Brands disassociating with people that are destructive. So recently had a massive anti semitism uh you know, gracist, massive, catastrophic, gargantuan moment, uh, earth shattering moment, and then brands disassociating. And it's funny because when I created my brand, Skinny Girl, which by the way, was created based on one low calorie margarita UM and the name which is matter matters because it doesn't work in other things, and UM was
really designed to go with one product. That brand was not named under my name, Bethany, and intentionally because I wanted to have a separation between me as a person and the brand. But the conversation I remember being in
the liquor business, they were very hesitant. I was really the first time that a cocktail brand was really promoted on the forefront by a celebrity and a woman, with the exception of Sammy Hagar Ditty and Dana Kroyd, and you know, there were smaller ones like like Danny DeVito and things like that, but on a grand scale, and people in the liquor business, which is already a risky business, it's it's you know, it's a it's it's it's not a controlled substance, but it's a it's a you know,
it's it's alcohol. So in the liquor business, they were all very reluctant to pair with celebrities because you should see what some of these contracts are like, because it's it's it's a major, major, multibillion dollar company. You're dealing with alcohol, and you're doing a deal with a celebrity, and it brings to like the conversation about the risk
of doing deals with celebrities. Multibillion dollar brands will take that money when a deal works so successfully, but you can get really fucked by being attached to a person. An entire stock from a public company dropped significantly when Martha Stewart went to jail. Um. You know, Oprah says something about weight Watchers and the stock sores, and then there's there's a questionable association with the brands and because she was working with the brand, and how that affects
the stock and so on and so forth. UM brands associating with per people versus like Nature's Valley Cashi. You know, a brand being like Travis Scott is the face of this brand or this other destructive human being who recently was had all brands dissociate with them. Uh, it's dangerous. While there's a big upside, there's a big downside. And the point is you want to get in business with
people that you really think. If brands are going to do deals with individuals, they need to be people that really have a pretty squeaky clean background because even things that you say can get you into trouble, but forget
things that you do. Um and sometimes because of the popular social media or you know how how much they have a rabid, loyal fan base, brands will take the tempting bait and now they're in business with someone like Travis Scott who's on stage, you know, acting in a very reckless way, and it's scary for brands because it can do a lot of damage. So brands are going to now I'm I promise you be way more careful with who they associate with and partner with. I'm seeing
it in the beauty business. I'm seeing it with brands that are approaching me as a woman in her fifties who doesn't even know that much about beauty whatsoever, who's just learning, and people calling me and wanting to do things together because they feel like, I'm a grown as credible business woman with a brain and a moral compass. And brands don't want loose cannons. They really don't want
or need loose cannons. You know, you partner with someone and something fucking goes sideways, and it's very risky business. Someone gets caught with drugs, someone says something inappropriate, someone has a reckless concert, someone's racist, someone's just so. You know, brands, it's funny. They want the people with the followers and you know, with the engaging content. But you know, Christy
Teagen became very famous. I met her she was on my talk show and she was John Legend's wife at the time, a model, beautiful, very sweet, and she was on and he was on, and then lo and behold, she blew up and she really blew up on on on Twitter. And she blew up because she was very polarizing and because she said very very edgy things. So she always was riding on the line, and she's gotten in trouble many times, and she risked a near cancelation because of the very thing that made her popular, her
opinion and her voice. I relate entirely. You know, it's risky business. Betting up brands, betting on individuals is risky business. And you've seen the shuffle Chris. Christy Tagan was in partners with Chris Jenner in a in a cleaning brand. All of a sudden, Chris Jenner cut bait because that happened. And now Christie Tigan is bigger than ever I think, and she's got cravings and you know, Macy's cut ties with her. But then everyone's running back like it's a dance.
But it's a crazy, crazy conversation the risk and the roller coaster of brands and celebrities historically, but now more than ever, these are big, multi billion dollar companies. And we're talking about major numbers. We're talking about TJ Max, we're talking about We're talking about foot Locker, Sketcher's, Adidas, we were talking about your We're talking about Vogue. We're talking real major money shit. So you know, if you're in business or in branding, think about that kind of
stuff and think about the brands you're supporting. Back to the same thing just because you think, you know, a sweatshirts cool, her headphones are cool, or something's cool, like, really, think about who's behind it. What does it mean? Who's who? What does that mean? Who? Whose pockets are you lining? Are you willing to in someone's pockets because you think there's a cool product, you know what I mean? Like, think about who the people are, think about if they're
good role models for your children. That's what we've got to stop now, you know, We've got to connect the products and and I guess now I have to start thinking about what fast fashion means and where is it made and all that, because that's the same thing. Um, it's not that easy to keep up with everything. But what is really right in front of you is the
people that are the spokespeople for these brands. And do you know, do you want a pair of really fancy, hard to get expensive sneakers that have just been made popular by marketing if you don't believe in what the person is saying or doing behind them, Like are we thinking about that? Voting? So I voted, and I went to high school to vote, like many of you. And so you go through you know, if you do like if you do on global entry when you come into
the country, uh, showing your passport, etcetera. When you come into the country, like that feels well like they can take my thumb print, they can see my face, my cornia. Whatever they're doing, they know that I'm here. Clear is another one in the airport that like knows who you are enough to show everything. You don't have to go. You can go through t s a. UM. There are
many things, you know Apple phone. I look at my phone and it can then put my password and I can buy things, and you know, it seems very technologically advanced. Going to vote in two feels like starting an automobile on the flint stones with your feet under the bottom of the car. I'm I'm, I'm just it feels very like number two pencil when I was in third grade
filling out a testing form. It's almost shocking. It's like you walk in and and the process to just walk in the big poster board that looks like you're at a bot mitzpah with you know, someone is like compilation of of the memories of their life. The poster board is an arrow to the left, arrow to the right. If you you know your your your letter starts and from J to Q, you're over here upside down, but your street numbers are over here. It's very confusing. UM
it's not. It's just hard. It's like a little scary. You walk and you show your license and there's someone with like a piece of paper that's printed out as if you're showing up for a reservation at you know, like Chilis, and they're crossing out in your name that you see on there that they're seeing, so there's like no privacy involved. So like Bethany Frankel is here, they
crossed out my name. And then you walk in and there's a Manila folder with a piece of aver stuck to one side of it, and the other side this piece of paper and like this pen that's hanging off of a dangling sort of like bank chain that was missing, and then I went and found the pen. And you're filling things in and you just don't trust it. You're just like, is this really just voted? It doesn't seem like it feels a little like, okay, I feel like I'm I don't know, I feel like I'm driving the
car with my own feet. Am I like slicing bread for the first time, it's ribbon slice And then you get to the next step where the person like takes the thing out and then there was like a there was a backlog with a man with a lanyard and a sweatshirt who seemed like a high school gym teacher on the floor next to a big square piece of schinery that looked like a Xerox machine, and I guess it was jammed up. It was full, so we're all, wait, isn't no no, I got it? And he's trying to
open it. He can't open and he's like rattling with like Schneider from One Day at a Time, which was a sitcom from the eighties, like he was a superintendent. He had like this round thing of keys and he's like trying to rat with it to get into this box. And and then like and then like the way you used to drop Blockbuster videos in to just return them, and you're like are they going in there? Are they really getting returned? Like or like the a t M,
Like where does the money come from? And does the money get full? And it just seems so. So then like he took out some envelopes and put him in a satchel, like like like like the like election day Santa Claus a black satchel walked out of the room and like I put my envelope in and they're like, Yep, you're done. I'm like, am I I don't feel safe right now? I feel unsafe. I don't understand what just happened. Am I like voting for you know, miss Cheeseburger of
two on the south shore of Long Island? Am I voting in the election? It's it's it's it's actually frightening. Like Elon Musk can fucking cancel craft Cathy Griffin all he wants? Can he and and pay forty billion for for Twitter so he gets to say whatever he wants and you know, arbitrarily canceled and uncanceled people. I'd like him to send his money getting this fucking voting thing
up to par because I'm frightened. I literally feel like I just went to a puppet show, a puppet show of Macy's, when this little doll would like be the show I took my daughter, Like you know, I feel like I'm at the amazing the Macy's puppet Show. Yeah, I feel like I'm at the Macy's puppet show where like the technological advancement of sitting on Santa claus Is lap every year, like whatever that takes to fucking get up, because I promise you I could do a voting booth
in my office. My my iPod set up, my pad set up with my podcast is set up more technologically advanced. I can do zooms here. So I feel like I could run an election booth in my house. So whatever the funk that was scares the ship out of me, I should have just put it in a fortune cookie and sent it to them in their Chinese food delivery.
Whoever I was voting for? Frightening frightening, Like, here's a here's a here's one of those little you know, you do that little like fortune cookie, that the one that you make on your own your kids. Make out a piece of paper, Will I vote Democrats? Pick up this little corner, And then there's another little number, Will I vote for this person in this district? Then there's an inside surprise and put that into a box. It was insane. I'm still like, what the fun Was I wrong? Was
that wrong? Did I not vote? Was I voting in like the peewee peewee football voting booth? And there's like a real one sumhere around the block. Wow, Hi, it's Bethany Frankel. My time on the real Housewives of New York is a few years behind me, and now I'm ready to put the real back into the Real Housewives. That's where my new podcast Rewives comes in. This isn't your typical rewatch podcast. I'm bringing on unexpected thought leaders
and celebrities to give their take on the chaos. In my first episode, I dig into the Scary Island Rony episode with Elizabeth Moss. It's one of my favorite shows I've ever done, so don't miss it. Listen to Rewives with Bethany Frankel on the I Heart Radio app, Apple Podcasts, or wherever you get your favorite podcasts. Did I say I think I said it. I'm gonna say it again. I was at a restaurant with my friend. Eighteen year
olds are getting botoxic ad nausea. I don't have botox right now, Okay, I gotta probably, Like, let's probably since last year and eighteen year olds are getting eyebrow lips and lip in actions to get bigger lips. Like I am so naive, I am so shocked. I think that I am like drastic and revolutionary that I want to see a plastic surgery just to ask, like what I could possibly do or what's on the menu, Like, give
me the menu, ola carte options. There are eighteen year olds getting botox, eyebrow lifts, lip fillers, and of course plastic surgery. Of course it's fucked up. Sixteen year olds too. It's fucked up. It's fucked up. It's just fucked up, and it should be illegal. It's actually fucked up. It's mentally fucked up. It's and I gotta tell you something. It's the parents. I'm going to tell you it's the fucking parents. I'm seeing a thing now where the more
promiscuous the young girls are dressing. You know exactly what I'm talking about, those fringe gene shorts, like at the vagina level, Like the more you know, the half tops, the coy, the scay, everybody wants to be a little provocative dancer. The more the kids that you see that are dressed more like that are the moms. The kids
are dressing older, the moms are dressing younger. You'll see watch what think of your friends think of the kids that are wearing the really provocative outfits that are totally aged inappropriate. Are the kids with the moms that are dressing like teenagers. But the ripped jeans and the tie die. And those are the ones with the kids that have have that that type of like promiscuous dress and though and call me Karen, I don't give a funk. This
is how I feel. And those are the kids that at sixteen want the filler wanted, they want to be older. And I you know, my producer just asked me, what would I do? That was Britan? It just it will listen, I don't I do it won't. It's not brand. It's not brand, because it's really it's about the parents. You've got to think about it. It's about the parents. They
are sponges. They absorb what they see. She for whatever my mother was or wasn't, My mother was in overalls all the time, like she was just down dressed, real down to earth and had, you know, some really nice stuff and she just was at the time dressed down. And it's just not where my daughter's head is at all. Like she would beg me to never do anything to myself, never plastic surgery, never anything. She would think it was disgusting.
She thinks it's like smoking. So whatever it is, I can we can follow the journey and you can make me eat my words. But it's not going to happen, not just because I would kick her ass. It just wouldn't happen. She's not that girl. It is not something to look up to. Every young girl is not paying attention to philanthropy or their schoolwork or being a good person. They're just worried about their extensions, their last lashes. They're
filtering their waistlines. It's disgusting and it's fucked up. Stop the butterboards. Stop it your board, your board, which is why you're making butter boards. It's bored. Are dumb. There's nobody in the world that needs a butter board. There's no situation. You want to put a slice. You want to put a schmear butter and sprinkle some sea salt and bagel seasoning and rosemary on your personal piece of bread. Have added schmearing community butter covered in fucking edible flowers.
It's just stupid. You must be so bored. Then frosting boards, then cream cheese board. You are so goddamn bored. You must be just bored to tears. But a peanut butter board would be good, but it wouldn't. We don't need it. Schme or peanut butter on your own personal supply. Nobody needs it, so dumb. Oh my god, I forgot to say that. There was actually an article, I think it was page six, that said Queen's cause of death revealed. The Queen's cause of death is revealed. What was it?
A pack of wolverines? What? What? What? What it choke on a gob stopper? The Queen's cause of death was revealed. We're all biting our cuticles waiting to find out what that was. Was it old age? I thought, so okay, bizarre gardening accident, hula hooping, pogo stick? Was she hang gliding or playing double dutch? Stop it Queen's cause? I mean, that's when you have a that's when it's not a slow newsday. It's a dead newsday. Like the newsday. There's
nothing that's happened, Like time has stopped still. Time has stood still, Time has stood still. It was an apocalypse.