Ian Miller, Rocket Branding strategist and CEO of The Brand Practice

Ian Miller is the CEO and Founder of The Brand Practice LLC, a business and brand strategy consultancy, and is an expert brand and marketing strategist with 30 years experience in building rapidly accepted/competitively advantaged brands. A recognized expert / lecturer in Ingredient Branding, Ian has led the creation and global launch of the ingredient brand, NutraSweet, and worked closely with 50+ partner brands including Diet Coke and Diet Pepsi. Ian has applied this expertise to the successful growth of the Splenda brand and similar launches in consumer electronics, pharmaceuticals, retail and grocery.  For 10 years Ian has lectured and authored and founded a successful business/brand strategy/design company based primarily on his Rocket Branding strategic and insight research techniques.