Episode 2 - Focus On Buying Not Selling
When you're focused on selling you're pushing your agenda. Instead, focus on the buying process, on what triggers the buyer, on what helps them make the decisions. How can you influence that? All of a sudden you're on the same side as your customer and you're helping them. You become an assistant buyer. Number one, what lessons can you learn from being a customer? Number two, no one likes to be sold. Everyone likes to buy. How are you creating a buying experience? How are you creating an environ...
