AI Use Cases: How AI-Optimised Product Descriptions Boost Conversion Rates with Thomas Ryan, Descriptomizer

Thomas Ryan is the co-founder at Descriptomizer, “the number 1 AI tool for product descriptions”. A tool their clients have found increases conversion by 12%. Thomas has been working in eCommerce software development since the early 2010s. 

In this episode, we discuss: 

• The secret to writing AI-powered product descriptions that actually convert 
• Why “garbage in, garbage out” is the #1 rule for AI success in eCommerce 
• How to use AI to uncover hidden customer desires and boost engagement 
• The future of copywriting: Will AI replace human writers? 

Dive in: 

[05:23] Improving AI for better product descriptions. 

[09:25] Start with clear direction; quality input yields success. 

[13:02] Ensuring data quality for AI requires depth. 

[16:36] Use Descriptomizer; track and analyze engagement metrics. 

[17:32] Score product descriptions using "emphasis analysis". 

[21:43] AI reshapes copywriting, humans remain essential. 

[24:50] Insider Tips from Thomas! 

Find the notes here: https://keepopt.com/235

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

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