Customer Retention: Mistakes to Avoid with Thomas Lalas

Thomas is a specialist in retention marketing for BIG brands area – those doing over 8 figures in annual sales. With a specialism in the CPG, health and wellness, and subscription-first sectors. 

In this episode, we discuss: 

• Why the first 14 days after a sale can make or break retention 
• The secret to turning buyers into loyal, raving fans 
• How subscriptions do more than just drive repeat sales 
• A genius way to boost social proof using excited customers 

Dive in: 

[05:23] Key to retention: product frequency. 

[09:21] Subscription vs. non-subscription loyalty. 

[11:48] Subscription strategies as product essentials. 

[16:04] Boosting ad engagement with enthusiastic emails. 

[19:27] Personalization through zero party data. 

[21:12[ Typeform vs. one-click polls. 

[23:50] Insider Tips from Thomas! 

Find the notes here: https://keepopt.com/244 

Get your Personalised Retention Playbook from YOCTO >>> https://keepopt.com/yocto

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