#157 Richard Cooper – The War on Masculinity

That's what they see and they don't realize that everything that led up to that There's usually a decade of sacrifice and hard work . Every day that you get up , you make choices , and each one of those choices compound on top of the other choices which deliver you certain results .

I can always tell what somebody's choices look like in their day by looking at their results . Women will only share a high value alpha . In fact , women are more apt to share a high value alpha than be straddled with a faithful loser .

It's why women would rather date a rich , successful doctor that's married than a broke loser that lives in his mom's basement With a neck beard , smoking doobs all day , playing video games for a career .

It went from a day to a week to a month and it seems like they keep pushing into that . Uh , conventionally strong , masculine , virtuous men Aren't admired and celebrated as they used to be . If you go back to the old action heroes , right , we had Arnold Schwarzenegger , john Claude van Damme , san Boe , celester Salon . Now , who do we have ?

ants , bugs , spiders and spandex costumes looking kind of funky , right ? So yeah , i do believe that masculinity is certainly on the decline and I think it's orchestrated .

So if you take Hollywood and sitcoms , you know , for example , they progressively got worse and worse , showcasing the man , the husband , the father , as a bumbling idiot who was the butt of all jokes And the mom was always a strong , virtuous one that would correct all of his bumbling , idiotic mistakes and they would make a big joke out of it .

And I think that to me was one of the most obvious things . When I sort of unplugged from the matrix , as they call it sort of thing , and dove down the rabbit hole and took the red pill and all that That became , it was like a frying pan to the forehead , like you just see it . You know , you see it everywhere .

You see it in advertisements and commercials , it's everywhere . And then when you start looking at beyond Hollywood how the government treats you , how the school system treats you , like even school systems today , my man , you know , you look at the conventional Catholic school boards , even here in Canada .

You know people have asked me about religion many times and the original rule book , if you're gonna subscribe to a religion , is the religion .

Now we have these new bastardized versions of it where it's like , well , let's include rainbows and let's include pronouns and let's include wokeness and conventional religions that didn't include that for thousands and thousands of years .

So they carve out these new exceptions to lean into areas that I believe soften and weaken the Western male , and a softer , weaker male is a more agreeable male . You know . They're easier to control , they're easier to manipulate . The next time you want to lock down people , there's gonna be fewer people out there saying wait , hang on a second .

Are we sure about this ? Is this something that we really need ? Is this absolutely necessary ? Why are they doing this ? You know .

How are you kind of approaching that , even from like a father perspective , because there's some things you can obviously control And I know you talk about this a lot as well how , like there's some things you can control , it's just fucking happening Like the earth is collapsing to some degree . So , like , how do you approach that Cause ?

my brother , for instance , has a young daughter . I don't have any children , but I actually feel like kind of burdened by that , because that kind of seems like it That's a slippery slope , because it's like you have no control of what's happening to the education of your daughter in particular .

They have rights to teaching them certain concepts and ideas that previously they never had the opportunity to talk to your kids about because they were prohibited Cause that was if the parents wanted to introduce these certain ideas into their children's lives , and they would be the ones that would contemplate that .

And in fact , if you go back a hundred or 200 years , if parents did the kind of things that the state's doing right now , the state would have intervened and smacked the parents around .

Because , of course , like you can homeschool children , but that's a complete difference , you know , cut the fish to open up in that regard , as someone who's busy as you are , you know .

And for me , i think the outside influences when I was a kid were more or less music , and for me it was heavy metal , skateboard magazines , bodybuilding type of magazines . It was basically music and magazines , right , and there was no wokeness infused it . You didn't see any rainbows , you didn't see any of that nonsense that you see today .

There's no use of pronouns made up stuff , extra genders that never existed before . Today , i think , with the advent of screens , had handheld devices , ipads and phones and things like that . Kids are constantly bombarded with these messages and parents give phones to their children way too early , in my opinion . There's six , seven year olds out there that I see .

You know they go out to a restaurant , you know as a family , and you see the family sit down at the table and the kids , immediately , are sitting there looking at screens with headphones on and the parents just let them do it .

Like you know , they let the screens educate and raise their children , and I think you know , as a father you've got an obligation to demonstrate to your kids what a strong you know like if you're a man obviously what a strong , virtuous , alpha masculine man looks like , behaves , like how they make choices in life , things that they're gonna sneer at you know , for

example , that they disapprove of . I think that you can set a pretty strong and clear example for your kids from that regard And that's the best that you can do . You know , because they are out there in the world , you know they're out there with their friends . They're out there doing social stuff . They've got extracurriculars .

They're obviously gonna be involved in a school system if you're not homeschooling them . So you basically do the best that you can do And you know you have to surrender to the existence that you live within .

You know , i suppose if you're not gonna move , you know There's people that have decided well , this isn't for me , i don't wanna have it , i don't like the way the school , the government , happens to be , so the homeschool they might move to another country that they see as a better place to raise children , better opportunities . You know things change Like .

I was born in the UK and my family decided in the 70s that it would be better for them to live in Canada than it would be to live in England . I think that's changed . Now I don't know that Canada is the best place in the world to live and raise a family . It's certainly a difficult place to live because the tax system sucks .

You pay more than 50% on your income taxes when you're in the top income bracket . The winters suck , gosh . You know they wanna infuse wokeness into everything . Now There's rainbows everywhere and inclusivity even in the school boards that didn't typically traditionally subscribe to those notions .

So I think the time's changed And I think that you know if you have the capacity to maneuver , if you have the ability to move , then if you have the ability to do that , then do that . If you wanna homeschool , then do that . I'm in an environment where I'm divorced , so you know we have a shared parenting plan and we share custody of our kid .

So I don't see me convincing my ex-wife to move her side of the family to somewhere else in the world because I think it's a good idea , sort of thing . So there are limitations to your ability to maneuver , but it's certainly something that you wanna contemplate . If you wanna raise a family , if you're a younger man is okay .

Well , if I wanna have kids and wanna pass on my name and pass on my seed , do I wanna do it here , where I'm living ? Are there better places for me to do it ? Are there tax advantages to relocating ? Do I like weather better somewhere else in the world ? that might be more interesting to me .

There's lots of questions that you should , you know , be asking yourself , and I don't think the world's as big as it used to be . Air travel is cheaper . Most people now can almost always work remotely , or , if they don't wanna work remotely , they can create a business for themselves that is location independent and they can run it from anywhere in the world .

So you're not beholden to you know , some crazy leader of a country that you don't agree with their metrics or their ideas . So there is I mean there's pros and cons to all of this . Right , you lose some control , but you also gain some control when you see things for what they really are .

And of course , you've actually lived many different lives in some regard , because over the last couple of years , you know your life has changed in so many different ways . But what's really cool is the fact that I think you were one of the OGs that have like unplugged like before , like the matrix was cool . You had actually like escaped the matrix .

I don't know when unplugged alpha was written , but the philosophy was sure .

Yeah , this is just the start of things too , like we're just exactly , but I think you need to have those influences like yourself , justin , as you're speaking , people like even like Andrew , who are like positive influences on younger people , because there is this a lack of male role models that people like myself , who are like young entrepreneurs who are trying to

work really fucking hard , can look at and kind of say , okay , this is someone that I want to mirror and move towards . What do you think about that in terms of like ? do you think there's people that are at your level that are good influences for young people like myself who's maybe 20 years younger than you ?

Right , like he's not perfect , he's obviously got a bit of a peppered past , but I think he has a positive influence on young men and what he's saying , i mean I don't disagree with it Like be strong , learn how to make money , be competent , know how to fight , lead a woman , be able to defend a woman These are just basic ideas that were common 70 , 80 years

ago in my grandparents' age , right When they were growing up . Today it's almost bizarre to hear it . It's considered fringe in some cases .

We got awards for hyper growth , we got awards for company culture . We were doing very well for quite a while and then the financial crisis hit . In 2008-2009 . The Canadian dollar was on par with the US dollar .

There was legislation in the US for the debt settlement industry that made it more interesting for American companies to advertise in Canada , which they did , and they essentially lied . Most of them misled customers and overpromised and underdelivered , which caused a lot of problems . Regulators got involved and then they started to change the legislation .

They started working on change in the legislation Not for the purpose of protecting the consumer , but for the purpose of protecting the profit margins of the banks . There was some nefarious action that some of the US players were using , but I don't think it was the end all be all .

It was very simplified and they could have fixed it by changing very basic parts of the legislation . But instead what they did was they took consults from the banks and the credit card companies and they essentially changed the laws to make settling debt next to impossible .

And for me that was a big red-pilling moment because I thought the entire time in my life all the government would do the right thing in a scenario like that and protect the constituents , protect the voters , protect the consumers . But what they did was they changed the legislation to protect the profit margins for the banks and credit card companies .

So that was interesting and that was a big red-pilling moment for me . The second thing that happened after that was I discovered that I essentially married the wrong person , so we'll just call it that We weren't on the same page and I needed to untie the knot .

And I was under the impression okay , well , in Canada you get married , you know , you take your vows and all that sort of stuff in front of family , in front of the church , and if it doesn't work out , there's always divorce . So I figured it would be a simple , a simplified and easy process . But what I discovered ?

it's not everything in the legislation that's written in family law throughout most of the Western countries , so not just Canada , but many states in the US and the UK and Australia and stuff like that .

They're mostly written to enrich and protect women , which would have made sense 30 , 40 years ago when deadbeat dads were not , you know , taking care of their kids . But they changed the laws in such a way that you're basically treated as an ATM .

If you're a man , they extract resources from you , they criminalize you , you know , in the sense , where fathers are not appreciated , they're disparaged , they're looked down upon , they're not respected the same way that moms are , and they essentially move his resources to her And they do it in such a way that allows her to control .

The untie of the knot , which generally means control comes with authority and power over the family and over the kids which they generally give to women eight out of 10 times still .

And he's often left in a position where he's bankrupt , destitute , broke , living in his parents' basement , watching his wealth transfer over to his ex while she alienates him from his own kids . Now , i didn't personally have that experience .

I didn't have a great experience , but my experience was such that I started to read case law between couples getting divorced when I was going through my own divorce because I had to square away in my head what I was up against .

Because I'm a very strategic player in life , like I played chess when I was a kid for years So I approach a lot of things in life from a strategic perspective . So I wanted to learn as much as I could about divorce , which I did . And again , that was my second red-pilling moment because I thought , well , i thought it would have been easy , but it's not .

It's very difficult and most men get wrecked at the end of it And it's not great for kids either . I mean , the real losers in this , somewhat argue , are the fathers , but I think the real losers end up being the kids , because they end up getting .

They don't understand the effect that being raised by a single mom has until they become adults and they realize that most single mother households are essentially beta factories , like that's one of the things that softens and weakens males .

43% of children today are being raised in single-parent households , which is either by choice , because moms just get pregnant and they get knocked up by a loser and he runs off , or they end up getting divorced and they end up taking the resources from the father . But either way , it's either by no choice or by choice .

You know choice is wrong , but they still are in control of raising the kids 80% of the time and they don't do a very good job of it . The vast majority of teenage pregnancies , crappy marks in school runaways , gang activities , suicide attempts , you know . You can go right down the list .

The vast majority of the incarcerated today in jail has come from a single-parent household , you know , from a single mom . So they don't do a very good job at it . So that's part of the beta factory , you know , issue that comes up with softening males . So the whole divorce process for me was a big red-pilling moment . So that was number two .

The third one was after I got divorced . So I was married for a few years . I was , you know , engaged in dating my ex-wife , you know , for quite a while .

And then I went back into the dating pool I don't know , 2013 or so I guess And that's where I started mostly dating women around my age or a little bit younger So I think it was 38 , 39 at the time And I got involved .

Like I was dating a bunch of women having a good time you know , you're talking to them And a lot of them were , you know , for the most part trainwrecks . They weren't in very good shape , they weren't very attractive . I've always taken very good care of myself as far as what I eat and exercise . So I came across this one gal who was very fit .

She had the typical post-divorce breast augmentation , you know . So she looked hot . A lot of people would have commented at the time when I was dating her , like she looks like Jennifer Aniston . So she was that caliber of attractiveness , right . So if you're a fan of friends , you know what I'm talking about .

But I dealt with her for about three years and she had two kids in tow from her own separation , slash , divorce And I invested into a relationship with her and kids that weren't mine . And these ego investments never paid off . You know , i got a lot of pushback , a lot of disrespect .

I discovered that you have responsibility as a parent to somebody else's kid but you don't have any authority . And as a father , you know , you generally have responsibility to your own kid with authority . Now the authority part has been stripped , has slowly been stripped away .

But the deal that you get when you sign up for a single mom sucks because you end up essentially cuckolding yourself , which , if you don't know what that means . You're essentially choosing to raise another man's seed when you get involved with a single mom , because they're generally not looking for love , they're looking for help .

You know , there's this notion that they're looking for love and that they want another . Stab at it . They want another . You know , go at love . Maybe the grass is green or somewhere else , maybe they'll find a better man sort of thing , and that might be the initial push for it . But they're really not looking for love .

They're generally looking for help in life . So I did that ego investment spent three years with them , traveled , paid for you know , paid for certain things you know , here and there , and at the end of it I ended up getting , you know , betrayed .

She ended up cheating on me a couple of times And the whole notion of putting time , effort and resources into somebody else and their kids is just such a bad idea , and I didn't know how bad of an idea it was until I went through it . So all of these things that I experienced , the wisdom comes from the pain , you know .

The wisdom comes from the bad choices , and I really think that's why younger people today should really pay attention to older guys that have lived life and had those experiences .

These 20-something year old gurus that are holding out to the public that they're experts of making money or love or women or whatever , they're mostly a bunch of idiots lying and they're either lying or they don't know what they're talking about .

So I think a lot of guys get led astray and don't get the best information because , again , you know , the wisdom that I have has come from the experience with the choices that I made in business and marriage and dating and love and all that sort of stuff .

And the truth of the matter is is those three things back to back were really what unplugged me from you know , society's comforting lies . Right , just do the right thing and get involved with a single mom and be the man that steps up because the other guy was a loser , because that's the story that you hear from these moms all the time .

He's a beta , he was a competent , he couldn't hold a job down . He was a loser , he didn't know how to change a light bulb Really , but he was good enough .

When you said , i do when you guys got engaged and married , when you felt baby rabies and wanted to have children , right there , and then He was good enough then , but later on down the road he's not good enough .

So there's all these concepts that you learn about life and society and culture and women and business and love and all this sort of stuff That at some point you know you have to come to the realization and acceptance if you want to live life on your terms , if you want to live life as what I would call an unplugged alpha .

And that has so much relevance to me because a lot of my friends are a little bit older And I've heard women explicitly say , yeah , like I'm looking to have children , not looking to get married , not looking to find a partner , i'm looking to get to find , to have children .

And all I think in my head is like Jesus , fucking Christ , like as in she's on a fiber , Any guy will do .

. So you made a good point about the dating and about the online business stuff . So just to push back on that , just have a bit of a balanced conversation .

Some young guys do really well in the online space because they get marketing , they get content , they understand Tinder , they understand what's the fallout from Tinder , from a girl wants to do some Tinder shit , right , but the wisdom for you has been like the actual experience in it , which is which is more significant than anything else in some regards , you know .

So that's why , going into marriage , kids , you need to be listening to people like you . You don't listen to the 24 year old . That's where . that's where it becomes a significant in that regard .

I think podcasting is a good way for younger men to get out there , get messages , be heard And and interview and share the experiences of people that have done things Seasoned gentlemen like myself that have a little salt and pepper in their hair or their beard , have lived some life and can speak to certain topics I don't think the youth fully understand .

They don't understand the gravity of what you sign up for in marriage in Western countries .

They don't understand that they're generally never going to experience true real wealth working for somebody at a job job J O B is an acronym in my book for just overbroke and corporations and employers essentially set up a company , which is a mechanism for profit And you know the question is well how much do you pay an employee ?

And this is a question that will go around in the entrepreneurship community when you meet up with entrepreneurs , organization events and dinners and stuff like that , And it's like the answer to the question is always as little as possible , Right ? So there are some movements out there where you see employers give more than what's necessary .

They'll give three weeks vacations instead of two . They'll pay them a little bit more than the standard in the industry to try to handcuff people to the business , especially if they're good people . But generally speaking , you're not going to experience like true strong wealth if you're working for somebody else . So that's another big red pilling moment .

Is there's really only like six paths to extreme wealth which most people don't get because they're just going out there doing what they think is good enough ? I mean , especially if you're a kid that's raised by a single mom .

Women and men play life very differently , right , Men play to win , generally speaking , strong , strong , virtuous men , right , That understands society and culture and the world will play to win , whereas women generally play not to lose .

And that's why women select careers like you know , for example , teaching or dental hygiene , because you know they're nine to five jobs , They get summers off . If you're a teacher , They got a great pension and pay and package and benefits and all sort of stuff .

They're not generally going out there putting a massive dent in the universe doing something big with their life .

If you take a look at the list of the richest people in the world , like the list of the four billionaires , the vast majority of people on that list are men and the ones that are women generally earn their wealth either through inheritance or through divorce .

So they're only there because some guy you know passed down his wealth to his children , or they married the right guy , you know rich guy like IE Mackenzie , Bezos , Mary Jeff Bezos And some people argue oh well , she helped him build the business . Really , Really , Have you read his biography ?

Do you understand everything that this man had to do to build this business ? But this is the idiocracy of the general public . Is like , well , he was married to her for whatever I don't know 20 years or whatever it happens to be . So she must have helped him build the business . Okay , sure , If that's a story that you want to believe , cool .

And she deserves half of his shit , Right ?

The interesting thing is is that she got half of his wealth , But when she got married after that , after that divorce , to the teacher I believe it was the science teacher for one of her children in school or something like that He ended up having to sign a prenup And when she untied the knot with him , she kept everything .

So she was smart enough to retain the wealth , Right ? So these are all like little red pilling moments in a man's life . When you start to understand the dynamics in which the world actually operates versus the dynamic in which we've been told it operates , which are two completely different things . When you start to separate them and you see the code .

Okay , and I got to that point where I was like , okay , i put an input and I do not get two X return or three X return or four X return , it's an unlimited , it's a limited cap . And I kind of got to that point whereby I was putting in more hours and the more hours I put in did not lead to more return .

So I actually had to go and find that alternative path And , like , for anyone that's listened to the podcast , they actually have seen that that was a because everything I've done has ever been documented for the last three years , every single week has been on this podcast .

And it was a difficult realization , you know , and it was a realization I had to come to like as a man , to be like I cannot gain this wealth and someone who's ambitious , i can't do it . I physically can't . And it was very difficult .

I felt like I checked the right boxes for a certain amount of time And then I still fucked up at the end of it because I was told , and it's not someone else's fault , it's ultimately my fault for not seeing between the grass is between the grass , but that's I think that I've kind of come to realize .

So , like , my kind of question for you on that is like what advice would you have for people who are like broke , unfit , don't have that path , who are in a young stage 2025 ? Like where did they start ?

Okay , that's going to eat into maybe some video game playing times , vegging out on the couch , some getting stone time , you know , whatever your side hobbies happen to be that dominate your social life . So there's that component of it . It's man . There's so much benefit that comes out of strengthening your body .

It's so obvious when you get out of the shower and you look at yourself in the mirror and you're fit and you look like nobody else . You basically look like a superhero .

So if you can accomplish that , if you can modify your body from weak , flabby , soft shape , like you know , shape like a pair , to shape like a triangle , you know , broad shoulders , narrow waist sort of thing If you can change your body from being unattractive to being attractive , imagine what you can do with your mind and your money and your wealth and the

choices that you make in the future . So the vast majority of young men out there today aren't in good shape . Like I genuinely look better the most 20 year olds that I know . You know , when I go out there in the general public I'm in better shape . What did you ? Oh , i never really weighed my exact age , but I'll say I'm a 70s baby .

There's a lot of weirdos out on the internet , so I tend to be relatively private about certain things and I think giving away your exact age isn't a good idea because of the insanity of you know the public out there in some cases .

Because I see a tread right between your fitness , which are super healthy , your business , which are super consistent , and your YouTube right , like YouTube is not a fucking easy game . You've been at it for many years and you're super consistent . You're super focused , super consistent . What is a tread there beneath between all of your , all of your activities ?

You know there's there's days where I get up and it's like I don't want to go and box , i don't want to hit the speed bank , i don't want to go through the drills , but I do it because it's difficult and I do it because it keeps me competent , it keeps me strong .

Nobody wants to get up and do a lot of the things that we have to do to be successful , to be strong , to be virtuous , to be rich . You know , everybody wants everything easy . They just want to put out their hand and say put money in it . This is how the vast majority of the population works . Is give me free shit , right .

So it's never been easier And this is the good news It's never been easier than any other time in history to stand out from the crowd . Right , most people are turkeys . They're gobble , gobble , gobble . You know walking around like a bunch of idiots . You know sleep walking through life . There's very few eagles in the sky though .

Right , there's a lot of turkeys on the ground , but there's very few eagles in the sky and you can't fly like an eagle if you surround yourself with turkeys .

So making clear , concise decisions in life about who you surround yourself with , who you hang out with , what you do in your spare time , events you choose to go to , is a skill that one must learn Right . One of the mistakes that a lot of guys make that I've made in the past too as well is you know you get involved with a gal .

You know you're having a good time , she's sweet , She loves you , she's intimate with you , the sex is great All that good stuff And then she's like let's go hang out with my friends you know Claire and Billy and you know we're going to have a little dinner party .

And then you go there and you're sitting there and you know you're trying to do something with your life . You've maybe read Richard Branson's biography , you know , or something like that . You think that's interesting . You're paying attention to other business leaders and icons and that's what you do with your spare time .

And you're sitting around with a bunch of people at a dinner party who are complaining about capitalism , who are complaining that there's not enough programs in school for their kids , or something like that . You know the women browbeat their husbands or their boyfriends and they let it happen . And you know you have to make decisive .

You have to be decisive , you know , when it comes to who you spend your time with , and it's you know . If you come to this realization that you're sitting in a room and at a dinner party with people that are generally like , generally speaking , not your tribe , like , not your people , then that's okay , that is your chosen path in life .

I'm not here to change them , you know , or choose your path . But the next time a gal you know says to me well , let's go and do this dinner party again with Claire and Billy and Bob and all these people , i'll just say no , thank you , and I'll tell her why .

you know , i don't want to , you know , surround myself with people that disparage their husbands or their boyfriends or a browbeat them and treat them like shit . And it's like do you realize ? all this person does is sit at home , eat bonbons , get fat and then waits for their husband to come home to treat him like shit , like , is that a good model ?

Like like these are your friends ? And there's absolutely nothing wrong with saying those things and doing those things , i think , having firm boundaries and being clear about the direction and path you want to go in your life is good . Some people won't like that . Some women will shame you for that . Oh , you have to be more inclusive .

You have to be more embracing of no , i don't , i don't . And anybody that's successful , that's done anything in their life of any significance , put even a little dent in the universe , doesn't do that Right . So , as a guy , you have to . You have to be decisive in life . You have to choose to win .

You have to choose to surround yourself with winners , like every day that you get up , you make choices , and each one of those choices compound on top of the other choices which deliver you certain results .

I can always tell what somebody's choices look like in their day by looking at their results , and I know what their choices are , and it leads me to their belief system afterwards , and most people have a broken belief system because they make shit choices in life .

And again , it comes down to the outcomes , like what outcome you're delivering , whether it's a business perspective , whether it's your health , whether it's your fitness , like how you're looking about it , your quote there but the network is so , so powerful , because I guess I did it the long way by building a podcast to kind of build my network And I don't pretend

like I'm fucking friends with guests . I never pretend that but you know I've been able to network with people as a result . However , how do you identify , like the right people to be in that tripe ? Because , like you probably get 1500 messages a day .

I get quite a few messages a day and it's like , okay , how do I allocate time effectively towards something and not fucking waste my time going for coffees all the time ?

For example , i get emails and DMs from people asking me to do a podcast . You know with them . You know , for example , like you know , what we're doing over here , okay , well , you know . How big is your podcast ? What's your reach ? Who have you interviewed in the past before ? You know sort of thing .

These are the questions that I want to know , because if I'm going to dedicate 90 minutes of my time that I could be used to writing another chapter of my next book , finishing a course that I'm working on , you know , developing video ideas , doing one-on-one consults with my private clients , like .

If I'm going to take time away from that , then there has to be some payoff to it , right ? So I understand that everybody starts somewhere and you know you have to get the ball rolling , but you know , for guys at my stage of the game , i have to be very selective with my time . I'm not a young man anymore . You know like I'm not 28, .

You know like there's less life ahead of me than what there is behind me already that I've lived . So I have to be very , very selective and fastidious with who I choose to spend time with .

I don't take it lightly , man , in terms of what you think were the main skills that really helped you the most , or what did you kind of focus on ? Because what I like about you is that you're not really abrasive , you know you're very calm and collected and you know very like I don't know you approach things in a very like gentle way in some regards .

You're not very like loud and obnoxious , even though you get your master's degree really well And as you kind of position your skillset of like sales marketing , even like how you present yourself .

The common collective man that you see today is not the same guy that you know you would have talked to when I was 25 years old . When I was 25 years old , my hair was on fire , riding sport bikes at a thousand miles an hour , doing stupid shit that you know would have has probably , you know , potentially killed other people . Right , i was a speed demon .

I've always been fast and I've always , you know , for example , like on the road , road rage you know this topic that you hear about today . Guys like me would have gotten , you know , road rage if the guy you know would have cut me off in his BMW when I was 22 , going to my college courses .

You know , for example And I think one of the skills that you have to learn as you expose yourself to successful people , network with these people , one of the things that you realize is they don't get emotional , they don't get shouty and loud all the time .

Right , there's a time and place for it , and controlling your emotions is an incredibly important skill that you have to learn . When to deliver certain ideas at a louder volume , with some annunciation , like there's different ways to handle certain things . And again , you know that wisdom comes with time , unfortunately , so I've had to put in the time to get that .

But you know , here I am today , you know , sitting before you in that condition , you have to evolve . You know it's basically what I'm saying .

Like , as you , as you grow and you expose yourself to life and culture and different ideas , you have to learn from them , adapt and take what works for you and add it to your belief system so that you make better choices to get those results that you want .

People don't paint very clear pictures in their lives , like if People that want things would actually sit down and create a vivid vision or a painted picture of the kind of life that they want . Business coaches do this a lot .

So I had a business coach in the 2000s , 2006 , 2007 , 2008 , around those years , and one of the concepts that we created for the business was a painted picture , and you paint this vision for the kind of business that you want to run , the kind of profit margins you want , the kind of awards that you want to be recognized for , the kind of staff that you

have , how you envision your customers seeing you , how the public sees your business , you create this very clear picture . And now that you've got this clear picture about the kind of life , the kind of business that you want to run , now , every single day , when it comes down to making decisions , you know what the end result looks like .

You know what Z looks like . So A , b through Z can now easily be constructed , because you know how to get to Z , because you know what Z looks like . It's very clear . So if you find yourself doing things that doesn't lead to Z , then you stop doing them .

A very simple way to sort of put it is if you launch a ballistic missile and you know what the target is , there's wind factor , there's the rotational forces of the earth , there's gravity , these all these things that play on the direction that a ballistic missile will travel . But a ballistic missile is going to be programmed to hit a certain target .

When it moves it , gravity pulls it . Rotation of the earth , you know , does something to change its trajectory . It's constantly making adjustments . As a man , you have to constantly make adjustments in your life . You have to learn right And then adjust , learn , adjust , learn , adjust . And I don't think enough guys take that seriously .

You know , they're way too busy wrapped up in their head . Guys get wrapped up in their head about the dumbest shit ever , like , oh you know , my girl is talking to this guy , she has a guy friend that I don't know what to do And I don't want to seem controlling or I don't want to .

You know , try to enforce boundaries , because that would seem like strange or weak or something like that , and it's like no , no , absolutely not . Why are you wasting energy worried about that shit when all you need to do is set a boundary and say I don't date women that hang out with their exes . That's it . She wants to hang out with their exes .

See you , bye , i'll replace you . You know , if you're going to be that kind of gal , if that's who you are , that's fine , that's cool , not a problem . I don't waste energy on things that are unnecessary , but guys consume themselves with it and they'll stalk them and they'll look on social media and they'll see who .

You know who likes the posts and the comments and they'll click through and see what guys are like . Women do this a lot too . This is a very feminine type of behavior , but I see a lot of guys doing this now too , because , you know , they don't know how to handle women .

They don't know how to like have frame when it comes to a long term relationship with women . They're very bad at this sort of stuff . So they get wrapped up in the wrong shit and say dude , no wonder you're poor and fat . You've been spending all your time being beta ties by this chick who's who ? you're completely in her frame .

She doesn't respect you , she doesn't admire you , she doesn't look up to you . No wonder you're having difficulties in life .

and going . This is the fact that , like that's called knee shopping and you probably might see it on Twitter People swap from this to this , to this , to this , to this , like for me , i spent three years podcasting , my business has run out . Everything is just one thing I don't give a shit , i don't want all this other stuff .

And funny , you say this now because one of this kind of startup that I'm an advisor on . Whereas I was speaking to him last week and we're talking about everything all focus , right , focus , focus , focus . And he was like , yeah , but I have this other opportunity that I'm thinking about doing .

I think we're starting , and I was like whoa , whoa , whoa , whoa , whoa , whoa . This is the reason why you , you know you chase two hairs , you catch none , or whatever the fucking expression is . You need to have that singularity , focus , and I've learned that the hard way , right , and I'm not saying this from a you know , up here perspective .

I was working night to five , i was trading , i was doing a coaching thing . It was all bollocks , all ways of time . But when I brought it into one central team , that's when my life started to improve And that's where I want , that's where I see it next spread . But it's meant to be boring though , right ? I don't know . I like your thoughts on this .

Is that like when you're building something , it's meant to just be , you have to go ?

All of that stuff along the way is all dismissed and ignored and invisible , Because all they see is Lambo , private jets , beaches , Dubai girls , bottle service . That's what they see And they don't realize that everything that led up to that is usually a decade of sacrifice and hard work . But most people aren't willing to do that .

They're not willing to do the boring hard work . They're not willing to do that work because it's not sexy . You know you can't post a lot of that on social media and get acknowledgement or get validation for it .

It's all this , all these invisible choices that you make every single day that lead to the results that they got , which look like an overnight success . Overnight successes don't exist . Every single overnight success is at least a decade of work , usually .

You know it's just , it just keep on going And of course it might not work out , but I always think about it , right , if it doesn't work out well , it was never going to work out in your fucking job anyway .

And then we have this new period of OnlyFans and especially where I am based in Asia , like lots of OnlyFans models everywhere you go Like that is to me that's severely impacted a male's perception of what a partner should be or what a partner could be .

So when you find a partner , it's like well , this promiscuous girl over here could have equally been my partner . I want to get your thoughts on like what you think the impact of like OnlyFans will be on male's perceptions .

You know there's a lot of these dating sites in the early 2000s that just came out because the internet came out And it's like you know , sex cells . So obviously , you know , dating and introduction online seemed to seem to be like where it started to pick up .

It wasn't until we had apps on mobile devices where you just swipe left and right , like Tinder and bumble . That made things so much easier Because we like easy , we like instant gratification , we like a quick and easy match and an opportunity to open on that very quickly . So to the point of OnlyFans .

Again , you know this is a recent , a more newer phenomenon that exists And a lot of women use it today . What is OnlyFans ? Is it prostitution ?

Not really , because they're generally not having sex with these guys And let's be honest , these guys that are throwing money at women to subscribe to their OnlyFans to get pictures of their butthole or whatever they're getting , they're not . They're not society's best right . They're not the kind of guys that these gals want to be with .

They're just simps And all they're doing is they're throwing money at these girls and they're collecting it . And these guys are doing it under the hopes or the guys that maybe one day they can meet them or , you know , something will happen . So it's a loser's game from that perspective .

Now , if I'm a guy dating and I meet a gal and I find out that she has an OnlyFans , okay , so here's where the frame part of it , you know , comes into play . If I'm going to consider a gal in my life and let's say it's a long term relationship and LTR , i'm going to want to make sure she's in my frame .

I'm going to make sure that she's not doing anything to compromise the relationship . I want to make sure she's not doing anything to embarrass me . I'm Rich Cooper . I wrote the unplugged alpha . Imagine if society found out that my girlfriend had an OnlyFans . Could you imagine That would be absurd , that would be ridiculous .

You know that I would allow something like that right . So I mean , if she has an OnlyFans and she likes it and I'm a single guy , let's say , and I think she's fun , or maybe she becomes a friend with a band . I just wouldn't take her seriously . She's just a girl selling pictures of her butthole online .

Promiscuity is ramping out there and women are indulging and men are indulging , and I don't think that's going to change . It seems like that seems to be ramping up .

So the angle that I would personally take is date spin plates , which all that means is just date multiple women simultaneously , nominogamously , and then , if I'm open to a long term relationship which I think most guys are then you're essentially going to let the cream rise to the top , wait for her to come to you and say where do we stand ?

Rich , i dig your vibe , i don't want to share you , i want to claim you , you know , like the standard sort of stuff . And then that's when you can take a look at their life and say , well , i like you too And I've been having a good time .

But I'm not going to take a gal seriously that goes out to lunch , you know , every two weeks with her ex-boyfriend . I'm not going to take a gal seriously that runs an OnlyFans .

I'm not going to take a gal seriously that has , you know , 20,000 followers on her public Instagram and she's continuously posting pictures of herself in a bikini or low cut , cleavage or exposing a lot of skin . I'm not interested in that , right . So I mean , where are you at with this ? Like ? is this something that you're taking seriously ?

Like , is this your life choice ? Is this your career ? to be an OnlyFans model , to be an Instagram influencer ? Right , like , is this a real job ? Do you make money at it ? You know , sort of thing .

These are some of the questions that I would have to ask , right , and you know , when you're dating out there and you're dealing with these women , i just I mean , generally speaking , i don't think that I could look at a woman that's posted pictures of herself naked online . Whether they're paid or not Doesn't matter to me .

It's disgusting And women are valued based on their beauty and their purity . A woman that shared her body with 100 men is less valuable than a woman that shared her body with one man for 12 years because she was in a long term relationship . You see what I'm saying .

So you have to evaluate these things when you're dealing with women in your life and be , again , fastidious about it and you know , decisive about the kind of women that you're going to deal with .

And if you want to have those options , if you want to have the option to say no to women , which most guys don't first girl that touches his , his , his , his , peepee , you know , he gets all excited and wants to marry her . You know , for the most part .

But when you have options , when you're a high value guy , when you're doing something else with your life more than just chasing tail , you chase excellence then you have the opportunity to say no , thank you , and you , you know . And then you just let her go and then you pick better women And then you choose women that are choosing you right .

Because they may feel like they don't have the confidence to be like , oh , i'm going to have multiple partners , oh , i'm going to say no because , like , if some girl who's semi historically like an average guy can't have multiple women .

If you look at men in the past that have run harems of women , like Ishmael the bloodthirsties one that I go back to he was a Maroc consultant and I think the Guinness Book of World Records has him on a known record for having the most children They don't know the exact number , but apparently it's over a thousand .

He had multiple wives , he had multiple concubines . He would have eunuchs . He would , he would hire eunuchs , he would make men eunuchs to guard his harem of women And they were all exclusive with him and he would just pound out babies , like that was his thing .

If you're gonna run multiple women , i mean if you're gonna run a harem , if you're gonna be Poliginous , you know , for example , you , you have to have something going on in your life , like you have to be a high value guy . Women will only share a high value alpha .

In fact , women are more apt to share a high value alpha than be straddled with a faithful loser . It's why women would rather date a rich , successful doctor that's married than a broke loser that lives in his mom's basement With a neck beard , smoking doobs all day , playing video games for a career .

They'd rather be with the guy that's done something else with his life , because he also has pre-selection too , because he's got a wife Right . This is how women operate and this is a uncomfortable truth that bugs a lot of people . You know , when I say these things , there's people watching this or hearing this .

Right now They're they're getting very upset , like visibly upset . They don't like it . They want to tune out . But you know what you can be upset about it . It doesn't make it untrue , It's factual .

Right , we are Essentially nomadic hunter-gatherers and we've lived that way for a very long time . It's , i think it's only in the last 6,000 years in Modern history where we've indulged in things like , you know , cities , communities , markets , trade , stores of value , you know , we're considered .

For Millions of years prior to that we were nomadic hunter-gatherers and we lived in small tribes .

It sort of moved around and the men would go out and hunt and the women would sort of , you know , gather whatever was around the village and take care of the , the children , and that's the way things have always operated and Women would be shared amongst the highest value men within that tribe .

I mean , like , even today , if you go to the Amazon , you know , you go to the Amazon base deep within . You know the woods in the forest , these tribes that have had no exposure to modern culture , helicopters , skyscrapers , you know things like that , things that are completely foreign to them . That's how they still operate today .

Right , you know there's still modern version of ancient hunter-gatherers where women generally share the highest value alphas in the tribe . It's not always that way , but that seems to be the common

way . In like , monogamy is very uncommon in Them , in the animal kingdom It's , it's , it's very , very uncommon . It's only become common in humans over the last , you know , several thousand years , because it's become , it's become enforced . Then you've got religion , then you've got marriage .

All of these things , you know , sort of modify and play on us differently . But We are , we are both polygenus and we are both somewhat monogamish .

I wouldn't say monogamy exists , you know , within humans , because true monogamy as it exists in the animal kingdom , like if you look at birds , for example , that are Monogamous , if one of the birds dies , that's it .

There's no other bird after that , you know they just live as a widow , you know , sort of thing like that's the way that monogamy operates in the wild . But in humans we like to claim monogamy but we're more monogamish because we , because it's one person at a time , all right .

It's like , you know , women that will date a bunch of guys or be in relationships , you know , with a bunch of guy . It's always funny because you know , you know , if a gal's been with 20 guys , let's say , let's use an easy light number like that .

And then she meets a guy and then he says to her Okay , you know , i dig your vibe , sort of thing , whatever . And She wants to claim to be monogamish , right , you know she wants to be exclusive with him . Well , she's already shared her body with 20 other guys . How is ? how is she monogamous , right ?

But how does that happen , i can doubt . Does that happen over time , i guess ?

that . The socks are in that one basket . Let's have a dark hamper for dark clothes and a white hamper for light clothes . So if you could please organize , you know , your socks and not leave them on the floor and put them in the hamper .

And then this is when a guy slowly starts to make some slow changes to his life to accommodate her and Women generally look at that , go , well , that's not wrong . Rich like that just makes sense . That's just a better way to organize stuff . Right , you're right , it probably is a better way to organize things .

But if he's lived that way and he's 30 years old and he's been living that way for the last 10 years , that's one concession that he's made .

Then it goes to the next concession and the next , and they pile up and it and it goes From her looking at , this guy is this strong , virtuous man that she once looked up to , that she admired , that she had enthusiastic orgasmic sex with .

To this guy , five years down the road , through five years of Concessions , small concessions that added up over time , he's basically now her little bitch . You know she , like she , ends up pusifying the man , and it's not like she does this Intentionally . Like women don't get up in the morning and say it right , i have to get up and pusify this motherfucker .

You know , sort of thing like this isn't how women operate , but it's them trying to Make sure everything is orderly within the nest right , and it's incumbent upon men to set boundaries and Be firm with those boundaries and not , you know , yield to all these little tests and Concessions that are being required of them . I'll give an example .

I , you know , i take a lot of supplements . I have a supplement line , obviously . You know if you guys have fallen my channel and I just keep my pill bottles out on my Counter in my kitchen and my girlfriend hates it . She's like you know , why can't we put them away ? Why can't we put them in a tray ? Can we put them in a lit lazy Susan ?

I'm like no , that's , that's where they are . It's convenient for me They're not moving , i have them out . So I know that I have to take them and I can easily see which ones I have to take and that's it , end of story , right . But the vast majority of men will be like , okay , you know , what do you want to do ?

You want to put in a lazy Susan , whatever you want , babe , right . And it's like , okay , like that's not gonna dry her up , she's not gonna hate you because of that .

But if you do that 50 times , a hundred times , 300 times , with small concessions here and there , all of a sudden she's gonna get up one day and look at you , be like this guy's a bitch .

When I look people who are older than me , they've closed themselves into this perspective so that they don't take the risk . You don't ever want to go and pursue something . They fall out of their health and fitness . They blame it on that . You have them . A child you put might have some .

You know people like oh , i'm having a kid , i can't , i can't go to gym anymore , and then Things that happens to men when they have a family where they have children .

So one of the things that happens , you know , when the children come along is his testosterone levels drop , which is why he gets less aggressive , you know , he may chase less excellence , he may be less interested in going to the gym or maintaining combat sports .

That's when he starts to put like there's the dad bod , there's no 20 year old Bob , there's no teen Bob , there's only dad bods right , 100% . So it's one of those interesting things that that happens from an evolutionary , you know , perspective .

And You know , i would even argue , part of the reasons why a man's testosterone level drops when he gets in a long-term relationship And has a family and gets married , and all that too , is because he goes through that Betatization , through a thousand concessions .

You can't be a strong , virtuous man that that runs a family , you know , you know his , you know his life and he leads it if he's constantly saying yes , yes , yes , yes , yes , yes to every little thing that she wants him to do .

Now He's fat , lazy , low-test and just very easy to fall over as a result and not necessarily I still have that pursuit of things and I don't know something to be very mindful of as I'm getting a little bit older . But it's funny because as I like , as I've , as I've gotten older , my test is actually increased , would you believe I was .

I had a podcast recently or actually went through it when I went a guy because I don't drink alcohol , i have a very strict diet , i have a coach , i'm in son , you know I'm always at my . My health is . My life is more driven towards health than and the business .

Then it is towards slowing down , because I think you know similar enough personality type is that My biggest fear and how you feel about this is that of slowing down .

I don't want to be someone who slows down , whether physically or mentally , because there's is not just a shame that you don't live up to the potential you can go and do there's only two states in life , i believe , and it's growing or dying .

breakers , like ?

there's certain red flags where I think women can , you know , they can work on things like , for example , if they have an addictive personality , like , let's say , they might have an addiction to shopping , you know , for example , like I dated a gal once that used to love going to Department stores and it wouldn't be uncommon for her to go and buy like five

lamps , bring them all home , try them out on her nightstand to see how they looked , and then go back and return for them , and it's like that's exhausting . And that was not like a monthly or an annual occurrence , it was literally like a weekly , in some case daily , occurrence . And that's an addictive personality .

And if you bring it to their attention and just say , look , i just don't take women seriously that behave like this , like this is a huge waste of time And I certainly wouldn't want to get married to anybody that has an addictive personality .

You need to fix that and she's willing to work on it , then that's cool , right , like that's a red flag that can potentially turn into a green flag . But I think there's some red flags that are like absolute deal breakers , like Having a horrible relationship with her father and having daddy issues . Being a feminist , violence is an absolute no-go zone .

Like some guys are like , well , you know , i can just be friends with benefits with her . No , no , not even dude . Like if you know , if she throws hissy fits and she gets mad and she whips things at you . I've talked to guys that have had knives thrown at them . You know , from their kitchen utensils , jars , you know Things like this .

So violent women are an absolute no-go zone . Right , like that's not like let's , let's sit her down and go to counseling and see if we can deal , you know , deal with her violence . No , i don't care . There's other women out there that aren't violent Party girls .

You know , for example , women that love partying every weekend , getting drunk and stoned like three , fourth , you know , nights a week , women with a large notch count . You can't reverse that . You know She's shared her body with 200 men . There's no like she can't get right with God .

And all of a sudden , you know we're just gonna forgive the 200 guys that she banged . No , like good . Like there's certain red flags that you can't change right .

That the villas are kind of open-plan , like you might have a kitchen outside or a pool outside , and Every night there was a woman who would like smash glasses . She'd come home or else just be at home . We are the phone to someone I face time . Some guy .

I would just would fucking rage and me and my girlfriend would literally hear her regularly smash glasses and the cleaners as they go in In the morning Indonesian cleaners and clean up the glass and stuff . If that was a man , someone would call the police hundred percent Yeah and I just saw and this wasn't one day , this was two years .

You're clearly a dangerous man , but if you can control it around , you know the people you love , you know Your family , your wife , your children . Like Connor McGregor He's married with kids , right . If you watch his documentary on Netflix , you can see he clearly loves his family , he loves his wife and he loves his children .

But he can beat the living shit out of somebody in a cage , right . Like women , like a dangerous man , but he has to be able to control it . So Dangerous men are attractive to women , but dangerous women should not be attractive to men .

The one was when his wife D was with him during his like Upright like he's rising , and they were in that shitty council of state in Dublin and She was with him the entire time and he was spending 16 hours a day in the gym And she could see that this , this dude , was very nice to her , very like compassionate times and he was super ambitious .

He had a goal , was driven , super fucking focused and she's behind . She's behind the mission , then you know percent . Yeah , that's what it's all about .

Compromising of your values , it might be dangerous . There's any number of things that you know look at . So there's the option aspect of it , clearly . The other thing that I've noticed money does is it amplifies who somebody is .

So They say this about alcohol too , like if somebody is just an idiot and they get drunk , they just become a giant idiot , right , i think . I think with money it amplifies the personality type of that individual .

So , you know , generally speaking , one of the things that I've learned is that the guys that grew up without a lot of money Or didn't do very well with women , you know , for example , if they accumulate a lot of wealth And they start doing better with women , what they start to do is they start to brag about it . You'll see them online .

They'll post lots of pictures of their cars . You know the women they'll brag about having multiple women publicly , you know sort of thing . So so it's an amplifier for for a lot of people that didn't have much to begin with as well too . So that's another thing that you'll notice .

They don't have to brag about it . So I mentioned to you that .

And people are fucking selling barely or whatever , creating barely , true , and you would not think that They have a hundred dollars in the bank . They're super relaxed . They don't . They don't have cares or anything to get public transport . Now , of course , there's a way to like live your life as well at the same time .

But they have an element of humility and Respect and dignity that you just don't see what new money . You just don't . You just don't see it . And I think it's so fast and the absurd to observe . A lot of them are kind of like old Chinese kind of money and It's a way that I kind of , i guess , want to live my life .

I might say that I have money in any regard , but it's , it's a great way to live in some regard because They're very helpful for someone . They'll view you as a student and want to see you succeed , but at the same time they do not show . Shove it in your fucking face . Yeah , that's what I've seen . It's cool .

Um , how does , how does money impact relationships , especially marriage ? How does money impact relationships ?

Women , in their nature , are hypergamous and all that means is they date Above their own socioeconomic level . So it's why you'll see , you know , kevin , the vice president of accounting At the large firm , marrying Becky , who's the hairdresser , making $40,000 a year . It's very common , you know . You'll see that all the time .

I did private mortgages for years and one of the things I always had to look at with private mortgages is The application , and you'll see him and her on the application with a credit report and what their source of income is and the proof of income and all that . And I'd say 95% of the time , mr Made way more money than misses , right , like that's .

That's just how women operate . So do women like money ? Yes , are women gold diggers ? You know , you can call them that , but I don't think that they are gold diggers in in the sense where it's nefarious . It's just women want security , right , like they want to know that they're with a guy that can look after them .

Now women's mating strategies differ Depending on their age , where they are in their obituary cycle in that month . It's why you'll see that You know , 20 year old women party and they're 20s and drinking , get stoned and Party till like four or five o'clock in the morning and smoke and bang a bunch of alpha males .

They're not looking for provision and they're not looking for their money . If he's a hot dude and you know it's the right place in time And it's the right night and he's cute , she'll bang him right , like it's not uncommon at all .

But that same woman when she's 35 years old and she's been seen as a woman At all , but that same woman when she's 35 years old and she's been single and hasn't found a guy and wants to get right and have a family , that she's not always looking for the alpha male .

In fact she'd like to have it , but she probably can't find the alpha male with the guy that's got the money as well , that's willing to Settle down with her . So she often finds what's called beta bucks right , which is which is a more beta male . He's more agreeable . She's somebody that Um , you know she can run easily . But he's got financial resources .

He's a doctor , he's a lawyer , he's an account , he makes good money , he can pay for the house , he can buy her the range Rover that she wants , you know all that sort of stuff . So money has

importance . But again , like women's interests and men shifts depending on their age , depending on where they are in their ovulatory cycle . Like when women cheat on their husbands or their boyfriends , they're usually doing it when they're ovulating .

They're not doing it when they're menstruating , right , and it's because when women ovulate and you know this is factual , marty Marty Hazelton wrote a book on this stuff Um is they're looking for the guys that have the strong , like high testosterone cues , chisel jaw , broad shoulders , narrow waist , good looks .

They want the seed Right , they want the alpha seed , they want the uh good genes from that guy And ideally they'd like that guy to also , you know , provide and take care of the kid . But they're okay , you know he doesn't . That's when they go looking for beta bucks .

That's why you see these women on dating apps now , and a lot of them I mean not a lot of them , but There's a good chunk of them that I've seen now people sending these screenshots routinely now Where they're pregnant and they're on a dating app saying I'm 24 years old , i'm a stay-at-home mom , i already have a kid , i don't have time to mess around and

I'm six months pregnant . And if you're not man enough for that , then swipe left right . It's not like . I've seen it once , my friend , i've seen it a lot And that's like a guy . Could you imagine a guy in a dating app Like what's a low value guy ?

You know low value guy to women would be I like to sit around and play video games all day , i'm fat , i'm on welfare and I live in my mom's basement . Now , guys can't get away with saying that because women would never choose them .

But there's so many desperate guys out there that would be happy to cuck themselves , raise another man's seed , even one that's in her belly , when he gets with her to take care of things . That's disgusting , right , but guys will , they'll , they'll sign up for that man . But strong guys that have their shit together .

They just look at that and they go gross and they just move on .

This is the fact that a lot of those guys Did not capitalize on the time that they had in their 20s to work on the business , work on their mind , work on work on anything , so to get to a position where but are fucked and then they have no other choice , boss , to do this path , which is fucking horrific to begin with .

So it's like taking that responsibility And , of course , like I think it's so much easier to lean into those easy pleasures of going out , getting fucked up , drink , drugs , whatever it is leaning into . That is like 10 times more is more easy , 10 times Easier than going off and doing something difficult .

You know , and I know , you've taken a break from alcohol , or you might just have a few bellies or whatever here there . Um , how has that experience been for you , reducing your alcohol ?

So the benefits that come with red wine you can get in a capsule and not have to deal with the alcohol or the upset stomach or any that You know other gastrointestinal issues that a lot of guys get . Um , so I don't see any benefit to consuming alcohol . Do I drink it from time to time , rarely ? but you know , it's like .

You know , the last time I had a drink I was out on a rally . It was a spring rally with some friends and we were in new york , we were having dinner at this Italian restaurant or , like you know the waiter's , like you know what do you want to drink ?

And people start ordering drinks or that , and myself , you know , i haven't had a good old fashion in a while , so I order myself an old fashion , that's . That's the odd time that I'll have a drink , right . But I don't see any benefit to Drinking booze on a regular basis . It does more harm than it does good .

But I Said this to Justin and the video kind of went viral , for good and bad reasons . Some people were like super insecure . I've been like what the fuck he should be drinking , whatever , whatever . Other people were like I really struggle with this . I'm young , i'm male , my friends are pulling me to the pub , my friends are pulling me to the bar .

I don't know what to do . I think I got probably close to a hundred Dms from people saying I am really struggling . I find this really fucking hurt , and a lot of them are Irish , a lot of them from the UK , and I really sympathize with it because , like I wasn't that proud I had a great time . I'm gonna say I didn't . I was in Ibiza .

I was awake for four days straight , right , like there's not , like that's just a reality . But then I had to unwind it in my brain and how I advise people is to set a really fucking big goal , sign up for a fight , build something , do something , even try to do well in your exams . But I don't know .

It kind of gets me a little bit personally , because I've I've definitely been there and I know that It's a condition in society that you should go to the bar , you should get a point , you should do this . But when you're , like us , geared to where you are as a male , you take the fucking piss , especially for Irish . Yeah well , you know .

Most guys will find the excuse Oh well , my friends are going out for a pint , so I have to go if I want to . You know , maintain that friendship or be in that circle , sort of thing . And it's like , okay , well , that's one way to approach it , but it's away from winning , it's away from bettering yourself . So it just boils down to self-control .

It's a lot of guys have an addiction to porn today . Like there's this new thing called no fap . We didn't have no fap . When I was a kid , nobody talked about no fap .

You know , people still fapped , right , it was like you know you'd find your dad's porn collection or your friends dad's you know porn collection And you know you knew where to go to get it . You , you know you'd go at it , you'd go at yourself And that's what . That's what kids did , you know , sort of thing .

Now I hear kids today that are so addicted to porn . They're like , well , what do I do , and I just have to go cold turkey and I have to know fap and you know how do you stop masturbating . It's like Why is this a problem ? Right , like it wasn't a problem when I was a kid . now , maybe it's a problem because it's more readily available .

You know , you can get it on any screen , any device , anywhere for free . It's very easy to access . And then you have things like only fans and these Thirst traps that are selling pictures that are about hole and all that sort of stuff . So maybe it's a little bit more accessible , but it's not like I didn't have access to it .

When I was younger , nobody had conversations about like , oh , i'm addicted to porn . People Today that are addicted to this it's because they're weak . They have a weak mind , right . We have a society that is weak-minded today , which is why they yield to things like drinking and drugs and porn and things like that .

It's like you know , if you can't make your vice your bitch , then you're the bitch . That's all that boils down to . So if you want to get up in the morning , call yourself a bitch .

You know , if you've been drinking the night before , if you're going to go drinking that night before you go drinking , call yourself a bitch , because that's what you are , because you can't control yourself and you can't stop yourself from doing something .

Same thing with porn , you know , if you're masturbating throughout the day , constantly ongoing Like , why , why , like , why can't you find a girl ? Why can't you have sex , right like ? what's the problem ?

right Now , i understand that there's some guys that , uh , you know , resigned to I'm not good enough looking , i'm not tall enough , my skin's a wrong color , and they make up these reasons in their head . Again , these didn't exist when I was a young man . We just made it happen , we made it work . You know , we didn't have addictions to porn .

If we wanted to have sex , we would have sex .

So I had no other choice but to get fucking jacked at like 15 years old , like I was small , right , and as a result , i've always been in good shape Sometimes I get in great shapes and generally being good shape And it never , ever , ever came into my brain saying I can't go do something because I'm not tall enough Yeah .

I put because the people who are six foot four , but people who are six foot four , six foot five , have never looked at me and said , oh , like he's too small , because I'm generally bigger than them , because like my physique is good , good genetics from that perspective , in terms like symmetry and stuff .

But I think that's hilarious how I just never knew it and then , only about a year ago , people would use that , people Say that as a you know , i got my best friends growing up was five foot four And he had way more women in his life than I did .

And you know these guys that they don't understand , like women just want to look up to you . So if you're five foot seven , a five foot two chick , even in heels , is still going to look up to you because you're still taller than her , right . But then there's these guys .

They just get all Oh , blackpilled and they're like , oh , it's impossible , what am I going to do ? It's like Fine , if that's where you want to go , then go there , right , like I can't help you . You know , whatever you believe , it doesn't matter whether you believe right or wrong .

That's a loser's mindset , that is . That is the biggest cop out I've ever heard . There's not enough money out there for me to make it and not everybody can be an entrepreneur . You're right , not everybody can be an entrepreneur , not everybody can be worse . Seven or eight or nine figures , you're absolutely right . But have you fucking tried ?

Rich . I want to say a massive , massive Thank you . I really really appreciate this genuinely and I think I can ever do a few , really really appreciate it . I love to help out in any way , but I'm very helpful for young people .

My oldest are all 25 30 years old , so this is perfectly you know , on target , on market , and , of course , i'll have all your book , all the details and everything in down below and You'll see the the content machine , as I describe it Pushing a lot of our content over the next few weeks .

So , but , man , i want to say massive Thank you , really appreciate it .