Marketing Master Guy Kawasaki

Silicon Valley icon Guy Kawasaki recalls his childhood in Hawaii, his start in the jewelry business, and how his skills at jewelry sales came in surprisingly handy when he became chief evangelist for Macintosh. He talks about personally witnessing the genius and dark side of Apple founder Steve Jobs, he shares some rules that he calls "the Gospel According to Steve," and opens up about the argument that led him to quit Apple in the 90s.  He talks about honor and honesty in the tech industry, his litmus te Learn more about your ad choices. Visit megaphone.fm/adchoices