#184 Jack Hopkins – Follow This Framework For Your First $100K/Month

If you don't have your mindset and your body right , there's nothing you can do in a business world . If you haven't got that sorted , not for any length of time . Anyway , you have to feel good to do good work .

This is going to go through a step-by-step process to listen closely , as we're going to go through this with Jack and get into all the details . What's up ? People , before we get into this video , please make sure to subscribe , like and comment down below so we can get bigger and better guests for you every single week .

Let's get straight into the video right now . Let's kick off . Let's do it , man . So what made you denounce the famous CEO of Testosterone total ?

Someone else is going to take that name . It's my name and he's like no , your name's Jack Hopkins and that's the name you should run with . Like that's you , your brand , your person . You're much bigger than Testosterone and whatever that is . And I finally listened to him because how can you not ?

I was being a little bit arrogant before and thinking I knew best , but all advice I've taken from Iman has gone well so far . So that's why we dropped the name and just become basically myself . Why do you think ?

It's like if you're CEO of Testosterone , you channel , you cut yourself into a certain type of demographic and market and I didn't think it was the biggest issue in the world , but at the end of the day , it was like it's you , like your brand is you . You want to be known as you or the CEO of Testosterone , and I was like I want to be known as me .

I think I'm enough of a person to be known for my name , like I want Jack Honkins to be the name , not CEO of Testosterone .

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Yeah , and then you have changed me so much during that process and not by like you telling me , just by virtue of like being with you , and then I've seen you just completely reinvent yourself during that period . How's it been ?

I feel like a different person and I got to a point after we spoke , I was doing really well in my business , making a hundred grand a month , and was able to do anything I wanted to do , like the bunny .

There was no longer a problem for anything I wanted to do and I just got to that point of being like , okay , this is fun , but we need to make life hard again , like let's do a challenge , let's challenge ourselves .

I've realized I've been on a podcast run telling everybody guys should go and fight , guys should go and be this heroic version of yourself , you should push yourself hard . And then I thought , well , you're just chilling , you're just doing what's easy for you and you can stay in shape easy and you can do business easy , but what's hard for you ?

And it was that fear , that ego thing of like , okay , let's put it all on the line for a fight .

But when I look back it's like , yeah , I haven't fought in so long , Like that's irrelevant . Are you still about it now ? And I was asking myself am I still about it now and then ? So that's why we've taken this journey .

And I had to just decide that I wanted to build a business . How do you decide whether something is splitting your focus and chasing like shiny penny syndrome , or this is the right thing for you ? Like , how did you think ?

And so , for me , the biggest play in business even if it meant taking a cut on money now , which we have we do like I've probably lost we had 35 grand a month just through taking my focus off the business , so we did about $65,000 a month at the moment last two months of training camp , so that's a lot of money 70K to go into a fight , because I know

the biggest play in business is being what you say you are .

The biggest play is showing people that you can do it , and that's worth far more than another trick or focusing a little bit more and dialing a little bit more in , like that will bring me the millions is saying shit and getting it done , and that's what I decided to go down and I feel that's 100% the right choice for me .

You can't find time to eat , you're not hungry , it tests coming down and you're in a serious battle . You're in a mental battle that teaches you a lot about yourself and , yeah , you do feel like it's too much in days and I've always advised people because I know this is the case in a fight camp .

I already am aware of this and a lot of my guys fight because of me in the New Elite Art Network . A lot of them sign up for their first fights and I've coached a lot of them just casually through texts and voice notes or calls , through preparing for that fight .

And I say to them look , your brain's going to play a lot of tricks on you during this fight camp . There's going to be a lot of days you don't want to do it where you think this is the wrong idea . You've made the decision , you have to follow it through and you'll see the glory on the other side .

So I catch myself and I go yeah , this is what you wanted and this is what you're going to do , so I don't care if you don't like it right now , go to sleep , wake up and do it all again tomorrow and that's where we're at , but we're coming through that now . I'm starting to feel pretty damn good about it .

What has been a significance when you committed a fight , like a pro fight , and the step up in what's demanded , because for me it reminds you of when you have like seven side hustles and then you leave your nine to five and these side hustles are everything which was huge for me , right , like leaving that world , but for you , like this step up in intensity ,

what did you not expect ? That has happened .

I've spent the last six weeks getting beaten the shit out of week in , week out by professional fighters in camp and just been completely humbled and majorly concussed on most weeks , to the point where I'm like my brain's not really working through the week . I like I genuinely just need rest and recovery .

Sure , my business partners are God send for keeping things running and sorting everything out back end , because my time is basically as much as I can give to my network and very little else sort of marketing and sales wise at the moment . So it's been . Yeah , it's been crazy , but this big step up is these pro fighters are not joking around .

This is their life , where if you decide to pro fight , it's what you do , that you can't really do anything else . You don't have the mental space for it , and I didn't realize that going into it and I thought I was a lot better than I actually am and I was just been . I've been broken down .

Basically , I've been humbled and broken down and now we're building it for real this

time .

Of course you want to win , right , but it's not about the outcome . From my perspective , looking at you , it's a fact that you're doing this . You put everything into it , you've gone way past the consistency , way past the discipline stuff and you're really living it right . And that is what ties into all aspects of life .

And there's so many different similarities there , across fighting relationships , how you apply your relationships , how you apply to your business , how you apply to your life . So how have you found , like these lessons from boxing into your overall life right now ?

That's absolutely essential . Transmuting your sexual energy into drive and aggression and boxing is fundamentally important and , trust me , I've played both sides , I've experimented all I can , and you have way more energy when you do not have sex , and so that's something that I've cut out of my routine , which was pretty regular for me .

Like I'm suffering right now , man , that's the thing you know me . Like this isn't what I'm used to . I'm really quite a monk at the moment and just into my fighting and it's been good I've become closer to God as well .

Like I think you need it when you're going through these kind of things , you just I spend my time training and praying to God and getting rest and my life's become very , very simple . We all as religious . I've not always been religious and I was raised an atheist and just found God .

As I've got an older , I've talked about on a few podcasts , still undecided on my religion I've started to read about Islam and Buddhism there's probably the two . They have their similarities , but when I pray to God , it is just a God .

I'm not sure what religion I am yet , but I'll make sure I'm grateful and I pray , and that's become a much bigger part of my life .

I wasted many years doing this , making it all up as I go , so I put everything together in a very seamless and easy to follow course for you guys to follow and just learn exactly how to do it .

So if you want to bypass a lot of the mess with your podcast , check out the links down below the Pogies University and we'll show you exactly how to launch and scale your own podcast . And again , it's just guiding principles , right yeah . And I think it's like a better life . So , irrespective of religion , as long as you're leading a better life , right yeah ?

And a lot of people talk about going away and doing mushrooms and ayahuasca and stuff to find themselves .

And Tate said this before if you train for a fight against another man who's trained in there to knock you out on the night in front of people where you put your ego on the line , you will find out everything you need to know about yourself in that fight camp and there's no need for you to go running off to the jungle and trying to find it in some

special shake , because you will find it in that gym and in hardship . You'll see who you truly are and then you can decide what you want to be .

But even though you're a fundamental human , your perspective has changed and that's quite interesting because maybe three months ago there was something you may not have told you , what had changed . The checks has won .

I actually got my first one for and then she helped me get the other two , so I didn't really interview the other two about . Yeah , ferns Ferns are diamond . To be fair , she's actually very , very helpful . There's a lot of stuff I don't want to do .

There's a lot of bills that need paying and people that need paying and various different things , and even bits of cooking and cleaning and stuff that I don't want to do . And you can have three assistants around . They like the camera as well . They're good for branding .

It's good to have feminine energy and also have feminine energy that you're not involved with in that way . Feminine friends basically . Yeah , I don't have female friends . That's not something I'd usually do at all . It's nice when I spend a lot of time with guys . It's nice to have just a feminine influence .

Yeah , whether it's like female friends and I actually did have female friends before I moved to Asia no , I have like fucking like no friends basically .

I think there's a wisdom that females have that it's definitely socially that sometimes males really miss out on , so that's good to have around 100% .

The more I sacrifice , the better I feel once the goal is achieved , and I'm looking forward to that , to reap in those rewards and being able to sympathize and understand people better , because I don't feel so good and a lot of the world doesn't feel good and now I don't feel good either .

So , rather than being super happy , go lucky all the time with everything figured out , I got a lot of stress and things on my plate and hardship that I'm going to .

So I find it a lot easier to empathize with guys in my communities , guys who I meet in the hardships , in the hardships of life , which has been super valuable in helping other people and figuring out how do I work through this stuff so I can then help other people work through this pressure and stress .

I want to ask you about how you've moved into this , even with your , let's say , new elite or with your 10k accelerator . So it looks like you're building a lot of these principles that you've had mentally and you've been able to apply these . What are some of those kind of core messages you're having people who are building businesses ?

Right , because the journey from zero to 10k we're going to talk about this journey from zero to 10 , 10 to 15 , 50 to 100 . The lessons are different , but the principles remain the same , right , and so how have you , kind of like , been getting this message across ? People starting your 10k accelerator ?

If you haven't got that sorted , not for any length of time . Anyway , you have to feel good to do good work . That comes from getting your mind and body sorted . That's very easy . That's not training for a fight camp . This is body destruction , mental destruction . This is hardship .

Getting your mind and body right is very easy with the gym sessions we put in there , with the mental models , breaking down the limiting beliefs you might have , and you can start to feel fucking amazing . Once you feel good and you feel amazing , people get that energy from you and they start to go well in your life . That's phase one of 10k accelerator .

Phase two is learning the skill of sales . How do you influence and persuade people to do what you want in your life and also in business and selling things ? And then , once you've done that , how do you find people to sell for where you don't have to start your business , you don't have to do marketing .

How do you leverage another person's brand and close for them and make commissions ? We teach them that . We give them the outline to finding those jobs . We also have a sales professor in there , a guy who's doing multi-seven figures in online sales , who's on calls every week with them just running them through it .

So the students are having crazy success finding jobs that are insane . We've got guys moving out from the 10k accelerator joining the new elite in Thailand Guys 19 years old making 7 to 10 grand a month online high ticket closing .

And then the final part of 10K Accelerator goes a bit more into your branding , Like once you've closed for someone else and you've built that up , how do you branch yourself so you can sell your own products ?

And like , what are the philosophies you're bringing true , because I think everyone has a different interpretation of how that works .

So you join today and be at a fight club with me , hanging out with me in three days time in Thailand , like you'll know where I am , you'll be invited , including your membership , and that's special , that's rare .

So these are the people that I want to see win and grow around me and who helped me and I helped them and I invest a lot into the people that are in . So I do a lot of the clothes in myself now , which has taught me a lot more .

Put me back into the world of sales and I think one of the biggest things that you can do in sales is your enthusiasm about somebody else's journey , about them winning . If I can be more enthusiastic about your fitness journey , about you getting ripped , than even you are , you then believe in me because I've got .

All people really want is someone to believe in them a little bit to show them a little bit of spark of hope and to give them a bit of guidance . And they've normally got what it takes inside if somebody just shows them that like I believe in you a little bit .

And so a lot of my sales course is just understanding somebody and what they want out of their life , understanding them and their troubles and their hardships , and then just getting excited with them about the future and showing them a little bit of the path and how we would execute and encouraging them to basically take the leap .

And that's worked very , very well for me . I think nothing really beats enthusiasm . Once you know and trust and have a great product , if you can be enthusiastic to someone and really bleed that into them , you become like gold dust to them .

Most people are sitting on this pedestal and they're like , yeah , I've come into this chorus , we have bunch of clothes or whatever , but the fact that you're very personalized to this makes people get really involved in that journey , right , because you're sharing that transformation and you're helping them walk through that aspect , right .

So and that probably feeds into what you're teaching in sales right , because those aspects of persuasion and helping people are much more valuable than just tactics yeah , pure tactics right .

If you can figure out how to make your product something that somebody tells 10 friends about because it's changed their life , that beats any marketing campaign , that beats any trick or ad campaign in the book . Just making something good and being a real person and doing what you say you're going to do . It's all very , very simple .

We like to over complicate because the hardest work is done within . The hardest work I could possibly have done was making me better by going through a fight . Everything else was easy to me increasing business , sales , bringing in more leads , customers , traffic all of that it's trivial .

But what really matters is creating something that you're proud of and becoming a person that you're proud of . And that's the hard work . And if you do that and you just stay on track with that and become really authentic and you show up every day , you can't not win .

You're going to get to that 10k stage rate and the skills stay with you much longer . So when I was selling $4,000 a month to partnerships , it was like you know , it was tough whatever else was afford . Now we do $60,000 a year contracts , now $4,000 a month , $60,000 a year , and the stakes are bigger .

But I've learned those skills from being at 5k to 10k a month and they've grown on . And , to quote you from our last podcast , I mentioned before being like should you always sell your own stuff ? And you said no , you should learn skills , you should earn the sales and then that will stay with you long enough , right ?

And someone who learned sales will never go broke again , right ?

It's your ability to carve your way through life to get what you want . There's very few times I don't get what I want in day-to-day interactions , because I understand people , I know how to talk to you , I know how to make you tick , I know how to get the things that I want , and it makes my life a joy . It makes my life go the way I want .

A lot of people get down . They're like nothing ever goes my way . That's because you don't understand how to make other people tick . How do you do ? There's so many different things , so I'll give you an example , one that's quite raw and you can understand instantly . But most people get completely the wrong way .

If you tell somebody they're something , they become it . But the majority of us tell the people that are negative influences on our lives , that they are negative influences on our lives . So if you tell someone who's always late and you brand them as the late person .

They will continue to be late If you re-decide how you're going to speak to them and talk to them and you breed something different into them . So you start basically telling them that they're super organized , super punctual .

You speak to them in that way and you just reward the very good things that they do , even if it's a few , even if they turn up early one time and the rest of the time they're late , and you tell them on that time man , it's awesome that you're early , great work on getting your own time today . It breeds a little something in their life .

Most people are so used to people if they've got a negative trait , if they're the grumpy person or the negative person . They're so used to people saying that that they become it .

And if you can flip it on its head , even if it's not true , even if you have to grit your teeth to say it , and you brand someone as something else and you just take the very small positive parts of their personality and you repeat them back to them , they will become that person . You'll watch them flower and flourish .

Once you've done that to someone , you essentially now have somebody who will do anything for you because you've allowed them to become a better version of themselves , and that's just one very , very simple part of sales and psychology that I use on a fairly regular basis is just ignoring the fact that you'd like to tell someone they're bad at something and find the

very few things they do well and encourage those things and they will flourish before your eyes into a new person .

What we do is a fully fledged end to end management of your podcast . We take care of the strategy , the consulting , we take care of the growth , the management . We take care of all the editing , all the boring stuff that you can focus on creating good podcasts and create and growing your brand .

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Thank you , it's positive reinforcement . Right , and I think that's a big fall to just Everything online is the fact that you're never often told when you do something well . You're often told when you do something wrong , and whether it's teachers you're a kid professors , scorecards , ratings to school .

Whatever no one says when you've done well or well-ish , it's always highlighting the fails and the reds and the negatives and the lost claims and so on and so forth .

parent-teacher conference where most teachers were like yeah , jack's , he's an arrogant son of a bitch and he's like he doesn't listen and he talks too much . And then this one teacher , mrs Adie , said that I was incredibly talented in filmmaking , the most talented student he'd ever seen in media . He was like he's an absolute superstar in media .

He's so talented in filmmaking and his love for film he's one of the most incredible students that I've ever seen . And I don't know if that was true at the time , but that bred me into being just an absolute star student in his media class . I would never do anything wrong in his class .

I would try my absolute hardest because he'd put that belief and that faith in me that had turned me into that person and then I'd had it where I tried it in other classes where I tried to be good and people had just found the bad parts , the negative parts , and I'd become the villain . I find it in myself so easily . I'm just the same as everybody else .

If somebody encourages me in something , I become the hero . If they're negative to me , I become the villain .

that . When I was younger , I was so shit at school I didn't want to go to school as a kid . So I was often sick , but not really actually sick , right . Because of that . I just lacked some basic education . I was out for exams and so on and so forth . So I did a test for dyslexia and they said it was positive for dyslexia .

I don't know what the fuck it is right . So they were like Darren is bad at English , he's bad at grammar , he's bad at writing . I was from the ages of like seven all the way up to secondary school . I just had that negative thought .

And then from secondary school then , because I had that , I didn't try it in English , I didn't try it , and so on and so forth . So at the bottom of those classes . But now I write every single day . I write every single day for three years .

Bear in mind , all of my sales comes from sales letters or emails or posts or whatever , right , and I would say that I'm better at writing or as good as writing as most people . And I would also say that I'm not even a sexer . I'm actually being serious , I don't even think I was .

I think I was just lazy and that was something that was told me at like seven years old , and even though I'm good at like maths and so on and so forth , I just thought it was interesting because I just grew into my brain thinking I wasn't good at something when to this day I don't even think we could probably test it . You know effectively .

I was like one o'clock in the morning . I was put up a post and I was like can you just read this super quickly ? And she was like that's like the best copy she's like I've seen in like so long . And I was like , oh , I just did it like freehand . And she was like what the fuck ?

I used to review like the shitest texts ever from you , like two years ago . But it's interesting , right ? Yeah , you just lock yourself away , you get better at something . And the positive reinforcement for me was like sales , views , downloads , clicks , whatever right .

That's the most fundamental thing is like decide who you want to be , don't listen and wipe clean any of the negative beliefs that have been enforced and you buy other people and their limits for whatever reasons they have , and decide who you're going to be and then become that person and don't let anybody get in your way when it comes to doing those things , and

your life will stop to become much more beautiful 100% man .

And then I kind of got it to like a 30k a month and then we kind of have a very good team as a result of that . How do you kind of see that transition and the guys you work with and talk through that kind of process ?

I think that one of the first issues they make is they actually start paying the business before they pay themselves , so they actually invest their money back into the business too quickly . In my opinion , I believe to be the best person you can be , you have to feel abundant and you have to feel the benefits of this business .

So that starts with , at 10k a month , optimizing your life , putting more money in your bank , buying an optimized standing desk , getting the best Mac , getting the headphones that you wanted , dressing the way you wanted , becoming that person , that character , and then you feel okay , I feel like a million dollars . Now let's go and make some money .

This is the lifestyle that I want , and then you can start looking at branching out and growing your business . But my number one thing is that money ends up in my account . That's the reason we're in business . The wealthier I become , the more people I can help , the better I'll be , the higher vibration I'm at and the more money I can make .

A lot of people get super stressed . They run low margin businesses so they focus on having 30 mil a year revenue , but none of that ends up in their pocket . For me , I'd much rather just have an optimized life where I'm putting money in my pocket and my team's smaller than having the biggest business in the world , but not making any bloody money .

They've diluted themselves all the way down , and not intentionally , just over time , conditioning of raising capital and then when they do make their exit , it's going to be proportioned down as a result . So they actually end up making a lot less as a result , and this isn't me bashing them .

This is them telling me how they would recreate this , which would be cash flow and working up to . Let's say it's either a solopreneur or a coaching business whereby your margins are 98% right or whatever right , and , as a result , the 30 , 40k you make a month that goes in your pocket , which you literally is one of the most wealthiest people on the planet .

Yeah , in my opinion , you want to put 100K in your pocket Each month and I'm on said that didn't use in that , like a lot of people who do real estate , for instance , you have this and asset valuation of like I don't like 60 million , but they're actually you know rich and you got no cash , and that that's not a nice way to live .

If you , if you do things slick and and you're I think you should just be focused on an incredible product , one product , incredible quality . Our difference is like 10 kicks . I understand my audience is split , so there's a lot of guys are not making any money online yet .

The 10k accelerator is for them is to give them the start , to get their mind and body right , to get into sales , to learn the things . I learned that got me out of the slump of making literally no money . And then there's parts of my audience that want to be around me . They want to go from 10 to 100k . They want to go from 100k to a million .

That's what the new elite is about . So that's why we have two products , but for most people I think you should focus on one . You make it absolutely fantastic . You go quality over quantity . You go super high ticket and you get your clients in .

You focus on them and you you build something absolutely beautiful and everything you do has this air of just this grace and elegance to it . And this what's the word when something's special and exclusive exclusivity . I've been looking like into branding super important , become exclusive and luxury brand .

Do not try and and make a cheap product for the masses at the start .

So the whole idea is your branding , or your , your brand is meant to be remarkable that if you looked at a lot of cows , they're all businesses . One that's purple pop out , yeah , and second wrote about this because you want to step up . You must always . You want to have an opinion , you want to be , you want to split the audience .

When you do that , you become a category of one which is on a red book and therefore you stand on your own pedestal right .

So when I came into the podcast agency space , which is basically what we are anyway , or media company , there was a few other people who I knew personally that were doing very well , but we were younger , more vibrant , we got it , we got this line , we got the void , we got to feel .

So we just were able to acquire a lot of customers because we were young at this right , and that was the purple cow , was the fact that I live it , read it and then we could couple is on , and that's you as well . Right , you created . There is no other CEO of testosterone .

Right , there could be a deputy on the way , but no one's replacing the CEO right now .

That's why a huge part of one of our things in the new elite is you have to fight . Every man must fight . You become a whole new , different person when you start sparring with other guys . You build better friendships , better bonds .

We got guys now in the in the Bangkok fight club , got 60 guys have come to Thailand Run and fight clubs every week and then these guys are going to business together and just , absolutely just blowing things out the park like 18 19 year olds making 10 15 grand a month together , going on holidays to pick and I get in villas and stuff and then building a

personal brands and hanging out with me and that's awesome in my opinion , and we've built that off the back of being the network .

That is like you're not going to get away with being a crypto or some nerd in business like you have to come in here , you have to fight , you have to learn social skills , you have to learn branding and you have to basically putting what you get out 100% .

But yeah , credit repair jack was when I first started a personal brand I just don't have bought my first online course and it taught me how to make a personal brand and it said I needed to talk on the Instagram stories every day and then put them , save them underneath in the thing , and that's how I start to build an audience .

And I needed to find my , my flow . I need to find who I was as a as a creator , and so I started doing these .

That one thing I was doing at the time was getting a good credit score , because I was reading these books are like , okay , if you have a good credit score , you can get a house and shit , and like if things will be way easier for you if you get the score . So I was looking into it and I was okay , yeah , I can do that .

I got on the electoral roll and I sorted out some credit cards and paid my bills and I set up a couple of different things and and my credit score got really good . So that's like I just done this course and I was like you know what I'll teach people about credit , because that's the first

thing I knew . You looked as if you were 12 . I looked 12 years old . I had these crazy glasses at the time . They weren't sunglasses , they were like these big , actual glasses , like savers , big spec , save the reform , spec savers . And I didn't even wear glasses anymore .

I very quickly transitioned out of being credit repair , very quickly gained confidence . But nothing beats creating a life that people are interested in and create , becoming a person that people admire . Nothing beats that . Most people want to sit on camera and they want the . They want to be a creator for the , for the fruits of being a creator .

They want to be a creator for the money or the leads . But you can't think about it like that . You have to be a creator to create and show and inspire people and become something that you're proud of .

That's the thing most people are sitting down and trying to do in a cookie cutter approach to making content and bulk , just talking on camera and given advice that you can see . They don't really give a fuck about that much . When you become something , can you achieve something and you do crazy things that the world want to see . You will become a creator .

Is is inevitable , is better than any trick . That's why I moved to Thailand . That's why I'm not credit repair jack sitting in my bedroom still talking about credit repair because I realized I gotta do something . Great , I'm gonna challenge myself to be scared . Okay , let's go to Thailand to do this , sign up for a fight .

Let's go all around the world , the start business , put it all on there . Let's go and talk to hot girls and Try to have loads of girlfriends and just be a person that people want to look at yeah , I think that's why people don't survive long term .

Right , but what I observe from you we were discussing this earlier as well about fact that You're very good at observing what's working and then leaning into it . So the credit repair jack left and replaced it with the Thailand content you were starting floating . You're getting a good few views on that , but then you're doing order like testosterone soft .

You're leaning into it . So , like , what's your principle for leaning into that type of content that supports the business ? As complex question , but there's a lot involved there . But I think that's a big part of like why you're successful that's huge .

If you can't do that , that that's your , that's your biggest struggle , because then you have to buy your attention , fire ads , and that's expensive . That's why I've got such an advantage of people that run ads . I've never run any ads . So Easy , organic content , people that are bought into your mission . So that is a that's important . How do you find that ?

You find that through testing , and that's why your content will be all over the place . At the start , your content should be wild , and then you should eventually find what works . And until you do , you never stop testing .

So , with your shorts content , rather than making another hundred of the , you sitting in front of the camera talking videos that are getting five views , you think , okay , we need to switch the approach here . If I was hanging from a tree Eating bananas , would somebody watch this and then go and do it ?

Or if I talk to girls on camera and have a secret mic , would that get views ? If I , can you try and tie into certain parts of business . If a girl ask me questions on a Q and a , if I sat down with a hot girl , if I had three assistants in my videos , would I get more views ? This is all testing virality .

You find what works and then you run down the angle . So for me , with the first thing that happened on my channel was I took out my camera , did some cold approaching with Hamza and that worked . And then I thought , okay , maybe that's just a flash in the pan , maybe that's just because Hamza was in the video , but it wasn't .

When I continue to do cold approaching on my own and go down my avenue of talking about this kind of stuff masculinity content , people watching it so we went further into that . But at first you got a test . Stop doing the same things if they're not working .

Yeah , for you like masculinity , right , if you came out inside doing Feminine content and then that was also a makeup tutorial . But if that works , then and you were like , oh my god , I'm gonna keep on doing that and it's like whoa , we've got complete in the wrong direction , right .

But I think people struggle with that though , because people will lean into what had worked , but it was the wrong fucking vertical . So kind of how I structured or how we structure for clients is like you know you want top jack Hopkins and then you have like testosterone boxing , the money business , the chicks , right , but they all tie back in together .

They're like interconnected , right , and they come into the products and services , yes , but mostly Like are like new vertical . I'm driving fucking sports cars that are not even do all this shit and end up going in the wrong direction , right .

A lot of people , when they test for alie , they forget to help people at the same time . So that's where they often get . They go into entertainer territory , which is another option . You can be an entertainer and make great money through sponsorships , log and palm shit . You don't have to build a business .

If you want to build a business , you have to figure out I think that was a bit , but I probably missed just . Then you figure out your branding and then you test angles on that branding . So for me , obviously I figured out those angles and who I am and what I believe in . Nothing goes against that .

I'm not going to hop on and start making male Makeup tutorials , because I know that's not an angle , but I still got loads of things I can test to see what sort of most viral and brings in views that ties into the brand .

So trying to get that goal divided by time required , multiplied by effort required .

Big problem I kind of have with the online business space is that guys will sell that dream right whether it's like become a copywriter or do this whatever and they kind of exasperate the dream outcome , likelihood of achievement , time required and effort required because they know that they're the levers they can pull right .

Do you kind of think about that in terms of like other creators and how they're kind of like shilling shit basically , versus staying true to what's got , to what's realistic ?

with that . I've bought stuff myself that's been like that and most people are smart enough to see like there's gonna be some hard work involved . If you think if you're gonna join anything and it's gonna be a get rich quick , you don't have to do any work or change as a person or figure some stuff out , then you're an idiot .

Like it's not the creator's fault , like you shouldn't believe what people say . Like you've got to know the fundamentals of life . If you wanna get somewhere you're going to need to do some work and that's with anything at all . No one's selling you a get rich quick scheme . They don't exist . But what the smart people know is okay .

I can understand Maybe he's putting that a little bit heavy on the dream outcome and the time it will take . But I know with my effort and my work , if I just know a little bit about his path to get there , if I can just get a little bit of that equation .

I'll get my value back for what I paid for that course and that's what I've known with everything I've bought . I've spent probably 50 grand this year on courses , mentorships . I take a tiny little bit of each course . I'm not looking for it to change my life , even if they tell me it can . I'm not looking for that .

I'm looking for my one bit of the equation that puts me a little bit further on . That's why you buy this information from the people who know it , for example , webinars . I learned webinars this year . I can now do a webinar that makes 50 grand Probably not tomorrow by the end of the week . I can promote a webinar , funnel people into it .

I know exactly how to write webinars now that sell . And I can make 50 grand by the end of the week dollars for doing a webinar .

And I got that from a 5K course that I did earlier in the year and I implemented little bits of it and then I experimented with it multiple times , like that's what it's about , and that course said it was gonna make me a million dollars a webinar . But I'm not angry . I'm not angry that it didn't make me a million .

I think most people that get real caught up in that . They're normally looking for something for nothing . They're looking for something without working .

So I think , yeah , you've been able to break that down very realistic , especially through your videos . Right , because you've just longer form 20 minute videos if you speaking , or the 50 minute videos , man , which are so valuable . You're breaking into webinars . I love watching those as well .

I wanna ask you about some of the challenges you've had , going from 50K to 100K , but maybe on the personal side of things . Right , because you're a big name . I guess You're not even niche anymore . We're getting there . It's like crazy . At that point , did you find that you developed some bad habits in terms of ego and whatnot as you were getting into this ?

Attention , attention , attention , money , money , money , like everything's moving the right direction ?

You start thinking like you fucking know it all and you don't wanna listen to other people anymore . That was a mistake I made , but quickly corrected . I just thought , okay , I'm not gonna do a couple of things , I'm not gonna do it , learn this . I can't be asked to learn that . I'm gonna stop .

I stopped reading a little bit because I was too focused on living . And , sure enough , you see things start to decline . You businesses need constant attention , they need to improve and get better and things need to grow .

And if you take time away from that because you think you've got it figured out , you'll quickly have your money taken from you and you'll be back where you started . So that's a lesson I learned pretty quickly , got over it fairly quickly as well . Literally all it took was me . It takes me very little .

It only takes me dropping for a week or two in revenues All profits for me to then think , okay , I'm doing something wrong . To look reassess , okay , I've stopped learning and developing . This is what we need to do we didn't do this output and fix it . So I think that can happen .

It definitely happened to me through the summer , just thinking I was the shit , didn't need to learn anymore , quickly re-corrected , started learning again , started making more money again . So it's definitely something that can happen to anyone , I think .

So I know I haven't been taken advantage of . Nobody ever comes into my life that I don't trust . I've got a very strict screening process for people that I trust in my life anyway . So my circles stayed very , very similar . Things have been fantastic , to be honest , with my circle of friends and people that joined the New Elite .

The beautiful thing about that and hanging out with people that are in your network is they're invested in your vision .

So I only hang out and meet with people that are invested in my vision , and they have had the humility to spend $5,000 with me , which is a big compliment from someone to say that your contents help them that much that they're willing to spend that money with you , and then it puts you in a position of basically being able to trust that person .

I've spoken to them before . I screened them . They've spent that kind of money with me . They love my stuff . They're looking to improve their lives . They're aligned with my vision . So the people around me are , in my opinion , safe , like they're good people , and the people I've known from before have remained the same .

Nobody's gone crazy on me or done anything like that . Like a lot of what I do is giving anyway . So no one . I don't think anyone ever feels too jealous , not that I've seen . Everyone's been cool .

We were having lunch together and he was saying like , oh , you know , when I listen to these kids stay up and at it for four years and it's been so long and , bear in mind , he's been doing it for like 20 years , 30 years , right , he's like I'm going up to three years , like I've been doing this for three years , bear in mind , and I feel like that's

long right , whereas , like , for someone like yourself , you have done the work internally so you can analyze this stuff and he's on the vetting process .

But for some people , I think they kind of struggle in this because they get a shit ton of money from a boohoo contract and then all their friends want part of it and they're seeing much more as like an object versus a friend .

. Well , the biggest the way around , that is , you've got to be selfish . You've got to remain selfish Like nobody's getting paid before me . Like no one's getting paid before me . Like people see me be generous and they see me give money away or look after other people . I assure you right now , nobody's getting paid before me .

I can only look after everyone the best once I'm fully looked after . If I'm comfortable I'm looked after . That's when everyone else gets looked after . Most guys end up not being selfish enough . That's why they lose it . They want to give everything too soon to everyone else and they're left with nothing for themselves .

That's why you've got to take time for yourself . You've got to remain selfish this whole way through . It's the only way you can help more and more people is by remaining for you , and that's one thing I've always done well is looked out for me . I got here on my own and I know for a fact that I can stay here .

If I look out for me , if I let other people infiltrate that whether that be a girlfriend or family or friends and I stop putting too much time to someone else before me , I will not have enough to give to everybody else . So that's important Always pay yourself first , be selfish , do what you want to do .

People thank you for it in the end , and they also respect it .

And we've done 85 , back to 100 , 65 , 65 , lost two months in fight camp and we're more money down possibly need .

And you're doing this really well because you're putting in your bank account and you're seeing the deposits and you're spending on shit you want . But we get so caught up in it because if , when you leave your nine to five to go into , like sales , for instance , if you're not careful , you swap one matrix for another and it's like moving to , like the boy .

For instance , if you move to Dubai , I've heard people say that it's like stopping one matrix for the Dubai matrix Cause it's like you meet someone and they're doing a quarter of a million a month . You're like , oh , I'm fucking useless doing a hundred K a month , right , and that happens because it's chasing the saddest .

And I gave you another story from a mentor . Well , I was in his resort for the weekend . It was just very topical , like timely , and the place was like it's five to seven star resort in Bali . It was fucking nuts .

And I was like dude , like I was joking , like I'm never gonna get to this stage , and he was like let me tell you the story about how I was on a jet . He said that he was on a jet recently with this like really rich , like royal family , and he was like I'm never gonna get to this jet status .

The guy in the jet was comparing himself to his friend who had four order jets , right , and it just kept on going . The cycle keeps on going , right , so you swap one for another . So that's why I'm asking about the appreciation , right , yeah ?

So I'm free , I'm happy , and I got to a point where I'm making 100 grand a month , for I was just in bliss . I was in bliss . I spent a good like a probably three weeks in total bliss . I was like I've never been this happy in my life . I've never been this happy . It was actually when I first arrived in Bangkok at the new penthouse .

I was going out to the best places in Bangkok every night Beautiful girls Just in the gym do business , going incredibly well , and I was just in absolute bliss . I was giving loads .

I was just giving money away like crazy , like in the streets , like just giving so much joy and happiness , and I lived in that period of bliss for about three weeks and then I was like all right , this is enough . Now You're going to get . This isn't good for you to be , to be like this . We can't . We're getting distance from everybody else .

This isn't how everybody else feels , it's not how your audience feels . So we need to go make things hard again and I was like okay , let's fucking sign up for a fight .

If you don't know where you're going , you will never get there . So first you must have a very clear vision of where you want to go and every day you must think about that vision and that is that . That is it and that must be followed by tremendous action to go and get those things .

So if it's any more than 30 minutes of day manifestation or any of that other stuff , you're overdoing it . You spend you 30 minutes . You write down your goals , you look at them every day , you envision that life , you breathe it into your head and then you go and you do as much as you can for that day to get towards that vision .

Then you clock off and you do it all again . What got you into that ? The first time I ever did any of that stuff was young . I think it was probably Tony Robbins . Awaken the Giant within was my first ever time doing that and I actually know it wasn't .

It was Jack Cainfield's the Laws of Success , more than twenty five principles of success by jack camfield swan . Of his books he did chicken soup for the soul and a couple other self improvement books , but I read that when I was fourteen .

I read that when I was fourteen and I've always had a wild imagination and I started dreamboarding and doing things like that when I was about fourteen years old about what I wanted to . I wanted to be at the time , wanted to be an actor . That's my goal . I want to see

another .

Right , because whenever I hear you speak all different things like new books or existing books .

It's about working less and living more for more money , and the four hour work week of those outdated now . The fundamentals in that , in that book , are absolutely essential to any business , big or small .

He calling the idea of the new rich , which basically means , rather than being the old rich that stuck In the banking job or in a certain career or in a town , you can use the new age , the digital era , to get rich online , and rich can be twenty grand a month .

If you then live around the world in the places that we know tyland and barley , where you're living so much for that amount of money and you spend your time living , and you spend your time on hobbies and creating and making friends and live in the good life and getting sun and looking after yourself rather than burning yourself into the ground , and the beautiful

thing about living that way the more you live like that , the more money you make , the more open to ideas you are , the more essence and inspiration comes to you .

I think so , if I was gonna give just one , and it's one of combat , two time time again and I read for the first time , probably Sixteen years old , which first gave me that idea of like , wow , you could actually make some money online , you can actually get rich online and travel the world and things are cheaper in other countries that inspired me massively and

I keep coming back to it .

Maybe he pointed out was this thing called the inverted you curve , so looks like an end , and he said that everything in life follows that . So let's say you say the pursuit of sex . If you have no sex , you're unhappy . If you have too much sex , like a sex addict , and you know you destroyed .

Destroyed your relationships , but as a point in the middle , which is like two or two times a week or whatever , was so something different . Same money was that if you're building a traditional business and you're making zero money , you're gonna be depressed . If you make for making 10 million , you're gonna be super depressed because there's so much work involved .

The sweet spot could be like a one million a year business , right , and his you could apply to fitness , maybe towards boxing , right , being a hobbyist in boxing , you get max enjoyment when you're doing things at the top of the threshold and now you're gonna be finished it .

So of course it comes with time right , because for you , and this is why I love sport to some degree , because it does end right . The season ends and the competition ends , the fight ends , so you can come back on inverted . You curve , but as many things like businesses or toxic relationships , for whatever , they keep on going and you can't on .

It's difficult to unwind yourself back over it and I have always . I suck my head , man . I think it's a very applicable towards a four hour work week , because when you're speaking to a guy in Dubai , he's been quarter a million a month . Maybe he's making more money , but he could be depressed out of his head , right ?

I spent the past Year and a half just grinding away my office waiting for the day where finally gone vacation . Unfortunately , that day never comes . That day never comes for people that don't understand that they have to start living now . The things you want to do In your life , you have to do now . Like because tomorrow doesn't come .

You remain the same person . If you think you're gonna get to a certain amount of money and finally take that rest and reorganize your life , it does not happen . You have to do it now .

Up until that point he was like super , super optimized , like you know , not enjoying his life , just doing like mediocre , medium sized businesses , so on , so forth . When he started to optimize for his life and he , like you know , he runs shit on , he's super healthy , is big longevity guy that's when he built the business .

Yep , he's building at the right way . Yeah , he was taking his time off and now he's moved into the footwear business , which is like Sleep as a trend a couple years ago . Footwear foot health is getting really big and now it's 66 years old .

He's trying to build like a unicorn company of foot health and he's doing it healthier than everything is actually 70 right now . Very interesting guy . And he says that you know , fuck month mode . Now is a time to like enjoy your life 100% because you make more money that way . You make money that way .

But do you think that there's a point where you need to do the short term pain for long term gain right in the mean zero to 10 .

I enjoyed life along the way . I've gone out for drinks along the way off that scene , girls along the way . I found some of this work times when I was enjoying myself and I've been away with a girl on holiday and built a certain part of the business .

Just soft my laptop because I'm it doesn't feel like work because my I'm enjoying my life so much my laptop's there , so you have sort of working . How we work is the happier and better you feel in your life every day , the better your output , the better , the more you want to work .

Yeah , I think it's important and also I think Starting to become more religious and thinking about God . Who is God gonna reward when he sees one of his creations toiling away , wasting his life ? Just just never appreciating what he's got is never going to reward you with what you need .

But when , when God sees one of his creations out there spreading love , joy , happiness , enjoying his life , becoming a better person . That's when your rewards are given to you because you live in correct and in the right way and taking out of the business right versus just play on away .

Yeah , play on , play on away right and play away all you want , but you're often the things that got you to 10k a month don't get you to 50 and 50 . The things that got you to 50 don't get you to 100 and takes rest to find those nuggets .

We're at 50k a month yeah , and I found that , you know , bang my head off my laptop government 10k , maybe 20k and then beyond that , it was much more strategic partnerships , the influence of a brand , as well as , yeah , mainly partnerships of strategic partnerships and influence .

What else would you say is an apparel equation that's helped you get above that threshold getting to 100 is a lot of .

And then you , when you figure out the online business well , you figure out branding and maybe meet and really changing people's lives and you build a product that's good and you have a high ticket like high tickets your way there . At the start it has to be because you only need 10 10k products in a month . You need 10 customers .

That's not very difficult to do if you find a way to give 50k's value for 10 grand .

You can take a accelerator being our kind of 600 dollar product one time and are you will be in five thousand dollars a year and I put a lot more focus into just building out the new elite . My high ticket this is an educate 10k is an education platform for the guys .

At the beginning , new elite is me and my network , so that's where I put my time and focus and a lot of our money is now just coming from newly only Because we're not marketing that first course as much , putting most time and effort into the new elite . And then you make your hundred grand with far less .

You make it with 20 , 20 customers rather than and the grass always greener where you water it .

This is a fact that , instead of trying to fill seven different cups , just fill one cup and go balls deep . And if you have a flare for e-commerce , we go . You have a flare for it . You like clothing or whatever you're for for , go for it before us in busels .

Hmm , you just can't go wrong with just banging your head off a service business for a while , getting that as your most growing or and then bringing it to all these different elements .

It's all shiny object syndrome . It happens so much as you start to make some money . You've probably started to experience it . People want to do collaborations with you . They want to make new things . Just focus on your one thing . It's everything you need .

So that means that I don't need to go looking for next shiny object Because we can just play our head off this because it's seen and proven , it's exactly versus someone telling you oh no , you should go pick up this and go start this , right . So having that singularity focus has helped me tremendously and I know it's obviously help you to big time , big time .

When I finish up on that point , man , I really appreciate it . I know you're in the tickle things at the moment , so it's a means a lot , man . I feel invigorated , yeah , after our conversation like kicked into it .