Customer Retention: How Subscription Attracts & Retains More Customers with Matthew Holman, Subscription Prescription
Episode description
Matthew Holman runs Subscription Prescription and is obsessed with getting subscription eCommerce right. Helping brands via his newsletter, podcast and fractional subscription leadership consulting.
In this episode, we discuss:
- The #1 mistake brands make when setting up subscriptions (and how to fix it!)
- Why offering a free gift beats discounts for keeping subscribers longer
- The crucial 14-day window that makes or breaks customer retention
- How to turn your best customers into super fans who buy more and refer others!
Dive in:
[05:12] Subscription isn't just retention.
[08:35] Subscription strategy debate.
[09:29] Boosting subscription conversions strategies.
[15:26] Enhancing subscription offers effectively.
[18:12] Discount strategy beyond price cuts.
[20:38] Effective email engagement strategies.
[24:48] Maximize value from super customers.
[27:51] Insider Tips from Matthew!
Find the notes here: https://keepopt.com/246
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