their door . That's stupid . It's waste your time .

But if someone books a call with you on your offer , they already want what you have . You just basically got to not fuck it up and help them get over any self doubt or fear . It's keeping them from actually completing the initial decision . They made a booking , a call . That's why it is so easy .

That kind of closing framework that you have in your program , like what's that kind of philosophy you kind of have because , again , as you said , they come in , they're warm and so on , as a Ford .

It's more of like Therapist kind of sales instead of like you need this , never do that . On the flip side of that is is kind of this Ninja shit of where we purposefully use language that makes people say out loud I need to do this . Yes , I think this is a good idea , yes , I want to do this . Yes , if I don't do this , this bad thing will happen .

If you can get someone to say that shit out loud on a phone call , they're going to buy what you have because people , humans , like at a at a fundamental biological level , don't like to lie to themselves . That's why it shows up on a lie detector test . You're not supposed to lie . Lying is a sin for a reason in the Bible .

So you as a human , you get uncomfortable . Your blood pressure , pressure changes everything . So if , for example , if we're on a sales call , I'm trying to get you to buy something and I'm asking you about your current situation . So what will you actually ? We use you for an example and we'll just run through the framework .

So you obviously have the intro , your call . Make it short , make it sweet hey man , how's your day going ? Oh , it's good , okay , awesome . Well then frame the call . Hey man . So Nothing crazy . I just want to get some more clarity . I looked at your application here .

I'm gonna get some more clarity on , kind of like , what you're dealing with right now and Obviously you're interested in , let's say , you're buying a sales course . You're obviously you're interested in getting into sales . I just want to ask you some questions and see if it's good fit for you , and if it is , we can talk about it .

If not , I'll just , I'll just point you in the right direction . Sound good ? That's no pressure . It's just like hey , I'm not gonna waste your time . I'm an expert , I know what I'm doing . Now you have authority , you have an authority position . So now we get in the call .

So now it's digging or doctor frame or the discovery phase , whatever you want to call it . So now I need to figure out what is your current situation . Where do you work ? Do you go to school ? Do you not work ? How much money do you make ? Do you like what you ? And that's the service level .

That's where , like rookies can rookies can do that rookies can be like , where do you work ? What do you do right now ? But the ninja shit is , you tell me where you work and I say , okay , how long have you worked there ? I've worked there for like three years . Okay , how do you feel about like working there ? Like , do you like it ? No , I hate it .

Why do you hate it ? I don't know man . I just I just fucking I hate working with Donald's . I Mean , honestly , I bet that's rough , but like what specifically about it ? Do you not like you keep going deeper into everything they say ?

Because I want you to literally vomit all the information and pain that you have in your head On to the like the call I want you to be . Like I work at McDonald's . I hate my fucking life .

I hate it because it sucks and because I have this shitty boss that yells at me all day and I can't make my own hours and and all this information Because the way we sell , we use the information they give us to close them .

So if you tell me you hate your life , you hate your job , you hate where you're at , you hate how , everything , you just are in pain . And then I say , okay , let's , let's like , look at the future , right . So obviously we don't like what we're doing right now . But for you , where do you want to be in , like five years ? Oh , I want to be in Miami .

I'm gonna be driving supercar , whatever the fuck it is . Why is that ? You don't want to just all , I want to be here . Okay , cool , now I'm gonna sell you something . It's not how it works . Why is that ?

Oh well , because this , this , that what you often find is people will give you a superficial reason , but the real reason is I want to take care of my mom . The real reason is I have this horrible past that I want to change and get away from . It's . It's real pain .

The real pain is what makes people make decisions like we talked about the very beginning of this whole entire podcast . So you get deeper , deeper , deeper , deeper in in the , in the future . So now you have a gap . I'm right here right now . It sucks . I want to be here right now . It's awesome . I wonder what the bridge is .

It's my fucking offer , of course it is . So you can't just simply go Okay , well , so here's , this is 3k . Listen , it's not how it works , yeah , so now you have to tie them down and make them commit , because people like to be finicky , they like to use uncertain language of like , ah , maybe I could , whatever .

So we literally will say it loud , and obviously this doesn't work for like high , high , high level enterprise , whatever , but for like our space , this is ninja shit . So then you would say something like hey , man , like how do you feel about everything ? Like , do you have any questions before we continue ? No , I don't have any questions .

Okay , cool , so now they don't need informational clarity . Now , that's just like an emotional decision , it's not like a lack of information . So then I would say something like okay , well , how do you feel about Sales as like the vehicle to get you to that 10k a month goal ? Oh , I think it can help me . Don't continue , because he's using .

He's using language that we don't want . We don't want . I think we want . Yes , this is exactly what I need , because then they can't go back on what they said . It logically doesn't make sense to your brain . It's like this is like the cerebral shit of what I'm talking about . So if they have uncertain language will be like well , what do you mean ?

Like you think , oh well , I , I think I could be good on the phone , and then you got to dive into that because that's gonna be a future objection , but so obviously we're not gonna make this a 40 minute situation . So this is sick man . This is fucking sick .

You continue on the next thing . So now we need now we have , like , a vehicle commitment . So he's , we got him past that . He's like yeah , I think sales is the thing . Well , now we also need a couple other things . We need a time commitment . So like Okay , so sales is the thing , whatever .

Why Like now , though , like you , you've been doing this bullshit for the last six months . But why do you want to like do this now ? Why not wait till the new year ? I played devil's advocate a little bit because , remember , you want them to say this shit . You don't want to tell them . Telling and them saying is different .

Well , I mean , bro , I'm fed up with my job . I hate this . I can't do another two months , are you sure ? Yeah , bro , I'm sure I can't do this for two more months . Okay , well , from everything you told me , I think you could be a good fit . Is it cool if I walk you through on how how this works ?

Next ninja thing Instead of selling your offer , and because now is the pitch right , instead of selling your offer and being like oh Well , we have this feature , this feature , it's a course . We have live calls . That's not how it works , you basically summarize like you guys remember English class , right , you summarize everything into kind of like a headline .

So you , for a sales course , would be like so look , ma'am , we're gonna teach you the skill of sales a to z , everything that you need . We're gonna get you on a sales job . Either give you the job , like we will literally hand you the job , or we'll show you how To go get it yourself so you can be self-sufficient .

And then we're gonna coach you and support you every step of the way . Live calls Community , everyone's supporting you until you get to 10k a month . And if you actually apply yourself and you actually put the work in , there's no way that you can fail .

That sounds a lot better than okay , well , we have a sales course is three thousand dollars and it's a course as live calls ends coaching , like . You see the difference . So now we summarized it . And even another ninja step is use their pain , so use their situation .

So , look bro , like right now we're working at McDonald's , okay , and I know you want to get to 10k a month . So this is how we're gonna do it . We're gonna teach you the skill of , and then exactly what I just said . So now you're incorporating everything they said .

So the big analogy that I make is that every informational piece that they give you , if you go deep not surface level , where do you work ? That's not good enough . Where you work is like and I literally and look at this in my head like a spider web it's like where do you work is the top , how long have you worked there ? Why do you work there ?

How does working there make you feel what do you hate about it ? Like it goes down deeper , deeper , deeper , deeper . Every single piece you get is like your Logan .

Look , logan , you're loading a bullet into a magazine and then at the end you don't kill the prospect , but you can like shoot that bullet to close the deal , like every piece of information you get . So Then you have objection handling , which is a whole other topic on itself , but it's not hard , bro .

The biggest tip I'll give like one tip for objection handling , the biggest tip for objection handling is that I need to think about it . It's not an objection , it's not a state of being . All I need to think about it . It's not I am something or that like this is how I feel . It's like bullshit , it's fucking bullshit .

You don't say well , what do you need to think about like that's not how you handle that . So when you want to handle objection , you want to isolate and confirm . So it's a smoke screen , so what's the real objection ? And then you want to kind of make confirmations of like okay , so I told , understand .

When you say you need to think about it , like what , what's coming up for you , that is , is making you hesitate , oh well , it's a lot of money , there's the objection . It's a money objection , or or like this how granular you have to get . I don't know . I've just never spent this much money before . Is that a money objection ? Is it something else ?

What would you say ?

So if they say , oh , I don't know man , I've never spent this much money before , and then you try to take a deposit because you think they don't have the money , it's not going to work , because they're fearful of even investing in the first place . I have never spent this much money before means I'm scared because I've never done this .

So then , or here , this is a good one . A really common one , especially in our space , is like I don't know man , I've just , I've been burned in the past . I'm not sure . Listen bro , always Listen bro . I told everyone can steal this . Okay , free , free objection handling . Listen bro , I totally understand . But let me ask you a question .

Like you've dated a girl before , right , yeah , yeah , I've dated a girl . Okay , I've dated a different girlfriend , cool . So the first girl you dated obviously I'm not going to ask details it obviously didn't work out , right , yeah , no , it didn't work out . Okay . Well , imagine that that not working out scared you from ever getting into a relationship again .

Would you ever find your wife ? Oh well , no , I guess not . Okay , well , brother , if you're scared to death to invest in yourself and get into business again because one bad apple burned you , are you ever going to get into business ? And resets in K-month goal ? Oh , I guess not . Pay , yeah , that is high level sales , you know what I mean .

Like that's the ninja ship . So we'll stop running about that because , like I can run you through that forever .

It's like oh , I don't know , I think I'm just going to go watch YouTube videos . Oh , yeah , cool bro , what the fuck have you been doing for the last six months ? Oh , I've been watching YouTube . Okay , where are you at right now ? Oh , I'm working at McDonald's . Why do you think that is Duh ? That's the one .

The other one is oh , I think I'm going to do it by myself . Okay , bro , let me ask you a question . You said , and then you bring up all the pain . You bring up the pain . Well , you said these things XYZ , whatever , and then you make the analogy , like the LeBron James analogy . I love using that one .

So it's like hey , listen , you want to be successful , right ? Yeah , I do . Are you sure you want to make 10K a month ? Yeah , bro , I'm 100% sure . Like , is it life or death ? Or you just kind of want to , bro , it's life or death , I want to make 10K a month , okay , cool .

Well , let's say , instead of making 10K a month , you're learning to play basketball . Are you going to go if your life depends on it ? Are you going to go to the gym by yourself and shoot hoops or are you going to go get coached by LeBron , if that's an opportunity ? Oh well , probably LeBron .

Okay , well , the LeBron James of Sales is sitting in front of you . So what do you want to do ? Like that makes sense . It's simplifying complex communicational emotional bullshit into are you dumb or not ? Like you literally make it that simple for people .

Because if I look at something like yourself , who can obviously fucking close in the last 30 minutes giving a fucking masterclass or three , if I know that , then and I know I'm going to be down at 4K in the short term well , at least the desired outcome , I can get that desired goal , whereas if , when you pay what your time , there's a big uncertainty level

because you just may not know it , and the biggest thing for me that I think that that , like sans says me with this is the fact that you just don't know what you don't know . And that's the reason why I've been putting my trust into , like mentors , advisors , where the fuck you want to call it , because , like those guys have actually done it .

So , for instance , we have a media company and one of the advisors that we have has a media company , no shit , and he's doing a shit ton more more money than we are . So , as a result , when he has feedback which he's had on our operations and our systems , it's like just go do it because he's fucking done it , right ?

That's where the authority piece becomes very important to you , right ? You've done it , you've been there , You've done all the stories and you're putting them together becomes an old brand , right , the way you walk with your this makes me want to fucking sign off .

I'm like let's say that I scam you . What's the worst case that happens ? Oh , I'm out . I'm out three grand . Okay , that's tough , you'll make it back . What's the best case ? Oh , it works out the way I say Okay . So what do you , with like an intelligent brain , want to do ? Oh , we'll probably like take the risk .

Like nothing is stopping any of these fucking kids from like listening to this podcast or even in life , bro , from doing what they want to do . Other than I'm a little bitch , I'm scared to death to make decisions and be a man and decide that's where I want to go . I'm going to do that . Oh , what's the best business model ? There isn't .

I think sales is arguably like we could argue , logistical , whatever , but like you're better off not figuring out which one is best and just starting .

You know what I started with , bro ? I started the first thing I ever made money with other than physical labor was selling guns out the back of my $500 Chevy Cavalier in Pike County , ohio , selling shotguns to crackheads at a gas station . Where did God , did I think about what the best business model was ? I didn't have internet , I barely had a cell phone .

Did I think about what the best business model was ? No , I knew . Okay , how do people make money ? They probably sell something at a retarded like 16 year old level . Okay , I didn't know anything about business , I didn't know what an entrepreneur was , but I knew that people sold things . What do I have that is worth like some money ?

Oh , I have the shotguns in my room . Those are probably worth like a hundred bucks . Okay , cool , put it on Facebook marketplace when the time you could . Oh , hey , man , how much for the 12 gauge ? A hundred bucks , okay Cool . Meet me at this gas station , pull it out the back of my car . Here's a fucking shotgun . There was no thought .

So that was like my experience of making money . So you know what was next ? Was I go to college and I'm like , oh , I got to sell something again . So what do I do ? I go to the local , like it's called TJ max I don't know if they're in the UK or anywhere . It's basically like what's it called ?

Like when companies have extra clothes that they don't sell , they send them to like one of these stores Like I don't know what it's called . So there's like really good quality stuff there . So like there's like under armor camouflage , like I'm from the country . I know camo bro . I know the camo hunting market like the back of my hand .

This camo is on sale at the store for 30 bucks . On eBay it's like $100 . So you know what I did . I fucking bought it for $30 . I'd like $200 to my name because I just moved to college and I sold it on eBay and I made like 40 bucks . Big , big brain idea . No , I just was doing what I could . I didn't wait for the right moment .

I saw okay , I can sell this shotgun . It's on my fucking floor . Okay , I can sell this camouflage . That's right here . And then the next thing was I had an epiphany because I'd seen like a YouTube video like Emon or somebody . Oh , oh , my God , I don't have to sell physical bullshit , I can sell services . Blew my mind , bro .

I thought I was the smartest person on earth . I was like I can sell services . So you know what I did . Hmm , what's the service ? Everyone's selling Facebook ads . I don't know how to run them , but I'm going to sell it . So I started cold calling realtors Like , wake up at 5am at college . Hey , do you need Facebook ads ? I'll get you leads .

It's literally like what I would say because I didn't know anything . You know what happened . I mean , I didn't know thousands of people . It didn't work . But then one day some other idiot was like oh , yeah , I'll buy that . So I meet him at a red Robin , a burger restaurant , I borrow my friend's car , I go in these shitty dress clothes and I close him .

But I didn't even know sales . I just knew I had to sell something . I didn't take payment because I didn't know I was supposed to . I didn't have a contract , I didn't take payment . So I closed them . I'm like oh , I got a deal . And then , like like two days later , I was like oh wait , he didn't pay me . And then I called the guy .

I'm like hey , like I'm ready to start . Like , like when do you want to pay me ? And he's like oh , I'll pay you later . I was like , okay . So I ran his ads Like I didn't know , bro . But by doing that and by starting , I figured out oh , I did this wrong , I did this wrong .

I did this wrong , I did this wrong Eventually started selling $10,000 like info product webinar builds because I had sophisticated knowledge . 10 grand in a phone call , like I literally I remember the day , bro , and like for people , this is , this is really relevant , because people will be like , oh , the journey's hard , this is how fast the journey goes .

I went from selling shit on eBay in college to , I think , eight months later . No more than eight months . I was on the click funnels Facebook group . One day I had seen Emon talk about selling a webinar to a client and I knew that he was in Sam ovens program the same I was and I was like , oh wait , he sold a webinar .

He definitely learned it from this program . So I went in the program and I was like , oh , this , I go to webinar . Okay , I already have the instructions . So I just got to go sell it . So this lady is like , hey , I need help with the funnel . I DM her hey , I can help you with the funnel because I could build click funnels at time .

So she gets on a call with me Awesome lady Name's Karen , and so I get on the call with her . I never built a webinar in my life , bro . I didn't even know what the fuck a webinar was , to be honest . And she goes , she goes . Oh well , I want to sell this program and I knew what they did because I'd seen like a couple of videos .

So , oh , it's kind of what they do . I literally pulled it out of my ass and was like the most expensive thing I'd ever sold before was $500 . I go , I'll build this webinar for you . After a two hour long sales call because I didn't know how to like do the flow and everything .

Two hour long sales call of basically just selling myself and being like a cute young man to this , this older lady . And then I'm like okay , I'll build it for you . She's like , okay , how much ? I'm like $10,000 , just out of nowhere . Like I'm just like I'm going to go big whatever she goes .

I thought it was going to be way more than that and I'm like fuck , I could have sold it for more . So she literally striped , pays me at that moment 10 grand . This was in 2019 . And I call my mom and I'm like mom . I'm like , I'm like I was crying , I'm like mom , I just made $10,000 from a phone call and my mom is like what do you mean ?

Like who or what ? And I'm like this lady . I built a webinar , like she gave me 10 grand . And my mom's like what ? I'm like , yeah , I'm like I got to go . And then I just start building a webinar , but then consecutively , I sold like three more in the next two months . So I'm making 30 K a month with an agency not consistent , but I did .

Then I made my first 100 K with an agency shut it down . But the one thing and the whole reason I told this whole story I shut my agency down because I hated delivering services . It was bullshit and I'm looting , losing money , all that . So you know what I did when I went back to square one and had no money coming in Sales . What did I do ?

Every single step of the way , I sold shit . I sold what I had . I sold other shit . I worked my way up to where I sold services . So I don't have to do work . And then I had to do work so I'm like , oh , wait , wait , wait . Sales is good , building shit bad . This takes forever and I lose money and I lose time where I could be selling .

So what I do ? I go sell . Some other guys offer and I sold everything from real estate to info to investment to e-com , everything Like that is , bro , that's my whole fucking business career , and obviously now closer cartel and software , but like that's , that's it . I'm no smarter than like anybody

else . I was the retarded kid selling guns out of his car , not knowing that it was illegal and I could go to federal jail . I didn't know , I didn't care , I didn't care . And my brother , bro , my brother's the same way . My brother has sold , I think , like 10 cars in our life already . He's 22 . He was selling cars when he was younger than me .

He was like 14 years old , like child looking face . He was selling cars and motorcycles and shit the crack heads in Southern Ohio , like my mom . My mom would be like where are you going ? And he would hop in a car with a stranger and drive down the road in the country and then he would come back .

They would drop him off , he would have money and they would leave with the car , like my brother was doing this . It's a one to thing , bro , it's not a I don't know what to do . You're too fucking lazy to do anything . We're selling shit , the crack heads . They don't even have money , bro , and you guys live in a city and you don't know what to sell .

Like , come on , it's ridiculous .

You've been able to just pull together , squeeze together from the crack heads to the masterminds , to everything , and it's like , right Now , this is the vehicle and people will look at you and say , oh fuck , it's so easy for him to do it now , but you were literally selling people the shit , the crack heads , man .

So that's where it's like the evolution of this is . And your period was so short , right , if you think about it in the space of a couple of months , being at the scale from like $500 to $10,000 that time .

But like I look back at 2019 , me , I didn't even know what row as meant I didn't know what CTR was , I didn't know what Zapier was , I didn't know what fucking anything was . I was just running and gunning and was like I'm gonna do this or I'm gonna . I I literally when I dropped out , bro , we can talk about this in our in-person podcast .

We talk about this because this is like some heavy stuff . When I dropped out , I had $500 to my name and I was so if this is not a testament to like you fucking do play an air or you don't , I dropped out and I'm like fuck , I have $500 . I pay $500 rent to the place .

So I have zero dollars for the whole month and I have no way to pay rent the next month . I'd like finagle my way in with sales ability to getting into this apartment with no income check . So I Swear to you I'm not trying to be dramatic and I'm not a suicidal person at all . I think it's like the most bitch thing you could do to yourself as a man .

I wrote on a piece of paper if I do not pay my rent , I do not get a client . Because I had no clients , I didn't even know what I was selling . I'm gonna kill myself , swear to God . And so I'm like crying all month , think I'm gonna kill myself in the month that my mom's born . I'm like this is horrible .

I got to go get a client , I have to get a client , I have to get a client . So I'm just DMing people . You know what happened the last day of the month . I got a client , didn't kill myself , but I'm serious . I was so serious . It was plain a or nothing . It was like I'm not going home . I left home to go to school . I dropped out of school .

I look like a retard to everybody . They're like all this kid got a scholarship . He dropped out of school . He's wasting his life away , all this shit . Right , I could not go home . So it was either you make it or you just don't live anymore . Like that's how serious I was . I swear to you .

So not to get dramatic , but like , of course I think it's funny . Now I got literally like I was dumb enough that I was going to kill myself over not getting a $500 client for anything like that's stupid , but that's what makes mountains move , bro . That's how you go from 100% welfare at 18 to millions of dollars milk Like not exaggerating for the internet .

I was on welfare at 18 years old . Okay , 2021 . Obviously , that was like four months , the end of the year , so you can't make a million in those four months , but by midway 2022 , I had made my first million dollars , or actually spring , I mean , my first million from that .

So you're telling me you go from welfare to that in three years and and these kids you know what , you know what we know .

I know many people in Ireland that are like that . They have a decent , decent family , their parents pay for everything , so they've never felt the pain . Or Jordan Peterson says like it's heaven and hell right . So heaven is , it all works out . You make your first million by spring . Hell is , as you describes , like you might kill yourself , right ?

Yeah , if you don't have that , you don't have that kind of like bounce , the bounce at the bottom to push yourself up . And that's where a lot of young guys , especially a lot of Irish guys , I find have , because they're kind of just tethering and fucking Bro , that's scary .

The boiling frog experiment is If you take a boiling pot of water , you get it to a roaring boil and you throw a frog in , the frog will jump out . It's like oh fuck , it's hot , jump out . But if you leave a frog , you guys could test this like I'm not condoning this , but like you could test it . It's real .

If you leave a frog in a pot of water , you put it on the stove and you slowly turn the heat up , it will boil itself alive and it won't jump out because it doesn't know that it's in danger , it doesn't know that it's in a prison , doesn't know that it's in a death sentence . It has no idea . Oh , it's a little warm . All this , this nine-to-five job .

I'm little unhappy , it's not that bad . Oh , I'm getting a little fat , it's not that bad . And then , before you know it , you're fucking dead . You have no idea .

Like , yeah , even even like someone like yourself . I Know , just like observation senior shit that you're not as like committed on the other outer side of stuff when , by something happened to the business which , god forbid , it wouldn't really impact you , because you're not .

You're not , dumb ass Does that make sense , whereas when you're in that stage you get um . So we keep this a discussion for the next podcast . But , like you know , people say and I also agree that like a lot of this , like left , this kind of bullshit that comes up comes from just having not really big problems .

Right , they just go to your life and they're go . What we're gonna do next ? Let's complain about this , has complained about that , and there's all these other like political issues that come up . Yeah that's part of it , because , like , they're just used to just playing a bit of golf doing this and they don't actually have real problems .

Where's like a pan , like the way you describe these , these things , it's all . It's so visceral . I can see it . I can see it very clearly . And that's what you've got to this stage you stay , drop right . That that's what I mean , that's that's , that's what all comes together at the very end comforts a killer row comfort scares me more .

It's it's a pretty good revenue , but it's been like figuring out what the best pricing model is , whatever . I went to dinner two nights ago with my brother and these two brothers , peter Thiel and Founders Fund , and 3% of the billionaires in America are invested in their company . It's a company called Lula . It's a I can save a name .

It's an insurance , basically like the stripe of insurance . They've raised , I think , 60 million dollars in their series B and they have a fucking insane valuation and the brothers are gonna be billionaires 100% .

And they reached out to me on Twitter actually , super nice guys like I'm , they're gonna be like big brother mentor kind of guys I think for a long time in my life and we had this discussion about , about all that kind of stuff and bro the what needs to happen with the whole code ?

I know it's a little off topic , but it's related what needs to happen with this whole coaching . Like all these guys , started businesses without college . I don't have an Ivy League degree . I just started cold me cold email agency . I started high ticket sales , the skills that we have in the chip and the kind of roughness that we have .

If we can take to the right game and play a big enough game , we go take this kind of shit to the enterprise world . We're going to smash everybody . That's what they told me like . Speaking with them , I realized that these not them too they're very , very intelligent but like the people in that space , are no better than people like us .

I got distracted , so I leave dinner with these guys . I Wake up the next morning and I was so fucking mad , like bro , I'm not I'm not trying to sound cool and dramatic I was furious . I get on our team call and I'm not yelling at our guys , but I'm like , I'm like Passion , I'm like guys . We are fucking up so bad . These .

These got not the , the brothers , but like these guys are Smashing us , they're fucking destroying us and we are better than they are . Why are they beating us Like ? Does that not piss you off ? Does it not make you furious ? I can look up mad bro .

I'm still in mad because , like that rage and that , this whole point , that rage , you got to bring it back . I got comfortable , bro . Comfort comforts the enemy . I got a comfortable ass life . I got a nice apartment . I got chicks whenever I want , right . I got fucking a G wagon it's comfortable car to drive , I got all this bullshit , nice food .

I have to Make myself uncomfortable and I have to live with rage until I am where I want to be . When I hit that , maybe I'll coast .

I love the game , so I don't know , maybe I'll always live out a stressful , like I'm in a rageful life , but , like bro , comfort and being happy and like this I'm satisfied , is the biggest trap you could ever fucking be in ever be in ever Fuck man , and that that's a great

way to finish up .

None , I left the company , so now our company is a media company .

But what I'm just gonna say is that it's so that's such a difficult game to get right , to get like product America fit , to get the fucking user experience right . So to see someone like yourself like go from what you have into that , that's really admirable .

No so Luca is the CEO of Pudgy penguins , the NFT project . Luca is a good friend of mine and owns a percentage of my company and I look up to him like a , like a big brother . He's gonna be a billionaire , 100% kid will be a billionaire . I think he's 25 , 26 , fucking brilliant bro , he . He ran up like Nelks clothing stuff .

He ran up supreme patty back in the day . He ran up the loan like all this shit like he's . He's a wizard and we're talking fuck . What was I saying ?

Or you could go a more like manual kind of a marketplace where it's a platform but you're kind of manually placing reps with companies . You can't do both . You got to pick one or the other . You can never , ever go Halfway . This is a true for all of life . You got to go all in on one to be successful .

So he told me he's like he's like bro , he's like I , he's like I'm proud of you for what you've done so far , whatever . But he's like I can see where you're at right now .

He's like you're about to go through the hardest stage of your business career You've ever been through , because now you have to learn how to be a real fucking entrepreneur and not a brand and not someone that can just like post stuff and sell stuff and help people from a real Even though it's valuable .

He's like he's like I was in your shoes two years ago and it's the hardest thing I ever did . He's like you're gonna have to choose to sacrifice who you are now to become that guy , because what you're trying to do is really hard . But that's why , if you do it right , in three years you'll have a hundred million dollars .

You have two hundred million dollars and and that evolution bro , we talked about software on the next one , but that evolution is hard . It's already been hard about company in March and it's it's flown by this year , but like it's hard . Trust me , it's fucking

hard . So if you guys want to do hundreds of millions , you got to start now , because you're gonna need time and you're gonna need a lot of skill and you're gonna need a lot of resources . If you want to do the big shit , it's gonna take you a while and there's more skills .