Keyana Corliss: [00:00:04] Welcome to Just Checking In.
Rebecca Buckman: [00:00:06] I'm Becky Buckman.
Keyana Corliss: [00:00:07] And I'm Keyana Corliss. Each week we'll use humor, a little irony, and definitely some self-deprecation to dive into the world of high-tech corporate comms.
Rebecca Buckman: [00:00:16] We'll use our expertise and less-than-serious take on the tech news cycle to bring you the best in the business, across comms and media, for one-of-a-kind insights and perspectives you won't hear anywhere else.
Keyana Corliss: [00:00:27] Get ready to laugh.
Rebecca Buckman: [00:00:28] This is...
Keyana Corliss: [00:00:29] ... Just Checking In.
Alex Konrad: [00:00:31] It's not like there's one magic KPI that even tells a journalist if they're doing a good job, which is probably why we're all like kind of neurotic.
Keyana Corliss: [00:00:37] People only read the headline anyway, so it's fine, Alex.
Alex Konrad: [00:00:41] There you go. I'm crushing it!
Keyana Corliss: [00:00:43] I'm just kidding, guys.
Lisa Poulson: [00:00:44] In my experience as a communications professional working in the Valley, it's just like sometimes you got to put the hammer down. Yes. Good. No. Not good. Yes. Try it again. No. Try it again. Until they start to get it. But if they're not willing, you have to choose someone else.
Eleanor Hawkins: [00:00:59] Somebody once asked me, do you consider yourself a flack or a hack? And I was like, that's a really great question. I guess I'm now a hack that I think sympathizes with the flacks.
David Krane: [00:01:13] Honestly, I think journalists have a fair amount of fatigue hearing from media people as the primary storyteller. I think less and less are you reading coverage today where it says, you know, a third of the body of the story is attributed to 'spokesperson said', that's not really the norm. That used to be the norm. The stories that stand out, the stories that are the most effective, the stories that get the most circulation are the ones where the founder's voice is in the foreground and they are leading the storytelling and narrative delivery.
Rebecca Buckman: [00:01:42] I read in the New York Times, you just had a sit down interview with Tony Blinken, which is crazy.
Mosheh Oinounou: [00:01:47] The State Department reached out and they said, listen, we understand people are getting news on Instagram.
Keyana Corliss: [00:01:50] I'm sorry, the State Department pitched you?
Rebecca Buckman: [00:01:52] Yeah, the State Department.
Keyana Corliss: [00:01:54] How did I get you on this podcast? What is happening?