#155 James Higgins – The Path to a Richer & More Fulfilling Life

But I wanted to do something that would just create more , create more kindness . I would advise lots of people now not to go to university , not to go to college in the US like , why would you do that ? If you were to take that money and try and do something ?

invest it into a business that you thought you would enjoy , you'll learn way more from that and it might be a huge success . And if it's not a huge success , that's okay as well , because you've got all this experience to then go and do another one and you're far more credible than someone that's got an economics degree . It's like well done .

Don't have the assumption that everybody operates with the same level of integrity , honor and good intentions and values as you do .

But I use the word richer because which is nuanced , it can be wealth , which is one variable , it can be like lifestyle , health , wellness . So you really followed aspect which I'm like looking forward to , like drilling into today .

So , yeah , i mean , i've got some pearls of wisdom that I would share , for some of which are more applicable to men than women , i would say , because I can only share my experiences of life . But and it's probably advice that I would have liked to have had myself but then have learned as I've gone along And really it centers around understanding yourself .

You know , i'm not , i'm not a life coach . I'm not a life coach , right , but it centers around understanding yourself , like what are your pillars for happiness ? And these can be anything . It could be spending time with your friends and family . It could be focusing on your health and your nutrition .

It could be understanding like what not wealth , but what success looks like for you professionally . It could be through romantic partners or escapades or a combination of those things .

But if you understand all the things that are going to bring you joy and make you happy , then ultimately you'll achieve this sort of goal of like of wealth or success , but in your world . And really it doesn't matter what someone else's opinion of wealth or success is , because that's in a different world And we're all in our own world right .

We're all just our own people that have our own thoughts . And we , you know , i said to you before we started here , like it's never been easier since the dawn of human history to create whatever type of life you want .

And for me it hinges on a few , a few things really , but and these aren't difficult things , but they require hard work , right , and some people , of course , life isn't fair , it never will be fair , and some people have more opportunity than others to execute on these things .

But it hinges on three things for me I was thinking about this actually possibly four . So one is one is desire , and that's that's like the fourth one . Really , i'm like you have the desire to do it , so let's assume that that's a given And really so . The first , the first one is knowledge . You've got to have knowledge .

You have knowledge of yourself , knowledge of within a particular subject matter , and knowledge is formed from information . There's a new it's never been easier to access any type of information that you want and it's getting increasingly more easy . And within five years , five to 10 years , we'll all have chips in our head . Boom , there's the information .

I have right . So you've all got information on our fingertips . We've all got supercomputers in our pockets , there's no excuse for not having the information that's available to you . I haven't created this concept of what I've described to you so far .

This is just knowledge that I've gained from information , from empirical evidence of things that have happened in my life . Right , the other one is discipline . So once you've got the when she put the knowledge , which is easy enough , you've got to have the discipline to execute that knowledge consistently . So that's going to mean saying yes to lots of things .

It's going to mean saying no to lots of things , and it's and without discipline you're not going to be able to do anything . You're not going to reach your fitness goals , you're not going to reach your relationship goals , you're not going to reach your professional goals , you're not really going to be able to do anything . But you can .

You can still succeed , because it's very easy to succeed these days , but to do a level that people have different levels of success or their notion of success . But for me , i set the bar very high on what are my expectations for myself . So that's the first two . So knowledge , discipline . And then the third one is really simple is consistency .

You know , we spoke about this already with you , you saying how many , how many shows have you done ? now 150,000 . There you go . Can we swear on the show ?

It takes years . You don't build an amazing business , et cetera , a relationship , et cetera , et cetera , so on and so forth . You've got to have consistency .

So knowledge , discipline , consistency And across any of those things you know let's take family and friends , for instance you've got to have the knowledge of how those people are wanting you to interact with them and interact back , the types of people that you want to be around , how their minds work . You've then got to have discipline .

Because you wouldn't like to agree with these things , you might , they might say let's go do this and you say no , i don't want to do that . And you've got to have consistency of nurturing those relationships . Same with anything professional , same with anything with fitness .

And I think , if you , you know it's a very simplified version of how to run your life And it tapers in . You know , when I was doing business architecture before . It's the same thing , right . It's like what's your vision , what's your strategy to achieve this vision And what are the what are the verticals within that ?

And that's what's very interesting is the fact that you left finance world because probably unfulfilled to some degree , probably felt a bit of a cap , maybe have a bit of salary cap at times This is definitely from my experience And then I had to kind of pivot from there because I felt like I didn't get that reward of consistency , discipline and knowledge , even

though I excelled in it . So you had a background in economics from corrects . My background was in a business information system , so it's like software engineering and business . So as a result of doing that , i felt like I had to make those pivots . So when I'm speaking to people , i've had to like root to see , look over my life like this , like this .

You know this analysis and review continuously , because every week I get on and I speak to someone who's done is whatever it is . It is a different variable . But for you , how did you come to this kind of conclusion , or what was a catalyst for you to start thinking more deeply about how you live your life and build your world ?

I was like smart enough And so it's like , well , just go and do that then , because it's like safe And like you know , the money will be good , and 95 people out of 100 are seemingly , on some level , satisfied with with doing that . So I think it was never like my dream . I never thought that's what I want .

And I see it with people in there , of course in their young 20s . But you see , in late 20s , early 30s , then family , then this , then that , then that , and it's like my life has been sort of formed in this way , but it's not through choice , it's through a series of What is Yeah ? Yeah , And but it's okay , Like that's okay , It doesn't .

It's not a bad thing If people are happy with that , if they're comfortable with that , that's perfectly . That's amazing , actually , if that's what brings them , you know , happiness and contentment , because it is . There's a lot to be said for having a level of security in your life , And I think you know one of the major drivers for me .

I've always had this like huge inquisitiveness about the world , Ever since I was tiny . I'm like what's this ? How does that work ? Why does that do like that ? Why did they do that ? Why is that country invaded there ? What are the ? what are the ramifications here ? How does that all fit together ?

And if you're , if you're in a world where you can look at anything you want , see things in the ways that you want , have access to different people and understand , you know more holistically what's happening in the world in a way that you want to , which happens that all pretty much all the way through , if you think about it , up until you're up until you

finish your studies , and certainly through when you're at school . Although there's a structured environment there , when you're at university , you kind of have a bit more oh , this is what's going on in the world now , And then people go away and travel or things like this . That I cool .

Maybe I could do this , Typically , if you're in this , you know , let's , let's , let's not beat around the bush here , These major corporations , whether they be banks or pharmaceutical companies or big four , you know , whatever it is right , It's , I don't want to lead with it's boring , That goes , you know , goes that saying it's very , it's very stuff , It's a very

stuffy environment , And it's this world that has been constructed , which , which is been defined as aspirational , But then it doesn't . It doesn't feel good . Well , it didn't feel good for me when I was in that world . Why do you think it ?

From a Q-DOS perspective , so a social chest beating , gratification type exercise , does it make sense ? And also , there is this element of security as well , and the way that the way that society is constructed in most of Western Europe , but certainly the UK , is that , as you say , it's like does this ?

there's this conveyor belt that you're just told to go through And then , at different stages , people are filtered . And if you are , you know you pass all the tests and do all the exams and do all these things that you're meant to do . Then you have access to these types of corporate roles .

Where you're , there's a , this perception that it that you can do , you can have a successful life , but there's no metric of happiness that goes into success . I don't think So .

It's just I guess it's the way that society is is constructed , and I've thought about this , actually , because it wouldn't really be appropriate either for everybody to just go and do their own thing , and it's really not . It's really not for everyone .

It gives me the foundation to understand how to build a company and an organization in a better way , given that I've seen this is the way I don't want to live .

It makes me so much more grateful for the way that I'm able to live now And , as well , i think that there is a , there's an element , there's a degree of credibility there , because because there's still this like You know , if you , if I was to put my CV down , i put my link to someone , see my LinkedIn profile , they'd be like oh , like , it's not just

like some dude off the internet that's started , you know , bedding company . It's like , oh , this is a credible man like I , you know . So I wouldn't say I honestly , i wouldn't say that it's , that . It's not something that some , that people should do .

I probably say to be mindful of the , of what skills you gaining from that , what skills you gaining from it .

So if you're Getting a foundation of accountancy knowledge , for instance , always , always going to be super helpful and any future entrepreneurial , entrepreneurial endeavors for you , or even if you rise to the top of The corporation , that's always going to be useful for you .

But I think there's nothing wrong with getting your hands dirty and lots of different things and see what you do like , see what you don't like , especially what you don't like of course that's that's actually more important .

Like I got to a senior position At a company and then I was like , okay , this game is not for me . I've climbed like the wrong mountain on top of a mountain . It's the wrong mountain . I need to get back down and get back on the right one .

Scary , but what's really , what I really like about your perspective on it is because , like You've seen that side of the coin and you don't want to opt for it . Like you've seen that's what it is and you want to go to a direction . So myself I've seen what it's like And I know changing is scary . It is scary .

It's very difficult to do this , especially when from a family perspective . I know you said your family are very supportive of you as well from other podcasts , which is great . But if you're in a state man , people invested hundreds of thousands into your , into your fund or your kids fund , and then the kid wants to make a change .

It's very , very difficult , you know , and for me it's been this Three year journey of actually pivoting . It actually literally took three years , but the skills part of actually things quite interesting to .

So I don't know , bro broke hitting Kind of online ecom guy really good guy you should reach out to he was a , he was in law and he was like what the fuck am I doing ? during his gap between the next semester He started the ecom store and he made around 150k in the first three months and then he got out and his first year , five million .

Anyway , he we were discussing this being like what is that bridge where ? where is the bridge like ? how do you change your perspective and change your mind and it's exposure ?

You were exposed to different elements and you saw the other side of the world , whereas I have a lot of people who are quite close to me family was Who have never done any entrepreneur pursuits , never tried anything , so they don't really know what the other side of life is like . you know it's two different things .

people have never had a career , people who only had a career . they don't know what the other option is .

to be in . Really support not this , probably not a great deal of people like that . Just go back to I don't know . I don't know . I said to you I just sort of turn up to stuff and there's probably gonna be a couple of lawyers listening to this .

That's gotta be the worst job ever Is it not 100% endlessly reading documents and being like oh , that word there .

I don't know . I guess people have , people have to do it , right A hundred percent , so and demand , that's what the sell it to you , right ?

There was such a big supply on the company side , like they really wanted it and not many people wanted to do it because , like in Ireland , it's not really geared towards you . Yeah , i think the culture between Ireland and the UK , and obviously in the US , is very different .

Ireland is very more like safe plate safe like let's not build the next fucking unicorn , and that's not like one off to fucking island in Asia . Very different mentality and , again , there's nothing pretty wrong with that if you want to live that life . But what you find ?

but more people that I speak with , or even my girlfriend , as I mentioned earlier , like you know , when they're young they're building companies . Their exposure to other things like , for instance , like my girlfriend's dad , was homeless . He grew up homeless . At 35 he retired his entire self . He was like head of sales , pharmaceutical sales in the 80s , 90s , right .

He had a daughter and a son . The son had a landscaping business at 14 . He's 21 now and a guy can pretty much exit the company for God knows how much government contracts that he's signing . 21 years old , he's signing government contracts for interstate landscaping work .

I know that is , and also that was kind of bred into my girlfriend as well , which is why , like she hasn't , she never went to college , barely finished high school , and is fucking razor smart . Yeah , very creative , very smart . Even her marketing , her branding , her design It's excellent .

You can't teach that . That only comes from life experiences in sort of sink , sink or swim situations . Right , it is right and it comes . You know , it's always some level of trauma that would have come from that and that's what gives someone this increased level of Of determination and ferocity not to give in . And I think You can't , you know you can't train .

It has to just be some some things , some triggers or things that have been happening in your life that might seem unfortunate at the time but actually turn out to be fortunate . But yeah , i mean , i wouldn't be . I've a young boy in the world change so much .

I really hope the education system changes in In all over the world actually , but obviously just from just from growing up in the UK .

now is twenty one , he's just finished university And he actually want to take a bit of a break from having his own business because he's literally been so burnt out that he joined the video as a hardware engineer and he came out like two hundred K , so he had no debt leaving college and he's on a two hundred salary like twenty two , and I would think he

just about is . But these are normal , is right ? He like , he's like diagnosed a fucking genius , yeah , yeah yeah , yeah . But that's , but it's that and it's . It's interesting because it's a standard . I know we're jumping around , but it's a different standard . When I speak to her dad , i really respect me and really likes me , but he's not in all .

But he's not in all because the standard is higher . Again , me , the standard is generally higher , you know , and , of course , like a baseline , they want to be happy , healthy , have a roof overhead , but then the next gear of life is what can you do , what can you provide , what can you help other people with ? walking ?

walking you serve , yeah , you know , which is really why I want to get into some sustainability stuff you do as well , as a perspective is very unique , but I think that level of high tolerance , high standard , is very good and that's why I kind of moved away , quite not young , but I've been in Asia for a couple of years because I don't have any other

standards as me in my laptop , you know , and the people that I hang around with not hanging around with people I interact with are these conversations week .

So speaking to like a McKellie who literally was 21 years old , doing like 30 million Insane , right , it just remember leaving those conversations , just being like fuck me , i need to push harder on what I know . I can't . You know the ferocity , that tenacious element , and that's why , like record people like yourself watch this .

But that's one other thing as well . It's like it comes back to do you love law ? Do you love accountancy ? maybe some people do . Actually , do you love this ? It's like you love doing it , and I'm not saying like every second of the of the day that you , you know you wake up with a spring in your step , jump out of bed .

Yes , i'm a lawyer and I can't wait to go and do some law today . So , no , that's not the , that's not necessarily what's going to happen . See use case , where you should have some , some degree of . You should really enjoy what you're doing . Right , you get one life that we know of . Like , have a good one , why not ? But I wouldn't .

I would advise lots of people now not to go to university , not to go to college in the US . Like , why would you do that , like the amount of cost I don't know how much it costs now in the UK might be , is it maybe ten grand a year ? and then like another let's say five or ten with you when you're living and you live in expenses and blah blah .

If you take that money Then and try and do something , invest into a business that you thought you would enjoy , you'll learn way more from that and you might .

It might be a huge success , and if it's not a huge success , that's okay as well , because you've got all this experience to then go and do another one And you're far more credible than someone that's got an economics degree . So well done .

Well , there were four at one point because I decided this one one was shared with an ex partner , which I was like an intro to e-commerce for me and I'm like , okay , so this works And that was being done like side hustle in writing comments .

And then there was another two which were One of them would have been a very good business , but it's been very difficult to manage . And then one was just basically a flop . Most of them . I managed to get out of them pretty pretty scot free lost a few , few grand , let's say .

But this whole time I was like , okay , that there has to be something that Is going to help people's lives improve , and I think as well . At the time , i think I was very unhappy doing what I was doing And because of the environment that I was in , i wanted to . I found the world to be a very unkind place .

I didn't get the tube into into work by beginning , i'd be cycling and there was some small joys in cycling in and it's like this . Just the environment that I was in there was fairly joyless And part of what I want to do through through this brand and longer term , is really just to create joy in the world .

It really is See people have happier lives , see people are being inspired by changes they can make in their lives , which might be through sleep or mindset , changes in terms of how they're consuming from a product perspective , but I wanted to do something that would just create more , create more kindness and moving industries are .

That is a huge risk and the amount of money that there was invested into the , into the business , a huge risk , like massive barriers to entry .

So so much you can be you can bootstrap it .

But this idea said , okay , we're going to spend five , five or ten grand , get a basic website , basic imagery , go spend five or ten grand on it and you can test really on five or ten grand whether it's going to work or not is there an interest of people going to just on metaraads and You know that's , you're going to get an idea of like can you make

some money selling that product ? yes or no , but for something I think we launched . With what was it so ? three sizes , three colors And for products radical betting yeah , so nine times , four times four , thirty , thirty six queues , let's say that's quite a lot .

And the time it was like , how can we so , basically , how can we test it as cheaply as possible To figure out is does this , does the concept of this business hold up in the UK market ? But even then I think it was probably somewhere around fifty thousand .

I think we lost about seventy in the first year on the book this , but this is the thing it's like , and then the next , the next year , we probably lost was it double that maybe and you were .

But the MVP we sort of discussed this earlier the MVP was like what , how can we , how can we do this , get this to market , as with a very high quality products still , but just a test , if it works , but without , you know , without risking too much , without risking too much , and once we understood , once we understood that the concept worked .

So Because I'm , you know , in my knowledge of textiles was not good enough , there was some treatments that needed to be added to , to the , to the sheets , which one ? and it after about , it's about , it's about six months in , like a couple of customers say this happened , this happened , and I'm like this is actually happening now .

So I didn't recall the products , but We knew that there was an issue with them . So it's so weird , it's like we're almost like dormant for a long time And That's established an entirely new supply chain , but we knew the concept worked .

We knew that we could acquire customers , rate and a price And they're for them to be very happy with the product before they would , before they failed And I wrote a LinkedIn post on this . Actually it's integrity , right , like we could have done nothing .

The , the inventory was donated to hospices for , for There was a connection via someone at our 3 pm at the time whose mother was in hospice and they said we need this stuff .

All the time I was like , okay , like when the next next batch arrives done And then got in touch with all of the customers that the shops with us up until that point And And made sure that they had everything replaced .

Right , you don't have to do that and we bootstrap company up until that point , which meaning that I'm paying for it , basically that's the .

And You know , i think if you , if you're , you have to be accountable for the way in which you conduct your life , conduct your business , and just do everything . Just do everything in the right way , and it's okay if it's slow , it's okay if it costs you more money , it's all okay , but just just just do it in the right way . So that was exciting .

And then some of you expanded the range more so , had even more sizes , brought in pillows , do base top as protectors at that point . That was just up until that point , and I'd built out more of a team , only one of which is now remaining . Shout out to Jesse , shout out to Jesse .

And This was still at the time , pre iOS 14 , which is where our testing had been done through scalability testing , through ads , through meta ads , and So we went flying into . It would have been Q for twenty twenty one , and it was immediately after the iOS 15 update , and everything was just .

we were just like , well , we can't , we can't track data properly , we don't know what's happening . Well , so it was a bit , a bit sticky again , but again you learn And was . There was a transition in the offering and the proposition from a web perspective . So it was very , very basic out of the box Shopify theme to start with .

We then had a , a part , custom built . This is how I work . So I was like , right , i was good , looking at competitors that we were doing what we were doing in the market , but in different geographies , and found out who the developers were . So found the developer for at the time , who the company with the fastest growing bedding company in the world .

I was like , right , well , you're hired , like , get on it because you've got all this knowledge . And I don't think personally I don't want to say they are , but I don't think they should have taken us on as a client Personally . But I wasn't going to complain . Right , they wanted , they wanted to do it , they'll do it , and What I'd always done is invest .

This is the thing it's like know your target , know what you're shooting out , and then you can take a better shot . So I researched bedding companies , different ways of acquiring customers , not retaining acquiring customers . Yes , you can do it through digital advertising to an extent , whether you ordinarily that's meta , depending on the product .

It might be TikTok and there might be bottom of the funnel Google , or some people Google anyway for very niche long tail keywords and Bing to a lesser extent . Lost my train of thought here .

But we invest a lot in SEO . We've got very good people that work on it and it's going to get crazy . This is the thing . I can't say everything I want to say . I'm like what if someone's listening to this ? But this is part of our strategy to do this .

But if you have the best blog in the world for bedding and textiles and sustainability , you are getting so much traffic through 100% . You are getting so much traffic through . Organic typically converts better if it's targeted organic .

So people who are specifically looking for product information And also , when you're in a niche area , like we are , what will happen is that the wave of information , the amount of people that are interested in these types of products that we're selling it's just self fulfilling forever , right ? Yeah , i think it was last year .

In the last 12 months , it was something in the region of 700% organic traffic growth that we had And we've got a target this year to do . It's only three , i think we go .

We've said 300% , two to 300% , but then these numbers get big and they get big quickly And these are people who are not all finding you with shopping intent , but as a minimum there's an awareness of what's , of what's , of what's happened , of your brand , follow you and figure out , look and see you on screen .

If I gave you my entire operating model , all of my contacts , i could even give you a big pile of cash and say off you go . Do you know what I mean ? Like you can't do it , it just it takes time . And once you've , if you're investing correctly in the right things at the right time , it is compounds and the compounding of it gets crazy .

And I will say one more thing as well . I mean to be fair . no one's going to do it as well as I'll do it anyway . So I'm very happy to say this , but the way that millennials are searching and the way that they're building infinity with different brands is very different .

TikTok is fast replacing Google as like a go to search engine , as is YouTube has different types of information that people are looking for . People are increasingly shopping using videos rather than images or written text . So as useful as a blog is now part of what we've . we're doing . post . our equity raise actually finishes today . Should have said it yesterday .

Should have said it about a month go , to be honest .

There's a seed enterprise investment limit of 250,000 , which gives like amazing tax benefits for the investors . It's not as well known as it should be . So it gives 50% tax rebate on the way in and it gives a no capital gain tax on the way out And it's a fantastic way for people to invest in young businesses if they know what they're doing .

Funnily enough , the investor I spoke to it wasn't yesterday before actually asked loads of questions . That did I say why have you valued a company so low ?

I was like get people , you know , get , get people through the door , like , if people are believing in a company like this , very early life's very long for me , it's very easy for me to create sister brands in the space . I bought something like 50 or more I might be , i don't know how many there are now like ethicalsomethingcom domains .

Make sure that we're understanding how much carbon we're you know and offsetting it And building this .

Eventually build a web of companies where there's an affinity not only to the brand and to the logo but as increasingly as I'll be speaking , a lot more there'll be an affinity to me and people will know well , i got this , got my bedding from James Oh , he's doing underwear , i'll try it . Oh , he's doing dog beds Yeah , i'll try that .

in that time . Yeah , um , and obviously the the long , the longterm play is to um , build the brand to such a point maybe not after three years , but um , but slightly longer , maybe five or until you know , i don't know , i'll see how long I can go on for right , um , where they'll get a very favorable exit .

So let's say they invested a thousand pounds , it's actually cost , cost them 500 pounds due to the tax rebate . And let's say I uh , three X , or let's say our five X , so they'll enact exit at five , exit at 5K , and it's cost them 500 quid and there's no capital gains tax on that exit , so that's wild .

I know , i know , guys , man , that pretty early on Not too early , but pretty early on they were putting like a thousand , and guys like literally got out at like series C , and they got out at they could have made like a hundred K , or they could have made a hundred 50 K from it , which is 150 X multiplier One . Ask you about the dragon's den approach .

Is there some like bad blood between the two of you ? Not yet There will be , though . There will be . Why , though ? And I want to get your thoughts on that from a from a production perspective .

You know , i say a huge amount of me , two or three that said I've got experience in video editing and production . We can see that that was just like horrendously cobbled together production , so it's framed in a way to to create a narrative and a story . I said , oh yeah , that's kind of what happened . I wouldn't say there's bad blood there .

What I would say is that anyone listening to this and if we can get the editors to actually soundbite this and I'll , you know , put it somewhere so that any other entrepreneurs that think are thinking of going on there want to have half an hour honestly , i'll give them half an hour , hour , hour's time and I'll I'll speak with them .

I see , just be going with your eyes open and just think about again . Think about what . What are you ? and I didn't take my own advice like what are your goals ? What is it that you're hoping to get from this And what ? what level of understanding do they have of their own skills and capabilities ?

What level of understanding do they have of their own business ?

And I don't know if maybe I , maybe I ruffled some feathers in there a little bit , because you can probably tell from taking to me , talking to me now , not only do I know my business inside out , like I know what I'm doing And I think there was one comment in there I won't say who it was , i think I know what you're going to say before you say it .

There was a few , there was a few things in there and somebody said you've , you've got an answer for everything , don't you ?

And then you see , i didn't actually even see it because you can't find it on internet , but I presume it wasn't portrayed the right way .

But BBC are notorious for doing shit like this , but so are all companies right , and this is the reason why , unless you say something here that you don't want shown , i will leave this completely unedited , and this is why I favor long form so much , because of the fact that you build trust . You build .

I can see your values , i can see what you're about , i can see everything , and it's completely unscripted . In juxtaposition of that , you take these fucking reality TV shows , which is basically what a variation of what it is .

They're like what's going on , james , like I'm a friendly dude , i was getting on with all of them there and the way that it was portrayed is so strange . I was like what's happened , like what has gone on here ?

Bear in mind that's the comparison , right , cause you could come on the show and smash a podcast and it's way more engagement than everything , cause , like , for instance , steven Burtlett , his podcast is listening to more people than BBC do on a daily basis , right , so it's retention wars And that's the way to get people in .

They need the story , they need to tell the story , but they need it to not be woo-woo and all happy going because people don't want to see positive things . The negatives of the turning the needle , turning the knife is actually what will work . So when there was a clip saying you man saying to you these are humans .

I say this to a lot of people Before you make any decision in business or life , just ask yourself am I being a dick ? And if the answer is yes , you can still do it , but you're going to be being a dick , so probably don't do that .

He , at the very beginning of the podcast he read out BBC's mission statement and the mission statement is to give like a objective view of the news and the tell the truth like honestly and not give any assumptions . And then obviously we've seen like what they've done with like interviews over the time .

But I just think it's a bad representation of like how everything goes , because it's a abdominal effect . If one person starts doing this , the retention war of like fucking up all the content and stuff and everyone else will do it , and I've seen even podcasters do that too .

they have leaned really into creating a clip podcast and I don't want to name names , but there's a lot of people , like people who are in the industry , really hate that sort of it . So as a result , it's like okay , so what actually do people want ?

People want the story , they want the negative story , they want the drama , because that's what's happening beyond under the hood , mentally right , and these companies are leaning into it , which is why I think it's very unfair from your perspective , because it's not .

everything went fine for you to some degree , but imagine if it didn't , and imagine if you did a Cedar around and people looked up your name and they saw oh , this happened , this happened , this happened . So it's like we're all on this knife edge and people think that they're protected from it . This is a big thing .

that I want to say is that everyone , including me , who has thousands of hours of me talking on internet they're very subjected to anything that can happen from this perspective .

Den . It might not be by the time this goes out , i don't know . But for starters it's an amazing experience Like it is cool And it shouldn't be like that .

I think that the biggest takeaway for me which is a lesson that I'll forever be grateful for is that to not don't have the assumption that everybody operates with the same level of integrity , honor and good intentions and values as you do .

And okay , fine , you can get a quick win by being a dick and making someone look , making someone and their business or whatever it might be , be presented in a certain way . Yeah , well done . Like you've just said , tate is now onto the BBC saying that they're not doing this objectively .

The next wave of people will be far more interested in the opinions of others than they will be and they'll move away from there . They'll say , well , we don't trust , we don't . And actually I think I did a poll on my , you did .

And it was like it was great But super disappointing to be presented like that And I don't know what the I can't remember the exact same , but it's . You know , to lose your wealth is one thing , but to lose your reputation , your character , it's like . And I'm like , why have you done that ?

And not only that , like an award winning B corporation that's visibly trying to do something for to benefit the world and benefit the people in the world .

A lot of people are doing things that are good and people are trying to find the wrong thing in it or bad thing in it , or saying to you I mean one of the things that I said was like , oh , i can do all your supplies for 5k or something like this . And you were like , oh , i bet you could use it .

You could find you could source it all for like 5k or 50k . They said 5k .

it used to be a business show with some entertainment and now it's an entertainment show with some young entrepreneurs or an experienced entrepreneurs getting the pants pulled down .

because I often kind of see that people really give up a lot of ownership for some fucking cash in the beginning to just try and make it work , Because over time you're probably going to get more and more diluted if you keep on raising . You know .

Most of it will be in an O3 account held by Cedars , but then some of it won't be through other private investments , a lot of people that have invested in the business . Basically , because you'll have to find the date on this , i'll say it slowly and if anyone is still listening , if anyone is still listening , they can have a little Google .

So get your Google ready . But there's the stats of something like your business is a start-up business three times more likely to succeed if you , from the get-go , have two of you , or that could still be like one of you is the leader , one of you as the other person that's doing stuff .

So and if you , if you go it alone , you know you base the numbers , don't like that you're more likely to fail business more likely to fail . So much stuff had invested . Speaks to me saying that they put off by the fact that I would , i still own the whole company . So But yeah , and understand what your goals are there's .

It's very different from this type of business to , let's say , if you've got an idea in , you know , let's say , big software business or a bank like Revolutions . Totally different because your capital requirements are .

You need someone on a you can program , you need to do yeah , and that was the reason why I didn't go and do it , because I just like couldn't be asked going through that process now maybe different and a couple of stayed in a couple years , but like you fundamentally can't do it . You can't post off a company with a CTO .

I'm like put a few posts up if people want to make it . You know , if people like this guy knows what's going on and he's got a cool business and I'll invest happy days And you know , you know . And if they don't , that's okay . But I think that you know the next , the next round for us will be These are the things they don't show you on .

On dragons , then I covered this in Matt as well . We've been by the time of filming . We've been approached for buyout . We had countless VCs circling trying to get involved and even now , more so , post raise as well , with the balance like . Yeah , i'm like , with the balance sheet strengthening we can do . You know what I mean .

So the balance sheets we strength , strengthening like it opens you up to far better options for a debt financing perspective , so we wouldn't even need necessarily to get investors in for a long while .

Yeah , when we do go series A , it will be with a very carefully selected partner that specializes in in accelerating DTC growth and , ideally has cross border capability with the US and Canada . I'm very niche and specific about it's like don't just take the money , like take the right money .

And if you go into dragons , then it's like don't just take the money , like take the right money , take it for the right reasons . But I'm looking for that's what we'll need next , you know , to accelerate our growth , maybe with one or two angels supporting it and probably tapered into a crowd raise as well .

So typically these VCs , they might want to say 25 to 30% . So they've got , you know , a serious in serious interest in it . I think it's just last week someone was like yeah , we're interested to buy 51% of a controlling share , like it countless offers for like big money to take .

I just didn't understand how this would work and I was just like I'm sorry , no , i was like maybe in like a few years , but I didn't understand what I meant and that's what was like , fuck this .

And that's what it's very interesting , because you just need to say no while you're building , building , building building consistency , discipline , understanding what the knowledge is , you know , understanding the value .

And then , going back to those three points , i want to ask you on more in a personal side of things , because you're someone who's very like , you know , like really into , like nature , to art , your health , your fitness . You don't strike me as someone who starts a business for the money .

The reason why , among other reasons , that there is war , is because of greed . The reasons why There's a lot of unhappiness in the world , families being torn apart , is can be through greed . The reason why the so much waste everywhere and people are not being mindful of what they're consuming , among other reasons , is through greed . Humans are inherently greedy .

This is why it's one of the seven deadly sins . Right , i'm not religious , but we all know with the seven deadly sins , and greed for me , is a disgusting trait . And when I , when I see people with A hundred , two hundred , five , a billion so what are you doing ?

and like , sometimes , sometimes that will just happen , that will happen and it's a , it's a , it's a . You know , i think it's a byproduct of , it can be a byproduct not always of putting good things into the world , not always , but often The concept of it is very , very strange to me .

I mean , obviously , if you have more wealth , you'd have to be careful , you might need some security and you're probably gonna want more comforts . I feel really bad if I had , if , honestly , if I had a hundred million in the bank , i'd feel terrible . This is awful from what perspective ?

because I think I'm gonna think how many people that you could help and how many lives you could change By Doing anything you can set . You can , you can accelerate other fantastic young entrepreneurs and businesses that are doing good things in the world .

You could set up charities or support charities that are of Importance in your locality or globally or have was something that you know you've been impacted by personally . I just don't really see the point of it . I don't really I can't see how you'd it would , how you would generate any more happiness as a result of that . I'm , but I haven't been .

I haven't been there , so it's hard for me to say how will feel . Then I saw I saw this to , matt said it after the podcast I think I can grow this business like not just like quite big , really really really big , and other connected businesses really , really , really big , and then it'll be a case of me like what will them then ?

what , what , what do I do ? what does the , the do organization do ? And it'll be a very different picture . Then . You know , it's a big , a big beast , and it will have its own culture and Different . You know different goals and different people , with different getting pulled in different ways . But Yeah , i just , i just it doesn't .

It's just me personally and I think it's because You know , it's something that I've seen in my life and it's I just find it quite distasteful quite often . I just find it .

I think , above all else , if you know , if you , if you don't have , if you're not humble And you're not consistently thinking about how you can help other people or things that are of importance to you , then you've really not understood what life is about , you've really misunderstood .

And a lot of people might have that realization too late and I'm very grateful that I've had that realization in spite of my rickety knees and my sore back a relatively young age still . And if you , that really propels Everything that I plan to do , not just in this business but but in my life .

And I think I , you know I would be far more proud of myself and my death bed knowing that I had put as much incredible energy into the world , create as much joy as possible and helped as many people improve their lives and make the planet a better place . That's what will bring me happiness and I'm . I think I've never really liked all this fancy stuff .

I'm just very happy , just sort of , you know how long have you been ? in Asia Came in . I came in December . I used to travel here when I was much , much younger . I spend a couple of months here when , i was in my early twenties .

I'm , and there's a , there's a , there's a threshold of which that , like you , kind of have enough comfort and too much comfort is not good in your , in your life and how you exist .

and I don't know this is a difficult one for me , like I have a , obviously having awareness that by generating wealth I can do more good things , but I also have this , even this like internal thing that's pulling on against me , which is like the you shouldn't even really be selling anything .

So that's why I asked you that question because , like , i don't think your motives are driven in money , but I think your motives are driven in society and the planet And as it grows , well , the bigger the company gets , that can be helpful . Now you might adjust your salary as a result . you may not take a 500k salary or a million salary a year either .

the company's value that 100 million . So dare to kind of internal struggles that can kind of pull .

So it would be useful to do , to do , to do to do different things , or accelerate the process of things that I would like to do . I said you know , I spoke to you on LinkedIn . I said I'll touch on it .

I'm actually with a partner a wonderful man called Reese started a or starting it's launching in July a wellness retreat here which is focused on yoga , meditation , breath work . There'll also be an opportunity .

I need to build out what course might look like for myself personally , but to do things in the fitness space And I'm thinking that you know , to get something that would be targeted for young men to know that they're there for two weeks . they're surrounded by me and some of my network over here , with lots of successful entrepreneurs here in my network .

Show them how to train well , show them how to throw a punch should they need to . The basics . Yeah , show them how to eat well , and come with an idea of what you think you might want to do with the business And I'll tell you very quickly whether it's going to work or not .

And if it doesn't , you'll be around some amazing other people who might be able to help you out to do that , and not everyone has the network or the experience around them to be able to ask these questions too , specifically for entrepreneurship , say .

But I don't know , i'll see what it develops into , but I feel like I should do some sort of retreat there myself . That's , you know this is something that I do find tricky . I think the world is a very difficult place now for everyone . It always is . That's the nature of it . I think I can't speak for young women , but I can speak for young men .

I think it can be a very confusing place for young men , And I think a lot of potentially very talented entrepreneurs don't have the support network that they would need in a school and they might end up getting funneled into this education system that may or may not suit them . I think there's a lot of expectation put on a lot of people's shoulders .

I don't know . Like I said , I just want to help people And I feel like I've got the capability to be able to help young people , specifically young men .

Now there's incubators , things like this , but that's for like proper startups , which not everyone has the capacity to be able to even build like over the people who want to have the capacities even is even shorter .

So I think in the online space , whether it's DTC or whether it's an agency or whether it's whatever it is , having some sort of people you can actually work with is hugely valuable , because all the comments I get from people are always like , how do you like speak to these people ? How do you engage these people ?

And the only way that I've been able to kind of do it was because I built this platform , which obviously is like a fucking huge beast to do . But like , for instance , i give you a good example This guy resheds me to another day . It was 15 years old , from Ireland , but he's based in Dublin . I was like I want to try to build a web development agency .

I want to work with small businesses and get up some kind of experience , and I was like you are already winning . You're 15 years old and you want to do these things . You just need to stay relatively focused . Don't do , don't drink , don't take drugs . Just do the basic shape , because that's the stuff that's going to happen to you When you hit 18 , 19 , 20 .

In Ireland , you're the best teachers in the world coming to you every weekend . This is the stuff you're going to be doing And you stay on that path And the genesis phenomenon . Exactly So . If you stay on some sort of path , though , that you get yourself into the space .

You know And even for me , man , i struggle with so much shit that when I speak to people they can unlock that layer that I really do need . And there is a lot of community page now that are being built .

Some of them are very expensive , some of them are not Not necessarily masterminds , but groups and shit like that Matt runs one for instance which is really good . It's based mainly in London , you know .

But yeah , i think that's the reason people fail , because not necessarily fail , but just give up Because at that breaking point they don't have the person around them because the motivations are different , like you said , the motivations for , like young men , wildly different from women , absolutely a complete degree .

Because , like even like my girlfriend , like she wants another comfort , she wants it taking a little bit easier , she doesn't want that fucking , she doesn't want to go and dominate a space , which is what guys want to do . And then they feel obsolete if they don't get to that point .

And that's definitely how I felt many times over every fucking handbrake turn I've had to take from a career , you know .

But there has to be a desire and that some of people have the desire to do that .

I just know , with the , with the skills , the expertise , the desire and the network that I have here to be able to take a group of not even necessarily young men , it could be , it could be people who are like transitioning or into you know , wanting to do a different , a get out of this . You know rat race and do something different .

So I think I need , i need to be sharing that . I need to be sharing that with the world . And I even thought don't even , you know , don't even run it to make any money , cover the costs . And guess what ?

If people are there for two weeks and let's say you know it's 5,000 or 10,000 to go and do , to go and do , i don't know how it will eventually be chopped up , and let's say there's 15 people there , you can take that money And if there's one or two of them or many of them that have got great businesses , say there you go , there's your starter capital .

And , by the way , i'll pick up the phone to another 10 people saying I've just met these amazing this , this amazing young man . Can I introduce you to him , this one ?

It's usually if they , if you're quite like driven and ambitious and you you're like part of that journey and you play the student , people do want to be under their , under their arm . You know , i've had like mentors who were 30 years in Goldman Sachs , who escaped that , who go build like like huge businesses and everything who really helped me over the years .

One great particular , simon Reed , was on my podcast four times as a result , and it's not like forced . He would just give me a small subtle things like this And they that's what's kind of kept me on the , i guess , straight and narrow to some degree .

You know , because that's kind of what a network is , though It's not talking this artificial transactional relationship . It's much more , and that's what I'd like to do is well , that's why I'm very . If someone messes with me , I do . If I do , i get a lot of messages , but I try to get back to everyone And I try to send back a voice note .

I fucking hate texting . I'll just try to be very clear and helpful and try to help someone where I was at seven years ago .

It was like my values are very similar to this , like that I was going through that period . I kind of I wouldn't say regret it , but I definitely , looking at other people , i could have spent my time , i could have done a lot better things on my time That's the way I put it And I feel the pain . It fucking sucks , you know .

So all my audience are in that period , from 20 , 29 , and they're looking to make improvements in their life , you know .

And the most important thing really in all of it is your mindset . It is , isn't it As your mindset , your determination to keep going . no one's going to be there cheering you on . If you're lucky , maybe you've got a girlfriend , you might , she might be your .

you know that's someone that's the office of support there , but typically there's not going to be people cheering you on . And it's hard .

It's really hard But because it's really difficult and not just hours or workload or skills , like it's emotionally very difficult to handle a lot of what is going on all the time And you have to be a strong person And if you want , it will make you a strong person .

And you know a lot of my networking connections here are extremely successful entrepreneurs from all over the world And there's a common thread that runs through . there's a group , there's a group of men and women .

we have a networking bar Bali , behind the scenes , right In lots of different industries all over the world , and the common thread really is this level of focus , this level of determination and understanding that this is not one thing in isolation . You can't just sit at your desk all day and think , right , if I could just keep working .

it's this like how is my what's my health looking like as part of it ? what are my relationships looking like as part of this ? what's my business looking like part of it ? It all slots together , right , it all slots together , and I think it's particularly important for young men , if this gets like one person above the rest , to go and make a change .

if you go and work out for an hour at least every day for six months or a year and you educate yourself so you need the information then you acquire the knowledge , apply it with discipline and consistency . Your mental clarity will improve . your self confidence will improve .

you will have visibly and noticeably achieved health benefits and goals which you thought may or may not have been achievable previously . That's going to give you a level of confidence that may not have been there before .

It's going to give you reinforce your mindset to know that you can set yourself a goal and deliver on it with consistency and discipline , in an area that you may or may not be familiar with previously . I'm not saying spend you know I tend to but I'm not saying spend two hours in the gym every day , but if you're able to do it .

But it's things like this that I feel are so important for young men because it will teach them so much about themselves , constantly improving and pushing themselves , and pushing themselves , and pushing themselves .

And if I see or interact with anyone really and I can see that they are physically and visibly in good condition , like I can see that they've applied some knowledge , consistency and discipline and that is like their okay , i can see that this person cares about themselves .

Therefore , my assumption is that they're going to care about lots of other things in their life as well 100% And that confidence is fucking ridiculous .

So when I was kind of going to make like big changes , the biggest thing for me was like can I actually do it ? So I did like look back on everything that I did And from a fitness perspective , i competed nationally in Ireland at a very high level in men's physique And as a result , I thought you were a bit .

I mean , like you know sleep deprivation when you get to very low , you know body fat if Fox or Jbrane , everything Remember coming out the other end of it and going into like really heavy exams , like software engineering exams , and having the same mentality , but like if I can just be like locked out for six months , zoned in , then I can do it right .

And only recently , the last couple of years , i had to look back at other examples And then , for instance , when I was launching my agency or when I kind of tailored it up , it was kind of always around .

But when I put my mind at it I used to think , being like I was on the podcast thing every week and 95% of podcasts don't get to 10 episodes , and of those 5% they get to 10 and 190% don't get to 20 .

And then , just as you said , taking out the hardship , i had a deal that fell true this morning Not yesterday , this morning which I thought was going to come true . It was about 98% there and it fell true . And I looked at this morning and I saw the email come in and I saw the heading and I knew it was bad .

And I looked at the heading and I saw it to myself it's the next steps from here , it's the next actions . And I got back in the horror setting up some , some outbound this morning , followed by some other messages . I guess I had to see , like how I can come back from this .

And I was going to walk and I was thinking about it and I was like , fuck , that was a lot of money . that fell true . And I was just going to think about , like what are the steps you can do ? And I just extrapolated on this time horizon and thought , well , i'm not doing this for six months . the plan is to do this for many years .

So , yeah , it's okay . I think things didn't go that way , right ? If you think this was in the menu counter in September niggaécole theme or something like that , that's I don't know . that's what's important , because I'm that goes back to when I was competing , when I was in school And I was working on difficult projects .

I was better at rugby because it's not that many Irish sprinters that are great , but I preferred spinning more because there was that individuality and there's that success or failure . So often you would lose . You don't often win as much as you had a bigger competitions and it's only on you And then when you win , it's over a course on you .

Now , of course , you have a team structure and you've a coach behind you and everything , but fundamentally you've won or lost . So , taking that into the online space , that's why I really like building on my own to some degree , and now I have a like a strong team of a great , a great team beneath me .

I work , we work together as a team , but in the team element of sport , i didn't have that same Desire .

So I thought that was quite interesting my own personal experience . I love to get your thoughts on that .

Be very happy , you know , walking on the beach for a couple of hours on my own or taking myself off for the day on my , and I just love it . I love it . So , in terms of individual sports compared to team sports , yeah , i suppose I never , i suppose I've ever really thought of it that way .

I think , no matter anything that I would do , i Would always be trying to understand how can I increase my skill level in the in , in , in , whatever it might have been ? I'm like , how can I increase my skill level ? and again , guess what comes down to those three things again knowledge , consistency , discipline .

So , but I wouldn't say that , i wouldn't say that I have a preference and you know , i Think now Wouldn't say my sporting days are behind me . Bit of pat me , bit of paddle tennis here . I feel like a little bit of , just for those that night . So paddle tennis is it ? it's like a photo babes . Yeah well , it's like a fusion between .

It's like a fusion between a squash and tennis and it's a it's good as a mixed , as a mixed gender sport as well . So That's really , that's really fun , it's just a fun game and , yeah , that's what I feel like I like .

It's anything that you can increase your skill level in love , anything that I think I'm like right , i can see that I'm improving there , so But I I feel , so I feel sorry for them , but I feel I feel like people have missed out if they haven't ever had the experience of pushing themselves in sport To whatever level that they've , that they , you know for a

long , a prolonged period of time and I think it's Super , super important , like , incredibly valuable , and it's things like that . Actually , to sort of touch on it earlier , and when I said you know it's easy to to get , you know when you see to get knowledge and information will be Everywhere .

You just press the button , get 80% , press the button , you know it's get the , get the AI to give you the information in 10 years done . And what's , what's fascinating is that the . My Assumption or hope , is that the is that the education system will totally change as a result of that and encourages people to do things that they love doing .

Well , i just love playing sports . I love playing sports . I was really good at maths and actually loved creating things So like art or things that involve like crafting things with my hands and stuff .

I loved it Don't know why , anyway so But in it you know , as fast forward to 10 years , and then they'll be an argument about it from the 10 years , so let's call it 20 years .

A Lot of young people should be able to to say I just want to do sports , i've got all this , i've got what , and it's a lot more easy and accessible to do that , or To be able to do like far more creative things , far more creative endeavors like art or whatever you know artistic endeavors .

So I that's my like small prediction for the future , for the future there , which I , which I think will happen , but I think any anyone you meet and again , it's no coincidence that a lot of people who are Close to me have been involved in sport either to a high level or for a long period of time in their lives 100% and it's it's the extended time frame .

I'm dropping . He's . He always honest plays always been spoken of . His name's Darren McNamara . He's from Ireland . Okay , he was actually in the University with me and I was trying to go on to be IFBB pro like a proper professional is based in Manchester . Yeah , and yeah , like really like all in , like all in 24 , seven .

And The reason why I started working with him is because obviously , i'm just fucking To your point the health will deteriorate if I just focus on the business and I'll still go to the gym every day . But I mean like the granular tracking , the work you're tracking , the sleep tracking like your HRV , but that's what I do with him on a daily basis , right ?

so From working with him , the goal we did a six-month target of putting on as much as possible because I Kind of been taking a pace but also been training really consistently over the last couple years . So the 12 kg in six months , oh wow , every single day , just super , super detailed .

And now my dieting phase now is not eight weeks , it's also six months . Yeah , because that's where all the value comes from is consistency , day in there . Yeah , dropping the car slightly , day in , day out . It's the same shit . Now My girlfriend said that today . She was like , could you not just do this yourself ?

I'm like , of course I could do this myself , but that's not the point . Yeah , the point is not to do it by myself when it's to do with someone as part of that journey . You know , and yeah , maybe possibly my compete next year , maybe , but I'm just checking like , do I have a capacity ?

. But from doing like you know , box cuts , both cuts , both cuts I haven't reached my natural size . That I could have got to , you know I could should have bulked much longer , you know , not kind of way , but obviously , living in Asia , you kind of want to stay like looking decent , you know , in comparison to the bodybuilder approach .

But it would also be men's physique , it wouldn't be , it wouldn't be like the bigger category , you know . Anyway , that principle is what is important because it teaches me exactly how none of this happened can happen overnight . It has to be longer period . So if I was to go do it which I'm not saying I will that would be in total two years .

Two years just to see if my body physically at that stage of guys that possibly will be enhanced and whatnot .

But again , not tracking the way that should be , but like nailing my protein goals , eating as much , as as much as I could , could comfortably eat , eating a lot , and I'm like I can't . I just can't get any bigger . It's not , my body doesn't want to get any bigger than that you .

So there's only a certain one time you're awake and you have to eat all these meals , and obviously the later It is , the more fucks it per sleep . Right , but there's only so much you can eat during the day . So I was having 800 calories roughly a meal . So that's like , well , like six or five meals , man it was .

It was actually horrific and you can even check my resting hair . It was 6567 . Yeah , my HRV would be like 30 every day , because this is what my body is mechanically shouldn't be at that size . But like the whole idea was like sick into a plan . I made the plan sick to plan and like Caled the way it was adjusting , the way it was adjusting .

I was put on about half it . How much was it ? like a half a kilo a week or like two to three kilos a week or something ? How old are you again , did you say ?

But like you just get to the point where why you don't even look that lean or you don't even look that big , you just look like a fucking 14 year old boy , especially from my height seat , because from my height I need to always be at a like super jacked , super , super jacked or super lean , because otherwise if I'm wearing a baggy t-shirt , i got 14 , you

know .

Yeah , he's does all the science explained bodybuilding like videos . He's a cool dude , but basically he did that experiment . He's like you , small as a five four some kind of that . He did like a huge book and like he admittedly said that he looked like horrific at it . It was like he was like 80 odd kilos of five foot four and he's competed and everything .

He's competing , actual .

Like I just don't think I could do it , because I just kept trying to calculate my , my , my base metabolic rate and I think It's somewhere in the region of three and a half .

Anyway , if I'm exercising for company , let's say , two hours a day , and I'm like pretty chunky and I'm like I can't sit , like I was on the move , blah , blah , so I Don't know like how much would I have to eat ? then I'd have to be a night , what ?

Yeah , and especially if you're dieting , if you come down , you might think I need to lose a couple kilos . I've gone from 85 down to 78 now , but I'm gonna need to go below 75 . It's look really good . I'll have to be below 75 for sure , 100% . So now , the next Next 10 weeks are gonna be heavy and it is heavy .

When I was moving here back on Wednesday , fuck me , man , like , no , fuck , like fasting for 18 hours a day , like it really hurts Hearts , man , it actually hurts . I had to when I was traveling across because I had to go Singapore , jacarta , jacarta here and all the flights were cancelled , difficult and like coming up and stuff .

So it was like total was 18 hours . And then I flew in last week to do a podcast as well And it took I was fasting for 20 hours . You based here now . You're saying based here now , but like I left Singapore full-time and now , like you know , fully key that set up and all that kind of stuff . Now You know what I mean . That takes them as well .

You know what I mean to do all that stuff . So I'm looking to build here as well , not now , but like in the next couple years . I'd love to Build a lot of stuff here .

So if I was to go to the States , for instance , if I was to spend a month in the States , i would say I would spend a month in the States Recording one . It's going to cost me like 20k . We're just fine . But I need to be somewhere that , like , the dogs are okay , because I've like loads of dogs here and so for this now You know what I mean .

So , I need to someone else . I'm gonna take the dogs , though , no , no , no , we have people that live in . I'd have people to come and stay for a month . That's fine . Yeah , exactly , but I did , but you can't do that in Singapore . Yeah , it was very difficult . It was very difficult to do anything else in Singapore .

But live in Singapore Which you might think is quite strange because , like , it's very difficult to To get people to like take care of a house and stuff like that Very difficult , very expensive , should I say not difficult , very expensive , yeah , I used to spend so much money .

maybe a bit more . You short hair before that , yeah , well , i've had it , i've had it much short , i've had it like very short and then I've had it in between , but like it's iconic now .

I'm actually running out of supplements now , but I do take a biotin . Yes , it's a supplement for hair and for hair and nails and I do have a . It's a really embarrassing one . I mentioned this podcast . I've got a really good . I leave in hair conditioner Because that you have , it's all to 100% .

It gets salty in the water here is not really good , so I'm just like .

I was like at 20 , at 18 . I had like a really bad hairline right at 21 . It was like on the way out .

And at that point I found more plates , more dates , and I was like , you know , you know more plates , more dates , yeah , and I was like , fucking , it's gonna hop on it . So I was very strategic with it . It's very , very strategic . But started with Qtoconazole shampoo , which is kind of like a small bit of like anti , like hair loss .

Then I moved on to Finasteride and I was very meticulous and how I measure finasteride . You know finasteride is yeah , i've heard of this . So Finasteride is . It's an , it's a DHT inhibitor .

That's there Okay . So hair that's semi-lost , you can use that so you can get into it and regrow it . So basically , what Finasteride does is prevents you from losing hair . So you have . It has a lot of side effects if you are not careful with it . So how did it discover Finasteride was ?

the five milligrams is for prostate cancer , and when they gave it to people have a prostate cancer , they noticed that some of the hair was regrowing . There are people like cancer , they're grown hair . So then they were like , okay , they reduced the dosage .

But when you're up at five milligrams you can get like libido fucked up , you can get like test fucked up , you can get going to comastia . But down at like zero point eight to one milligram is like where the magic happens . So I was actually on the higher end . I was up about 1.2 milligrams a day , never had any side effects , never any issues .

Now , only I've ever gotten was I was started like pee a bit more , but then I faded off . That was it . I'd pee like once every two hours versus once every three hours . That's all right , it was all right Anyway . So I basically reversed my entire hair over the course of two years .

Now it's two years into the , not finasteri every single day and Yeah , so the last step to that is like you know , rogaine , you know your role game is you have to see , the ads

were like fucking . They put like treatment on your hair Which is like it's monoxone , it's a drug . Well , monoxone , those is completely like it breaks your hair down to regrow it . But I wouldn't recommend going on . It's quite expensive And it's it's like a . You need to be on a forever , whereas if you got a side effect for an astra you can go off .

It's chill , says a half-life . So if you got on it and like addicted and work for like two weeks , you just go off it and then it's done .

So yeah , man , and like there's a reason why the video has quarter of a million views on YouTube because 99% of men face this problem and I was like I don't give a shit what people think about me , i'm just gonna document it . So I did a one-year transformation to your transformation .

Wow , yeah , i did on YouTube and I broke down the whole thing from it and And I'm like , oh , blow it up , blew up because other men struggle with it And they don't talk about it just like what you're saying there .

But the business and giving up and having that kind of like grievance about it And I don't my parents , but never my dad was like you're fucking mad . And then about a year into then he was like whoa , he was like You know , he's like it works and I was like I know it works . It was a few other things I use . You never would have seen that .

You can jet in anywhere , but you can jet into your face . Yeah , I think we're gonna whatever it is So you inject it in here and here and here and basically , if you take analogy of a good desert , so your hair that's lost like a desert They just squirted and turns into a fucking jungle so you can rejuvenate hair that's at 99% loss .

So there's a place in them . Pass Arab , that . I'm just gonna do it as like an experiment because I just think it's fucking interesting and it's like $200 . Yeah , so you do it once a month for six months , and then you do it once every six months , and then you do it once every year and it's like $200 , man . So I'm .

It's lived in like jungles all over the place and is Doing lots of , should we say ? I don't want to say it's like semi experimental , i don't want to say that , but like There's some things that I'm like I Saw the things that you know positions and I'm like , oh , i'm just like I'll just eat my fruit and veg , yeah and . I'll be all right .

Yeah , of course There's all this . There'll be way more in future .

you . Yeah , I appreciate it , man . Hope you enjoyed it . and a bit of a different conversation , definitely Yeah , we do more in the future as well .