David Butler, Vice President of Innovation and Entrepreneurship for Coca-Cola - podcast episode cover

David Butler, Vice President of Innovation and Entrepreneurship for Coca-Cola

Jan 12, 201632 min
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Episode description

David Butler brings over 25 years of experience as an investor, advisor, designer and brand strategist to his current role as Vice President of Innovation and Entrepreneurship for Coca-Cola. Joining the company as its first global head of design, David successfully led the design-driven turnaround of an $80M brand, prompting Fast Company to name him a “Master of Design” and Forbes to elect him to their “Executive Dream Team.” In his current role, David leads a seed-stage venturing platform called Coca-Cola Founders, designed to co-create new, high-growth startups by connecting repeat founders with some of Coca-Cola’s biggest challenge. In 2015, David co-authored “Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too), a book that Tim Brown said caused him to "rethink IDEO."

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David Butler, Vice President of Innovation and Entrepreneurship for Coca-Cola | Kelli Richards Presents All Access Radio podcast - Listen or read transcript on Metacast