Low Cost and Easy Marketing Tips

And we've made it an entire firm of 25 lawyers now. You know, we do A lot of big cases, all from word of mouth referrals, and more importantly, generating referrals from other lawyers. And how did we do this? Well, I do it with my cell phone. Started with just a cell phone, then we later invested more into marketing stuff with high definition cameras. I'm coming to you from our podcast studio in Torrance. California, Los Angeles County.

Um, but the way that I see the things is I like to do a lot of media. I think media is a good funnel for you to acquire cases. So if you have a cell phone, I'm going to teach you some simple tips that you can be doing to monetize things a lot better. Especially in today's market where, I mean, let's be honest, private equity is coming into the space. They're gobbling up marketing law firms. They're going to generate a lot of leads.

They're spending millions of dollars per month to acquire cases and, you know, that's why we built a platform attorney share so that they could quickly find the better lawyers for those cases. Um, very easily. And the way that you do that, the way that you pick up more referrals and get more cases is people have to know you. They have to know you. They have to know your brand. You have to be a trusted brand. You have to have, be responsive and get back to them.

If they think you can trust you and you are responsive and you do good work, you will do very well in the practice of law. Um, so one thing I think you should do is, is pick a niche. Be specific of what you do, let everybody know what you do. For instance, if you do, let's say workplace injury cases, or if you do, um, big rig cases or trucking cases, that should be your brand. You should be educating people all the time about little things, little do's and don'ts.

And the more content you have, the better. So if you just film with your iPhone, it could be a selfie video. You could be doing on a green screen, be come from education first. And the more people see you as an educational tool, the more people that will want to refer you cases, whether it's a big case aggregator. Or it's a one off person that just happened to see you.

Now, if you're doing this within social media, whether it's LinkedIn, Instagram, Facebook, or Tik TOK, you have to have some sort of call to action. So if people want to find you, how do they find you have a link that's easy accessible. So it gets back into the backend. You should always have your house in order. So wherever somebody is clicking, if they're going to refer you a case, Or have an issue they want to talk to you with, it has to go somewhere and it has to be easily saved.

So, I recommend getting on any type of CRM or a case management platform that these leads, quote unquote, go directly there. So from there, everything is stored, so if you want to cross market them later, you can run SMS campaigns, email campaigns, campaigns of people within those CRMs. And I can recommend a few of those offline if you reach out to me. Once it's in there, you can make a decision. Is this a case that my firm wants? Thanks. Is this a referral that my firm wants?

And then with the integrations that we built with all the case management platforms at AttorneyShare, you can then refer that out. If it's not your wheelhouse, not your geographic region, or if you want to collaborate with somebody, you can send it in for your suggested referral fee straight through your case management platform into AttorneyShare to find the best match. So here's some simple things that you can be doing.

If you have that call to action on your website, on every single social media handle that you have, That's step one. Your house is in order, in the back, that's step two. Now you have to start putting out content. Again, if you have an iPhone, you can do this. Do long form content. What I'm doing right now, I'm talking, I'll probably talk for 10 or 15 minutes. What we do after this, is I will get this podcast transcribed. Uh, there's one called Rev. com, there's several of these.

You get them transcribed into word format. You can then recreate that into a blog, put that on your website. That is now organic SEO on the topic that you so select that you are now the expert in, which is now making it even easier for people to find you. On Google using organic stuff. Again, you want to be the source of truth here. The more you do, obviously, the more credibility you have, the more rankings you'll have organically using just that simple SEO score territory.

Okay. So then what I say, when you're doing this content, it lives evergreen, which means you should be saving all of it and reusing it and reposting it over and over again, as many mediums as you can. Whenever you have a speaking engagement or a teaching moment, Why not have somebody have a cell phone, even iPhone, or if you want to invest in and have somebody with a camera, either record it, interview it, then you can use that to chop up and put out there.

So there's some simple tools you could do to do that. Now we've, I, now we've invested. We have people that they cut up our, all of our long form content into short form content as well, post it all over YouTube, all over Instagram. So we're constantly top of mind, right? This is not that expensive to do when you're, when you're competing on, you some people are spending.

Tens of thousands if not hundreds of thousands of dollars a month just on trying to acquire cases Well, you can take a fraction of that and invest it in marketing systems having high quality video content Having somebody edit your clips so that they have good captions on them Captions within the post that you're putting them that they're being engaged with So the more people see you as that source of truth that credibility you are now a brand

and for anybody that does any type Of marketing they know that if a lawyer if they search for a lawyer on Google and they type in injury lawyer, Los Angeles You They'll call people down the line if they don't know anybody specifically. But if they see somebody they recognize from social media or a brand, it's more sticky, meaning that client is more likely to land with you.

And specifically, if you're doing attorney referrals like I do getting case from other lawyers, cause I'd like to litigate and try cases. They know you and want your brand, they want you. But that comes with a dedication of doing posts and putting it out there and educating people. Educating people on your results, how you got them, coming from a place of humility. YouTube's a great place for this. I know some very good lawyers like Attorney Tom, Tom Kirker. Perfect example.

He has 585, 000 subscribers on YouTube. He literally has YouTube paying him, paying him to create content because of the amount of views that he has. If you want to see how he specifically does it, I did an interview with him on Bourbon of Proof, and he explains all of this. But in a nutshell, he creates all of this long form content on specific cases, on maybe toxic torts, or a mass tort, or something that's hot in the news.

Uh, he's very creative, he has an editing team of how he puts it together, but through that engagement, he refers out thousands of cases a year, yes, thousands of cases a year, to lawyers that are the specialists within those cases, and there's no reason why you cannot be doing that. So if you have somebody doing the editing process, and then somebody taking that, say, an hour long show that you've done, and then creating several five minute, or 30 seconds or two minutes shorts.

You can now put those everywhere and repurpose them. So content you shot six years ago, you can repurpose it today. It just takes somebody on that cadence and it's not, you can have somebody that's just sophisticated in social media. That is just your back office for posting and reposting all of these, engaging all of the folks that are coming in. So again, I think these are very low cost things that you can be doing. Tomorrow to help monetize all of your referrals.

And, you know, I say this all the time. Do not be bashful about promoting yourself because If you're not promoting yourself, how are you going to help clients? How are they going to know to find you? You have to have a little bit of shamelessness here. Um, shameless was one of my favorite shows on Showtime, but it's no longer on, but you know, I digress. Be shameless a little bit about your, your self promotion, but do with humility.

Um, but people have to be able to know what you do, what you specialize in, and how to find you. So often I go to people's Instagram handles, other lawyers that reach out for mentorship. I go back to their page. It's a private. It doesn't show where they are. It doesn't show how to contact them. You're throwing money down the drain. You can create a private account for you personally and have a public facing one for you as a lawyer.

But if somebody goes to your page, they should know where you are geographically, what type of law you practice, and how to contact you. Make it so easy for consumers or for other lawyers to find you. And now with AttorneyShare, if you make one relationship, they could put you atop of their waterfalls or write a first refusal. For any case in your geographic region or specialty.

And if you say no, it'll tear to their number two choice, their number three choice, and then to the public marketplace. So again, we've created this ecosystem where it is so easy for you to brand yourself as a lawyer with just an iPhone and for people to literally send you cases on scale to look at, so you could do what you do best is helping people. Uh, if you have any other.

If anybody wants it to talk any more about this, you know, it's usually a different conversation for different folks that people have a budget for marketing or spend. I have some different, you know, criteria or stuff that, that I can tell them with mentorship, but reach out to me, justice team network. com or planet fun Bob on Instagram. And I will get back to you and try to help you with your specific issue.

So thank you for listening to this episode of the justice team podcast on the justice team network. And I hope you found today helpful. And. You know what? I hope you just help by helping more people just by putting yourself out there. If you learn one lesson, shoot some content about what you do and what you like to do so people can easily find you. And that's it. Thank you.