Meta Ads: Running an In-House Creative Team with Janis Thomas, Look Fabulous Forever

Janis Thomas is the Managing Director at Look Fabulous Forever, an innovative cosmetics and skincare brand designed to meet the needs of older women. They’re a UK DTC brand selling globally to a customer base often ignored by the DTC world, which they’re serving via a Magento site.

Founded in 2013, Janis has been driving the growth strategy for over 4 years, they’re currently doing millions a year, and working towards double figure millions. 

In this episode, we discuss: 

• How Look Fabulous Forever creates Meta Ads in-house that resonate with their audience 
• The secret to building a lean, high-impact in-house creative team 
• Why experimentation is the key to digital advertising success 
• How tailoring ads to unique customer needs can unlock new markets 

Dive in: 

[07:19] Agency handles account admin; brand manages budgets. 

[09:57] Increased creative volume reduces fatigue, boosts performance. 

[15:42] Community self-runs, shares content; fosters discussions, UGC. 

[17:27] Creative processes have become more streamlined, inclusive. 

[21:53] How is in-house sign-off process managed? 

[25:27] Experimentation is crucial for continuous marketing success. 

[29:08] Insider Tips from Janis! 

Find the notes here: https://keepopt.com/239

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