Keep Your Marketing Simple - Four steps for better videos to improve your marketing The goal of this video is to give you simple tips for how to shoot videos at home in a way that looks professional and is engaging. 1. Video Lighting - Face a natural light source What that means is just face a window, so you get lots of light coming in and lights up your face so that we can see you. If you don't do this, and if you put the window in the background which we see quite often, you end up becoming ve...
Mar 27, 2020•3 min•Season 1Ep. 1
Strategic Content Workshop - Content to strategically cut through - Campaign your content When creating strategic content, there are 3 main steps in order to maximise your reach. Content Creation Distribution to digital assetts Campaigning Most people ignore the campaigning part of the strategic content process. Campaigning involves reaching out to magazines, blogs, podcasts or anyone who has access to large audiences. The focus of the strategy is to align with brands that have similar values. T...
Aug 03, 2019•57 sec•Season 9Ep. 7
Strategic Content Workshop - Content to strategically cut through - Cut Through is an Emotional Angle The objective of your content is to connect with your audience. Without an emotional connection, your content will be dismissed. To create strategic content that connects with your audience on an emotional level, the question becomes how to tell that story. The way I create strategic content that connects on an emotional level is to find someone who champions that story. They become a brand cham...
Aug 01, 2019•30 sec•Season 9Ep. 6
Strategic Content Workshop - Content to strategically cut through - Turn Videos Into Articles To get the most out of your strategic content, the best thing to do is to re-purpose it. Each video can get turned into 4 pieces of content. Each strategic piece of content will give you a video, an image, a podcast and a blog. The fastest way to strategically create a blog is to use the words in the video as quotations in an article about the video. The article explains what the video is about as if a ...
Jul 30, 2019•40 sec•Season 9Ep. 5
Strategic Content Workshop - Content to strategically cut through - Struggles make us Human Brene Brown has been instrumental in helping us understand the power of vulnerability. But that doesn’t make it easier. When creating strategic content that cuts through the noise of social media, vulnerability is a powerful way to connect with an audience. Using vulnerability strategically, allows you to show your more human side, instead of your company side. Stories of struggle allow people to relate t...
Jul 28, 2019•48 sec•Season 9Ep. 4
Strategic Content Workshop - Content to strategically cut through - Identify Motivations When creating strategic content, one of the first things I identify is your customer's motivations. In this 1 on 1 workshop, we touched on the motivations to inspire others. We discussed how their success inspires others and how we can strategically create content based on these stories. Some of the stories are simply incredible. The people they help are absolutely stunning in what they can do. In this strat...
Jul 26, 2019•58 sec•Season 9Ep. 3
Strategic Content Workshop - Content to strategically cut through - Create Brand Champions When people watch your content, they are looking for reasons to dismiss you. When you talk about yourself, people will dismiss you. The strategy to overcome this with your content is to find someone else who will say it for you. This person will become a Brand Champion for you and will help your content move through the noise strategically. Even if you have the authority to say something about yourself, it...
Jul 24, 2019•46 sec•Season 9Ep. 2
Strategic Content Workshop - Content to strategically cut through - Why should anyone care? The first question to ask yourself, when creating content that strategically cuts through, is why should anyone care? You have to be brutally honest with yourself when it comes to creating strategic content. This is because if you don’t have someone’s attention straight away, then your content will be flicked away. Your content strategy needs to be strong enough to grab someone’s attention, and for a lot ...
Jul 22, 2019•46 sec•Season 9Ep. 1
What is Viral Marketing - Ep 7 - 7 - Viral marketing is how you Resonate with your audience For more episodes: http://bit.ly/2YD56VM The key to viral marketing is resonating. If I go to the piano and hit the E note and there's a guitar right there, the two E strings will start to vibrate with that the note. This is the same as singing and breaking the wine glass. If you match the resonance of the glass it shatters under the movement. This is why I say, resonate who you are. Pick what it is that ...
May 25, 2019•58 sec•Season 8Ep. 7
What is Viral Marketing - Ep 6 / 7 - Accept and Deliver and you will create a viral video For more episodes: http://bit.ly/2YD56VM Your presentation does influence the success of the video, but it's not the most important thing. Viral marketing does not happen just because of the way you look. All of that stuff is not as important as getting your message across. So if you have to accept all of your flaws, nervousness, fear, whatever it happens to be and just step into it and do it anyway. If you...
May 24, 2019•58 sec•Season 8Ep. 6
What is Viral Marketing - Ep 5 / 7 - If you want viral marketing, Be Brave and do it anyway For more episodes: http://bit.ly/2YD56VM To do viral marketing, getting the first video out is all good, but I think it's accepting the fear is there and doing it anyway. I work with a financial planner who is a rock star. She basically, absolutely terrified, has started to do this. She has committed to doing videos to create viral marketing. I don't see the terrified as weakness, either. I don't see it l...
May 23, 2019•56 sec•Season 8Ep. 5
What is Viral Marketing - Ep 4 / 7 - Lift your game to achieve viral marketing For more episodes: http://bit.ly/2YD56VM As soon as you say video and camera, people just, lock up. It's crazy. They freeze and there is no reason to. When I was first trying to land clients and I’d say we can do this video strategy, across multiple platforms, we're going to work out this process to go viral. My first thought was that people would jump all over this because it was viral marketing. And I thought viral ...
May 22, 2019•58 sec•Season 8Ep. 4
What is Viral Marketing - Ep 3 / 7 - Create content Every Day will help make a viral video For more episodes: http://bit.ly/2YD56VM To create viral content, to create content that people want to share, the process is making videos every day. Your goal when creating viral content is to start engaging with your audience, monitoring the results, looking at the feedback and looking at what people are reacting to. This is the most important step. To create viral content you need to know what works an...
May 21, 2019•55 sec•Season 8Ep. 3
What is Viral Marketing - Ep 2 / 7 - It’s not about Millions of Views to achieve viral marketing For more episodes: http://bit.ly/2YD56VM A lot of people think that viral marketing is: I put something on YouTube and Facebook and it blows up overnight. Where you get millions of views or millions of shares. Normally, the media talks about viral marketing based on the number of shares or views and focus on the level of fame that comes with it. The number of views and shares is only one part of what...
May 20, 2019•52 sec•Season 8Ep. 2
What is viral marketing - ep 1 / 7 - viral marketing is about becoming part of someone’s thinking For more episodes: http://bit.ly/2YD56VM Viral marketing is when you make it to the dinner table and someone has a conversation about you. So you've gone past social media, past digital, past a magazine, past everything and moved into what I call viral marketing. You now become part of a conversation at the table and you're operating inside someone's psyche. This is what makes viral marketing so pow...
May 19, 2019•58 sec•Season 8Ep. 1
STANCH DIGITAL presents: What is content marketing - Episode 7/7 - influence the buying cycle For more episodes - http://bit.ly/2IRo7Py What's the cost-benefit of doing a content marketing strategy instead of going to Google AdWords and paying them to put me at number one? The answer is simple. Google advertising is a great strategy. You can make the economics work. But you're only talking to 10% of the audience. What about the other 90%? Content marketing is about going after a much bigger pool...
Apr 29, 2019•3 min•Season 5Ep. 7
STAUNCH DIGITAL presents: What is content marketing - Episode 6/7 - demonstrate how you understand your customer through content marketing For more episodes - http://bit.ly/2IRo7Py One of the big insights that I have had over the last five years is that people have an innate desire to be heard and understood. This is a great concept to apply to content marketing. Once someone feels heard and understood, there's something that happens in their brain and they feel really, really good. And so with ...
Apr 29, 2019•53 sec•Season 5Ep. 6
STAUNCH DIGITAL presents: What is content marketing - Episode 5/7 - three stages of content marketing For more episodes - http://bit.ly/2IRo7Py Content marketing can be overwhelming, there are many steps. My job is to make content marketing easy. In content marketing, there are three major steps that I've identified. 1. Filming/editing, 2. Repurposing, 3. Distribution. I allow my clients to handle as much of that as they want or as little as they want. When working with different clients, it's i...
Apr 27, 2019•1 min•Season 5Ep. 5
STAUNCH DIGITAL presents: What is content marketing - Episode 4/7 - why distribute marketing through multiple channels For more episodes - http://bit.ly/2IRo7Py The main reason to distribute my content marketing widely, across multiple platforms, is to have a conversation with Google. In content marketing, every single time I upload a piece of content, and when I say a piece of content, that could be a video, or an image, or a blog, or an audio file or something like that... every single time I ...
Apr 26, 2019•54 sec•Season 5Ep. 4
STAUNCH DIGITAL presents: What is content marketing - Episode 3/7 - You can do it yourself For more episodes - http://bit.ly/2IRo7Py When a business has been growing and wants to create a greater audience through content marketing, the advice I give them is simple. I'm very honest when I explain that you actually have everything you need in your pocket right now to do all of your content marketing. Which is a phone. You don't actually need to hire a marketing consultant to do content marketing, ...
Apr 25, 2019•1 min•Season 5Ep. 3
STAUNCH DIGITAL presents: What is content marketing - Episode 2/7 - spam vs quality content For more episodes - http://bit.ly/2IRo7Py Spamming is copy/paste content, where there's no value or good content in what you are doing. Don't just copy/paste and try to trick Google, it won't work. We're not tricking. What we're doing is providing answers at every step of the process by creating a lot of good quality content. So when you're creating good content, you're providing answers for your customer...
Apr 25, 2019•1 min•Season 5Ep. 2
STAUNCH DIGITAL presents: What is content marketing - Episode 1/7 - content marketing is human to human communication For more episodes - http://bit.ly/2IRo7Py Content marketing at the end of the day comes back to the human being. Content marketing is a conversation with a human being. So the more that you focus on your relationship with someone, or how you communicate with someone, and you understand that, at the other side of your communication, there's a human being there. It doesn't matter i...
Apr 24, 2019•47 sec•Season 5Ep. 1
HOW TO HIRE A VIRTUAL ASSISTANT: Episode 14/14 - Virtual Assistants are not super heros Virtual Assistants are people, they don’t have all the skills in the world to solve every problem your business has. You can’t find a Virtual Assistant to do everything. You've got a look at those specialised fields and then you will find specialise Virtual Assistants in that particular field and they do it really well. For more episodes - http://bit.ly/2XZWn0k For more information about Fiona Kesby and Go-VA...
Mar 31, 2019•58 sec•Season 3Ep. 14
STAUNCH presents: HOW TO HIRE A VIRTUAL ASSISTANT: Episode 13/14 - The Risks of hiring a Virtual Assistant If you need a high level of security from Go-VA, then the Virtual Assistant will enter into a PCI compliant office. Which means that the Virtual Assistant will have to use biometrics to enter that space, the computer systems have no USB on them. So no information can be taken off the computer by the Virtual Assistant, there's no mobile phones allowed, no pens or paper. All the data is saved...
Mar 30, 2019•4 min•Season 3Ep. 13
STAUNCH presents: HOW TO HIRE A VIRTUAL ASSISTANT: Episode 12/14 - A Virtual Assistant is a person not a robot The most important thing is to remember when hiring a Virtual Assistant, that you're hiring another person and it's not a robot. The businesses that get the best results from their Virtual Assistants invest in coming to the Philippines and spending a week or two with their Virtual Assistant. They do face to face training, having a meal and actually getting to know their Virtual Assistan...
Mar 29, 2019•1 min•Season 3Ep. 12
STAUNCH presents HOW TO HIRE A VIRTUAL ASSISTANT: Episode 11/14 - How to Fire a Virtual Assistant in the Philippines When it comes to firing a Virtual Assistant, Go-VA handle this process. It comes down to communication. If a Virtual Assistant is not a good fit for the job, Go-VA will find someone else to do the job. No one enjoys this part of the process, but by having good communication between the Virtual Assistant and the Business, this process is easier. For more episodes - http://bit.ly/2X...
Mar 28, 2019•3 min•Season 3Ep. 11
STAUNCH presents: HOW TO HIRE A VIRTUAL ASSISTANT: Episode 10/14 - How to recruit a good Virtual Assistant in the Philippines Fiona Kesby explains to Paul Finn how she has come up with a really simple formula to recruit a good Virtual Assistant. First, check the Virtual Assistant's resume and make sure they’re not a job hopper and good work ethics. The second one is testing the Virtual Assistant's English comprehension. And the third one is the Virtual Assistant's attention to detail. Test on at...
Mar 27, 2019•3 min•Season 3Ep. 10
STAUNCH presents: HOW TO HIRE A VIRTUAL ASSISTANT: Episode 9/14 - Go-VA is a Value driven Virtual Assistant company Go-VA provides all Virtual Assistants with private medical insurance and supply them with one dependent as well. So they could have their mother, their father, husband, wife, or child on that medical insurance. It's a really good attraction and retention strategy, as it gives Virtual Assistants more incentive to work long-term. Virtual Assistants can access that medical help that t...
Mar 26, 2019•3 min•Season 3Ep. 9
STAUNCH presents: HOW TO HIRE A VIRTUAL ASSISTANT: Episode 8/14 - How to test a Virtual Assistant before you buy There is some risk involved in hiring a Virtual Assistant, but this is easy to overcome. If it's a really small task that can be done in an interview process, then that's just part of the recruitment process when hiring a Virtual Assistant. If it is a task, it's going to take a couple of hours or half a day or a day, then spend the money to pay that Virtual Assistant for their time. F...
Mar 25, 2019•46 sec•Season 3Ep. 8
STAUNCH presents: HOW TO HIRE A VIRTUAL ASSISTANT: Episode 7/14 - Are Virtual Assistants in the Philippines High Quality Virtual Assistants in the Philippines are very talented and dedicated to their job. The best test that you can give is a sample task of what they're going to be doing every day. If you're paying a little bit more you can get more experienced Virtual Assistants. It works the same way as it does in any country, in any industry. For more episodes - http://bit.ly/2XZWn0k For more ...
Mar 24, 2019•2 min•Season 3Ep. 7
