@TiffHobbsOnHere | Rain and mudslide recap.

since about three PM. And he has some sort of banner. I'm looking at news Chopper four here on Channel four and this person is on top of the D. He has scaled the letter and he is holding some sort of flag with writing on it that I can't yet make out. There police at the base of the sign trying to negotiate with him, and it does look like he has come down, so Grand opening, Grand closing. He is now in custody and I'm sure we'll find out, maybe we'll find out what he was up there for

in the first place. But I'm glad he didn't get too much publicity because copycats love to do that sort of thing. All right, let's get into our big show for a little bit of the rundown at six point thirty. If the price of eggs is driving you crazy, you're going to want to tune in because farmers, yes, farmers, are hoping to ease your pain. And we're gonna talk to the founders of an organization called Rent the Chicken.

You heard me right, Rent the Chicken, and they're gonna let you know just what they do all around the United States in a way that allows you, the consumer to become a junior farmer of sorts and produce your own eggs. Not you, you producing your own eggs, your chickens that you will be renting will be producing their own eggs, and will get you the details on the how, the why, and of course the big question how much this entire

endeavor costs. Just after six point thirty, also have a story about what California can expect in relation to the egg crisis, because there are some predictions about what will happen in our state as the price of eggs continues to skyrocket and the demand, which is absolutely connected supply and demand as the demand continues to grow, because we love our eggs. I looked at refrigerator this morning. I

had three eggs left, and I'm treasuring them. I'm kind of waiting until the right moment to actually crack them open. I don't want to be greedy, because who knows when

I'll be able to find some more for a good price. Anyway, Now, if you do, in fact have too many eggs, if you're one of the fortunate few who has a surplus of eggs, and you've just been finding yourself goreing on these eggs and you've gained a little too much weight too fast, maybe Ozimpic has been on your mind, or one of those semiglue tie type of drugs that you can inject. Well, there's a new side effect. Not ozimpic face, not ozimpic, but not your hair falling out. No, this

one is actually much worse. All jokes aside. This side effect is much worse. And I'll tell you what that side effect is at the top of the six o'clock hour. Now, a new list has just dropped. A new list came out. You know, we love our list. We love to know where we fall on someone's list, and This one has to do with the quote rudest cities in the United States. I'll tell you which California cities made the list and how close you are in proximity to rude people that

you might not have recognized. That's coming up in the next segment. Then at five thirty, we have music industry legend Ernie Singleton and he'll be joining the show. He's who you can thank for the likes of the mass appeal of artists like Prince Madonna, the Beegs, Share and countless others. He's the man behind the magic, the man you didn't know you were a fan of. And we're going to talk to him at five thirty. But first, what crazy weather we had this week? Absolutely crazy weather,

mud slides, tornadoes, torrential rain, atmospheric rivers. Can we go back to that tornado aspect for a second. A tornado touchdown in Oxnard, and of course it set its sights on a mobile home park. These mobile home parks just seem to attract these tornadoes like moths to a flame. And fortunately this particular tornado was an F one, But an F one. If you've ever been in any proximity to a tornado, and F one is still extremely significant. It will cause you to soil yourself if you are nearby.

I have seen, quick little story, I have seen a tornado. I may have talked about this on air before. I was in a plane and I was thirty thousand feet up. We were ascending to cruising altitude, and the pilot said to everyone, Ssh, there's a tornado just out of your window. If you're on the right side of the plane. Sh So if you're on the right side of the plane, look out and see this tornado. And he was excited,

he was happy about that. I'm sitting in my seat on the right side of the plane now praying every single prayer in every single language and religion that I know, because I am certain that we are going to fall victim to this tornado. But I did look out. I looked out the window and I saw the top of the tornado. I saw the eye of the tornado. Things you only see in movies or on that Doppler radar,

and it was magnificent. It was also terrifying. So to see any tornado, be it an F one, which is the lowest on that Richter scale or that particular scale, all the way up to the f fives and beyond is something to behold. An Oxnard got their first tornado at least in many, many years, and it did quite a bit of damage. But aside from that tornado, there

were quite a few mud slides. There were quite a few debris flows and rau wolves here in the studio with us, or at the boards on his side of the studio, and we have some audio about what happened with all of this torrential rain and the mudslides.

into the ocean. Are you okay? The officer was able to escape and climb to safety. He suffered minor injuries.

of the fires. Evacuation orders were issued for the different burn zones from Pasadena and Altadena to Malibu, and of course four good reason, there was lots of mud and flooding. PCH got it extremely badly. As you heard there Duke's Restaurant in Malibu, that beautiful restaurant that survived the fires, is now doing a mass cleanup because so much mud ran into their parking lot right up to the restaurant.

They're saying somewhere estimated between six and eight inches of mud that they're now having to dig themselves out of. I don't know if you saw on social media, but Melrose Avenue, the shopping district portion of Melrose Avenue over there by Librea, was flooded entirely in some parts because the sewers and the drainage systems were backing up because of this torrential rainfall, and there were stores that were

inundated with multiple inches of rain. And when you saw these videos, as I did, you would have thought you were somewhere along a river or somewhere closer to a large body of water. No, it's just the nature of the beast, and it seems to be the new normal at least going forward, at least in certain areas. Again, Altadena got hit really hard, the San Berdino excuse me, San Bernardino area got hit extremely hard. Sierra Madre got hit extremely hard with these mud slides and these debris flows.

And back to this idea of the new normal. Unfortunately, for the next few years, these burned, scarred areas are going to be affected by rain that we need. But because there's nothing to stop the path of the rain, these homes, these properties, these businesses, these streets are going to have to deal very quickly with what could be

another type of natural disaster. Speaking of natural disasters and going back quickly to the fires, Michael Monks, kfi's own Michael Monks is doing a two hour news special two Night on the Fires, and it will air from seven pm to nine pm. There will be a replay tomorrow Sunday from two pm to four pm. And Michael is going to end this two hour special look at the devastating effects of the wildfires through the voices of the

people directly impacted. Those are people who lost their homes, people who have started the recovery process, business owners, and people who are taking charge to rebuild in the aftermath. The special will also talk to reporters who were on the scene to cover all angles of this next phase.

Make sure you tune in again to this two hour news special tonight with Michael Monks, kfi's own newsperson, Michael Monks, airing tonight from seven pm to nine pm, and also tomorrow from two pm to four pm on the replay. When we come back, we're going to get into the most impolite cities in the US, and we're gonna find out which California cities rank on that list right here on KFI AM six forty Live everywhere on the iHeartRadio app. Tiffany Hobbs here with you.

mister Ernie Singleton music industry legend. Legend is not even a big enough word to describe this man, but he is the hit maker. He is the magic behind a lot of artists you are are fans of. You didn't know. I didn't know that he was always right there in the wings with these artists, promoting them, marketing them so that we then could consume their music. And we're gonna have him come on at five point thirty and answer some questions about what that was like, so stay tuned

for that. Now, let's get into this list, this new list that just came out, and let's see where California cities rank. The list is called the most Rude Cities in the United States. Yes, there's a list dedicated to rude cities. And you might be asking yourself, do I live in one of the rudest cities in California. Well, you might, you very well might, and if you've been out and about in the public, you probably have a good reason to think so. Because people seem to be

on edge. Rudeness seems to be the emotion du jour. And because of that, this list has some very stiff or stiff competition. And let me tell you what the social behaviors are that contribute it to this ranking. The social behaviors or the way in which cities were judged include one lack of awareness in public. Lack of awareness in public. Number two loudness in shared places, so those people who put everything on speakerphone or people who are

just don't have any volume control. And rudeness to service staff, so your waiters, your other sorts of service members, service staff members, amongst other things. So the list was compiled by a site called pre Ply pre Ply and you can see the full ranking on preply dot com. P r E p l y dot com. Doesn't have anything to do with tissue paper. Don't know exactly what their objective is, but they made a list and the list has gone viral, and they ranked forty six of the

largest cities in the United States. So here is the list, and then I'll tell you where California. Where California falls. Of the rude of cities in the United States the most rute. The top five rude to cities are Miami, Florida, Philadelphia super Bowl champions the Philadelphia Eagles went back to a very rude city according to this list, Pennsylvania, Tampa, Florida, Louisville. Or excuse me, excuse me, I read that wrong. I'm Miami, Philadelphia, Tampa,

and Louisville. There we go, Miami, Philadelphia, Tampa, and Louisville. And because they're rude, they probably would have turned their noses up at me. That I wasn't able to delineate between cities and states. But those are the top five. The fifth one Oakland, California, and that then ushers us in to where California falls. San Jose is number thirty nine on the list. San Francisco is number fourteen on the list of forty six rudest cities scales zero to

tens zero least rude, ten most rude. Okay on that metric scale, So thirty nine San Jose, fourteen San Francisco out of forty six, Sacramento is number nineteen, Los Angeles is number twenty five, Long Beach is number nine, and again Oakland tops the list of California's rudest cities at number five, number five, So Los Angeles is number twenty five. Are kind of right there in the middle of the rudest cities, with the rudest again being Miami, Philadelphia, Tampa,

and Kentucky. Let's go back to La for a quick moment. There was a very rude moment caught on camera last week in a downtown La Taco bell cantina, one of those fancy ones where they say, well alcohol, a woman was slapped by a security guard, and we have a little audio of what that sounded like. Did you hear that? We play that one more time, listen very closely. You can literally hear the slaps.

Don't know what this woman was doing there, don't know why she was there, but she appeared to try and order from one of those digital screens. The security guard came over. They had a few words, and as she turned away from the screen, the security guard pulled back his hand and open hand slapped this woman across the face. Across the face, and people in the Taco Bell Cantino were undoubtedly stunned, but no one did anything. All only

thing people did was film. That's what we do now, and that's why we're amongst the rudest in the United States. But because of this slap, this woman who then cowered in the corner and begged the security guard to leave her alone, this woman is now the subject of potential lawsuits going forward, and a group of leaders across Los Angeles who were calling for the immediate, immediate removal, the immediate firing of that security guard. Don't know if he

has been fired at this time. Their mixed answers to that question all around the net. But I'm sure we will get some updates from that story as it continues to unfold. But California right there, number twenty five on the on the list of rudest cities in California, Los Angeles right there, number twenty five. We have a bunch of cities on there, and LA is amongst the rudest in the nation. Something that's not rude is this interview that's coming up. It's special. It's going to be beautiful.

It's going to teach everyone something. It's going to give you something to walk away with and motivate you and inspire you, because this man's life has been nothing less than inspiring, and we're going to talk to him about the intricacies of his time in the music industry when we come back. His name is Ernie Singleton, so you make sure you stay tuned for that. Right after this five thirty break, it's KFIM six forty live everywhere on

the iHeartRadio app. I'm Tiffany Hobbs here with you until seven o'clock.

So I did my homework. And what I found out from my research was that not only did I recognize this name, but that my entire adolescence, my young adulthood, my childhood was crafted by this man's influence, by his musical influence, by what he did in the recording industry that I wasn't even aware of. That he was the proverbial man behind the magic or the man behind the iron curtain. And I was just so thrilled to know that he would give our little show some of his very,

very very valuable time. Let me tell you a little bit about Ernie Singleton. The music industry is a challenging space to navigate for artists and staff alike. It's synonymous with here today, gone tomorrow. Sticking around is a feat afforded to few. Those who experience success narrow that list even further. But our next guest has managed to do

both for more than thirty five years. And you can add another decade plus to that when you include the street level promotions work he was doing that made him a must have acquisition in the recording industry. With one hundred and thirty nine gold and platinum records to his credit and a legitimate claim to being the one to revolutionize black music in the eighties and nineties, mister Ernie Singleton had has been described as a legend by his

peers and artists he has worked with. You might recognize them Patti LaBelle Share, I'll be sure, Shaka Khan, Alanis Morissette, Jodasy, The Beg's New Edition, Miles Davis, Bone Thugs and Harmony Prince and Quincy Jones to name a select few. And I want to play a little compilation of some of the music that I just listed. Names good.

innovative ways of marketing and distributing talent. Without the marketing and promotional talents of mister Ernie Singleton, the music industry and how we consume it would be very different. Mister Singleton holds the keys to the past, press, and future of music with his own company, Singleton Music Corp. Focusing on entertainment, management, consulting, and marketing. From his personal beginnings

in New Orleans, Louisiana. Shout out to Southern University Go Jags, to his promotional foundation in radio that landed him in Los Angeles and exposed him to the global reach of the music industry. We are proud and so very grateful to welcome mister Ernie Singleton to k f I. Mister Singleton, Hello.

very happy to have this time with you. You ready to get into some.

Sundays when the master was off. It's interesting we're having this conversation considering the dynamics that's going on in our country right now government wise. But so when I finally transition from radio into the record company, and I'm a

degree thecounter but I never did the accounting work. But when I started MCA, fortunately I was working with a buddy of mine, guy named Gerald Busby, whom I had worked with during my class Casablanca days when I was a street when I was a street soldier with George Clinton cameo. And long story.

But Ergin brought Je, bought Busby in, and a month later he brought me in. And you know, we used to refer to m c A, which stands for the Music Corporation of America. On the street we refer to m c A as the Music Cemetery of America. Well, because MCA didn't have any real hits. I had great art at BB King, who was one of my best of friends until till the day he died. But they had bb Bodybland one way, but they never had real major, major hits, So I wasn't happy come into mc A

unless and unless they were there. Would leave us alone and let us do what we did, what we could do. And that's what Irving did. He gave Gerald and high free rings and in any time anything happened, the petty level we took from c from Sony from CBS, Uh, come you're broadcast. They're now called Sony.

Can you hang out for a little bit longer.

music industry executive mister Ernie Singleton. He is the executive behind the mass appeal of artists like Prince Share, the Beg's, Alanis Morissett, Bone Thugs and Harmony, and mister Singleton, we were just talking about the free reign that you were given while you were with MCA in its infancy when you came on. It was a new birth of MCA at the time, and you were able to turn it

into something that became ground breaking. And speaking about being groundbreaking, music seems to be embracing fewer boundaries in regards to race and culture. There are still some holdouts, of course, evidenced by many currently in the country genre who've been reluctant to accept Beyonce's latest album. But your work has transcended racial boundaries, bringing white artists into black spaces and

vice versa. Do you think that racial boundaries should at this point be removed altogether from the conversation when it comes to music, Are or are there benefits to keeping some aspects of those boundaries.

streaming age that we're in. I myself spent a few years working under a regional marketing executive in Los Angeles at Universal Music and did that for a couple of years, moved on through a few different labels, and one of my favorite things was actually getting out there physically and setting up promotional materials in records stores, whether it was Tower Records on Sunset or the VIP Records in Long Beach or a warehouse music stores, setting up those in

caps and introducing artists to meet and greets with their fans. Kind of the personalization of the relationship between artists and fans. People actually got to see them up close and personal. You've spoken a lot about what that was like, whether it was the Sony Walkman that you loaded with music and took to the radio programmers to have them listen to the music and get it on air, or going out and setting up those incaps in records stores. All

of that created that connection. It helped foster and strengthen that connection between artists and fan. Today, digital media, streaming, AI, social media, that seems to promote a bit more of a disconnect. Yes, we have access to these people, but it is still a bit removed from that person to person interaction. Do you think that that disconnect, if there is one, in fact, can translate to a fan experience that is ultimately lacking.

are fighting the transition of what's going on musically. I remember when music was a standard thing in school, and all of a sudden it was taken out of schools. Yes, and the computers became very, very prominent. I was stunned when I looked at people like Teddy Raleigh and see how he made music the way he did. Yeah. Yeah, But the that whole generation, they began to find ways to make the music. In the early days of cassio and all these little technological music pieces we had.

But again, you are far from finished. So what's the next chapter for Ernie Singleton?

premature to talk about it, but I'll mention it. We're going to be acquiring catalogs. Oh my god, catalogs under ten million dollars. But we want to repurpose those catalogs.

take you up on that lunch. I'm taking you to lunch when I come out your way.