228 3 Essential Places Your Show Needs to Live for Podcast Discoverability

FREE Podcast Audit - a quick 7-step diagnostic tool to uncover what’s working, what’s not, and how to fix it.

Get a REE Podcast Audit HERE

Need a Podcast Tune-Up?  Improve your podcast ROI with 1-on-1 coaching.

Podcast Tune-Up Details

---------------------------------------------------------------------

If your downloads are low, your show might not be as discoverable as you think. And that’s costing you listeners and leads. Here’s where your podcast must live to maximize growth.

The 3 Places Your Show Needs to Live to Fully Optimize Your Podcast

1️⃣ Your Website

Your podcast should be on your business website for SEO benefits, improved searchability, and to help convert listeners into clients.

1. No website? Podpage is an easy-to-use option for podcasters. Check it out here.

2️⃣ Every Podcast Platform

Are you only on Spotify? That’s a lot of missed opportunities. Your podcast needs to be on all major platforms, including:

1. Apple Podcasts

2. Spotify

3. Amazon Music

4. iHeartRadio

5. Overcast, Pocket Casts, and more

Check your podcast host’s distribution settings to make sure you're reaching the widest possible audience.

3️⃣ YouTube & YouTube Music

YouTube is a search engine powerhouse and one of the fastest-growing places for podcast consumption. Even if you don’t record video, you should:

1. Create a dedicated YouTube channel for your podcast

2. Upload audio episodes with a static image or waveform

3. Make a playlist and turn it into a podcast on YouTube Music

4. Optimize descriptions for search—don’t copy/paste from your website or podcast apps

Need help setting this up? Listen to Episode #203: Google Podcasts is Dead! for a step-by-step guide.

Note: Each platform should have a slightly different description to improve discoverability. Google penalizes duplicate content.

Ready to Get More Listeners?

If your podcast is available everywhere but still isn’t driving leads or sales, it might be misaligned with your business.

Take the FREE Podcast Audit—a quick 7-step diagnostic tool to uncover what’s working, what’s not, and how to fix it.

🔗 Get the FREE Podcast Audit here.

Find full show notes & resources at PodcastPerformanceCoach.com.