#163 George Armstrong – Master Your Mind, Body & Business - podcast episode cover

#163 George Armstrong – Master Your Mind, Body & Business

Aug 02, 20231 hr 15 minEp. 163
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Watch This NEXT: https://www.youtube.com/watch?v=HlK2P76_ZZs


On episode #163 of Kickoff Sessions, I sit down with George Armstrong to go deep into mastering your mind, body and business. George is an online coach and CEO of Physique Academy. George lives and breathes fitness, surrounded by weightlifting, judo and bodybuilding growing up. Over the years, George built the brand of Physique Academy as he wanted to connect to the masses and make a global impact.

Our podcast goes behind the curtain into George’s lifestyle and mindset. We go deep into aspects of life, death, resilience, leadership, depression, therapy, focus, intelligence, wealth, health, status, Asia and becoming a savage.

If you want to level up your life, shift gears from your current routine and create a roadmap for your future, this podcast is for you.

If you enjoy this pod, please leave a 5 star rating on Spotify and a review on Apple podcasts.

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(00:00) Preview clip

(01:02) Combining Fitness, Business, and Personal Development

(05:02) Why Do You Do What You Do?

(07:25) Overcoming Challenges and Building Your Own Life

(14:40) Raw Discipline & Consistency to Separate Yourself

(17:55) Delaying Gratification & Executing on Tasks

(24:45) Becoming a Leader & Competitive Edge

(30:00) How to Deal with Difficult Life Situations & Therapy

(37:39) Reflections on Trauma and Self-Improvement

(41:30) Do The Work to Become a Savage

(46:00) You Have to Want The Change to Change

(50:31) Building Businesses and Becoming a Winner

(54:50) How to Balance Relationships, Work & Training

(1:01:57) Diet, Lifestyle, and Travel Ambitions

(1:06:00) Essentialism and Removing Distractions

(1:13:18) Extreme Living and Success Pursuit

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Transcript

Combining Fitness, Business, and Personal Growth

George Armstrong

That's my goal to not have that horrible negative energy where , like you don't actually want people to succeed . I think you , I think you're a , you're a fucking loser and you've not . You . That's not success .

If you've made it and you've made a lot of money and you've had some big success with a company or whatever , and you literally , like , want people to fail , oh man , I hate that energy . That's a little dick syndrome , childish energy . It's good man .

I like I need it in my life because I'm so serious all the time Like , come on , we need to do this , need to get this done , let's attack , let's attack , let's attack , let's kill . We've got shit to do . Come on , team . We need to work hard , we need to be the best to get results at the same time .

I like my childish funny side , because I'm crazy at the same time . Like I like that and I need to combine the two . So I'm going with the flow . I truly believe I've got one of the best Life's you can live . I've been free , being able to travel the team .

I've got network , I've got around me and people look up to that and I wouldn't people to join with me .

Darren Lee

All right , man , let's kick off . Let's do it Sunday morning . Man , getting after on , this is like the epitome of you , is like a Sunday morning recording a podcast . You were , you the gym this morning .

George Armstrong

Yeah beforehand , 100% , where I actually yeah , I went to the gym for an hour . Wrong gym . What are you doing ? Did just condition . Essentially , I Knew I needed to do condition . Just doing weights wouldn't have helped me out in this podcast . Sweating , getting that heart rate up , cleansing the body Is the one for me . It just makes me feel completely different .

Rather than doing weights , cardio for me , it's more for the mind . Have you always been into that ? Well , train lots of football Athletics as a younger kid . What's it ? Yeah , just like , maybe like track or hundred meter . No , I was small , like 400 , 800 . I was 100 meter sprinter . Oh , yeah , yeah .

Darren Lee

Yeah , so that's why I guess and drawing up , I actually wanted to become a sprinter . Yeah , and then , how many Irish guys do you see in the Olympics as a hundred meters printer ? Is it a goal ? And then and I was playing rugby too and then I blew my knee straight open .

And that's when I went into like all then the education , all down the business side of things , which was a blessing right , it was the best and ever happened to be a 17 years old . I blew my knee cap straight open , never , never placeboard again , bare-mind , I was told . I still went back , but it was that bad that I was never meant to do anything again .

Contact .

George Armstrong

I like how you put your mindset into something else . You've got to , otherwise All that energy , all that drive , all that ambition , if you don't , it's destructive 100% .

Darren Lee

So what is it for you that makes you want to do it ? What train it ? Yeah , and the conditioning .

George Armstrong

Oh , the condition in . I think the conditioning is I like being fit , I like being big , jacked but also athletic . I think there's not that many people out there who have both . They would rather just be big and sculpt the body , but I like to combine both bodybuilding strength and being an athlete as well .

So the CrossFit workouts , the conditioning workouts , also rowing , ski , erg , bike , erg yeah , I don't do much running outside just because I'm pretty heavy and I feel like my hips and my joints do get pretty fatigued . But I aim to be like like an NFL rugby player . I love that type of athlete .

I think that's the one of the ultimate athletes you can be , where you can be fast and also powerful and strong .

Darren Lee

Who were some of your biggest influences ?

George Armstrong

Uh oh , influences .

Darren Lee

Yeah , even from a training perspective . Just focusing on that .

George Armstrong

There's not really that many , because I feel like it's new now in terms of like people . Now they are combining CrossFit with the bodybuilding types of workouts , of functional training , so there's no real one person who stands out to be honest mate .

Darren Lee

But even more bodybuilders who I was inspired by , exactly yeah , but that's just when you're young and dumb and just want to look fucking massive , right , you just use that to just but that's a great , it's not a great North stair follow something and have some sort of influence , because not a lot , not a lot of men do right .

And then if you have someone who's in a different vertical , that's killing it and you move towards that . When you get to 9500 kilos , you think , oh , fuck it , I don't want to be just jacked , I want to be fit , healthy and I want this 360 few of my fitness .

Yeah but you need to have that initial first person that you look after right , which is in fitness training everything .

George Armstrong

Yeah , that was more bodybuilders . I would say my goal was when I was just starting out to be a bodybuilder , then I got injured , so I changed routes which , like you just said , was a blessing .

Darren Lee

That's what it's all about , right ? Yeah , learn from that pain not a bodybuilder mate .

George Armstrong

I'm more of an athlete , I'm a businessman .

Darren Lee

Well , I try taking a step back . Why do you do what you do now ?

George Armstrong

Oh , in terms of what ? Business the training . Others may , yeah , others . I don't think I would be here if I didn't do it for others . I wouldn't be more of it , I wouldn't get out of bed , I wouldn't be inspired .

Darren Lee

What was the reason for that ? You know um .

George Armstrong

I just I like I know my gifts and I know what I've been through in life I feel obligated to put myself out there and build what I'm building , because I feel like if you've got knowledge and you've got wisdom and you can help people , then if you don't put your energy into something positive and productive and you can be very destructive .

And I'm like that if I'm not working forward and building and pushing on a mission , I'm Destructive .

Darren Lee

Same yeah , exact same man and I think in my early 20s I was quite similar . It was like I didn't really have that vehicle . I didn't know what I wanted to build . I was just kind of like pissing about in and out . I beat a 3-day benders coming out of clubs at 6 am and I didn't really have that solid foundation of what I wanted to do .

But then when you found your vehicle you can just go all in on that . So what you did , that inflection point was because you've always had a background in fitness . Did you want to build up on that with the business ?

George Armstrong

I think it all started when I well , I was into bodybuilding from young age , so I won a few decent competitions . I missed the uk , mr Northwest , and the trajectory of where I was going to go . So I was going to be like I thought I was going to be on Olympia stage . I think I would have been why not ?

Like I was 17 and I would be natural and be people who were 35 on steroids and like it was that energy that I had for that and that discipline , that training , that hardcore work ethic . I achieved a physique like you wouldn't believe at 17 years old .

So , achieving that and that that drive of wanting to become on the olympic stage , I had a lot of energy and when I got injured I then thought it was the end of the world .

Overcoming Challenges and Personal Growth

But I knew that if I didn't put my energy into something else , I was just doing drugs daily , depressed , couldn't train out of shape , just a victim . Yeah , started to no work as much , started to give up , started to feel sorry for myself uh , pretty , pretty low part of my life .

But also , you've got to be real at the end of the day , and if I continued to just be that person , I just feel sorry for myself . Well , really , it's average problems at the end of the day . So many people go through the same shit like that , but they think it's just them , it's only me . No one else understands my story or my dream .

I brought my ankle and then I couldn't become a professional footballer . It's the same story over and over again . Like how many times have you heard someone say like , oh , I was gonna be like a football player ? It's like come on , bro , give her . Yeah , I mean , what are you doing now ? Like you're in the pulver you may try and share about the past .

I just don't believe in that anymore . And I was like I at one point for a short period of time . And then the reality check happened where , if I'm going to do it , I'm the only one , who , who can make it happen , no one else . Um , I didn't have anything given to me .

So it's time to take action and put that energy and that enthusiasm that I had for training , that just mindset of just I'm going to make it happen , I'm going to win , no matter what into Personal training and building a brand .

Darren Lee

Why do you think so many people fall into that bracket of feeling like a victim ?

So you're from the uk , I'm from ireland , um , if someone sends me a message , I'll always get back to them and I get a common thread between people saying oh , like you know , it's so easy for you because you left ireland and now you separate yourself from that environment , but it's so difficult for me and I feel like I'm pulled back from my friends and I

don't drink anymore . Right , I've been like 14 months . People say , oh , their friends are pulling them , pulling them back , and they feel they have to go party and drink and stuff . So like , how do you break that cycle and how did you break that cycle ?

George Armstrong

Well , if I didn't break the cycle , I would have been unhappy and depressed and a bum and a husband .

Darren Lee

Yeah .

George Armstrong

Like it's , it's all on you at the end of the day . And I had to remove myself from A friendship group . Not that I fell out with them , yeah , I didn't like them . I didn't look down on them , but I thought I was doing drugs . I wasn't happy , I had no money , I was broke .

I was living at my ex's dad's House in the loft where I could barely stand up , and I just felt like a little bitch . So I removed myself from everything and just isolated , just started grinding . You stayed in the UK , stayed well , I went traveling . Yeah , yeah , I went traveling , and it's like a backpacker .

Darren Lee

That's a good thing , though , man , you're a good perspective right .

George Armstrong

I had to do it because I was giving up and I was like you know what a good thing for me to do would just be to Restart .

Darren Lee

Yeah .

George Armstrong

I had a business which was selling supplements , which I will be bringing back all part of the , the brand but , um , I was like you know what , this isn't working . I was putting , putting the money on my nose , um , and that wasn't really that . That person who I was , was never going to succeed in that company .

The habits , my mindset , how I looked , what I thought about , who I was hanging around with , is never going to succeed .

Darren Lee

Isn't that interesting how you had an idea and you had to start a business plan , right , you're the fucking supplements brand , but you didn't have the habits and the discipline around it , which is , like a lot of people . Okay , because you could . So you've had . You've had success in the fitness space and now in the business space .

I basically just record podcasts and I just train , right , so you could transform your skills into pretty much anything to some degree , learn something new and still have a very good shot off it . Right .

But if you don't have those core fundamentals of consistency , discipline and actually just a desire to go all in , it's gonna fall down , right , and that's what just happened here as a perfect example . But you were still way ahead , right ? Does that make sense ?

George Armstrong

Yeah , because you still did it , but you couldn't keep doing it . Yes , no , I had to work on myself mentally . Yeah , had a lot of things that I needed to develop within myself and delve deep , because I just wasn't truly happy with who I was .

Darren Lee

My thoughts because you hadn't pushed your potential right .

George Armstrong

Yeah , it's all about that . For me , it's about pushing . When you know you're holding yourself back or when you know you need to get something done and you put it off . And you put it off .

And you put it off , it manifests and it builds and it's horrible energy that carries around with you because you know you're not doing what you should be doing and you're not living up to your true potential . I'm a horrible angry come If I don't get shit done , mate . I'm horrible , like I hate myself . Why the ?

Because I just know what I'm capable of and I know it's not about me , it's about others . I just put it on others all the time . It's like if I don't do this , then I can't help say with other people If I don't do this , then my team are gonna be let down . That's how I guess , how I get more of it . It's not about me , it's about them .

It's about how can I create the best possible jobs for my team . How can I be the best leader for my team ? Because they look up to me . If I'm not Developing myself , working on myself , being disciplined , have good habits , yeah , then they'll follow me in that way and I don't deserve to be a leader , especially for coaches as well . Very smart emotionally .

Darren Lee

Yeah , but what I observed from you was that you have a very high emotional intelligence , even though , like , you're fit and jacked and you just get up and get it done right .

You do understand different people's scenarios and even if it's coaches or their clients , you do understand that , like , yeah , there is a proportion of people who are unmotivated , lazy and don't do this . How did you come to that kind of realization , like , did you like study yourself ? Did you study other people ? How do you get to that point ?

George Armstrong

I don't really think a lot of people are lazy . I think it's the fact that they don't realize why they should be doing it . Essentially , they've not really dealt deeper and understood that why ? Because you get people who are fat , out of shape and they've got tits , guys , and then they're very successful in business . So they're not really lazy , are they ?

But , like I , get pissed off and people will point at someone and laugh Because someone's like walking down the street , struggling to walk and out of breath . But you don't know what they've been through , you don't know why they're there , you don't know whether they were an athlete and now Something happened to them .

They got injured , they went through some traumatic experience and now you think they've become lazy when they're just struggling emotionally .

Motivation and Consistency for Success

So it's about delving deeper and figuring out how you're going to motivate this person and understand the why and the motivating factors , factors and push and pull and Think as a coach . It's about understanding why that person needs to Get up out of bed in the morning .

If it's not going to purpose and they don't even know , because they're not self-aware enough or they've not even thought about it , then it's difficult to motivate someone .

Darren Lee

How do you walk someone through that process ?

George Armstrong

Um , I always put it on others again . So , like , why do you need to be in certain shape ? Like , like , do your family not need you to Become a better person for your kids , for your loved ones ? When your father and your kid is looking up to you , they need someone to be inspired by , not someone who's a bum doing drugs and not working hard .

So I try and understand the person and what makes them tick and then from there we try and see all the positives in bettering themselves . And staying the same right now is going to just manifest into a negative mindset and life essentially .

Darren Lee

It's also because maybe in other areas of life they haven't got success in some regards you know . So , like , a big part of what we do like in our company is to get people like quick wins right , just those hanging fruits , and get people to win right , whether it's their first pull-up or first bench press or whatever .

That's so important because you need to show people that they can actually be successful , because there seems to be this gap between the people like you not , and not you particular , but I mean like the top tier , elite dudes and then everybody else , whereas , like , most people can get to that stage , right , you just need to extend your time horizon .

It's not gonna happen in six weeks , right . It's gonna happen maybe in a year , maybe three years , maybe four years , and having those actual fucking goals right , so that all the other stuff you can forgo . You know , and I like to say that I have zero opportunity cost .

I don't drink , I don't party , I don't feel like I need to , so I'm working on something that I enjoy and I love doing these conversations .

Right , you fulfilled , yeah , so , like I don't , I don't feel left out , right , I go drive around here and I see DJs that I would have seen my beta on the signs , and I'm just like that's cool , I don't care , it's cool , though right .

And that , for me , took six years of examining my mind , three years of recording podcasts , and I'm only only beginning to look at it now . 27 yeah so it's a long .

It's a long road is what I'm trying to say , right , and I think that time horizon is something that people don't really look at and realize how long it's gonna take people are just trying to numb themselves .

George Armstrong

Mate , yeah , with all different desires , temptations . They would rather go out pie , waste money on a and a shitty night out , then do the hard work , yeah , but really the hard work is gonna be worth it long term . So it's just that instant gratification , yeah , that people talk about .

I think when you're working with with clients as a coach , it's very important , like you need to be disciplined now to then . In six months time you're gonna see the benefits .

Darren Lee

Alex from what he says , a woman will spend a thousand dollars on a dress , but won't spend a hundred dollars on a coaching program yeah you know how . So going from like theory into practice , like how do you actually become more disciplined ?

George Armstrong

through the daily , habitual routines that you set out to yourself . I think over time it's gonna build , but you have to be consistent with that . It's the consistency , isn't it , of not giving into temptation that snack , that beer , that night out , maybe , just instead of sitting down and doing your work , you're gonna go out for a coffee with you , mate .

It's being disciplined doing the boring shit , essentially yeah .

Darren Lee

So life is those not like ? The majority of it is like doing the really , really boring shit for a really long period of time , more so than anyone else . To separate yourself and become a category of one right yeah , it's like never missing .

George Armstrong

Like you doing this podcast , you never missed . Yeah , you've actually never fucking missed . Literally , I love that . I feel like so fucking happy , thinking I get that never missing is like a little bit of a catchphrase that people should say to themselves every day , like why are you never missing ? Like what's motivating you , like why are you doing that ?

And it's funny because , like I don't even know .

Darren Lee

I think it made it start .

It might have started with like insecurity of , like the fear of failing publicly , because it was the first time I came on the scene , so I wasn't experienced , I wasn't like I sold the company or whatever , and then I just started a podcast and I was networking with people and then I was a super on top of it and , like to this day , I would still feel like

quite anxious , being like it's all gonna crumble tomorrow . So that makes sense sometimes , because 100% I'm always like , even like you . I dropped you a message . It was like Friday night at like 1 am , I was just like fucking grinding out outreach .

And I spoke to one of my friends recently who's a super successful business and he goes dude , you need to outsource your outreach and I was like , nah , I was like the difficulty in doing it is what makes it it and that's what makes me be able to sit down with people like you and a fucking Sunday morning when you've 101 other things you could be doing right

. So it's that just , I don't know I'll be coming like borderline addicted to it , but then it's a positive return , right , because I could be addicted to anything and I part and I was over years like drinking , smoking , dumb shit right , but it's about finding a vehicle and just scaling the shit out of it yeah you know , that's the difference .

George Armstrong

It's the consistency .

I think if you do something , everything or that you're gonna get a good year yeah , and there's a lot of top , high performance , you know that , whether it's the gym or within business , like , you're gonna far surpass people just by doing it every single day , consistent and it , and then in ten years time , people looking at you think , fuck bro , how did you do

it ? It's like it's not even , it's not even hard , mate , you just do it every day . Yeah , you do it for a week , you do it for six months and you give up . Yeah , I just never give up and you never give up .

Clearly , you've been so goddamn consistent that in another five years time , people who are looking at this podcast thinking shit it's time to start .

Darren Lee

But a big thing for me was been like a support network that I had .

So I missus , who is like great , like she gets it and she's also not I wish , right , so she's like American , very different entrepreneurial background , family she gets it and she's part of the journey , part of the mission , right , have you had like a support network for you , like how is that worth ?

Because , like , you're very independent but you're also like killing it from multiple different angles .

George Armstrong

I wouldn't say so no really no , why yeah , I've never really had much support . No , it's been on my own mate .

Darren Lee

Yeah , what about some of your ?

George Armstrong

no one really believed in me which I'm not saying why , like a victim thing . Just no one believed in me , mate . I was always the kid that wouldn't concentrate , wouldn't study , wouldn't revise , had lots of ex-situation , failed loads of my GCSEs .

Yeah , I was the back of the class , the last set , and because I knew deep down that I was a little bit different than the others and I was more of an entrepreneur and I had dreams . I was always looking at the window , dreaming , just dreaming , dreaming . I'm gonna get a visionary . Yeah , I was that kid . I wasn't like a bad kid .

Yeah , I just didn't listen , mate . I just didn't want to listen . I just thought this is a waste of time . And now I know why you know James Smith .

Darren Lee

Okay , he had a clip with a guy recently saying that I'm , you know , never looked down on someone who's like an idiot at something . Right , like you know , you said he figured GCSEs to someone like , oh , he's not smart because that person who's an idiot of one thing is a master at something else .

And it was a guy that he was interviewing that was like an SAS like pilot . He was in like the fucking Marines or something and he was saying the guy that could shoot a ballistic missile from 50,000 feet and hit will complete accuracy couldn't spell oh . I can't spell right . So this guy is genius . That one thing .

Yeah , he's a genius at it , and you can't spell or you can't like do other stuff right . He doesn't need to . You just and that's the biggest thing that I've like learned from meeting people like you was the fact that you're just exceptional at one thing and then you just branch the businesses around that one thing . It's a spider web effect .

You don't need to go too far out . You don't need to build a fucking writing app you don't need to . You just need to focus on those core components , which I feel is a detriment , to kind of like the social media space , where it's like you need to have a software company and an agency and a coaching business and a consulting business .

I don't want any of that shit it's one of your one thing better than 99% of people that have ever existed , and it's exactly what you've done exactly I hire people who are so much more smart , intelligent

Leadership, Support, and Mental Health

than me .

George Armstrong

It's hilarious , mate , this fucking so funny , but they can't lead . Yeah , I'm a leader .

Darren Lee

They they .

George Armstrong

They're gonna listen to me because I have their back and I want them to succeed . I have their best interests . I lead like I'm a leader . I know how to motivate people and I had to help people . But other things to do with the business I'm not gonna even attempt . I need to hire people and paid them fucking well to pull them in . Yeah , that's what .

Darren Lee

I do . Now , you know your weaknesses . Yeah , I was going through your work , yes , and I was going through this leadership point which I really want to dig into , and I was like who do you remind me of ? You're my new someone yeah , and you're someone you know 300 . The movie true hunter , you know 300 .

I was going through the characters and I was like he's someone in there . I was like that's exactly who you remind me of it , just like that . It may could be the dude in the front , but that's your character . Man is the dude from . True , that's your next Halloween fucking costume , because it's it's a . You live through your own experiences and you know where .

Strength there . You know your weaknesses there . So , like you're , are you 27 , 28 , 28 , jesus Christ , and you got going . I'm 27 . Why do you think you have those like leadership capabilities so young ?

George Armstrong

well , I've always been a leader in terms of football teams , any sports I did from a young age . But I've got an older brother . We had two brothers so very competitive man , very competitive , and always feel inadequate , do not mean , and always fighting with my older brother . He was always pushing me down .

It was that , that competitive edge that I had from a young , young age , so that bred me into just an absolute monster .

Me like if I really believe I would jump in front of a bullet for friends and family , like I'm that guy , he's gonna run through a door and he's gonna go ahead first and I mean , come with me , like who leads into the old on , and I think that's what .

Like a brother and should be someone who will look after another man , whether like do not mean , like if it's like an altercation , that's a fight , let's say a fight . And like you do this guy's coming on to you and you don't just leave your mate . Like I would never do that . I'm someone who is gonna like fight to the end and look after .

Yeah , yeah , I just care about looking after people . Yeah , essentially , but anyway , get into like lead leadership . Yeah , feeling inadequate , I would say I was always the guy who would . If I got tackled , we lost the ball . You could have cat on me to get up and chase them down . The engine of the team .

Darren Lee

You would never give up and then do you read much on it ? There we much on leadership . Yeah , I've read a lot on leadership . What do you think you became like a leader so young , like why do you have those capabilities and those skills ?

George Armstrong

okay . So , yeah , I think as well . My younger brother who passed away . He was sick , mentally depressed , anxiety riddled from a very young age , so I had to step up and help him and be there for him and support him , so I became a leader for him . Well , I tried anyway . That was it .

It was like I need to become better , I need to work on myself so I can pull him out of that negative place and become like the savior for him . So my life , from maybe 16 , was dedicated to building myself up . I think that was .

I've analyzed this a hell of a lot like fucking for years , just tried to figure out why I am a certain way and why I became this person , and I think it was . It did all stemmed from trying to help my brother get out of a negative space and that's why I'm dedicated to helping people , saving people . That's what I do , because it's built in me .

I just feel people's pain a lot , very emotional in terms of just feel people's energy and like when people talk about what they've been through , I'm like , fuck , that hurts man . So , as a when I was younger , I had to support him and I had to work on my mindset and figure out . How am I going to help my younger brother get out of this hellhole ?

Take and seeing someone from a young age being bed for three years , not get out of bed , and you pulling him out of bed daily . He's got the blind , shows , a dark room .

He wouldn't be inspired to even get out of bed , just didn't look after himself , had no purpose , couldn't get out of it and it's like , okay , people need support , people need someone to talk to them , to essentially be there for them and support them .

And I just tried to develop myself so God damn much , not just physically but mentally to to be able to understand how I could help this guy .

Darren Lee

And you were very young doing that as well . So I think you were you're probably learning myself as well . Exactly , no , I've , because it's a different personality trade , of course , complete different , like you're too different and very different in very different ways , but then obviously same and some other aspects , and you were helping him along the way .

Oh yeah incredibly , incredibly challenging for you .

George Armstrong

My whole life was dedicated to helping him , like daily , yeah , like that's , that's what it was , and it wasn't healthy man , it was bad and it wasn't healthy for me .

Darren Lee

Full disclosure as well . So I obviously don't know the severity of it , but I've had people that are very close to me that struggle with depression as well and luckily they came out the other end and they spent three , four years in bed bedridden and they were taking some medication . Really helped them Like .

I don't know if you're familiar with Sertraline , yeah , boosts . Peron and met her doing great right , and what's ironic is the fact that they're very intelligent , very smart , very creative and just maybe predisposed from it mentally , out of birth and now doing great right , but had those period of time whereby it's almost like you can't snap out of it .

But they worked really hard through therapy , medication , different elements A big aspect was actually meditation . That really helped , amongst a few other things . But what do you do ? You know what I mean . What did you do in those scenarios , like , how did you do it every single day and motivate yourself ?

George Armstrong

Well , we took him to therapy . I even paid for a therapist because , like the therapist that we he saw just was nothing was sticking . They didn't . They didn't respect him , essentially in terms of like . I think that's why people on my team will respect what I say because of what I've created , who I am , what I look like , what I've built .

Like someone could say something to you and then someone else could say the exact same thing .

But if you want to inspire by someone maybe because they're on the street and they sit in there on the corner of the road with the sandwich , they've got no home and the homeless but then someone else but said the exact same thing You're like , wow , you're mesmerized by this person . How do you look ? How do they present themselves , their energy ?

People need to be inspired by , say , like a character , someone to look up to . So that's why I did the work . That's who I needed to need to become to essentially save him .

But at the end of the day , like my dad was there as well , my mom did , they did everything they could to help him everything and that's that's hard to see , it's hard to watch and hardens you up a lot toughens you up .

But I just thought , like , as a brother , you look up to your older brother , so it's like I had the opportunity to really had to have a big impact on him and I knew that . So that's why I did the deep work .

Darren Lee

So you've done the work and therefore you're you're a good example . You get me . You're not talking from a 50 foot it's . It's not like here's my advice is like here's my experience and here's here's how I can help you . That's a difference , right ? Did you have any experience with therapy yourself ?

George Armstrong

Yeah .

Darren Lee

Yeah , yeah , 100% yeah . How did you find it Good yeah ?

George Armstrong

Yeah , in my team I have a therapist on board working with us Because I try and make mental health normalized . I pay for a therapist to help my coaches . I pay a third therapist to help my clients . My team anyone on board can have it have sessions for free Because I know how expensive it is and what my little brother went through .

You only get like five sessions for free .

Darren Lee

And .

George Armstrong

UK . Yeah , so like people can't afford it . We've like , yeah , mental health needs to be looked at more than the physical health . Like people just push past it . Just because you can't see someone's mental health , usually you don't know what's going on . So we bridge the gap between the physical and mental and combine them both .

It's all to do with working on your demons , figuring out what's going on , what you've been through . You're still obstacles , obstacles . You faced the story that you told yourself . There's loads of people out there who have imagined like imaginary evils , essentially from the story that them tell that to tell themselves it's just complete BS . They just make up lies .

Or people have said something to them and it's lies , not even true , but they carry it like a burden and pull themselves down and never achieve anything Because they're just living in the past , letting other people's judgments and words affect them so deeply that they're paralyzed and a fucking hay in their head . So we build people , we challenge people's stories .

So say like okay , so is that true ? You're telling me about this . This is what someone said to you . Is that real ? Can you tell me that's true ? No , I'm like , okay , so you basically told yourself a lie then , haven't you ?

Darren Lee

That's why working with a therapist can be great , because it is that mutual perspective as well . If you were , say , a guy , guys don't like talking about their mental health and shit right , they don't want to talk about their friends because it might be perceived as weak or whatever I love it .

But you're at that point now , though , whereby it's to some degree like self-actualization , whereby you've actually realized this stuff about yourself , your weaknesses , and you can work on it . But you did the work right , but from the first instance .

That's why a therapist can be very helpful , because a therapist will let you just speak , speak , speak , speak , speak , and that's what I had , right . I was going through like a really rough period of work . When I see a therapist . I did better help online . It was like four sessions in a month , but 150 quid .

I really recommend people to check it out , but when I would speak , I would look for an answer , but , unlike someone on the fucking internet , they don't come back to you with an answer . They just work through a scenario , and I like to describe it as like the unnotting .

So if you have a knot and it's completely knotted , you're just slowly unnotting it , and then you're just having a bit more of clarity in your talk . And it's been like a year and a half since I went to see a therapist , but I would probably do it again in the future If I need to .

You know , if I come to appear with my really stressed , overwhelmed , I can't emphasize how helpful it's been for people that I know , and especially me as well .

Reflections on Trauma and Self-Improvement

George Armstrong

Nice man . I think we realize that the problems that we face are usually average problems . Yeah , yeah , like , like the therapist is probably listening to the same story over and , over and over again .

But we think it's the most traumatic event ever and it's like to be honest , like that breakup that you went through , like it's it's the same as everyone else's story , like it's not special , mate , and I think we need a reality check and we can have one conversation , one interaction with someone and it can change the trajectory of your life .

Darren Lee

And that's why I actually have plans to do it for like three months , but after like a month , I don't like four sessions . They give you enough information to be like go and do stuff . Like isn't like go and do this after this , and it's like an exercise and you find yourself . I was a lot like I was really anxious and I was really snappy .

Okay , sure , I was just short , very short , my girlfriend very short , with other people , and I realized that , like how I could do internal work and , as a result , it was great . Now , if you compare that to other people who had a lot of trauma growing up and like actual trauma and I don't have you listened to . Are you a fan of Tim Ferriss ?

Yeah , yeah . So Tim Ferriss kind of went off the grid last couple of months . He recently did a podcast , a rich role , and he the reason why he's off the grid for the last couple of years is because he went through like a lot of childhood trauma that came up when he did a silent retreat . So he did a six day fast in 2017 .

He did a silent retreat and he was micro dosing psilocybin and as a result of doing that , he had a lot of abuse from ages of two to four that he was recalling and he spent the last six years working through these scenarios in the podcast when he came out , like two days ago . It's phenomenal , right ?

Because someone who has examined their life so closely for so many years , super , super successful entrepreneur , like multimillionaire , and now he's gone back to Base camp and to rebuild your star one day one starting again , and no one examines his life , their life , closer than Tim Ferriss has .

So he just went off into the world pretty much in terms of again as a metaphor , to figure this , these things out , and he was super optimized , right . So he had his health dialed in , his food dialed in . He wrote like a billion books on how to be optimized and he calls it up unoptimized now , because why optimize something if the brain isn't in check ?

George Armstrong

Big reality check that crazy .

Darren Lee

So he's been 35 years optimizing his life .

George Armstrong

I Think that's a good thing for society , though , to see that , to be honest , do you know ? I mean , like , no matter how many books you've read , how many books you've written , you can still crack , do you know ? I mean , I think that's a positive thing , because I think we Always have this hard shell . I do anyway .

Darren Lee

Hmm , but you have both , though that's the thing is that you are like how to fuck , but you're also on that emotional side , which is which is crazy , like I heard stories you were saying that you were like throwing on like a treadmill and shit when you're going through the hardest stuff , but that's .

It's rough , but it's it , but it's real right and it's not fucking bullshit and it's the reality .

You know , and this is such a quite emotional conversation , man , and Because it's Happened to you and it's a tough scenario to be in , right , yeah , and now you're just trying to help other people that are that are going through some things that are quite yeah , like it's .

George Armstrong

It's that obligation thing . Like I went through that with my younger brother . I've learned a lot of tools , have a big insight into mental health . I have a big insight into how to pull people out of a bad spot . Like we've helped thousands of people . There's some , some of the transformation like , like I know how to help people . That's what I'm good at .

And if people understood the level in which you can actually change within months , people would be . They would actually take action and make it happen and be disciplined and and do the habitual work that needs to be done and stay on that path . Fuck out all the noise , all the bullshit .

Don't be distracted Because I've got guys now on the team who are absolute savages me . I'm building badass Motherfuckers . That's the goal . May people who and I believe a badass motherfucker is someone who can Can run through a wall and take some motherfuckers out , but also can cry and get deep and emotional and open up In the next hour , did you , I mean ?

And that that's what it's about and that what I went through with my younger brother and still going through me . I'm still going through it every single day , like every day , and I don't want to forget about him . He's a massive driving factor To why I'm the way out . Like I've got a lot of regrets , bro .

I've got a lot of fucking horrible dark demons that are disturbing me . Like they're not nice and the things I said to myself . People would be like , wow , it's like that's why I can relate with , like people like doggins and people like that , because I'm the same type of guy , like that's how I think , like the same type of just dark shit .

Like I have to call myself a bitch all the time because it could be so easy for me to be complacent . Like looking out out in my villa over the rice fields , got an amazing team and you can , you've got to check yourself and ground yourself daily .

That's something I've been working on , being grateful because I could just sit in bed , man , I could just sit in bed and chill . But if I did that I'd be bored anyway . I'd hate it . Like for a day I can't sit on the beach and fucking sip on peanut collardas . To be worse off , man , I love the grind , I love hustling . I love Sunday . Got up .

I was with a chick last night until late , got up early , went to the gym , got back a shot with a videographer who's living in my villa for like an hour before here . That's why I was late . So I was like , yeah , fucking love it . Like that's a fucking start of the day . Took her home on a little pad .

It was like and I'm here now grinding , like then I'm catching a flight in like four hours . I'm like , but I want to go to the gym as well after this quick second workout . And people wonder why you're successful . It's like , okay , well , come for a day with me , mate . And they say we , you mate , we love it . Like what am I gonna do ?

Well , it's Sunday . You've messaged me saying we , I messaged us saying I couldn't do the podcast and I couldn't do the podcast on Monday . I might fuck it . I want to get it in straight away and you may happen . Go get . As we know , we're looking , looking at each other now like yeah , fucking the hype , just like charge , oh , it's so fucking horny .

Darren Lee

But that's why , you know , it's never been easier to win because most people won't right .

Yeah , people think that like on Saturday and Sunday this , when you're a cover from , from your fucking yeah , the Friday night out , right , taking the piss , and People who aren't on the piss then are going out having pizzas and all this kind of shit , right , and I still , of course , like you can go fucking smash whatever food you want and have that kind of

balance . Whatever summer gets , you need to do the work right and you said this a lot . As well as that , you need to earn the right for that .

And really , when I moved into , like , what I want to do is really ambitious , right , that's why I gave up alcohol , because I knew that Traits I need or the habits I need need to execute not talk about , but execute every day , execute right are not achievable .

When I spent half the week lining up an event , half a week recovering from that event yeah , that's what was happening , right , and I was living in places like London , like I'd be like on fucking resident advisor , like looking at like Sets on Thursdays and Fridays and Saturdays , and from the following week is recovering about those sets , and then I would record

a podcast . And this is when I felt like a bit of a bitch because I was a hypocrite . I'd record podcast with like someone who's super successful and the guys like , yeah , I just work all time , I get it done . And now we're at this stage , it's a good stage , and then I would be doing none of that .

In the early days , when I was like 23 , 24 and I was like nothing's gonna change and I'm always you says , you need to , you have to want the change , change , you have to have , you have to want to change , to change . So you need to be able to make that adjustment right and not a lot of people are willing to take that 180 . I mean .

That's why I should put the crossfit thing , because it would be very easy for you to stay in Bodybuilding , which I am in and I love doing . Right , but just stay in that lane . But I've also run . What marathons during the scam them , a guy left bodybuilding and went into running Marathons and I want to do ultras , but they wouldn't run events .

So they close all the events and I'd lost . I went from 80 kilos and this is 66 . So I was I gotta go back to bodybuilding Lost on my size . But for me bodybuilding has a time right , because I'll get to 30 and then I'll move into ultras .

George Armstrong

That's it , so I do nice bro , but does that make sense ?

Darren Lee

Yeah , you need to have to want to change .

George Armstrong

Change , yeah , I think like winners will push themselves so goddamn hard to the breaking point and They'll have finished the race , they'll finish the event and they're like I could have went harder . That's it . I had her , so that's me .

Darren Lee

That's , that's the winners mindset my other coach was as Darren McNamara . He does , like my training nutrition 24-7 , more like super dull , then red , and he's fucking . He's a hard bastard . You should definitely check him out , it's not 24-7 .

George Armstrong

He's , he's , he's , he's on top of his shit .

Darren Lee

He's on top of his shit . He's second in me . Every day was also top of his shit , right , and . But we've worked together for last year and , like you know , he's put everything into everything into my coaching . He's going to be Mr . He's going on to try to get to Mr Musclockwise yeah , so is he just going to have a couple chances to ? Invite .

Select a Pakistani . Oh Subtilization ώρα . He a bonny brother ? Yeah , he's a , he's competitive body .

George Armstrong

I see him . Yeah , I think I see him , so I got you .

Darren Lee

Yeah , I went to university with him and then he spun off then and went all in on training and he's super safe .

George Armstrong

He's jacked .

Darren Lee

Yeah , he's coaches Cuba . He's Cuba . You know Cuba . I'd call it , she's Cuba .

George Armstrong

Yeah , it's coach , yeah , so .

Darren Lee

Where I'm going with this is that I saw some recently where someone asked him , being like you know what's your cheat meal after your show , right , what are you gonna get ? And he was like , if I'm just thinking about my cheat meal for 20 weeks of a prep , then what am I doing ?

George Armstrong

He's a yeah .

Darren Lee

The goal is , the day in , day out , the miniature wins what he's getting every single day . And I follow the stories all the time man right and the people are like but what are you gonna do afterwards ? You know , smash all the doughnuts . And he was like no . He's like no , that's not the goal here .

I mean , you might he's gonna have a nice meal with his family and that's gonna be fantastic , whatever . But the goal isn't the fucking end . The goal is the habitual daily tasks and that's why he's my coach right , because that's why that's the influence . That's what I mirror in my own training , my own lifestyle , and that's what I love to see .

Is people like that killers ? You ?

George Armstrong

know killers , mate , absolutely killers . You've got to be a killer . It's competitive , do you know ? I mean , I'm a killer , mate . I will wish the best for someone , but I still want to rip your head off and be like I think and I think that's that's my goal to not have that horrible negative energy , were like you don't actually want people to succeed .

I think you . I think you're a , you're a fucking loser and you've not . That's not success . If you've made it and you've made a lot of money and you've had some big success with a company or whatever , and you literally like want people to fail , oh man , I hate that energy . That's a little little dick syndrome . I hate it , bro . I would .

Oh , that makes me feel horrible . Like what do you think that's success ? I think when you've succeeded and you actually want people to win and you truly , deep down , want the best for someone , but you still want to Just annihilate them completely , complete another annihilation in business or at event or whatever , that's just competition , mate .

And then at the end of it you don't start crying if you've lost , you like well done , brother , you won , yeah , let's get on it

Building Business and Balancing Life

again . I hate like bad competitors or like soul losers , bro .

Darren Lee

Oh , that's nasty mate and nasty energy that there's room in the top for for everyone , right ? And Also , it's better to be on a mountain with someone than be on a mountain on your own . So when you Build a business and you're with someone , you're like this is fucking great . It's way better when you're up there on your own .

Up , there were two people , multiple people , then on your own right . Yeah , I send this , like what the fuck's it all about ? Right ? And you see that online space a lot definitely sit on podcast space as well . There's a lot of guys that I spoke to previously and saw that the Liberty tried , like , coached you out .

They're like , oh , he's too big now or we are competitors now . Whatever , I know they'll try to . I see that , yeah , it happens a lot , right , but then competition is for losers .

Peter teal says that For it's for losers , for dorks , right , like the competition to the point where , boy , we're gonna chop you down and I've had this in the past , right , but we can work together and that's why I do intros for people . I introduce people , I put people together . I'm the midfielder .

I try to introduce people and try to see how we can all work together , because we can all do it together in that group of people who are striving and pushing harder . And when you bought the ticket I said this to my girlfriend today it was like Once you buy the ticket and you're fully committed , people want to help you .

But if you don't buy the ticket , they don't want to help you because you haven't bought the ticket . Right , makes sense . You're not in , you're not not something . You're not in the club , you're not willing to put the work in .

But then when you put the work in , it's like , yeah , you need this , that person will help you , you need this , that person will help you . That's the difference . Well , you got a lot of .

George Armstrong

Success zombies , having you now In business especially coaching space . Like , how can you coach someone in business when you're not in the club , when you've never actually built something yourself ? That's all we . That's all we experienced in barley bro , in Saunas . Here , mate , I'm like I'm talking to people and they're like what did you do ? I'm like a coach .

I'm like , and I know straight away they're like ah , are you a coach ? Coach ? And I'm like Like , well , to be honest , I do have coaches who work with me . I'm just like no , I can't even say I'm so . I say yeah , it's a little bit different . You're an astronaut , because that's what the world has come to me like people trying to fake it .

Just fake in . Ah man , so many just Fake business coaches out there who haven't built anything . Like how can you teach someone and you know what , bro ? Good , look to them , because they're gonna feel so crap inside as such a fraud . It's a fake . Never walk the walk . I could be so easy for me to just set up a , a Business to teach coaches .

Might not I mean it for a long game , bro . Yeah , and I think when I speak to people and they're like , yeah , I want to be here in like five years , I'm like , um , they're vision ain't big , they're mission ain't big . I'm like , when I die , what am I gonna leave behind ? What legacy am I gonna leave ? Like , was the business gonna be ?

How many lives are gonna change ? I'm thinking when I've died , not now , in the next two years , like that's short .

Darren Lee

I'm thinking , man , and that's why , you know , sometimes I fucking hate platforms like twitter , because you have people that are like , oh , like this is how I make like ten thousand dollars a month and how you can do it too . It's like you make ten thousand dollars a month , which is a lie about when you've made it up .

Right , it's all fictionary , but then the next one you're doing nodding anyway , because your business is completely unsubstantial , because you've done the work , yeah , unsustainable , and you're not able to have any sort of longevity in it , whereas what you're doing is generational to some degree , right ?

Oh yeah , you know you'll want your family around you to either Learn from you or to continue on what you're doing to some degree . Um , but everyone's thinking in days , so when you're thinking in decades category one again you're just on your own right .

George Armstrong

I'm just like why are you thinking in like years ? I'm thinking like when I die .

Darren Lee

So I know you're recording a podcast , but one of my pet peeves is people who just talk about it . Like you said , the sauna effect , right , just talking about versus actually executing on it , and I think the reason why for that is because there's so much cheap dopamine you get from telling people your goals , right .

And keep your mind shut until you fucking made it 100% man , and the best thing to do is just to either tell no one in general , because I always realized this that like the richer you become , or the more like famous you become , or the better you are or something you know , the more prestigious you are , the less you say anything anyway , because it's all just

. It's all just there , like the evidence is on , is on the fucking table .

George Armstrong

I know nothing mate , I just keep thinking that day one every day . I know nothing , I don't know what I'm doing , I'm just guessing , see what sticks . Enjoy the process . Yeah , have some fun . Yeah , don't take myself too serious .

Darren Lee

How do you balance that ? Because I've definitely fall victim of just gone , like Sometimes I can just go too heavy on the business out of things .

George Armstrong

Well , I made experiences of fuck relationships up , mate . Essentially , yeah . So like I've fucked relationships up where I'm just like , wow , I have to change . I cannot be that person Just working every day , all day , not rewarding myself with anything , just just yeah , isolation as well . And now I have more of a balanced approach , like that word .

For me , balance is difficult to say . Do you know what I mean ? But at the same time , they're like what makes me happy son Living in a good place , around good , happy people . Bali is amazing for that . I was literally driving this morning on the back and she was on the back of the scooter . I'm just like I got all these these people . This is so happy .

You know , I mean just that . Energy . Do not mean like that child , like child , ish . Energy it's good man . I like I need it in my life because I'm so serious all the time like come on , we need to do this , need to get this done , let's attack , let's attack , let's attack , let's kill , we've got shit to do .

Come on , team , we need to work hard , we need to be the best , need to get results . But at the same time , I like my childish Funny side , because I'm crazy at the same time . Like , I like that and I need to combine the two . So I'm going with the flow . But for me , son , good food , good people , good vibes . I'm chasing the vibe .

Darren Lee

Yeah , but you've nailed it right , because that's what it is like Asia is amazing to be , because you'll always have that fun element , because like you're on a back-of-the-fucking bike and it's just like ridiculous , right , because if you were doing what you're doing exactly now in London , jesus Christ may be miserable , right .

I mean , I'd have anxiety it's , it's rain 24-7 , just a shit hole right . But like for instance last week , my mate Tom was like we're going climbing a mountain and I was like , alright , turns out he is a background in mountaineering which I did not realize . Never half up the mountain he was like we're leaving at 4 am .

So I was like a child on Friday evening and I was like I'm buzzing . I was like we're going for a drive and I got before , drove all the way into the mountains and did a 12 hour hike to the 5 am , came back 12 hour . So 9000 feet elevation Up and down , geez .

George Armstrong

Yeah , that's high .

Darren Lee

It was fucking hectic man and he , bear in mind , he's like , he's like , yeah , I walk across Scotland and I walk across , I walk across Wales , you know , and but what I guess love is the fact that , like that was just it's a novel activity that you can do . That's like sick . That's not in my club .

Not putting shit up your nose , right , not doing stupid shit , it's free . It's free , right , it's just , it's a sick , right , it's just like sick experience .

And then I came back and I was like shagged for like two days and I was like , yeah , but that's , that's what I need , right , and Once a month or once every couple times a month or whatever , doing things like that is a sick .

Like I don't know you much into the water but like I love surfing and I love surfing here and I'm shit at it , but I do it and I get better at it . And that's the different part that satisfies a different part of my brain , probably like conditioning to you .

It's that surfing is so technical , it's so different that it requires a complete different set of skills and mental compartmentalization . So then when I'm in the water , sunrise and body sick and that's .

George Armstrong

Play right . Just got to figure out what , what really truly makes you feel fulfilled . Yeah , any exterior Objects potentially . I like that . I like nice things like designer clothes , I do like cars , but essentially I Don't really need that a moment .

I need to focus on what's gonna move the needle forward For me , waking up having a coffee grinding myself the next cafe fucking instant .

Darren Lee

You know , the last time I had that was when I was . Do you know ?

George Armstrong

I mean that like it humbles you , bro . I'm putting that next coffee . I'm like Instinct coffee . Yes , fucking to pee like boom , unless whatever .

Darren Lee

I used to bring that to the library with me . I used to study in a medicine library . And I used to bring it with me and I used to rail it with six of them a day . Swear to God , my 20 .

In my early 20s I used to study in a medicine library with doctors and I would just go up and just fill it up and a fucking canteen and it was a little shit and I know with the feeling of it . The next cafe here is actually fucking nice you know I'm saying no , but I love you yeah , 100% 100% fucking coffee .

George Armstrong

Mate , chill out , like chill , you can go and get your Starbucks coffee , but when you know you don't need that Starbucks and you're just gonna get your nice cafe , yeah , it's , it's something , something that makes me feel good . Yeah , just there , like getting up nice and early sunrise Sitting on the grass having a coffee , looking out at the rice fields .

Sun's coming up , just being at one ringing my mom give my mom a call . Just like Nothing beats that , my mom having a coffee . Just like yeah .

Darren Lee

Even with your food as well , like some exact same . I just fucking have like basic shit , right . Just I've chicken and rice , rail . It don't give a shit . It was so bad I didn't even have a microwave here that I drink my oats straight from a shaker savage , right . I just have oats , fucking 80 grams of votes of protein and , I guess , rail .

But with the training that you do and like the calories that you burn I know , do you even track how much calories you burn , but like how much do you eat ? And like how do you know what to eat ? Because you're at the stage of high output .

George Armstrong

Yeah , I eat a lot . My yeah , would you like four thousand calories a day eaten , and eaten too much is probably the only thing that Kind of fed me in terms of like , send me off track , I Could only go out by anymore . Don't do drugs . I Think eating is like Something that I enjoy our life , but if I go too far , I can get far .

So it's like having too much food is really kind of were I've got to know which is essentially gonna Make me go off into a negative path . If you get one , get what I mean by that . I probably didn't explain it right Just because you slam so much

Diet, Lifestyle, and Travel Goals

.

Darren Lee

Your metabolism probably even increases your like , your desire for a carbs and shit , your brain Just goes off . That's it .

George Armstrong

My desire for food is high , but I don't eat junk food , mate . Eat lots of fruit , veggies , yogurt , steak eggs . Good quality , whole foods is what I aim for . I will throw in some junk here and there , yeah , but I think when you've eaten the way I do , you function at a higher frequency , higher level . You're you're full of energy .

You don't have any dips in the day . You're literally fucking full of life , right , because you're eating well . You're nutrient dense foods pack full of all the vitamins and minerals you need , essential fats . You're just full of energy , mate . So like when people come to me and like I've got no energy , like I'm not gonna get you diet right , simple as that .

First , if you change someone's diet , it can change the life .

Darren Lee

And what type of carbs you eating .

George Armstrong

Oh , my fruits , bread , rice , some noodles , do whichever , lot of all the bread from papito .

Darren Lee

Beep-beep door papito , which was that ? No , no do you . Where do you get your food from supermarket ? Oh no , I eat out are you there , yeah , yeah , yeah , I'm a y'all because I like to eat out and work at the same time .

George Armstrong

It's like , again , it's my enjoyment yeah , 100% .

Darren Lee

I eat a body . Factory man I order body factor . No , no , it's a way . Yeah , but when you're in there in dispenser , yeah , they can bring it in . So I'm not thinking about this when I train finish training order like fucking 400 grams of rice 400 grams of rice .

George Armstrong

Yeah , I'm on a deal , right ? Why are you in a week ?

Darren Lee

damn under rice .

George Armstrong

Yeah , fuck off . No I get 75 grams .

Darren Lee

No , I don't have any other carapaceau . Oh okay , so I wouldn't be like fucking my bread and shit , right , so then I'd have your . Goddess , you've got a straight , bro , yeah .

George Armstrong

I'm very bodybuilder is now .

Darren Lee

I'm very like .

George Armstrong

You got basic bitch die .

Darren Lee

But from there , right once I order it , I can eat in body factory and like I'm home and stick out Right , so that I don't need to be like fumbling with like fucking cut range . I like you right .

George Armstrong

You don't know what would be your approach like a breakfast to me is when I eat out . It's like Egg bacon roll , like a small one . I'm eating it . The place called a Short-cooked cafe , cool . It comes like a huge fucking plate and you have like loads of different dishes . So I've got like a little bacon and egg roll . It's only small so I get away with .

Get away with it . Got like eggs , ball of fruit , little slice of banana bread . I'll have Case of deers chicken case it is two of those and a coffee and some extra chicken , like that . You saw it , bro . Yeah , I'll show you after . It's a big plate of food . So like I'm not , I can't sit there and just eat eggs and egg .

Wise , like that's , that's what I'm saying , like I train the way I do just To eat more as well and to eat the food I am and in body .

Darren Lee

You can do that right , because it's cheaper shit right ?

George Armstrong

Yeah , it's just so simple , I eat out pretty much 99% 100% you know , I just have some small shed at home .

Darren Lee

But you don't need , you don't need to write it's not .

George Armstrong

it's like it's the fact that I'm not going out on the piss , I'm not blowing money on cars watches the . Moment anyway , but I'm . That's what makes me feel alive . I've been a good chat with a friend , or on the phone to One of my team or whatever . I've just had a nice meal . I'm just sitting . I'm just like , yeah , and you know what ? Your network ?

Yeah , I'll speak to people . It pushes myself going , traveling and doing what I do . I've done it alone . So are you able to actually go in a restaurant or a cafe on your own and feel like , absolutely fine , walk into a busy cafe , a busy restaurant at night on your own .

Do all the time just walking on my own fully packed restaurant , just like who gives a fuck ? Like , go and eat on your own . It's a good thing to be able to travel on your own , go for a coffee on your own , be in your own personal space and not need anyone . That's what I've been doing . They like the elimination . Yeah , what do I actually need , bro ?

And badly's a good place to do that 100% .

Darren Lee

So I don't have a . I don't have a phone with data , I don't even own data , right , I need to . The only way for me to connect to the world is what to be somewhere with Wi-Fi , because I don't believe in like this , having like data running around , whatever I know my way around ballet .

I've been here for good for years , so I just cut out like all dumb shit like that . So if I go into a restaurant , don't ask for Wi-Fi , just dare it .

No Wi-Fi , just eat , enjoy sometime , my family , we people , that's it , right , if I don't need all the external Destruction and it's just like social media basically is a drug right , so you're just gonna get room straight into it .

Or even from a work perspective , if I connected internet , it's cool room straight into work 24-7 to find in a way to just be disconnected from everything . This has really helped me 100% . I like that .

George Armstrong

I always set bigger goals , though . Like I've got my Ibiza trip next week and this year I've had two votes for the day for me and my team to Go on have some foreign party , and I'm thinking like what I thought of the past couple years . I want to own a boat and pull up with people on the boat , a beach club like .

It's just like I know each year It'll probably be a bigger boat and a bigger boat , bigger team . Yeah , to get to the point where I have my own Bo and I'm pulling up at the beach club , but we all get off , like every year . I'm gonna be improving , yeah , whether it's an apartment and it's to a villa and it's doing bigger villa and it's a five-bedroom .

You got the pool . Yeah , you got a maid , like that's where I want to aim , but it's all In alignment with what I actually need , not for anyone else .

Like I don't give up , I don't care , like I've only just started posting , like where I'm staying now , because before I didn't Let out to anyone kind of the success that I was having , which I like because I'm not doing it for anyone else . But it also it inspires people and it also People attracted to it . They're attracted to the lifestyle .

I truly believe I've got One of the best lives you can live . I've been free , being able to travel , the team , I've got the network I've got around me and people look up to that and I want people to join with me on that and have the best lifestyle . So , like , my team are coming out to Bali . I'm pushing my team you need to go and travel , mate .

Like you've literally been in the UK all your life . Go outside of the UK , mate . Now you're working online . Like , get out of your moment house , go and see the world . Go to fucking India , mate . So I'm giving have a different perspective . So I'm pushing my guys and team to push themselves out there . So they're all coming to Bali , mate .

They're going to Dubai , they're all going to Spain . It's like and I cannot do that You're holding people back because you know you have an insight into what other life , what life could potentially be like .

Darren Lee

It's like come on , bro and you see all different perspectives . So India was a great example , because India is extreme wealth and is extreme poverty , but you go there and you experience it and you like learn . You won't want to help them and you can experience it . Because otherwise you're up here , fucking sure , hundred and sixty degree view , right .

You don't actually have any insight into what the world is like , and that's where the only way to do it is to be in those places and to go true and say , okay , I really want to help people , I want to motivate people , I want to inspire people , and then , when we have the business , at a certain point you might start reinvesting into different aspects of I

don't know charities you care about or different things you care about , right , but if you're just locked in fucking Ireland judging everybody else , none of that is going to be achievable .

George Armstrong

People who can't pull themselves back , like I put myself into certain situations . I used to drive a car which was just like it was like a Fiat Ponto and I would purposely drive a drive cars that I could way easily afford . But I had to teach myself lessons that like why do you need that ? Who are you doing it for ?

At the same time , I love it when people like have like fucking 10 different supercars and it's like this amazing collection , I like that , I'm inspired to that and I will get to that . But , like at the moment , that's not my path . I don't need to go out and buy something next for other people's validation . I think that's the problem , isn't it ?

You got to do buy and everyone's driving the supercars , rolls Royces , and it's like cool , I like that . But we know like that's not really going to truly make you filled . Is it just buying external things all the time ? Anyway , if you're a car lover and you love buying cars , great , cool , but is it you ?

Darren Lee

What's your perspective on Dubai ?

George Armstrong

I like it . Yeah , I do really like it . But where I was staying , I was staying on the arena . It was very intense . I'm a country guy , so I got a little bit overwhelmed , bro . Like we were saying about the working thing , I was relentless for like eight weeks straight . I just didn't have a day off .

I was just working crazy hours , training twice a day , copious amounts of caffeine , lack of sleep , and I was like why am I doing this to myself ? What am I doing ? What's wrong with me ? Like , just chill out , bro . You're so intense . But I think it's because other people around me and I wasn't used to the location and it was just fast pace .

It's got caught up in it , mate . And then that's what I was like wow , I feel anxious because I'm like not really grounded .

Darren Lee

Chasing someone else's dream because I don't know what I was doing . Mate , because when you're influenced by other people like that , you can often just be doing something because that's someone else's goal , right Like you're building your business . No doubt about that .

You're working at that pace because you've seen someone else do it who might be just making it up .

George Armstrong

I don't think I've seen someone else do it . I wake up every day feeling like there's not a time .

Darren Lee

And that's a good thing right .

George Armstrong

Every day .

Darren Lee

Yeah , because rich people view time as scarce and poor people view time as abundant Because they think , oh , plenty of time , just chill out , wash your footy . But wealthy people and successful people view time as scarce and they go fully hard into something .

But you need to have that lever , okay , which is where a place sucks , and I'm like the boy can obviously push you to your fur

Extreme Living and Success Pursuit

once out .

George Armstrong

Yeah , I'm intense , bro , like when I'm doing something , I'm going all in , Just convince it's to the max . It's not , it's extreme . I'm extreme , it's my whether I used to party and I'm going out and party and I'm going all in .

I'm going to work out , I'm going to fucking go all in , whether it's business , whatever I do , I'm going to push myself to the max and test those boundaries on limits . I feel like spending time in Dubai , bali , spain , traveling around is going to be good for me . And just traveling around the world , mate , there's so many places I want to visit .

I think we become complacent . You can easily become complacent in Bali now . 100% , 100% . I'm going to go to Japan . Places like that , so cool man . Like , let's spice it up a little bit . Stop being complacent , put yourself out there . If you feel like you are becoming complacent , then switch it up a little bit . 100% .

Change up the mainframe , wake up at 4am , do a wild workout .

Darren Lee

Climb the fucking mountain . Climb the mountain , do something fucking stupid . Yeah , that's the plan . All right , before we finish up , I want to ask you one last question . So what's success to you ?

George Armstrong

Waking up in the morning and feeling fulfilled , yeah .

Darren Lee

Second one yeah , that's it . I want to say a massive thank you , man .

George Armstrong

Thanks bro .

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