Lisa Wellman, digital storytelling expert with a 30-year career in technology and marketing
Aug 26, 2014•45 min
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Episode description
Lisa Wellman is a digital storytelling expert with a 30-year career in technology and marketing that includes positions from systems development to business development to executive management. As VP of Worldwide Publishing, Entertainment and New Media Markets at Apple, Lisa and her team built a $3 billion revenue stream that accounted for 60% of Apple’s bottom line. She has held executive level positions in Fortune 100 companies, headed venture-funded entrepreneurial initiatives and provided strategic business consultation for Xerox, Kodak and HP among others. Currently Lisa is in charge of business development and project management at “nsquared solutions,” a software development services company.
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